Motorcycle Market Profile

Category Specifics Information

What is a Scooters are two-wheeled vehicles that are
Scooter? unique in the fact that the engine is usually
under the seat and directly attached to the rear
axle. This allows the rider to not have to
straddle the engine but puts a limitation on rear
suspension quality.

INFLUENCERS

Demographics Generation/Ag The growing Filipino middle class sees

e Social Class motorcycles as efficient and cost-effective for
both personal and business needs.

The average age of today’s biker is 47, up from 40 in 2009 and 32 in 1990.  Mot

Psychographics Activities Motorcycles for business use, which posted

Lifestyle an 18 percent sales growth last year at 202,098
Interests units compared with 170,979 units in 2016, are
expected to continue on an upward trend
because of the rising popularity of
the cocooning trend. This trend is described as
the preference of consumers, in particular
millennials, to do activities such as working,
entertaining and relaxing at home rather than
outside. 
 To avoid being left paralyzed by constant traffic
and the inconveniences of commuting, many
turn to two wheels. The motorcycle remains a
flexible and reliable mode of transportation,
especially for those without cars. Another
reason is that parking is a cinch and because it is
mainly affordable.

In the 2018 sales grew up 35% with 1.59 million

two/three-wheeler sold. The start of 2019 was
surprisingly negative and in the first market the
market started almost slow, with sales
declining. However, a robust recovery was in
place in the second half and the first half ended
with figures in positive territory, with 830.937
sales, up 8.1%.
The full year is projected at the new record of
1.7 million units.

Geographics Region The global Mobility Scooter market was million

Population US$ in 2018 and is expected to million US$ by
Density the end of 2025, growing at a CAGR of between
Climate Size 2019 and 2025.This report studies the Mobility
of City or Scooter market size (value and volume) by
Town players, regions, product types and end
industries, history data 2014-2018 and forecast
data 2019-2025

In 2018, the total volume of motorcycles and

scooters sold in the Philippines was almost 1.6
million units. The sales volume of these types of
motor vehicles in the country has increased
over the last six years.

Philippine population density increases from

308 to 337 persons per square kilometer. And
according to the recent statistics of the Land
Transportation Office (LTO), there are about 5
million motorcycles registered nationwide

Buying Behavior Benefits or Because of the worsening traffic, the scooter

Growth category (automatic transmission) has sustained
Drivers its momentum in topping the sales chart with
Challenges 577,722 units sold last year. This translates to
an 18% increase in sales vis-à-vis the 389,168
units sold in 2017.
 With easy access to credit, sales potential in the
country is promising. Consumers are able to buy
motorcycles at reasonable prices, with many
investors specializing in semi-knocked down
units.

Surprisingly, the expensive fuel has further

driven the sales up, as people now opt to use
motorcycles than cars to save fuel cost and
consumption.
Source 1 Source 2
https://www.motorcycle.com/specs/scooter.html

https://motorcyclesdata.com/2019/08/21/philippines-motorcycles/

https://motorcycleshippers.com/2018/01/marketing-strategis-motorcycle-de

https://www.carmudi.com.ph/journal/philippine-motorcycle-industry-sees-growing-need-motorcycles/
 https://www.topgear.com.ph/features/feature-articles/millennials-buying-m

https://www.marketwatch.com/press-release/mobility-scooter-market-2019-industry-share-size-share-demand-key-findin

https://psa.gov.ph/content/philippine-population-density-based-2015-censu

https://www.topgear.com.ph/news/industry-news/motorcycle-sales-in-ph-jump-21-in-2018-a959-20190302
https://www.statista.com/statistics/615216/two-wheeler-sales-in-the-philipp
Source 3 Source 4

https://www.fool.com/investing/2017/03/05/7-motorcycle-statistics-thatll-floor-you.aspx
https://www.marketresearch.com/MarketsandMarkets-v3719/Electric-Scooter-Motorcycle-Vehicle-Type-12517135/

https://businessmirror.com.ph/2018/11/30/angkas-riding-with-the-winds-of-change/
https://www.philstar.com/the-freeman/cebu-business/2018/10/31/1864598/middle-class-population-drives-motorcycle-s
https://motorcyclesdata.com/2019/08/21/philippines-motorcycles/