#MH11 Day 1 May 3 - Healthcare Twitter Transcript

#MH11
Healthcare Hashtag Twitter Transcript

From: Wed May 04 8:30:00 PDT 2011
To: Wed May 04 22:00:00 PDT 2011
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Learn more about #MH11 at The Healthcare Hashtag Project
sean_a_rose Just got to #mh11. Hopefully going to learn things/meet people to help with
#calmingtech
Wed May 4 8:37:07 PDT 2011
rob_havasy Made it to Stanford and #mh11. Weather here is insanely great, but HOT for a
Boston guy. Give me a shout if you're here.
Wed May 4 8:37:10 PDT 2011
ventonjones Tweeting live from Mobile Health 2011. Stay Tuned! #MH11
Wed May 4 8:37:24 PDT 2011
hcsmSV At Mobile Health 2011 conference at Stanford today. Will send out a few tweets via
#mh11. Nice morning!
Wed May 4 8:37:51 PDT 2011
dyannecano Excited to be at #MH11. Will be tweeting from it today & tomorrow.

Wed May 4 8:41:23 PDT 2011
frankc #mh11 write your twitter handles on your nametag!

Wed May 4 8:44:23 PDT 2011
manjarwala Just about time for the show to start at Mobile health conference #mh11
Wed May 4 8:45:40 PDT 2011
CalliopeCo @rob_havasy hey what are the Sox chances this yr? :-) #mh11
Wed May 4 8:45:43 PDT 2011
manjarwala The weather in Sf is just beautiful #mh11

Wed May 4 8:46:13 PDT 2011
CalliopeCo Tweeting live from #mh11 today @stanford. Taking some photos for the organizers.
{Say cheese!} #mhealth #healthIT
Wed May 4 8:49:22 PDT 2011
BTPMay19 Conference attendee spotted wearing shorts. Tomorrow, I'm wearing shorts too!
#mh11
Wed May 4 8:49:37 PDT 2011
CautiousPatient Here at mobile health 2011. Hashtag is #mh11 probably good stuff under that
hashtag for #epatient and #patientsafety people today.
Wed May 4 8:50:11 PDT 2011
renee_berry welcome to the bay area!! @quinnhealth w/@pioneerrwjf all the way from NJ! look
for my friend @emacartney she's at #mh11 today too! #hcsmSV
Wed May 4 8:51:17 PDT 2011
JKurian77 Listening to BJ Fogg at #mh11

Wed May 4 8:51:31 PDT 2011
AndrewPWilson At #MH11 - seen some familiar faces & talked to to some smart people already
#mobile #mHealth
Wed May 4 8:51:53 PDT 2011
fredtrotter Live tweeting mobilehealth.org look for hashtag #mh11 already one of the best
conferences in the space.
Wed May 4 8:52:13 PDT 2011
geoffclapp Anyone know the guest access wifi code for #mh11 ?
Wed May 4 8:52:25 PDT 2011
aligdarwish @Stanford, the Mobile Health conference is about to begin. #MH11

Wed May 4 8:52:47 PDT 2011
MarkHarmel Starting off Mobile Health 2011 with @SusannahFox #mh11

Wed May 4 8:53:35 PDT 2011
geoffclapp Interesting title for Susannah Fox at #mh11 "internet geologist"

Wed May 4 8:54:09 PDT 2011
hcsmSV @bjogg is welcoming everyone to #mh11 and introducing @suzannahfox as 1st

spkr now. Here we go!
Wed May 4 8:54:45 PDT 2011
MarkHarmel The map of the social space is wrong. The biggest part needs to be uncharted
territory. Mark Zuckerberg #mh11
Wed May 4 8:54:48 PDT 2011
chiefmaven Most of the mHealth space is uncharted territory #mh11

Wed May 4 8:55:44 PDT 2011
mtsuchiya09 #mh11 susannah fox from pew internet & american life project talks about what
really works in mobile health
Wed May 4 8:56:03 PDT 2011
When folks get sick, they posse up and go to the internet #MH11 Susannah Fox
Wed May 4 8:56:17 PDT 2011
JKurian77
msquihuis Patient driven clinical trials are possible #mh11

Wed May 4 8:56:30 PDT 2011
geoffclapp Getting ready to start at stanford mobile health #mh11 (@ Stanford University
Frances Arrillaga Alumni Ce...) http://picplz.com/hsG8
Wed May 4 8:56:36 PDT 2011
CautiousPatient Twitter introduction for #mh11: the Cautious Patient Foundation is interested in the
merger of the #epatient and #patientsafety movement.
Wed May 4 8:56:53 PDT 2011
vivecoach Listening to @bjfogg! Excited to be part of Mobile Health 2011! #mh11

Wed May 4 8:56:56 PDT 2011
marcela In kingdom of sick, want to get the h*** out of there #mh11
Wed May 4 8:56:57 PDT 2011
msquihuis How do we get out of the kingdom of the sick? What do we bring on the journey?
Data. #mh11
Wed May 4 8:57:03 PDT 2011
ventonjones Speaking now @SuannahFox, Internet Geologist. Very interesting. #MH11

Wed May 4 8:57:12 PDT 2011
kevinclauson #MH11 is kicking off w/ @bjfogg intro; first panel feat @SusannahFox &
@PattyMechael
Wed May 4 8:57:20 PDT 2011
MarkHarmel Link to Susannah Fox's Pew page. http://bit.ly/5qVMCW #MH11

Wed May 4 8:57:29 PDT 2011
QpidMe Great start to #mh11 w/ a talk w/ @lawrenceswiader - such great energy.

Wed May 4 8:58:02 PDT 2011
MarkHarmel The Pew project is a GPS system for the online world. #mh11
Wed May 4 8:58:08 PDT 2011
CalliopeCo "Everyone who is born is born into two worlds: the kingdom of the well & the
kingdom of the sick." Susan Sontag #mh11 #mhealth
Wed May 4 8:58:19 PDT 2011
msquihuis 6 in 10 US adults gather health info online #mh11

Wed May 4 8:58:19 PDT 2011
marcela Doctors still #1 source of health information for most people #mh11
Wed May 4 8:58:28 PDT 2011
krash63 What are you bringing on the journey to better health? Via @SusannahFox #MH11
Wed May 4 8:58:30 PDT 2011
alshar @SusannahFox RT @msquihuis: How do we get out of the kingdom of the sick?
What do we bring on the journey? Data. #mh11
Wed May 4 8:58:38 PDT 2011
geoffclapp Susannah Fox #quotable "the pew internet project is the GPS of the internet, and all
our data is free" #mh11
Wed May 4 8:58:47 PDT 2011
msquihuis 59% of US adults go online wirelessly (cellphone/laptop/tablet) #mh11

Wed May 4 8:58:47 PDT 2011
thulcandrian The Kingdom of the Well and the Kingdom of the Sick is a powerful metaphor.
@SusannahFox #MH11
Wed May 4 8:58:54 PDT 2011
geoffclapp Susannah Fox presents at Stanford Mobile Health 2011 on "entering the uncharted
map" #mh11 http://picplz.com/hssn
Wed May 4 8:58:58 PDT 2011
Sean_A_Rose Why isn't there more machine learning in the medical world? #mh11
Wed May 4 8:59:09 PDT 2011
msquihuis 47% of American adults get some local news on their cellphones #mh11
Wed May 4 8:59:28 PDT 2011
dyannecano Pew internet project is GPS system for the online world - @SusannahFox #mh11
Wed May 4 8:59:32 PDT 2011
jdtangney I'm at #mh11 vicariously today

Wed May 4 8:59:36 PDT 2011
Stanford How can mobile technologies improve health? Follow the Mobile Health 2011
conference at the #mh11 hashtag. http://bit.ly/mnQBLT
Wed May 4 8:59:39 PDT 2011
AIDSgov Excited to be at Mobile Health 2011 with colleagues old and new #MH11
Wed May 4 8:59:55 PDT 2011
msquihuis important to look at non-health research to influence and inform health applications;
people port over their behavior #mh11
Wed May 4 8:59:57 PDT 2011
ventonjones "47% of adults report getting their local news on cell phones." #MH11
Wed May 4 9:00:01 PDT 2011
NBGMAC "47% of adults report getting their local news on cell phones." #MH11
Wed May 4 9:00:01 PDT 2011
kevinclauson Here are @SusannahFox slides she is presenting right now at #MH11
http://slidesha.re/kZgEEa
Wed May 4 9:00:04 PDT 2011
dyannecano @SusannahFox says patient-driven clinical trials are possible #mh11

Wed May 4 9:00:23 PDT 2011
krash63 Look to non health uses to gauge how health may evolve...local news, games, etc.
#MH11 via sfox
Wed May 4 9:00:25 PDT 2011
msquihuis 85% of US adults have a cellphone; 1 in 4 adults use mobile apps #mh11
Wed May 4 9:00:29 PDT 2011
emacartney 59% of U.S. adults go online wirelessly - @suzannahfox spkg at #mh11

Wed May 4 9:00:39 PDT 2011
ventonjones "1 in 4 adults use apps." #MH11

Wed May 4 9:00:51 PDT 2011
sean_a_rose People who access Facebook via mobile are twice as engaged as non-mobile
users. The same can apply health technologies. #mh11
Wed May 4 9:01:13 PDT 2011
msquihuis Mobile can reach a different audience; 48% of african americans, 40% Latinos used
cellphones to access internet #mh11
Wed May 4 9:01:34 PDT 2011
krash63 Mobile reaches new audiences...Latinos, african Americans, kids. #MH11

Wed May 4 9:01:51 PDT 2011
AndrewPWilson What can #mobile do that traditional Internet can't ~> reach a different audience
@SusannahFox #mh11 #mHealth
Wed May 4 9:01:59 PDT 2011
JKurian77 Young people have a high propensity to use mobile for health info #MH11
Wed May 4 9:02:01 PDT 2011
msquihuis 28% of 18-29 year olds use their cellphones to look for health info #mh11
Wed May 4 9:02:03 PDT 2011
askmanny Totally! RT @MarkHarmel The Pew project is a GPS system for the online world.
#mh11
Wed May 4 9:02:06 PDT 2011
QpidMe "Wireless users are *voracious* (health) information consumers" & "Mobile can
reach a diff audience" @SusannahFox #mh11
Wed May 4 9:02:27 PDT 2011
msquihuis location enabled/driven data helps people find just in time info/resources where they
are #mh11
are #mh11
Wed May 4 9:02:53 PDT 2011
IQSolutions Absorbing all the Mobile Health 2011 tweets. Keep them coming! #mh11
Wed May 4 9:02:57 PDT 2011
Sean_A_Rose I'm not taking notes at #mh11, just tweeting anything interesting.
Wed May 4 9:03:10 PDT 2011
msquihuis Guess what? everything is hyperlocal #mh11

Wed May 4 9:03:11 PDT 2011
hcolelewis location based and just-in-time information is driving mobile adoption

@SusannahFox #mh11
Wed May 4 9:03:16 PDT 2011
MarkHarmel The pioneers are heading to peer to peer healthcare. #mh11

Wed May 4 9:03:38 PDT 2011
msquihuis next frontier is peer to peer healthcare; mobile difference; diagnosis difference
#mh11
Wed May 4 9:03:40 PDT 2011
emacartney 48% of ppl use wireless to look for doctors online, compared to 38% using desktop
computers - @suzannahfox #mh11
Wed May 4 9:03:46 PDT 2011
askmanny Thanks to @krash63 @msquihuis for the #MH11 live tweets!

Wed May 4 9:03:57 PDT 2011
msquihuis mobile difference = people are more likely to share/status updates #mh11
Wed May 4 9:04:04 PDT 2011
mr_lbs location based and just-in-time information is driving mobile adoption

@SusannahFox #mh11 http://bit.ly/jbshBr
Wed May 4 9:04:05 PDT 2011
krash63 Hyper local uses of mobile...ties to our "staying put" discussion at #californiadreams
#MH11
Wed May 4 9:04:15 PDT 2011
itsthebunk Same here! #hcsm RT @IQSolutions: Absorbing all the Mobile Health 2011 tweets.
Keep them coming! #mh11
Wed May 4 9:04:16 PDT 2011
JKurian77 Peer to Peer health solutions are going to be key for the future #MH11
Wed May 4 9:04:22 PDT 2011
bijans Only 6% of adults 50+ search for health information using mobile. This needs to
increase. Stat Via @SusannahFox at #mh11
Wed May 4 9:04:47 PDT 2011
TelehealthPost Susannah Fox at #mh11 - mobile health is the beginning of peer to peer healthcare.
Wed May 4 9:04:50 PDT 2011
geoffclapp Susannah Fox at #mh11 - mobile health is the beginning of peer to peer healthcare.
Wed May 4 9:04:50 PDT 2011
AaronStrout gr8 stat! RT @emacartney: 48% of ppl use wireless to look for doctors online,
compared to 38% using desktop computers - @suzannahfox #mh11
Wed May 4 9:05:04 PDT 2011
hcolelewis online convo abt health driven fwd by 2 trends 1-Mobile Difference-using smart
phones 2-Diagnosis Difference (chronic dx) @SusannahFox #mH11
Wed May 4 9:05:09 PDT 2011
msquihuis 1 in 4 users is a self tracker (weight/diet, etc.) #mh11

Wed May 4 9:05:16 PDT 2011
AndrewPWilson Social tools & motivation (esp. for those w/ chronic disease) are driving innovation in
#mHealth #MH11 @SusannahFox
Wed May 4 9:05:38 PDT 2011
jgarrow Love this. RT @msquihuis: Guess what? everything is hyperlocal #mh11

Wed May 4 9:05:46 PDT 2011
frankc 1/4 internet users are health self trackers! #mh11

Wed May 4 9:05:49 PDT 2011
Sean_A_Rose If I were as many sd's under the mean with grades at Stanford as I am with age at
#mh11, I probably wouldn't be in school anymore.
Wed May 4 9:05:54 PDT 2011
dyannecano #mh11
Wed May 4 9:05:55 PDT 2011
buckyflowers 1 in 4 internet users have tracked their weight, exercise or other heath stats online.
#mh11
Wed May 4 9:06:07 PDT 2011
msquihuis patient is not a 3rd party - it's all of us; we have as much to share and contribute to
our health as any health professional #mh11
Wed May 4 9:06:21 PDT 2011
krash63 1in 4 internet users has self tracked health info. 1 in 5 look for someone with a
similar condition. Via Pew rept about to be issued. #MH11
Wed May 4 9:06:27 PDT 2011
MarkHarmel 1 in 4 internet users has track their, diet, weight, and other health attributes online.
More likely to do that with a mobile device. #mh11
Wed May 4 9:06:33 PDT 2011
quinnhealth Susannah Fox - Patients are not a third party. #MH11.

Wed May 4 9:06:36 PDT 2011
Wed May 4 9:06:36 PDT 2011
jensmccabe 1/5 Internet users has gone online to find those with similar conditions. 1/4 has used
Internet to self track mood, weight, etc. #mh11
Wed May 4 9:06:37 PDT 2011
msquihuis In God we trust, all others must bring data #mh11

Wed May 4 9:06:43 PDT 2011
hcolelewis developers should enable an environment where people can share @SusannahFox
#mh11
Wed May 4 9:06:45 PDT 2011
dyannecano 1 in 4 internet users is a self-tracker of their own health #mh11

Wed May 4 9:07:05 PDT 2011
ventonjones "In God we trust. All others must bring Data." #MH11
Wed May 4 9:07:17 PDT 2011
hcsmSV @msquihuis that is so crucial to remember!!! #mh11

Wed May 4 9:07:21 PDT 2011
DonMilagro "In God we trust, everyone else must bring data". @susunnahfox #mh11 #map #the
#frontier
Wed May 4 9:07:39 PDT 2011
TelehealthPost Susannah Fox #quoteable #mh11. There is a big increase in chronic disease users
consuming user generated content; disruptive
Wed May 4 9:07:43 PDT 2011
geoffclapp Susannah Fox #quoteable #mh11. There is a big increase in chronic disease users
consuming user generated content; disruptive
Wed May 4 9:07:43 PDT 2011
hazyrum Yup. RT @msquihuis In God we trust, all others must bring data #mh11
Wed May 4 9:08:00 PDT 2011
krash63 Patty Mechael...Columbia up at #MH11

Wed May 4 9:08:14 PDT 2011
msquihuis overwhelming number of audience working in mobile health #mh11

Wed May 4 9:08:26 PDT 2011
MarkHarmel Next up @PattyMechael Talking international mobile health

http://cghed.ei.columbia.edu/?id=projects_mhealth #mh11
Wed May 4 9:08:56 PDT 2011
msquihuis Patricia Mechael on global mobile health trends #mh11

Wed May 4 9:09:04 PDT 2011
Reading the #mh11 (mobile health) tweetstream. The amazing @SusannahFox is

Reading the #mh11 (mobile health) tweetstream. The amazing @SusannahFox is
Mobile_Gov quotable as always.
Wed May 4 9:09:09 PDT 2011
krash63 PMechael twlking about global mobile health...perfect for my other project. #mh11
Wed May 4 9:09:10 PDT 2011
kchanasyk 1 in 4 internet users track some aspect of their health online (weight, exercise,
sleep...) shared by Susannah Fox #MH11
Wed May 4 9:09:22 PDT 2011
geoffclapp Patty Meachael of Columbia takes the stage at #mh11 to discuss Global mHealth
Wed May 4 9:09:22 PDT 2011
TelehealthPost Patty Meachael of Columbia takes the stage at #mh11 to discuss Global mHealth
Wed May 4 9:09:22 PDT 2011
itsthebunk Good resource! #hcsm RT @kevinclauson: Here are @SusannahFox slides she is
presenting right now at #MH11 http://slidesha.re/kZgEEa
Wed May 4 9:09:28 PDT 2011
thulcandrian "Wireless users are *voracious* (health) information consumers" @SusannahFox -

#MH11
Wed May 4 9:09:55 PDT 2011
ericaholt @SusannahFox has such a soothing voice...nice start to the morning #mh11
Wed May 4 9:10:11 PDT 2011
msquihuis most mhealth projects are in developing countries; target populations <100k, local
and funded by aid programs #mh11
Wed May 4 9:10:19 PDT 2011
MarkHarmel Most mHealth projects are in developing countries. Many are in pilot stage. #mh11
Wed May 4 9:10:36 PDT 2011
msquihuis Majority of mobile heatlh studies from high income countries #mh11
Wed May 4 9:10:49 PDT 2011
TelehealthPost #quoteable "The majority of mHealth programs are in developing countries,targeting

100,000 patients or less";going from pilot to scale #mh11
Wed May 4 9:10:53 PDT 2011
geoffclapp #quoteable "The majority of mHealth programs are in developing countries,targeting

100,000 patients or less";going from pilot to scale #mh11
Wed May 4 9:10:53 PDT 2011
thulcandrian Developers - enable an environment where people can share. Start small, the
benefits will entice others to join - @SusannahFox #MH11
Wed May 4 9:11:09 PDT 2011
sean_a_rose A ton of smart people with unique domain experience at #mh11. I wish more of them
were on @Quora
Wed May 4 9:11:12 PDT 2011
Wed May 4 9:11:12 PDT 2011
krash63 Most mobile health are global # mh1, targeting pops of 100k, most local or private
funding, not public health. #MH11
Wed May 4 9:11:17 PDT 2011
msquihuis most mobile health programs funded by philanthropies and outside parties in
developing countries ; lies outside of national programs #mh11
Wed May 4 9:11:27 PDT 2011
buckyflowers Most mobile health projects are in developing countries, in areas of pop. < 100,000 -
Dr. Patricia Mechael of Columbia #mh11
Wed May 4 9:11:32 PDT 2011
JKurian77 mHealth used very extensively in developing countries. Majority of studies however
come from developed countries. #MH11
Wed May 4 9:11:39 PDT 2011
hcolelewis Most of mHealth is happening in developing countries but we don't have the
research data from these programs @PattyMechael #mh11
Wed May 4 9:12:09 PDT 2011
texting4health Recap of Day 1 - Mobile Health at Stanford - http://bit.ly/mtureV - Thanks Frank!

#MH11 @mHealthAlliance
Wed May 4 9:12:17 PDT 2011
ContactDD Not attending, but following the stream at #MH11

Wed May 4 9:12:18 PDT 2011
msquihuis convergence on 3 areas of mhealth in developing countries: point of care support;

health info systems, telemedicine #mh11
Wed May 4 9:12:28 PDT 2011
TelehealthPost Three areas of mobile health - Point of Care Tools, Health Information Systems,
Telemedicine - effective categorization #mh11
Wed May 4 9:13:20 PDT 2011
geoffclapp Three areas of mobile health - Point of Care Tools, Health Information Systems,
Telemedicine - effective categorization #mh11
Wed May 4 9:13:20 PDT 2011
Sean_A_Rose Most major mobile markets outside of the US are with generic phones; globally
scalable mobile solutions can't rely on smartphone tech #mh11
Wed May 4 9:14:05 PDT 2011
msquihuis 85% of mhealth studies had sample size of 2 and 927; 15% of studies with sample
sizes between 1140 and 29,000 #mh11
Wed May 4 9:14:32 PDT 2011
krash63 Barriers and gaps in low, middle income counties...sms most common apps, most
prev diseases HIV, diabetes, maternal/child care. #MH11
Wed May 4 9:14:35 PDT 2011
TelehealthPost 96% of articles on mHealth published from 2002-2010, and sample sized ranged
from 2 to 927 people - in other words, very early days #mh11
Wed May 4 9:14:54 PDT 2011
Wed May 4 9:14:54 PDT 2011
geoffclapp 96% of articles on mHealth published from 2002-2010, and sample sized ranged
from 2 to 927 people - in other words, very early days #mh11
Wed May 4 9:14:54 PDT 2011
msquihuis small scale mobile health implementations focused on usability vs health outcomes
#mh11
Wed May 4 9:15:14 PDT 2011
MarkHarmel Many of the #mHealth studies were usability based instead of outcomes. #mh11
Wed May 4 9:15:16 PDT 2011
marcela Most mhealth studies from cs, focusing more on feasability, UX, usability not health
outcomes or cost savings--Patricia Mechael #mh11
Wed May 4 9:16:10 PDT 2011
krash63 Discussing call to action to improve our evidence base on mhealth. #MH11
Wed May 4 9:16:23 PDT 2011
Pew_Internet #mhealth folks: You can view/download slides & research from @SusannahFox's
#mh11 talk at http://pewrsr.ch/mH11
Wed May 4 9:16:36 PDT 2011
emacartney Interested in info live from #mh11 conf today? Am sitting next to @markharmel &
he's doing a gr8 job of live tweeting conference!
Wed May 4 9:16:50 PDT 2011
JKurian77 Govts in developing world want to get involved in mHealth but don't know where to
start. Not a problem only for gvts! :) #MH11
Wed May 4 9:17:57 PDT 2011
alshar Need better handle on benefits of these mHealth technologies. Patty Mechael
#mh11
Wed May 4 9:17:58 PDT 2011
HealthTap Insights from @SusannahFox: Developers - enable an environment where you can
share. Start small; benefits will entice others to join- #MH11
Wed May 4 9:18:35 PDT 2011
CalliopeCo Patty Mechael PhD on Global Mobile. Most mobile health projects in developing
countries (no surprise there).Trials in Ghana & RSA now #mh11
Wed May 4 9:18:42 PDT 2011
TelehealthPost #quoteable most mHealth publications come from Computer Science journals,
rather than Health. Need more health outcomes from MHealth #mh11
Wed May 4 9:18:44 PDT 2011
geoffclapp #quoteable most mHealth publications come from Computer Science journals,
rather than Health. Need more health outcomes from MHealth #mh11
Wed May 4 9:18:44 PDT 2011
msquihuis 112 countries surveyed, 83% have at least one mobile health initiative; most
countries have 4-7 initiatives #mh11
Wed May 4 9:19:03 PDT 2011
krash63 National Primary Care of Nigeria using mhealth with midwives to empoer real time
decisions at point of care--remotely #MH11
Wed May 4 9:19:54 PDT 2011
msquihuis Start with health priorities and work backwards; many mhealth projects are solutions
looking for probems #mh11
Wed May 4 9:20:03 PDT 2011
dyannecano What are the health benefits that are being brought on by these technologies?
-@PattyMechael #mh11
Wed May 4 9:20:05 PDT 2011
NBGMAC Policy: starts with health priorities and work backwards. #MH11
Wed May 4 9:20:14 PDT 2011
MarkHarmel Much of what we have now is solutions looking for problems instead of starting with
a health goal. #mh11
Wed May 4 9:20:24 PDT 2011
msquihuis nice thing about mobile health projects is that you can set targets and measure with
the same technologies #mh11
Wed May 4 9:20:36 PDT 2011
SchmidtTimothy Intros at Mobile Health 2011 #mh11 Patty Mechael of Columbia on international
mobile health, and Susannah Fox of Pew...
Wed May 4 9:20:41 PDT 2011
hcolelewis Lessons Learned from @PattyMechael Start with Health initiative and move
backwards from there when designing mHealth solutions #mh11
Wed May 4 9:20:54 PDT 2011
marcela Many times,mhealth solutions looking for problems without aligning to problems so
start with health priorities, work way backwards #mh11
Wed May 4 9:20:55 PDT 2011
quinnhealth Patty Mechael - when doing research on mHealth, start with a focus on outcomes.
#mh11
Wed May 4 9:21:05 PDT 2011
TelehealthPost Lessons learned from The Earth Institute outcomes - open architecture, set heatlh
goals early, plan for scale, measure goals #mh11
Wed May 4 9:21:10 PDT 2011
geoffclapp Lessons learned from The Earth Institute outcomes - open architecture, set heatlh
goals early, plan for scale, measure goals #mh11
Wed May 4 9:21:10 PDT 2011
msquihuis link mobile heatlh systems to mobile banking and health insurance claims and
reimbursement #mh11
Wed May 4 9:21:23 PDT 2011
marcela Move to cost-benefit and health outcomes research and away from usability studies
#mh11
Wed May 4 9:21:35 PDT 2011
krash63 Mhealth--start with the health priority, have a strategy, open architecture, train the
health workforce for sustainability, #MH11
Wed May 4 9:21:51 PDT 2011
DonMilagro Patty Mechael "Plan for scale, from 10 to 10,000, to millions" #mh11 #architecture
Wed May 4 9:21:53 PDT 2011
msquihuis can we make the case for insurance to take up the cost of mobile health
technologies? #mh11
Wed May 4 9:21:57 PDT 2011
itsthebunk Gr8 nws: #hcsm RT @msquihuis:112 countries surveyed, 83% have @ least 1
mobile health initiative; most countries have 4-7 initiatives #mh11
Wed May 4 9:22:05 PDT 2011
kchanasyk "Start with the health problem and work your way backward", when creating a
mHealth initiative. Patty Mechael, Columbia U #MH11
Wed May 4 9:22:09 PDT 2011
MarkHarmel How is the financing going to happen to make mHealth part of the main stream
health system? #mh11
Wed May 4 9:22:32 PDT 2011
manjarwala There is a disconnect between heath strategies and mobile solutions. #mh11
Wed May 4 9:22:37 PDT 2011
msquihuis ecosystem is big - telecommunications structure to social actors to healthcare

#mh11
Wed May 4 9:22:37 PDT 2011
sean_a_rose A lot of the current roadblocks in mobile health seem to be related to design issues.
#mh11
Wed May 4 9:22:43 PDT 2011
jensmccabe "how are these technologies going to become cost effective?" How can we expect
insurers to pick up the tab (yet?) #MH11
Wed May 4 9:22:48 PDT 2011
kevinclauson Overview of #mHealth slide from @PattyMechael preso #mh11

http://yfrog.com/gy7pgimj
Wed May 4 9:23:08 PDT 2011
stupplebeen Pew presentation at #MH11 was good, irony is it was on data and Pew hardly ever
pulls data for Asian Pacific Islanders, my field. Tsk tsk.
Wed May 4 9:23:53 PDT 2011
StephHabif @PattyMechael Patty Mechael, Columbia U: Good #mhealth solutions need data
AND collaboration! #MH11 #behaviorchange
Wed May 4 9:24:12 PDT 2011
QpidMe Good to connect this morning @kevinclauson - look forward to Skyping w/ your
classs about www.Qpid.me! #mh11 #resumetweet
Wed May 4 9:24:27 PDT 2011
sean_a_rose A lot of the ideas are solid, but planning/execution is lacking #mh11
Wed May 4 9:24:32 PDT 2011
kevinclauson Overview of #mHealth slide from @PattyMechael preso #mh11

http://yfrog.com/h8xdznhj
Wed May 4 9:24:34 PDT 2011
smsLilak MT @kchanasyk: "Start with the health problem and work your way backward", for
mHealth initiative. Patty Mechael, Columbia U #MH11
Wed May 4 9:25:35 PDT 2011
krash63 Check out the Millenium Village Project. http://t.co/zhErgsR #MH11

Wed May 4 9:25:53 PDT 2011
livifi If u r at #mh11 CEO Lowell Winer would love to meet u! Tall, dark hair, olive skin,
Blue/white checkered shirt, blue pants, white sneakers
Wed May 4 9:26:46 PDT 2011
krash63 Integrate the mhealth point of care app with the data gathering as a by-product.
#MH11
Wed May 4 9:27:01 PDT 2011
geoffclapp Developing countries are putting in place better systems for mHealth than the unites
states, due to our siloed systems. #mh11
Wed May 4 9:27:16 PDT 2011
TelehealthPost Developing countries are putting in place better systems for mHealth than the unites
states, due to our siloed systems. #mh11
Wed May 4 9:27:16 PDT 2011
msquihuis mhealth may be a leapfrog opportunities for developing countries; US is mired in

legacy systems #mh11
Wed May 4 9:27:19 PDT 2011
MarkHarmel The developing world is creating many of the platforms for what could be done in
developed world. #mh11
Wed May 4 9:27:35 PDT 2011
kaleemux Tags I'm tracking today: #mh11 Mobile Health 2011 Conference @ Stanford;
#DCrit2011 School of Visual Arts @DCritConference. #mhealth #design
Wed May 4 9:27:42 PDT 2011
msquihuis role of women in mobile heatth - women are often viewed as beneficiaries rather
than partners in the design process #mh11
Wed May 4 9:28:14 PDT 2011
e_ramirez Thanks for all the updates from #mh11 @jensmccabe and @hcolelewis. Wish could
be there but wedding planning overrides.
Wed May 4 9:28:17 PDT 2011
geoffclapp Interesting point on Developing countries and siloed health data, but I think the
unmentioned issue is the incentives for industry. #mh11
Wed May 4 9:28:19 PDT 2011
TelehealthPost Interesting point on Developing countries and siloed health data, but I think the
unmentioned issue is the incentives for industry. #mh11
Wed May 4 9:28:19 PDT 2011
alshar Patty Mechael: US has much to learn from other countries in how to develop mobile
health #MH11
Wed May 4 9:28:38 PDT 2011
msquihuis need to address issue of female cellphone ownership in developing world #mh11
Wed May 4 9:28:41 PDT 2011
eszterer #MH11 we feel good: FYK developed its technology to answer a burning problem:
what holds parents back from feed kids better
Wed May 4 9:28:49 PDT 2011
mkmackey All stars tweeting from #mh11 sharing #mhealth in developing countries
#publichealth
Wed May 4 9:28:51 PDT 2011
krash63 Need more user focused design! YES! #MH11

Wed May 4 9:29:03 PDT 2011
thulcandrian Most of these are still solutions looking for problems - Patricia Mechael Start with the
desired outcome, then leverage the tech #MH11
Wed May 4 9:29:20 PDT 2011
MarkHarmel Think about not only designing programs for an audience, but to include your
audience into your designs process. #mh11
Wed May 4 9:29:21 PDT 2011
TelehealthPost Great point on user-centered design and the importants of design in mobile. Exactly
why we need people like MassiveHealth, too #mh11
Wed May 4 9:29:34 PDT 2011
geoffclapp Great point on user-centered design and the importants of design in mobile. Exactly
why we need people like MassiveHealth, too #mh11
Wed May 4 9:29:34 PDT 2011
buckyflowers Have you ever tried user testing with a pregnant woman? It can very hostile but
usually insightful. #mh11
Wed May 4 9:29:45 PDT 2011
TelehealthPost When it comes to mobile health, are women special? Panel: Yes, if you build an
app, start with moms #mh11
Wed May 4 9:30:27 PDT 2011
geoffclapp When it comes to mobile health, are women special? Panel: Yes, if you build an
app, start with moms #mh11
Wed May 4 9:30:27 PDT 2011
twilson650 Follow #mh11 Mobile Health 2011 @Stanford

Wed May 4 9:30:37 PDT 2011
thulcandrian When it comes to mobile health, are women special? - @bjfogg - Patricia Mechael -
Talk to moms. Women use mobile differently. #MH11
Wed May 4 9:30:50 PDT 2011
MarkHarmel Women are special they use mHealth technology differently. #mh11
Wed May 4 9:30:50 PDT 2011
ehekler #mh11 Women (and particularly mothers) may be best people to talk to to
understand how to use mobile health, from Patty Mechael.
Wed May 4 9:31:00 PDT 2011
emacartney "We need user-focused design & to engage the targeted beneficiaries from the
beginning." #mh11
Wed May 4 9:31:08 PDT 2011
CalliopeCo STATS: ~ 5% of ~440 attendees at #mh11 are tweeting the highlights!?

Wed May 4 9:31:35 PDT 2011
frankc Women esp Moms are key gatekeepers for access to health info #mh11
Wed May 4 9:31:41 PDT 2011
TelehealthPost Is there any data to mHealth is different than women than internet use? Is mobile
different than internet/web? Would be interesting #mh11
Wed May 4 9:31:42 PDT 2011
geoffclapp Is there any data to mHealth is different than women than internet use? Is mobile
different than internet/web? Would be interesting #mh11
Wed May 4 9:31:42 PDT 2011
thulcandrian Difference by gender on mobile technology use has converged - @SusannahFox -

Changed from 5 years ago - #MH11
Wed May 4 9:31:44 PDT 2011
alshar Patty Mechael: Women use mobile tech differently from men and developers need to
consider that #MH11
Wed May 4 9:31:50 PDT 2011
MarkHarmel In the US the technology use is similar for both genders. Fox. #mh11
Wed May 4 9:32:03 PDT 2011
itsthebunk YES! User-focus is key. RT @krash63: Need more user focused design! YES!
#MH11
Wed May 4 9:32:12 PDT 2011
kevinclauson @QpidMe Connection is classic benefit of attending conf like #mh11, curious 2 see
@NovaSE students take on http://www.qpid.me/ in my class
Wed May 4 9:32:24 PDT 2011
itsthebunk Yes! RT @MarkHarmel: Think about not only designing programs for an audience,
but to include your audience into your designs process. #mh11
Wed May 4 9:32:30 PDT 2011
JKurian77 Low hanging fruit is location enabled apps for mHealth #MH11 Susannah Fox
Wed May 4 9:32:48 PDT 2011
geoffclapp Panel: The low hanging fruit in mHealth is location-enabled health (based on trends
in politics, news, etc) #mh11
Wed May 4 9:32:58 PDT 2011
TelehealthPost Panel: The low hanging fruit in mHealth is location-enabled health (based on trends
in politics, news, etc) #mh11
Wed May 4 9:32:58 PDT 2011
ehekler #mh11 M Health low hanging fruit, Susannah Fox, focus on location enabled apps.
Health is still very small in terms of mobile use.
Wed May 4 9:33:00 PDT 2011
buckyflowers "My mobile phone is like... ______" eg: my mobile phone is like my security blanket -
Go... #mh11
Wed May 4 9:33:10 PDT 2011
morleyivers Lesson number one from #MH11, targeting women is key for effective mobile health
apps. I suspect there is going to be a lot more lessons....
Wed May 4 9:33:19 PDT 2011
ehekler #mh11 from Patty Mechael: Low hanging fruit, developing countries, telemedicine
and mobile telemedicine.
Wed May 4 9:33:33 PDT 2011
TelehealthPost Panel: The other low hanging fruit is mobile telemedicine in remote areas for
pushing out care. #mh11
Wed May 4 9:34:04 PDT 2011
geoffclapp Panel: The other low hanging fruit is mobile telemedicine in remote areas for
pushing out care. #mh11
Wed May 4 9:34:05 PDT 2011
ehekler #mh11 Pew data should be used to help convince people of what is happening
actually is happening, Susannah Fox.
Wed May 4 9:34:39 PDT 2011
sean_a_rose If only "health" could be thrown into the app buzzword soup of "location" "mobile"
"social" "photo-sharing" "game-mechanics" #mh11
Wed May 4 9:34:53 PDT 2011
blueeyepath FYI: Follow the goings on at Mobile Health 2011: What Really Works via #mh11
#mhealth #hcmktg
Wed May 4 9:34:54 PDT 2011
livifi Pew research: #mHealth is being led by moms and local #mh11
Wed May 4 9:35:00 PDT 2011
CalliopeCo STAT:~10% of attendees say they are in a position to develop mobile intervention
apps. #mh11
Wed May 4 9:35:06 PDT 2011
TelehealthPost Susannah from Pew: People use our data to get grants (non-profits) and to get
TelehealthPost Susannah from Pew: People use our data to get grants (non-profits) and to get
funding (startups) /prove what they think is right/wrong #mh11
Wed May 4 9:35:07 PDT 2011
geoffclapp Susannah from Pew: People use our data to get grants (non-profits) and to get
funding (startups) /prove what they think is right/wrong #mh11
Wed May 4 9:35:07 PDT 2011
jonkrauth Awesome! RT 48% of ppl use mobile to look for doctors online, compared to 38%
using desktop computers - @susannahfox #mh11 (via @emacartney)
Wed May 4 9:35:17 PDT 2011
NatSecret Here the link to the PEW Report on Health Topics and internet use ~
http://ow.ly/4N75Y #mh11
Wed May 4 9:35:18 PDT 2011
landay @jensmccabe how many at #mh11

Wed May 4 9:35:27 PDT 2011
rzeiger Learning and speaking today at @bjfogg's mobilehealth.org conference #MH11

Wed May 4 9:35:29 PDT 2011
msquihuis @bjfogg asks 'do women matter in mobile health?' well yeah.... #mh11
Wed May 4 9:35:45 PDT 2011
ehekler #mh11 Patty Mechael, US needs to learn from international folks to connect with
HHS to come up with strategy for implementations.
Wed May 4 9:35:52 PDT 2011
krash63 The irony is my android died the day of #MH11

Wed May 4 9:35:56 PDT 2011
schlif I'm at the Stanford Mobile Health conference. Let's connect if you are here. #mh11
Wed May 4 9:35:58 PDT 2011
SchmidtTimothy Low hanging fruit in us for Mhealth ... Location location location #mh11
Wed May 4 9:36:06 PDT 2011
geoffclapp Panel: In the united states, it's not about the technology, it's about building a culture
that enabled mHealth to use data&strategy #mh11
Wed May 4 9:36:17 PDT 2011
TelehealthPost Panel: In the united states, it's not about the technology, it's about building a culture
that enabled mHealth to use data&strategy #mh11
Wed May 4 9:36:17 PDT 2011
faisal_q LOL RT @krash63: The irony is my android died the day of #MH11 <- Stanford
Mobile Health conference
Wed May 4 9:37:01 PDT 2011
buckyflowers @sean_a_rose you forgot "UX" haha #mh11

Wed May 4 9:37:02 PDT 2011
sean_a_rose Moms are the most lowkey power user group of tech products. This is a general fact
not limited to mobile health #mh11
Wed May 4 9:37:10 PDT 2011
MrPug94 "It's not about the technology, it's about creating the enabling environment," Patty
Mechal, #mh11
Wed May 4 9:37:27 PDT 2011
rzeiger @SusannahFox says: bring your data, bring my data, bring others' data. Map the
frontier and bring data #mh11
Wed May 4 9:37:49 PDT 2011
dkhare .@bjfogg's Mobile Health conference packed. Wow. #mh11 #mhealth

Wed May 4 9:37:52 PDT 2011
benatdna Those in the office, you can see the discussion unfold at Stanford Mobile Health by
following #mh11 on Twitter #yam
Wed May 4 9:38:25 PDT 2011
JKurian77 Great question abt why we arent doing more in mHealth around the middle class
and urban areas #MH11
Wed May 4 9:38:45 PDT 2011
ericaholt How do we create a culture in the US that enables effective uses of mobile health
tech? #mh11
Wed May 4 9:38:46 PDT 2011
thulcandrian Dazzled by the shiny new application - Effective? Call centers, enabling access via
telemedicine are what is working - @pattymechael #MH11
Wed May 4 9:38:58 PDT 2011
TelehealthPost Great question - how does PHI effect the rollout of mHealth in the US vs developing
countries: A: The move is peer to peer #mh11
Wed May 4 9:39:42 PDT 2011
geoffclapp Great question - how does PHI effect the rollout of mHealth in the US vs developing
countries: A: The move is peer to peer #mh11
Wed May 4 9:39:42 PDT 2011
thulcandrian HIPAA - A lot can be done outside the realm of HIPAA - Sharing happens peer-to-
peer skirts the issue - @SusannahFox #MH11
Wed May 4 9:39:46 PDT 2011
wikiLifeOrg Yes! RT @SusannahFox says: bring your data, bring my data, bring others' data.
Map the frontier and bring data #mh11
Wed May 4 9:39:48 PDT 2011
boltyboy @rzeiger @SusannahFox And why is that mobile? (or am I just teasing poorly
chosen conference titles) snigger, snigger #mh11
Wed May 4 9:40:24 PDT 2011
QpidMe Looking frwd to hanging w/ @rzeiger @fredtrotter @thulcandrian @StephHabif

@lawrenceswiader @SusannahFox and others at #mh11
Wed May 4 9:40:30 PDT 2011
eszterer I predict a third trend from #mh11: using CBT tools to reinforce behavior change in
addition to targeted advice distribution.
Wed May 4 9:40:32 PDT 2011
itsthebunk Gr8 info from #mh11 2day. #hcsm RT @geoffclapp: Pane-The othr low hanging fruit
is mobile telemedicine in remote areas for pushing out care.
Wed May 4 9:40:39 PDT 2011
MarkHarmel Lots of people from the gaming industry are edging into mobile health to track
exercise…Avoiding HIPAA concerns. #mh11
Wed May 4 9:40:55 PDT 2011
JKurian77 Govt regulations and rules in the developed world ironically hold us back from
moving forward quickly in mHealth #MH11
Wed May 4 9:41:05 PDT 2011
TelehealthPost Not sure I agree with panel, that game companies can bypass regulatory through
executing mhealth in games #mh11
Wed May 4 9:41:44 PDT 2011
geoffclapp Not sure I agree with panel, that game companies can bypass regulatory through
executing mhealth in games #mh11
Wed May 4 9:41:44 PDT 2011
fredtrotter @jensmccabe is here at #mh11. just met first time face to face. My first #epatient
meetup here...
Wed May 4 9:41:54 PDT 2011
krash63 Gaming by-passing privacy issues (me: for now) #MH11

Wed May 4 9:42:15 PDT 2011
DonMilagro "I'm kind of obsessed with texting" @SusannahFox -- Me too! #500+ #per #day
#mh11
Wed May 4 9:42:25 PDT 2011
jensmccabe @coachkiki we've got some Hungarian journos here I believe...#MH11

Wed May 4 9:42:35 PDT 2011
Sean_A_Rose Vast majority of people at #mh11 are interested in texting-based solutions, which is
exactly what we're doing with #calmingtech #win
Wed May 4 9:42:39 PDT 2011
CalliopeCo Curious that no one on panel has acknowledged mammoth ($17b) HHS ONC
HITECH effort underway 2 build out & integrate nat'l healthdata! #mh11
Wed May 4 9:42:42 PDT 2011
landay not for long. taking off in china! “@frankc: RT outside US use feature phones-
scalable mobile solutions can't rely on smartphone tech #mh11”
Wed May 4 9:42:53 PDT 2011
Rock_Health "I'm all for data liquidity" -@susannahfox (Us too!) #mh11
Wed May 4 9:43:45 PDT 2011
TelehealthPost The interesting thing is the lack of definition for "Mobile Health" - if my tablet is not 3g
is that mobile? Trouble w/the definition #mh11
Wed May 4 9:43:48 PDT 2011
geoffclapp The interesting thing is the lack of definition for "Mobile Health" - if my tablet is not 3g
is that mobile? Trouble w/the definition #mh11
Wed May 4 9:43:48 PDT 2011
jeffcdi Shout across the country to #mh11 from Washington, DC. Following along.
Wed May 4 9:44:55 PDT 2011
geoffclapp Interesting to watch @bjfogg change the behavior of the crowd at #mh11 - go talk to
each other, do not just hand out cards!
Wed May 4 9:45:48 PDT 2011
TelehealthPost Interesting to watch @bjfogg change the behavior of the crowd at #mh11 - go talk to
each other, do not just hand out cards!
Wed May 4 9:45:48 PDT 2011
dkhare Lots of presentations on mobile health here http://slidesha.re/kqC1Jd #mh11

#healthcareIT
Wed May 4 9:45:53 PDT 2011
HealthUnlocked Patty Mechael - when doing research on mHealth, start with a focus on outcomes.
#mh11 #hcsmeu #hu (via @quinnhealth)
Wed May 4 9:46:00 PDT 2011
sean_a_rose @bjfogg is challenging us to partake in basic social interactions. This is actually a

huge challenge for conference-goers in my exp #mh11
Wed May 4 9:46:19 PDT 2011
qpidme 100% RT @Rock_Health: "I'm all for data liquidity" -@susannahfox (Us too!) #mh11
Wed May 4 9:46:23 PDT 2011
derrickhull @eszterer Smart comment. Already happening at Candeo. Good neuroscience

reasons to place a bet here as well. #mh11
Wed May 4 9:46:33 PDT 2011
AIDSgov @bjfogg asks: if you could invest in texting, apps, or something else mobile, what
would you do? What do YOU think? #MH11
Wed May 4 9:46:56 PDT 2011
MarkHarmel Team Fit had a great idea back in 1995. Ideas aren't new. the news is what works.
#mh11
Wed May 4 9:48:47 PDT 2011
geoffclapp .@bjfogg - mHealth is not just coming next, it's happened and happening (Speaking
for the Health Buddy team, amen brother, amen) #mh11
Wed May 4 9:49:16 PDT 2011
TelehealthPost .@bjfogg - mHealth is not just coming next, it's happened and happening (Speaking
for the Health Buddy team, amen brother, amen) #mh11
Wed May 4 9:49:16 PDT 2011
@bjfogg is asking each speaker to come up and intro themselves in 24 seconds, to
jensmccabe help peeps who want to meet them find 'em #mh11
Wed May 4 9:49:33 PDT 2011
invinciblekate Health/tech folks: follow the tag #mh11 to check out what is happening at the Mobile
Health conference at Stanford.
Wed May 4 9:50:11 PDT 2011
krash63 @eszterer or trigger beh chng? #mh11

Wed May 4 9:50:13 PDT 2011
marcela Metaphor for conference from BJ Fogg--What's the home run? #mh11
Wed May 4 9:50:16 PDT 2011
jensmccabe ah, laptop finally up, mobile down. iPhone still not ideal interface for
livetweeting...#mh11. + Checked in with @joshnesbit and @briandolan
Wed May 4 9:50:20 PDT 2011
geoffclapp Focus the thinking - what is the home run for the project? Nice way of introducing,
focusing thinking when introducing the ideas #mh11
Wed May 4 9:50:42 PDT 2011
TelehealthPost Focus the thinking - what is the home run for the project? Nice way of introducing,
focusing thinking when introducing the ideas #mh11
Wed May 4 9:50:42 PDT 2011
coachkiki @jensmccabe Hilarious - you wrote #mh2011 on one of the #tags and I fell into it -
(sent the convo to family members :)). Enjoying #mh11
Wed May 4 9:50:48 PDT 2011
marcela BJ Fogg throwing baseballs at audience #mh11

Wed May 4 9:50:55 PDT 2011
jgillrob health gaming can be a lot more than fitness #mh11

Wed May 4 9:51:01 PDT 2011
jensmccabe @bjfogg doing IDEO style tossing ball into audience if raise hand and have a 'home
run' #mh11, makes point ideas in space are 15 years old
Wed May 4 9:51:03 PDT 2011
geoffclapp Offtopic, but @bjfogg has a good arm, he's whipping soft baseballs around the room
- man has an arm! #mh11
Wed May 4 9:51:17 PDT 2011
TelehealthPost Offtopic, but @bjfogg has a good arm, he's whipping soft baseballs around the room
- man has an arm! #mh11
Wed May 4 9:51:17 PDT 2011
eszterer @AIDSgov @bjfogg #mh11 use mobile to reinforce behavior change - act against
environment
Wed May 4 9:51:40 PDT 2011
INFOdocket4PB Presentation: Slides: Susannah Fox at Mobile Health 2011 #mh11 #mobile
INFOdocket4PB
#mobileweb @Pew_Internet @lrainie @SusannahFox
Wed May 4 9:52:56 PDT 2011
JohnSharp Mobile Health 2011 - great list of speakers, workshops http://bit.ly/eV5qtS

#wishIwasthere #mh11 #mhealth
Wed May 4 9:53:14 PDT 2011
marcela Google Health guy: patients most underutilized resource in medicine #mh11
Wed May 4 9:53:24 PDT 2011
TelehealthPost Roni Ziegler "patients are the most underused resource in healthcare development"
#mh11
Wed May 4 9:53:28 PDT 2011
geoffclapp Roni Ziegler "patients are the most underused resource in healthcare development"
#mh11
Wed May 4 9:53:28 PDT 2011
faisal_q #mh11 @SusannahFox—“HIPAA-Sharing happens peer-to-peer skirts the issue” |

Your data sold 2 3rd party, privacy hole http://bit.ly/dFKTdW
Wed May 4 9:54:32 PDT 2011
jensmccabe health folks tuning into #mh11 from afar - what's your 24 second home run pitch?
"Health is *not about healthcare. HC is the last resort."
Wed May 4 9:55:25 PDT 2011
sean_a_rose ah cool! someone from fitbit is here #mh11

Wed May 4 9:56:14 PDT 2011
fredtrotter Glad to see @rzeiger here at #mh11 I hope that means the demise of #googlehealth
was nasty rumor.
Wed May 4 9:56:49 PDT 2011
MrPug94 MT @pioneerrwjf: RT @Pew_Internet: #mhealth folks: You can view slides from
@SusannahFox's #mh11 talk at http://pewrsr.ch/mH11 #hcsm
Wed May 4 9:57:05 PDT 2011
LuisDeAvila @ericaholt I think the culture already exists. At least on the consumer side. The
challenge is the providers #mh11
Wed May 4 9:57:06 PDT 2011
CalliopeCo Finally an MD or 4 identify themselves. We need a few ppl who hv taken pledge 2 do
no harm+take care of us (pats). Clinical b4 tech! #mh11
Wed May 4 9:57:14 PDT 2011
faisal_q @jensmccabe Itʼs mobile and itʼs only yet begun. #mh11
Wed May 4 9:57:16 PDT 2011
marcela "Speed dating for geeks" speakers introduce themselves at #mh11, comments on
thin evidence base for mhealth, wish to make birth control fun
Wed May 4 9:57:21 PDT 2011
geoffclapp As the speakers take the stage and do introductions,it's clear that the overwhelming
number of outcomes are based on SMS (makes sense) #mh11
Wed May 4 9:58:02 PDT 2011
TelehealthPost As the speakers take the stage and do introductions,it's clear that the overwhelming
Wed May 4 9:58:02 PDT 2011
marcela Much interest in obesity, fitness at #mh11

Wed May 4 9:58:18 PDT 2011
MarkHarmel Great conference tradition of all the speakers making quick introductions to enhance
networking. #mh11
Wed May 4 9:58:26 PDT 2011
landay ambient feedback necessary! “@jensmccabe: health folks tuning into #mh11 from
afar - what's your 24 second home run pitch?
Wed May 4 9:59:00 PDT 2011
akhomenko Shameless plug for #mh11 attendees (wish I was there): check out Healthcare
Entrepreneur Connection - Bay Area: http://on.fb.me/ivzpAH
Wed May 4 9:59:17 PDT 2011
mindofandre Wishing a great day to the #mh11 attendees! Talking about what *really* works in
mobile health.
Wed May 4 9:59:39 PDT 2011
venturemaven Now trending on Venture Maven: #mh11 http://bit.ly/mzMTKU

Wed May 4 10:00:03 PDT 2011
sean_a_rose Someone just said "gamify". #mh11

Wed May 4 10:00:33 PDT 2011
TelehealthPost Karios Labs is made up of XBox and Adaptive Path guys-very interesting, love how
people are coming into the space.Great for industry #mh11
Wed May 4 10:01:20 PDT 2011
geoffclapp Karios Labs is made up of XBox and Adaptive Path guys-very interesting, love how
people are coming into the space.Great for industry #mh11
Wed May 4 10:01:20 PDT 2011
marcela Speaker wants to ban use of terms patient and consumer when it comes to our
health ? #mh11
Wed May 4 10:01:31 PDT 2011
JKurian77 Text is def king #MH11

Wed May 4 10:01:46 PDT 2011
CalliopeCo FDA is in da house! #mh11

Wed May 4 10:03:51 PDT 2011
TelehealthPost The FDA is going to present on using quizes and incentives and how to make that
work. I admit - shocked, but happy to hear it #mh11
Wed May 4 10:03:53 PDT 2011
geoffclapp The FDA is going to present on using quizes and incentives and how to make that
work. I admit - shocked, but happy to hear it #mh11
Wed May 4 10:03:53 PDT 2011
frankc What's your homerun? In this conference, in start up, in research, or in whatever
you're doing @bjfogg #mh11
Wed May 4 10:04:06 PDT 2011
dngoo So many interesting speakers... And home runs! #mh11

Wed May 4 10:04:50 PDT 2011
QpidMe Homerun ---> Help people have *more* (safer) sex using text messaging. Spread
the Love, Nothing Else - www.Qpid.me #mh11 #sextech
Wed May 4 10:05:19 PDT 2011
aligdarwish Exciting line up of speakers at #MH11. Especially interested in SMS and open
source tech. http://t.co/Uu0QG9r
Wed May 4 10:06:23 PDT 2011
atM_interaktiv Túl népszerű a tévé ahhoz, hogy fejlődni tudjon http://bit.ly/jKleEN #mh11 #mh2011
#mediahungary
Wed May 4 10:07:53 PDT 2011
JKurian77 My suggestion is to stop using SMS and substitute with texting. Most consumers
understand the word texting #MH11
Wed May 4 10:08:09 PDT 2011
geoffclapp They are giving away a @fitbit onstage, if I didn't have one, I'd be running up there.
The devices are amazing for changing behavior #mh11
Wed May 4 10:08:56 PDT 2011
TelehealthPost They are giving away a @fitbit onstage, if I didn't have one, I'd be running up there.
The devices are amazing for changing behavior #mh11
Wed May 4 10:08:56 PDT 2011
joshnesbit Just landed at #mh11 - talking about partnerships, @medic @hopephones at 5PM
PDT. Very happy to be back at @Stanford.
Wed May 4 10:09:23 PDT 2011
MarkHarmel My homerun is to find someone working in mHealth in Los Angeles. Anyone here?
#mh11
Wed May 4 10:09:50 PDT 2011
jensmccabe at #mh11 there are 'walk on' spots for people who should be onstage...looking for
'health hacks' but not necessarily CS (behavioral)
Wed May 4 10:10:04 PDT 2011
CalliopeCo Walk-ins who have hacking solutions welcome to present idea 2 fill in 4 any empty
slots! #mh11
Wed May 4 10:10:07 PDT 2011
infodocket Slides: Susannah Fox Presentation at Mobile Health 2011 + prgrm & List of
Speakers #mh11 http://bit.ly/kEh0is @Pew_Internet @SusannahFox
Wed May 4 10:10:29 PDT 2011
joshnesbit @jensmccabe @briandolan great to see both of you here! #mh11
Wed May 4 10:10:41 PDT 2011
jensmccabe break: #mh11 until 10:50 - cy'all then.

Wed May 4 10:12:05 PDT 2011
jensmccabe @joshnesbit @briandolan amen to that! Great to see you both. @joshnesbit can't
wait for your partner panel @4pm. #mh11
Wed May 4 10:12:37 PDT 2011
landay My homerun: semi-auto understand the real health activities we do in everyday life &
give AMBIENT feedback towards our goals “@frankc: #mh11
Wed May 4 10:14:17 PDT 2011
stupplebeen My homerun is to figure out how to integrate mobile health into my agency's work. I
have few folks to stalk--after more coffee. #MH11
Wed May 4 10:18:02 PDT 2011
smsLilak View @Susannah Fox 's presentation slides at Mobile Health Conf. Interesting stats
on mobile usage http://ow.ly/4N9Hr #mh11
Wed May 4 10:18:26 PDT 2011
eszterer @landay great homerun:semi-auto understand the real health activities we do in

everyday life & give AMBIENT feedback towards our goals #mh11
Wed May 4 10:20:06 PDT 2011
itsthebunk @MarkHarmel I'm following #mh11 from LA and interested in the same thing.
Wed May 4 10:21:19 PDT 2011
HealthTap The future in health is now! @HealthTap launched Home for Health - personalized
info; patient & physician engagement www.HealthTap.com #mh11
Wed May 4 10:21:25 PDT 2011
motherknows We hope to be there next year! #mh11 - but following a lot of people to catch up on
everything!
Wed May 4 10:26:32 PDT 2011
michaelbkim @KairosLabs walk 1 minute after lunch! #mh11

Wed May 4 10:31:29 PDT 2011
buckyflowers Any User Experience or User Interface Designers here at #mh11? We should talk
about designing awesome stuff related to mobile health.
Wed May 4 10:33:56 PDT 2011
derrickhull We gotta put Mental back into "m"Health. 60 mil Depression sufferers. 30 mil
uncontrolled Alcohol use, and many more. #mh11
Wed May 4 10:35:19 PDT 2011
CalliopeCo Mobile Health Conference #mh11 @ Stanford University Frances Arrillaga Alumni
Center http://instagr.am/p/D3A6o/
Wed May 4 10:36:42 PDT 2011
fredtrotter #mh11 talking about healthy and unhealthy illusions with @jensmccabe
http://t.co/8eFcOEr
Wed May 4 10:36:45 PDT 2011
1charleshuang heading to SF for #MH11, so can't catch @NG @andrewrosenthal in Harvard Sq but
#health & #tech geeks join @rock_health http://bit.ly/lpbi5k
Wed May 4 10:36:53 PDT 2011
faisal_q #hcsmca T2: Example of twitter being used right now to stream Standfordʼs #mh11
Wed May 4 10:37:26 PDT 2011
GingeratBBD also follo @texting4health RT @stanfordlive: RT @Stanford How can mobile

improve health? Follo Mobile #Health 2011 conf at #mh11 hashtag.
Wed May 4 10:38:15 PDT 2011
DonMilagro Win Prizes! + learn what really works for behavior change. 1st- tweet @kairoslabs,
2nd include a tiny behavior(babystep)+a trigger #mh11
Wed May 4 10:39:58 PDT 2011
textandshout #mh11 Homerun: Connect people to a supportive community - thru their mobile
device - to promote healthy microchoices.
Wed May 4 10:41:37 PDT 2011
frospert #MH11 #flowlab hits first home run!

Wed May 4 10:44:54 PDT 2011
frospert #MH11 #flowlab list of sponsors 12 names for one fitbit, good deal!
Wed May 4 10:45:50 PDT 2011
StanfordFeed Instagram photo by pmudd: Mobile Health Conference #mh11 http://bit.ly/jVSp9L

Wed May 4 10:46:05 PDT 2011
atM_interaktiv A tartalom a király, a trónja a tévé http://bit.ly/iAO4IK #mh11 #mh2011

#mediahungary
Wed May 4 10:46:21 PDT 2011
HealthTap power of mobile RT @textandshout Connect people to a supportive community- thru

their mobile device- to promote healthy microchoices #mh11
Wed May 4 10:50:34 PDT 2011
2healthguru Is there a Tweetup/meetup for #mh11?

Wed May 4 10:51:20 PDT 2011
sean_a_rose Grossly overcaffeinated #mh11

Wed May 4 10:55:14 PDT 2011
dyannecano Session about to start on What Really Works in Changing Behavior #mh11
Wed May 4 10:57:42 PDT 2011
geoffclapp Just met up with old friend during break at #mh11 - nice to see after a very long time.
Wed May 4 10:58:08 PDT 2011
geoffclapp Just got the "oh, you're the Health Buddy guy" line - I'll admit, never, ever gets old
#mh11
Wed May 4 10:59:14 PDT 2011
frospert #MH11 so many smileys!

Wed May 4 10:59:23 PDT 2011
manjarwala What's your home run? :) #mh11

Wed May 4 10:59:31 PDT 2011
ormshr MobileHealth 2011 back in session. #mh11

Wed May 4 10:59:46 PDT 2011
hazyrum @buckyflowers I made some space on my nametag for '<3s UX' in bright orange!
Come find the avocado green mssngr bag #mh11
Wed May 4 11:00:16 PDT 2011
dyannecano All food related materials here are compostable! #mh11

Wed May 4 11:00:17 PDT 2011
schlif Via @HealthCareGuru: mHealth Next Big Opportunity for Angel Investors & VCs?
http://t.co/N7lik3X #mHealth #HealthTech #Angels #VCs #mh11
Wed May 4 11:00:23 PDT 2011
fredtrotter #mh11 lunch #tweetup come meet the twitter crowd at the table farthest from the
fountain at lunch
Wed May 4 11:02:19 PDT 2011
DebISIS What really works in changing behavior? #MH11 @craiglefevre #mobilehealth

Wed May 4 11:03:57 PDT 2011
TelehealthPost Session: What really works in changing behavior - "Contiguity" continous,

immediate, feedback in space, time, need, and motivation #mh11
Wed May 4 11:04:59 PDT 2011
geoffclapp Session: What really works in changing behavior - "Contiguity" continous,

immediate, feedback in space, time, need, and motivation #mh11
Wed May 4 11:04:59 PDT 2011
msaxolotl #mh11 The crowd is much bigger than last year. New word for today = contiguity
important to change behavior
Wed May 4 11:05:01 PDT 2011
dngoo Contiguity? Space, Time Situations, Need Motivation, People, and Info. Another
perspective to Changing Behavior #mh11
Wed May 4 11:05:55 PDT 2011
ormshr #mh11 concept of contiguity by Craig Lefebvre. How mobile drudges space, time,
need...
Wed May 4 11:05:55 PDT 2011
krash63 Contiguity....as a learning method for behavior change. Space, time, situations,
people are more contiguous with mobile #mh11
Wed May 4 11:06:04 PDT 2011
DebISIS As always, #mwomen leader Patty Mechael inspiring at #mh11 #mhealth #women
Wed May 4 11:06:05 PDT 2011
ehekler #mh11 Key to behavior change: Contiguity in space, time, situations, need,
motivation, people, and information. from Craig Lefebvre
Wed May 4 11:06:13 PDT 2011
derrickhull Habit formation neural systems are context-dependent. Contiguity a great frame
@craiglefevre #mh11
Wed May 4 11:06:22 PDT 2011
TelehealthPost Question I have: How much does being present in the mobile space effect your
being present in the present? Effect on mHealth? #mh11
Wed May 4 11:07:24 PDT 2011
geoffclapp Question I have: How much does being present in the mobile space effect your
being present in the present? Effect on mHealth? #mh11
Wed May 4 11:07:24 PDT 2011
ehekler #mh11, @medicfurby, SMS-based intervention review for behavior change.

Wed May 4 11:07:25 PDT 2011
Sean_A_Rose I somehow ended up with one of @bjfogg's chimes. Now armed with the power to
cut off speakers. #mh11
Wed May 4 11:07:40 PDT 2011
jensmccabe ok, we need to realize images are a great way to get data across (NOT TEXT) on
slides. @bjfogg does great job with this #mh11
Wed May 4 11:08:34 PDT 2011
krash63 I want to talk about non phone based mobile...tablets, sensors, what else? #MH11
Wed May 4 11:09:02 PDT 2011
marcela @medicfurby now up at #mh11

Wed May 4 11:09:07 PDT 2011
2healthguru @fredtrotter kewl Fred! Going to tweetup? #mh11

Wed May 4 11:09:13 PDT 2011
geoffclapp .@medicfurby on stage discussing SMS platform for behavior change, after
reviewing the data it's small samples, bad study design #mh11
Wed May 4 11:09:24 PDT 2011
TelehealthPost .@medicfurby on stage discussing SMS platform for behavior change, after
reviewing the data it's small samples, bad study design #mh11
Wed May 4 11:09:27 PDT 2011
2healthguru @krash63 Hey Kristi, you at #MH11

Wed May 4 11:09:39 PDT 2011
Wed May 4 11:09:39 PDT 2011
sean_a_rose Quick #mh11 pilot: Every time you feel the urge to look down at your phone during a
break, look up and say hi to someone instead
Wed May 4 11:09:41 PDT 2011
ormshr #mh11 #hcsm Robert Furberg from RTI. SMS based interventions. Read all peer
reviewed lit on SMS and beh change. Gaps in research.
Wed May 4 11:10:07 PDT 2011
michael_tapson #mh11 I just arrived and already had an interesting conversation with a startup
trying to make health fun. It's a hot topic.
Wed May 4 11:10:48 PDT 2011
CalliopeCo @medicfurby Robert Furberg behavior researcher & code slinger from RTI
International has the stage #mh11
Wed May 4 11:11:00 PDT 2011
HealthTap @HealthTap pioneering the New Era of Interactive Health: Dr. validated,
personalized, 24/7 easy access, engaging http://bit.ly/iluvjd #mh11
Wed May 4 11:11:14 PDT 2011
sean_a_rose One major problem w/ mobile health is frequent attempts to directly translate
research into products; this never works #mh11
Wed May 4 11:12:10 PDT 2011
designersaccord At the Mobile Health conf at Stanford. Fav phrase so far: "data liquidity"-ability to boil
down complex info to a single txt. #MH11
Wed May 4 11:12:15 PDT 2011
kevinclauson Next #mh11 panel kicks off with massive systematic review of area literature
(April2011) by @medicfurby from RTI
Wed May 4 11:12:23 PDT 2011
TelehealthPost .@medicfurby After a very detailed search materials on SMS design, 149 quality
papers yielded 29 key variables. #mh11
Wed May 4 11:12:24 PDT 2011
geoffclapp .@medicfurby After a very detailed search materials on SMS design, 149 quality
papers yielded 29 key variables. #mh11
Wed May 4 11:12:24 PDT 2011
jensmccabe @1charleshuang wait you're coming here to #mh11? Yeehaw!

Wed May 4 11:13:37 PDT 2011
designersaccord Most mHealth programs are focused on women. Women are beneficiaries, but not
partners in the process. Fix this! #MH11
Wed May 4 11:13:52 PDT 2011
QpidMe I am! + 1st health 2.0 in LA http://bit.ly/efdnpT RT @MarkHarmel: My homerun is 2

find someone working in mHealth in LA. Anyone here? #mh11
Wed May 4 11:13:56 PDT 2011
derrickhull @Sean_A_Rose The research is the product. Information changes behavior, we

gotta give it back to the end user #mh11
gotta give it back to the end user #mh11
Wed May 4 11:14:05 PDT 2011
Sean_A_Rose Research isn't invaluable, but it shouldn't be a top priority in the PD cycle #mh11
Wed May 4 11:14:09 PDT 2011
krash63 @Sean_A_Rose because they forget human centric design. #mh11

Wed May 4 11:14:10 PDT 2011
TelehealthPost Of the 149 studies, 81 were stage 3, rigorous papers, mostly going after diabetes
interventions. Smoking intervention is under valued #mh11
Wed May 4 11:14:36 PDT 2011
geoffclapp Of the 149 studies, 81 were stage 3, rigorous papers, mostly going after diabetes
interventions. Smoking intervention is under valued #mh11
Wed May 4 11:14:36 PDT 2011
atM_interaktiv A rádiót nem hallgatják, hanem szeretik http://bit.ly/kJNujm #mh11 #mh2011

#mediahungary
Wed May 4 11:14:38 PDT 2011
alshar Robert Furberg: SMS & health behavior change, there are major gaps in knowing
what works but a surprising no. of well done studies #MH11
Wed May 4 11:14:48 PDT 2011
HealthTap The “essence” of information- RT @designersaccord Fav phrase so far- "data

liquidity"= ability to boil down complex info to single txt #MH11
Wed May 4 11:14:50 PDT 2011
mmaya Mobile Health conference is way more academic than I expected. Hoping for more
operational examples of "what works" later today. #mh11
Wed May 4 11:14:52 PDT 2011
designersaccord Most mHealth programs are developed in CS depts and focus on UX and usability,
not health outcomes. #MH11
Wed May 4 11:15:22 PDT 2011
boltyboy Didn't go to #mh11 because supposed to be new daddy this week. But still childless
so guess I should have gone!
Wed May 4 11:15:34 PDT 2011
vivecoach Are you at #mh11? We challenge you to a Step Challenge! Strap on those
pedometers and email us for more information-chief@vivecoach.com !
Wed May 4 11:15:44 PDT 2011
ormshr Mobile Health conf at Stanford today tmrw at #mh11 #hcsm

Wed May 4 11:15:47 PDT 2011
zkirill @bjfogg Would love the opportunity to be your walk-in presenter!

http://slideshare.net/zkirill/bodday #MH11
Wed May 4 11:16:16 PDT 2011
CalliopeCo Did Mr. Furberg really say "obeseland"? may have coined a new term there! #mh11
Wed May 4 11:16:20 PDT 2011
TelehealthPost Austrailia and NZ had the most quality mHealth publications, which is surpizing to
me, but audience seems less surprized #mh11
Wed May 4 11:16:39 PDT 2011
geoffclapp Austrailia and NZ had the most quality mHealth publications, which is surpizing to
me, but audience seems less surprized #mh11
Wed May 4 11:16:39 PDT 2011
designersaccord Emerging countries led in the systematic dev of mHealth progs. US lags bc of HIPPA
+ legacy systems. #MH11
Wed May 4 11:16:46 PDT 2011
hcolelewis .@medicfurby RTI International sharing data from SMS systematic review 4 behavior
change. very rigorous. can't wait to read full paper #mh11
Wed May 4 11:17:14 PDT 2011
jensmccabe we should now be focusing the conversation on getting from individual 1x change to
repeat, routinized efforts. #mh11
Wed May 4 11:17:15 PDT 2011
MarkHarmel The majority of studies show short term change, very few - if any show long term
change. #mh11
Wed May 4 11:17:28 PDT 2011
moraveji Living up to #mh11 while not attending: sustained attention on a high priority: my
dissertation proposal. Report back, #calmingtech ppl!
Wed May 4 11:17:29 PDT 2011
frankc #mh11 Quantitative meta analysis doesn't happen due to heterogeneity of behavior
interventions. @medicfurby
Wed May 4 11:17:50 PDT 2011
jensmccabe then, even if you can get a person to examine the behavior (self-awareness), they
may not want/be willing to change it. #mh11
Wed May 4 11:18:04 PDT 2011
ormshr #hcsm #mh11 current SMS health he change studies show change is short term. No
long effect...
Wed May 4 11:18:29 PDT 2011
quinnhealth Some promising short-term findings on SMS and behavior change, but a huge need
for long-term studies. #MH11.
Wed May 4 11:18:39 PDT 2011
MarkHarmel To date no randomized controlled trial on medication adherence in the US #mh11

Wed May 4 11:18:44 PDT 2011
krash63 Are we just "mobilizing" traditional aproaches that haven't shown efficacy? #mh11
Wed May 4 11:18:47 PDT 2011
designersaccord Happy to hear critique of tiny choreographed sample sizes and niche, single-focus
mHealth studies. Lots of fiction out there. #MH11
Wed May 4 11:18:52 PDT 2011
hcolelewis .@medicfurby To date NO RCT on med adherence in diseased population in US
#mh11
Wed May 4 11:19:24 PDT 2011
ormshr #mh11 #hcsm hard to believe no randomized controlled study on SMS results for
med adherence. Really?
Wed May 4 11:19:24 PDT 2011
derrickhull We use technology to speed up everything except research. New paradigms

needed. Cheap, fast, rigorous, targeted data gathering sys #mh11
Wed May 4 11:19:27 PDT 2011
marcela Need more experimental rigor in mhealth studies, lack of evidence on long-term
behavior change #mh11
Wed May 4 11:19:29 PDT 2011
geoffclapp .@medicfurby There is not a RCT for SMS effect on med adherence in a diseased
population domesitcally - talk about opportunity market #mh11
Wed May 4 11:19:32 PDT 2011
TelehealthPost .@medicfurby There is not a RCT for SMS effect on med adherence in a diseased
population domesitcally - talk about opportunity market #mh11
Wed May 4 11:19:32 PDT 2011
frankc Key: Ask patient what really isn't working. #mh11 Solutions based therapy approach
in mobile health practice
Wed May 4 11:20:05 PDT 2011
designersaccord Human-centered, yes! "Start by asking the patient: 'what isn't working?'" #MH11
Wed May 4 11:20:16 PDT 2011
AIDSgov You can see @SusannahFox's slides from her #MH11 presentation on "What Really
Works" in mobile at http://bit.ly/jH9UlX @Pew_Internet
Wed May 4 11:20:25 PDT 2011
marcela What is bolus?? #mh11

Wed May 4 11:20:33 PDT 2011
ehekler #mh11 Jen Shine Dyer, diabetes & Mobile Health. Key Q, "what really isn't
working?" diabetes insulin A: skip bolus B/C not mindful.
Wed May 4 11:20:41 PDT 2011
faisal_q Adherence is the bane of #mhealth RT @jensmccabe: we should be focusing from

individual 1x change to routinized efforts #mh11
Wed May 4 11:20:42 PDT 2011
JKurian77 Curious to hear how companies are wrking with large insurnce compnies for
delivring texting solutions for their diff customer segments #MH11
Wed May 4 11:20:47 PDT 2011
MarkHarmel Dr. Jenn Dyer, @endogoddess - up next - asked mainly type 1 #diabetes patients
what is not working for them. #mh11
Wed May 4 11:20:59 PDT 2011
I start by asking the patient what is not working. What a concept! #MH11 Jennifer
msaxolotl Dryer talking about diabetes management
Wed May 4 11:20:59 PDT 2011
msaxolotl Despite the ease of pushing insulin pump for a meal bolus. Patients are not doing it!
#MH11
Wed May 4 11:22:10 PDT 2011
MarkHarmel Are following patients using Carelink software from MiniMed #mh11
Wed May 4 11:22:22 PDT 2011
geoffclapp #quotable Diabetes is not part mindfulness, or in of the developmental cycle of a

teenage diabetic. Nor should it be via: Jen Dyer - #mh11
Wed May 4 11:22:24 PDT 2011
TelehealthPost #quotable Diabetes is not part mindfulness, or in of the developmental cycle of a

teenage diabetic. Nor should it be via: Jen Dyer - #mh11
Wed May 4 11:22:24 PDT 2011
KairosLabs #mh11 some great daily habit nominations up in the lobby! Post your fav & join the
game. RT other suggestions to upvote. Prizes tonight!
Wed May 4 11:22:28 PDT 2011
amartinSU13 Jenn Dyer: What makes a solid doctor/patient relationship? Frequency of

communication, clinic visits, press ganey scores #mh11
Wed May 4 11:22:32 PDT 2011
becbury .RT @designersaccord Human-centered, yes! "Start by asking the patient: 'what isn't
working?'" #MH11
Wed May 4 11:23:21 PDT 2011
QpidMe 1st Health 2.0 mixer in Los Angeles! - http://bit.ly/efdnpT - #spreadtheword #mh11
@health2con
Wed May 4 11:23:23 PDT 2011
ormshr #hcsm #mh11 ask patient: what's really not working? Kids with type2 diabetes forget
their meal fast-acting dose. Will nagging help?
Wed May 4 11:23:48 PDT 2011
frankc Jenn Dyer: My hypothesis friendly nagging from doctors will improve meal bolus
mindfulness to help diabetics. #mh11
Wed May 4 11:23:55 PDT 2011
geoffclapp Most interesting so far is that the only thing that is "mobile" health is a cheap, easy
access. Could do same with other technology. #mh11
Wed May 4 11:24:27 PDT 2011
TelehealthPost Most interesting so far is that the only thing that is "mobile" health is a cheap, easy
access. Could do same with other technology. #mh11
Wed May 4 11:24:27 PDT 2011
jensmccabe @buckyflowers it's table farthest from the fountain at lunch - see @fredtrotter's
tweetstream #mh11
Wed May 4 11:24:33 PDT 2011
Started patient text interaction with 3 patients. Started Thurs. evening adherence
MarkHarmel messages. A1c improved, but still less than ideal. #mh11
Wed May 4 11:24:38 PDT 2011
QpidMe 1st Health 2.0 mixer in Los Angeles! - http://bit.ly/efdnpT - #spreadtheword #mh11
@health2con @bluetopaz @boltboy
Wed May 4 11:24:40 PDT 2011
designersaccord To date no randomized controlled trial on medication adherence in the US #mh11

(via @MarkHarmel)
Wed May 4 11:24:50 PDT 2011
kevinclauson What works -> SMS, email, remote monitoring & apps to improve med adherence
(A1c) in teen diabetics by @EndoGoddess #mh11 now
Wed May 4 11:24:55 PDT 2011
jensmccabe ask the question "what really isn't working?" - "what's happening?" is more open
ended (clinical talk on diabetes mgmt here at #mh11)
Wed May 4 11:25:07 PDT 2011
rzeiger pediatrician had stunning success with kids' glucose control by texting them
~weekly... #mh11
Wed May 4 11:25:15 PDT 2011
msaxolotl Weekly test messages helped patients reduce missing their meal bolus went from 9
to about 2. #mh11
Wed May 4 11:25:19 PDT 2011
stupplebeen Loving this information on treatment adherence! Will see if I can connect with these
folks for our patients! #MH11
Wed May 4 11:26:02 PDT 2011
ormshr #hcsm #mh11 duethealth.com iPhone app. Pilot data looks good.
Wed May 4 11:26:23 PDT 2011
rzeiger But the kids said: we need support more often. So she's scaling with startup
eproximity "duet" #mh11
Wed May 4 11:26:28 PDT 2011
eszterer #mh11 Jen Shine Dyer, Key Q, "what really isn't working?" FYK even asks "what
parents perceive as not working"?
Wed May 4 11:26:36 PDT 2011
robhudson I can't quite put a pin on it but being at mobile health is making me smile. #mh11
http://picplz.com/hN6V
Wed May 4 11:26:37 PDT 2011
mobilehealth @joshnesbit @jensmccabe (@briandolan <-- That isnt me!) Hey, Josh! Hi, Jen!
#mh11
Wed May 4 11:27:03 PDT 2011
dyannecano Jennifer Shine Dyer: teens w/ diabetes said they need motivation, reminders, more
support #mh11
Wed May 4 11:27:06 PDT 2011
msaxolotl Needed to develop SMS app to send automated messages to help patents remain
engaged #mh11 eproxmitiy created Duet.
Wed May 4 11:27:22 PDT 2011
Rock_Health Jenn Dyer: friendly nagging from doctors will improve meal bolus mindfulness to
help diabetics. #mh11 @logfrog also great app for diabetics!
Wed May 4 11:27:23 PDT 2011
1charleshuang @jensmccabe: yup, arrive to SFO later tonight. hope to connect tom AM for day 1
#MH11 debrief & figure out my temp feature phone for health!
Wed May 4 11:27:53 PDT 2011
geoffclapp Enjoying Jen Dyer's Tamagotchi approach to getting teens to take blood pressure
readings, health+gamification #mh11
Wed May 4 11:28:07 PDT 2011
TelehealthPost Enjoying Jen Dyer's Tamagotchi approach to getting teens to take blood pressure
readings, health+gamification #mh11
Wed May 4 11:28:07 PDT 2011
MarkHarmel Dyer engaged her patients in app design and using the Fogg change model. Adds
on social support to program. #mh11
Wed May 4 11:28:20 PDT 2011
StephHabif @rzeiger using SMS based messaging with obese college female who rid of bread
(her choice) to redesign her diet for weight loss #mh11
Wed May 4 11:29:00 PDT 2011
buckyflowers Check out @CommaCreative for mobile interface design help #mh11
Wed May 4 11:29:08 PDT 2011
CalliopeCo @endogoddess Any treatment for chronic condition needs constant infusion of
support & motivation. #compassion #tellingitlikeitis #mh11
Wed May 4 11:29:19 PDT 2011
msaxolotl A cute electronic dog created motivational support for patients. $10 reward really
motivated patients to check glucose levels #mh11
Wed May 4 11:29:19 PDT 2011
frankc Tools that solve problems for patients and provide compassion really work
@endogoddess #mh11
Wed May 4 11:29:29 PDT 2011
ormshr #mh11 clever use of virtual dog's happiness to motivate kids to check their glucose
Wed May 4 11:29:42 PDT 2011
TelehealthPost Jen Dyer recently lost her dog to cancer - love she tied that into what we need to do
as humans - tools, information, compassion #mh11
Wed May 4 11:30:02 PDT 2011
thulcandrian Strong conclusion from @EndoGoddess about What Works in Behavior Change - 1)
solve problems 2) compassion - #mh11
Wed May 4 11:30:18 PDT 2011
MarkHarmel Katie Malbon, M.D., Text in the city up next. #mh11
Wed May 4 11:30:23 PDT 2011
jensmccabe "what works in changing behavior? knowing your audience." #mh11

Wed May 4 11:30:47 PDT 2011
ormshr #mh11 "Text in the City". Is that like "text sells?"

Wed May 4 11:30:50 PDT 2011
mmaya Wonder how the broader MD community would feel about taking the time to text
patients. KP docs are pretty good about emailing... #mh11
Wed May 4 11:31:02 PDT 2011
MarkHarmel Text in the City blog. http://textinthecity.posterous.com/ #mh11

Wed May 4 11:31:04 PDT 2011
kevinclauson Partnership b/t @EndoGoddess & eproximiti via Duet (iTunes & Android); rewards
paid in iTunes points 4 teens http://yfrog.com/h2pk3fnj #mh11
Wed May 4 11:31:18 PDT 2011
mtsuchiya09 Nos hemos reunido con la gente de kaiser permanente presentes en mobile health
#mh11. M-health clave en su oferta actual
Wed May 4 11:31:21 PDT 2011
StephHabif @Zamzee join the Twitter conversation - Jonathan, excited to chat with you here at
#mh11 about designing exercise programs for HS students.
Wed May 4 11:31:47 PDT 2011
TelehealthPost Part of me feels like the mHealth community is limiting mHealth to only teens,
whereas I'd propose we can cast a MUCH wider net #mh11
Wed May 4 11:31:58 PDT 2011
ormshr #mh11 typical US teen sends 1500 txt per month.

Wed May 4 11:32:16 PDT 2011
frankc A typical American teen sends 1500 text messages per month. #mh11 wow.
Wed May 4 11:32:16 PDT 2011
rzeiger adolescence isn't about self-centeredness and disobedience, but of innate

vulnerability #mh11
Wed May 4 11:32:30 PDT 2011
geoffclapp Part of me feels like the mHealth community is limiting mHealth to only teens,
whereas I'd propose we can cast a MUCH wider net #mh11
Wed May 4 11:32:39 PDT 2011
MarkHarmel Know your audience. Pew tells us that teens are texting. Often on basic feature
phone and not a smart phone. #mh11
Wed May 4 11:32:42 PDT 2011
derrickhull Katie Melbon. Official first mention of neuroscience at the conference. Teens don't
have adult brains! #mh11
have adult brains! #mh11
Wed May 4 11:32:42 PDT 2011
rzeiger and adolescents are always texting... even during their pelvic exam #mh11
Wed May 4 11:32:47 PDT 2011
ehekler #mh11, beh scientists must match methods to clear questions. RCTs often don't
answer the question asked when designing interventions.
Wed May 4 11:32:51 PDT 2011
amartinSU13 Katie Malborn: typical American teen sends 1500 text messages per month, 89% of
teens with mobile use it for texting #mh11
Wed May 4 11:33:00 PDT 2011
michaelbkim Announced today #mh11: the brand new Habit Design Meetup is
meetup.com/habitdesign @habitdesign 1st SF, then Palo Alto, NYC, LA... Join us!
Wed May 4 11:33:02 PDT 2011
michael_tapson #mh11 Adolescents do a whole lot of texting. Seems obvious.

Wed May 4 11:33:07 PDT 2011
sophiasgarden +benefit less parent/child conflict RT @rzeiger: pediatrician had stunning success w/
kids' glucose control by texting them ~weekly... #mh11
Wed May 4 11:33:27 PDT 2011
msaxolotl Know your audience. Kids text even when they are being given a pelvic exam. Need
to leverage that #mh11
Wed May 4 11:33:28 PDT 2011
duethealth Dr Dyer (@EndoGoddess ) just presented at #mh11, on what really works in

mobile...and she was awesome!
Wed May 4 11:33:55 PDT 2011
manjarwala Use text messaging to deliver health education -Kate Malbon #mh11
Wed May 4 11:34:15 PDT 2011
TelehealthPost Pondering: How many of these SMS health apps are taking advantage of @twilio's
platform? Ripe opportunity #mh11
Wed May 4 11:34:22 PDT 2011
geoffclapp Pondering: How many of these SMS health apps are taking advantage of @twilio's
platform? Ripe opportunity #mh11
Wed May 4 11:34:22 PDT 2011
livifi Simple, daily personal SMS from physician asking how r doing and encouraging
helped diabetics reduce glucose levels to normal #mHealth #mh11
Wed May 4 11:34:33 PDT 2011
gfry So true. RT @rzeiger: adolescence isn't about self-centeredness and disobedience,

but of innate vulnerability #mh11
Wed May 4 11:34:49 PDT 2011
MarkHarmel Chat function has a way to ask and answer questions. When through HIPAA
concerns. #mh11
Wed May 4 11:35:00 PDT 2011
designersaccord Not good. 85% of mHealth pilot samples sizes: 2-927 people; 15% 1,140-29,000.
#MH11
Wed May 4 11:35:30 PDT 2011
CalliopeCo Want proof teens are constantly texting? Katie Malbon MD says she has teenage
pats who text during pelvic exam! #TMI #mh11 #mhealth
Wed May 4 11:35:39 PDT 2011
frospert #MH11 @medicfurb SMS interventions work, but only short term. In need of more
reasearch
Wed May 4 11:36:14 PDT 2011
healthtechfood Jenn Dyer on diabetes mgmt RT @designersaccord Human-centered, yes! "Start by

asking the patient: 'what isn't working?'" #MH11 #mhealth
Wed May 4 11:36:24 PDT 2011
AnthroPunk #mh11 "We know that adolescents leave their cell phones for everbody to see and
find." #privacy #privacycamp
Wed May 4 11:36:35 PDT 2011
ormshr #mh11 I'm curious if the birth control reminders really do increase compliance.
Wed May 4 11:36:55 PDT 2011
msaxolotl Healthbytes went out every TH @ 4pm before weekend to encourage kids to
practice safe sex #mh11
Wed May 4 11:37:00 PDT 2011
frankc Important to look at engagement thru whole gamut of teen issues. Katie Malbon
#mh11
Wed May 4 11:37:05 PDT 2011
TelehealthPost Underusing SMS? Just heard about weekly and "before weekend" SMS - should be
more precise and frequent? Need to figure out UX of SMS #mh11
Wed May 4 11:37:09 PDT 2011
geoffclapp Underusing SMS? Just heard about weekly and "before weekend" SMS - should be
more precise and frequent? Need to figure out UX of SMS #mh11
Wed May 4 11:37:09 PDT 2011
MarkHarmel Birth control and STD question were most popular questions. BC - how to use. How
effective? #mh11
Wed May 4 11:37:37 PDT 2011
karenherzog Know your target audience's SMS habits & abbreviated language when designing
mobile apps. #MH11
Wed May 4 11:37:39 PDT 2011
rzeiger Texting in the City - how to use birth control was most popular question #mh11
Wed May 4 11:37:40 PDT 2011
frankc Birth control usage then effectiveness is most pressing question of Text In the City-
Katie Malbon #mh11
Wed May 4 11:37:47 PDT 2011
eszterer @endogoddess in other words: Long term behavior change in "hostile environment"
needs constant infusion of support motivation. #mh11
Wed May 4 11:38:13 PDT 2011
geoffclapp The model of of Behavior, Knowledge, and Symptoms may go my many different
names, but the model works in SMS, too #healthbuddy #mh11
Wed May 4 11:38:32 PDT 2011
TelehealthPost The model of of Behavior, Knowledge, and Symptoms may go my many different
names, but the model works in SMS, too #healthbuddy #mh11
Wed May 4 11:38:32 PDT 2011
designersaccord Most mHealth services are focused on sex info, reproductive issues, and children.
#MH11
Wed May 4 11:39:10 PDT 2011
msaxolotl SMS messages have helped clinicians ID patient education gaps. #mh11
Wed May 4 11:39:27 PDT 2011
MarkHarmel Patients are using system. 70% found it useful and easy to use. Helped to identify
gaps in knowledge. Changed clinic practisce. #mh11
Wed May 4 11:39:28 PDT 2011
dngoo 70% of 17 year olds text when waiting for the doctor, when being called up, when
getting checked up. Mobile Health. The way to go. #MH11
Wed May 4 11:39:49 PDT 2011
ormshr #mh11 interesting that the real benefit was the data on birth control knowledge gaps
among city youth. So more listening then talking.
Wed May 4 11:39:52 PDT 2011
ekivemark +1 RT @healthtechfood: Jenn Dyer-diabetes mgmt RT @designersaccord "Start by

asking the patient: 'what isn't working?'" #MH11 #mhealth
Wed May 4 11:40:08 PDT 2011
geoffclapp Text in the city blog is at www.textinthecity.posterous.com, worth following if you are
going that route, good one to check out #mh11
Wed May 4 11:40:26 PDT 2011
AnthroPunk "Not a lot of participating teens use survey. Those using service most, return
surveys." Is there another way to collect their input? #mh11
Wed May 4 11:40:32 PDT 2011
krash63 Are the things that work a product of superior design methods or mobile or
maximizing mobile with good design? #MH11
Wed May 4 11:42:02 PDT 2011
dyannecano Great presentation by Katie Malbon of @textinthecityny #mh11

Wed May 4 11:42:22 PDT 2011
AnthroPunk is loving @bjfogg 's bright yellow shirt! Easy to find him! Also love the off the 5 & 10
minute increments on schedule. BJ finds time! #mh11
Wed May 4 11:42:26 PDT 2011
karenherzog Healthcare providers adapting sex ed & birth control practices based on results
mHealth study. ~Meaningful use. #MH11
Wed May 4 11:42:32 PDT 2011
itsthebunk Yes; SC&D oftn = front RT @krash63: RT @rzeiger: adolescence isn't about self-
centeredness & disobedience, but of innate vulnerability #mh11
Wed May 4 11:43:09 PDT 2011
kevinclauson Jen Uhrig from RTI.org preso on AHRQ funded proof of concept study of texting 4
med adherence & behavior in MSM HIV+ patients #mh11
Wed May 4 11:43:47 PDT 2011
dyannecano @AnthroPunk create incentives for teen to submit surveys? #mh11

Wed May 4 11:44:34 PDT 2011
MarkHarmel Jen Uhrig, Ph.D. Found increased HIV knowledge, significant decrease in risky
behaviors. #mh11
Wed May 4 11:44:47 PDT 2011
rzeiger We need not just systematic reviews, but a user-friendly hub for what works in
texting teens or HIV positive or others #mh11
Wed May 4 11:44:57 PDT 2011
TelehealthPost There is certainly a focus on teens, sex education, HIV, and pregnancy in SMS and
mobile health in what works today #mh11
Wed May 4 11:44:59 PDT 2011
geoffclapp There is certainly a focus on teens, sex education, HIV, and pregnancy in SMS and
mobile health in what works today #mh11
Wed May 4 11:44:59 PDT 2011
ormshr #mh11 study on impact of tailored SMS messages on b change among HIV patients.
N=46. Impressive results on behavior and med adherence.
Wed May 4 11:45:09 PDT 2011
msquihuis HIV positive MSM - increase in knowledge, change in beliefs, reduction in risk
behaviors #mh11
Wed May 4 11:46:13 PDT 2011
dyannecano @textinthecityny good reminder for us- "adolescence is a time of innate

vulnerability" #mh11
Wed May 4 11:46:17 PDT 2011
emacartney "Information can also be community support - something people don't always have."
- patient comment on study #mh11
Wed May 4 11:47:06 PDT 2011
AnthroPunk J. Uhrig mentions that their small study suggests that SMS increases perception of
social support. #mh11
Wed May 4 11:47:07 PDT 2011
geoffclapp For what it's worth, I'd say the audience is 15% iPads, 25% macs, 10% PC, the rest
is paper at #mh11
Wed May 4 11:47:58 PDT 2011
TelehealthPost For what it's worth, I'd say the audience is 15% iPads, 25% macs, 10% PC, the rest
is paper at #mh11
Wed May 4 11:47:58 PDT 2011
frankc If you read this #CalmingTech: Smile. Deep breath. Spread your smile - RT this!
#mh11 #Tweet2Smile
Wed May 4 11:48:03 PDT 2011
kevinclauson Uhrig/RTI study found stat sig results in improving risky behaviors, med adherence,
CD4 count & viral load in HIV patients #mh11
Wed May 4 11:48:11 PDT 2011
marcela Importance of relationships, sometimes get lost when get caught up in technology
#mh11
Wed May 4 11:48:25 PDT 2011
msquihuis relationships vs putting patients through a protocol - something to consider in mobile

health interventions #mh11
Wed May 4 11:48:44 PDT 2011
ormshr #mh11 #hcsm interesting that HIV patients in study using tailored SMS interventions
reported not only good info but "feeling support"
Wed May 4 11:49:02 PDT 2011
emacartney The human element is important to keep in mind as we interpret data that comes out
of randomized clinical trials - #mh11
Wed May 4 11:49:02 PDT 2011
TelehealthPost Interesting comment from the panel - we are not only pushing things out to people,
but it will effect how providers work #mh11
Wed May 4 11:49:36 PDT 2011
geoffclapp Interesting comment from the panel - we are not only pushing things out to people,
but it will effect how providers work #mh11
Wed May 4 11:49:36 PDT 2011
msquihuis text promotes more honesty from patients than face to face with health care
professional #mh11
Wed May 4 11:50:01 PDT 2011
emacartney We should be learning from the people we serve in health care - as well as
providing value. #mh11
Wed May 4 11:50:03 PDT 2011
morleyivers @bjfogg gave each speaker 30 sec intro: I told the room at #MH11 that if they do not
leverage brand partnerships, their health app will fail
Wed May 4 11:50:39 PDT 2011
AnthroPunk @dyannecano thinking that teens might like the empowerment to MAKE their own
process. Ownership in creation of collection method? #mh11
Wed May 4 11:50:51 PDT 2011
MarkHarmel Katie: Teens like knowing that a medical professional is answering question. Often
will ask a ? by text that wouldn't ask in person. #mh11
Wed May 4 11:50:54 PDT 2011
rob_havasy Take-away from #mh11: mobile valuable 4 building relationship between providers
and patients. Leverage power of trusted providers.
Wed May 4 11:51:19 PDT 2011
karenherzog Craig Lefebvre: Human element important design mHealth interventions. Co-
creating value is goal. #MH11
Wed May 4 11:51:27 PDT 2011
TelehealthPost Currently the longest intervention is 90-120 days, mostly in smoking management,
in the controlled studies. No good chronic data #mh11
Wed May 4 11:51:30 PDT 2011
geoffclapp Currently the longest intervention is 90-120 days, mostly in smoking management,
in the controlled studies. No good chronic data #mh11
Wed May 4 11:51:30 PDT 2011
thulcandrian Honesty via text, rather than face-to-face. Mobile facilitates a better exchange
between patient and doctor. - Katie Malbon #MH11
Wed May 4 11:51:45 PDT 2011
MrPug94 Panel: (From @textinthecity) - some patients may be more honest via text than face
to face #mh11
Wed May 4 11:52:07 PDT 2011
buckyflowers In #mhealth were not doing things to people through mobile devices. We're learning
from them and co-creating value #mh11 #ucd
Wed May 4 11:52:18 PDT 2011
michael_tapson @geoffclapp There's a droid next to me. #mh11

Wed May 4 11:52:39 PDT 2011
karenherzog A contagion! RT @frankc: If you read this #CalmingTech: Smile. Deep breath.
Spread your smile - RT this! #mh11 #Tweet2Smile
Wed May 4 11:53:08 PDT 2011
derrickhull Roni nailed it: how do we manage the time lag between what research has found
and moving it into practice? #mh11
Wed May 4 11:53:19 PDT 2011
Sean_A_Rose No proof of concept isn't necessarily proof of no concept #mh11

Wed May 4 11:53:19 PDT 2011
AnthroPunk @TelehealthPost I'm on an iPhone! #mh11

Wed May 4 11:53:37 PDT 2011
dyannecano @AnthroPunk yes, definitely agree! Surveys may be too outdated for them so
involve them at beginning stages of any program dev #mh11
Wed May 4 11:53:43 PDT 2011
sophiasgarden Agree RT @msquihuis: relationships vs putting patients through a protocol -

something to consider in mobile health interventions #mh11
Wed May 4 11:54:47 PDT 2011
jensmccabe audience member asks how easy it is to sustain a behavior change? (wrong
question - what behavior, for whom, what is change?) #mh11
Wed May 4 11:54:53 PDT 2011
AndrewPWilson @TextInTheCityNY Per question from Google, could you publish anonymized SMS
library of questions & responses as way to share #mh11 #mobile
Wed May 4 11:55:01 PDT 2011
dngoo How to sustain behavior change? The question to be answered. Good thing we
have behavior designers. #mh11 #calmingtech #behaviordesign
Wed May 4 11:55:13 PDT 2011
jensmccabe most of us focus too much on the what (behavior itself or recommended
behavior/behavior Rx) and the how rather than the who and why. #mh11
Wed May 4 11:55:45 PDT 2011
derrickhull @rzeiger nailed it: how do we manage the time lag between what research has
found and moving it into practice? #mh11
Wed May 4 11:55:54 PDT 2011
itsthebunk Interesting - #hcsm RT @MrPug94: Panel: (From @textinthecity) - some patients

may be more honest via text than face to face #mh11
Wed May 4 11:56:07 PDT 2011
BTPMay19 Just saw a great presentation by Jen Uhrig at #MH11 on improving adherence for
HIV-positive MSM. Can see it adapted as a prevention program!
Wed May 4 11:56:09 PDT 2011
rob_havasy Patient provider relationship strength in mobile meshes well with our own findings:
http://ow.ly/1sOD3M #mh11
Wed May 4 11:56:17 PDT 2011
JKurian77 alert fatigue...will it go the same way as email fatigue or is it truly different? #MH11
Wed May 4 11:56:30 PDT 2011
geoffclapp Dose&duration are not well understood & there may be alert fatigue, but we don't
know yet what is too much. This is my interest. #mh11
Wed May 4 11:56:35 PDT 2011
ormshr #mh11 is this working? Instead of discrete studies that end, can we try constant
mode of innovation & change when it stops working?
Wed May 4 11:56:47 PDT 2011
designersaccord About SMS efficacy: How long until we experience "alert fatigue"? #MH11
Wed May 4 11:56:52 PDT 2011
designersaccord No longterm studies judging efficacy of SMS interventions: most are 1 week to 120
days max. #MH11
Wed May 4 11:56:57 PDT 2011
AnthroPunk seems like healthcare needs to move away from broadcast model towards REALLY
interactive. Is social model based on old tech? #mh11
Wed May 4 11:57:10 PDT 2011
jensmccabe @morleyivers completely agree, but brand partnerships are 1 of potential
distribution channel. Clinical folks have others...#mh11
Wed May 4 11:58:00 PDT 2011
geoffclapp Not addressed by the panel yet, how do you keep the data "truthful" - can you
correlate value/truth from field? #mh11
Wed May 4 11:58:17 PDT 2011
frankc Spread smiles, yes! RT A contagion! RT @frankc: #Tweet2Smile: Smile. Deep

breath. RT this! #mh11 #CalmingTech
Wed May 4 11:58:22 PDT 2011
frankc Spread smiles, yes! RT @karenherzog A contagion! RT @frankc: #Tweet2Smile:

Smile. Deep breath. RT this! #mh11 #CalmingTech
Wed May 4 11:58:52 PDT 2011
itsthebunk Support impt 4 adhernce: MT @ormshr: #mh11 #hcsm interesting: HIV pts in study
using tailored SMSs reported good info AND "feeling support"
Wed May 4 11:59:38 PDT 2011
HealthTap use technology for improved care RT @thulcandrian Mobile facilitates a better
exchange between patient and doctor. - Katie Malbon #MH11
Wed May 4 12:00:21 PDT 2011
itsthebunk Yes. RT @emacartney: "Information can also be community support - something

people don't always have." - patient comment on study #mh11
Wed May 4 12:00:40 PDT 2011
geoffclapp Great pitch for "self-help" solutions for people without insurance, care,or provider-I
bet the room is spilt on this..but key to scale #mh11
Wed May 4 12:01:08 PDT 2011
karenherzog Long term SMS clinical trial may show "alert fatigue." Design adaptable
interventions. #MH11
Wed May 4 12:01:28 PDT 2011
msaxolotl We don't really understand why we perform certain behaviors. We just do them!
#mh11
Wed May 4 12:02:10 PDT 2011
geoffclapp @jpwdesigns Awesome, great choice. @twilio is fantastic (not not affiliated with
them, but the tech guy in the crowd at HC conf :-) #mh11
Wed May 4 12:02:12 PDT 2011
michael_tapson SMS should be a component of a system, not a system onto itself. #mh11
Wed May 4 12:02:20 PDT 2011
geoffclapp Thank you to person that asked the question about impact on staff, engagement,
and effectivness, as this is key to scale #mh11
Wed May 4 12:02:46 PDT 2011
geoffclapp Prediction: The next important Healthcare app will be making SMS systems
effective, robust at scale; scale not being solved yet #mh11
Wed May 4 12:04:11 PDT 2011
geoffclapp On that prediction, specifically, like a relay health for SMS services. Thoughts?
#mh11
Wed May 4 12:04:49 PDT 2011
itsthebunk Y it needs2. RT @AnthroPunk: seems like HC needs 2 move awy frm b-cast modl
2wds REALLY interactive. Is social modl based on old tech? #mh11
Wed May 4 12:04:52 PDT 2011
karenherzog Teens sent 120% more texts than MDs. 120 character not a lot of space to get your
message across. #MH11
Wed May 4 12:04:56 PDT 2011
msaxolotl What about privacy? #mh11 via @bjfogg

Wed May 4 12:05:03 PDT 2011
derrickhull If Behavior Change talks were all about SMS, what are the SMS talks going to be
about? #mh11
Wed May 4 12:05:34 PDT 2011
rzeiger texting health interventions, consider saying "delete after u read this" #mh11
Wed May 4 12:05:42 PDT 2011
MarkHarmel Advice for dealing with sensitive health info? Be aware that answer needs to be
private. Jenn Dyer. #mh11
Wed May 4 12:05:47 PDT 2011
geoffclapp Excellent question on the cost impacts of SMS to patients, and how to get that,
passing costs onto user.Will patients accept at scale? #mh11
Wed May 4 12:06:18 PDT 2011
msaxolotl Cost challenges is one of the largest challenges w/ SMS. Business model in US is
outrageous! #mh11
Wed May 4 12:07:09 PDT 2011
MarkHarmel Cost questions? Text was cheaper than brochure. Man teens have unlimited text
plan. #mh11
Wed May 4 12:07:25 PDT 2011
dngoo 95% of teens (that @TextInTheCityNY survey conducted) have unlimited texting =
Mobile Health. #mh11
Wed May 4 12:07:43 PDT 2011
geoffclapp Interesting, SMS is either ulimited texts or cheaper than brochure in the pilots
conducted, but still is interesting barrier #mh11
Wed May 4 12:07:53 PDT 2011
MrPug94 SMS texting costs may vary regionally for patients. Important to note. #mh11
Wed May 4 12:07:56 PDT 2011
mmaya #mh11 So many mhealth interventions rely on the patient/consumer to initiate. How
do we engage folks who are more passive?
Wed May 4 12:08:52 PDT 2011
msaxolotl Opportunity is the operative word in the area of SMS and health management!
msaxolotl Opportunity is the operative word in the area of SMS and health management!
#mh11
Wed May 4 12:09:20 PDT 2011
designersaccord CDC Flu App Challenge: http://fluapp.challenge.gov (35k in prizes) #MH11

Wed May 4 12:09:54 PDT 2011
geoffclapp CDC is on stage talking about the Flu App challenge, which is a great contest. Going
to do something on Android. Anyone want to join? #mh11
Wed May 4 12:10:05 PDT 2011
HealthTap New @HealthTap brings interactivity to medicine- people, physicians, together for
better health- anytime, anywhere www.HealthTap.com #mh11
Wed May 4 12:10:23 PDT 2011
marcela CDC Flu app challenge offering $35,000 in prizes to use data to develop mobile or
web app: fluapp.challenge.gov #mh11 #mobilehealth
Wed May 4 12:10:26 PDT 2011
karenherzog MDs reinforced SMS health ed messages through face-to-face visits. Diff modes of
connection allow for diff personality & comm styles. #MH11
Wed May 4 12:10:41 PDT 2011
AndrewPWilson Lots of good contests/ challenges aside from the CDC #fluapp challenge on
Challenge.gov #gov20 #mh11 #mHealth
Wed May 4 12:11:13 PDT 2011
alshar CDC flu app challenge $35k in prizes http://fluapp.challenge.gov #MH11

Wed May 4 12:11:13 PDT 2011
DebISIS #CDC flu app challenge 35000 in prizes! Fluapp.challenge.gov #flu #mhealth
#mh11
Wed May 4 12:11:22 PDT 2011
Rock_Health CDC announces flu app challenge, $15k prize for top app. Then apply to Rock
Health to build a business! #mh11
Wed May 4 12:11:23 PDT 2011
gfry Reference, please! RT @msquihuis: 1 in 4 users is a self tracker (weight/diet, etc.)

#mh11
Wed May 4 12:11:30 PDT 2011
MarkHarmel CDC Flu App Challenge Http://fluapp.challenge.gov $35,00 prize #mh11

Wed May 4 12:11:33 PDT 2011
msaxolotl Check out the CDC Flu challenge! Submissions due in a month. great $ prizes
#mh11
Wed May 4 12:12:20 PDT 2011
MarkHarmel Tweet-up table reminder???? Furthest from fountain? #mh11

Wed May 4 12:12:57 PDT 2011
MORLEYIVERS @jensmccabe No disagreement. Clinicians focused on change, en mass, should

consider leveraging brand's microphones too #mh11
consider leveraging brand's microphones too #mh11
Wed May 4 12:15:05 PDT 2011
caitdouglas Is the survey available online? MT @dngoo 95% of teens (that @TextInTheCityNY
survey conducted) have unlimited texting. #mh11
Wed May 4 12:25:31 PDT 2011
itsthebunk Innovation in action! RT @Rock_Health: CDC announces flu app challnge, $15k
prize 4 top app. Then apply to Rock Health to build a biz! #mh11
Wed May 4 12:28:40 PDT 2011
itsthebunk got links? RT @AndrewPWilson: Lots of good contests/ challenges aside from the
CDC #fluapp challenge on Challenge.gov #gov20 #mh11 #mHealth
Wed May 4 12:29:21 PDT 2011
viktornebehaj @evibly Levágtam. Úgy értettem, h az #mh11 nem tudott olyan kontentet nyújtani,
ami kicsit is versenyezne napjaink divattémájával.
Wed May 4 12:31:11 PDT 2011
eszterer Ask this of your idea-> Are you helping people do what they already want to do? If
not, that's a red flag @bjfogg #mh11 my favorite bj quote
Wed May 4 12:31:56 PDT 2011
itsthebunk Exmpl of info+support #hcsm #mh11 RT @EmbodiWorks: W/rare eye #cancer

mom2be makes tough decision w online commty help. http://lat.ms/kKjKI0
Wed May 4 12:36:00 PDT 2011
jeffcdi IMO, next phase in digital evolution - a digital-native era - is most evident in three
areas: digital #journalism, #gov20, & #health #mh11
Wed May 4 12:36:27 PDT 2011
IanGertler @invinciblekate re: #mHealth conference at @Stanford #mh11 >You there? Big
proponent! /@texting4health @mHealthAlliance @Rock_Health @azaaza
Wed May 4 12:38:16 PDT 2011
LifeTie “@Stanford: How can mobile technologies improve health? Follow the Mobile
Health 2011 conference at the #mh11 hashtag. http://t.co/z37RoHR”
Wed May 4 12:43:06 PDT 2011
blandiloquent Great tweets RT @Stanford How can mobile technologies improve health? Follow
the Mobile Health 2011 conference at #mh11 http://bit.ly/mnQBLT
Wed May 4 12:52:44 PDT 2011
BioPharmaRob "@msquihuis: RT @rzeiger: pediatrician had stunning success with kids' glucose
control by texting them ~weekly... #mh11" #mhealth; #hcmktg
Wed May 4 13:02:23 PDT 2011
aligdarwish Great challenge #mHealth #MH11. Develop a Flu App and win big. All you tech
guys should be on this. http://goo.gl/4DQHN
Wed May 4 13:03:41 PDT 2011
samhsagov SAMHSA is at #mh11 this week - know of good projects/ideas relevant to

#behavioralhealth? - Let us know. #mobile #mHealth
Wed May 4 13:08:53 PDT 2011
michael_tapson Sorry, I'm not convinced that "The King" is texting. Please convince me otherwise.
#mh11
#mh11
Wed May 4 13:13:47 PDT 2011
marcela @MarkHarmel I forgot about the tweetup even though I re-tweeted it! How many ppl
showed up? #mh11
Wed May 4 13:14:02 PDT 2011
ehekler #mh11, mobilizingforhealth.org, McKesson Foundationʼs focused on building the

evidence base for mobile health through research.
Wed May 4 13:14:08 PDT 2011
krash63 @marcela me too :(. #mh11

Wed May 4 13:17:29 PDT 2011
MarkHarmel Heather Cole-Lewis Did review of research literature for SMS field. #mh11
Wed May 4 13:17:52 PDT 2011
jensmccabe population characteristics of mobile health: Adults represented the most in SMS use
also teens and young adults (total lit review) #mh11
Wed May 4 13:18:37 PDT 2011
jensmccabe countries: US very well represented in the literature; also some from developing
nations including Kenya #mh11
Wed May 4 13:19:07 PDT 2011
jensmccabe for every child that uses SMS only, there's another child that uses SMS+ another
tech, like SMS and email or SMS and internet #mh11
Wed May 4 13:19:27 PDT 2011
dkhare Mobile Health #mh11 completely focused on using texting/SMS for mass reach.
Surprisingly zippo on tablets/smartphone apps.
Wed May 4 13:19:38 PDT 2011
itsthebunk Thks, this is gr8!! #mh11 #hcsm RT @AndrewPWilson: @itsthebunk Got a whole
category for you - http://challenge.gov/search?cat=25&org=5 :)
Wed May 4 13:20:19 PDT 2011
ormshr SMS health usage high among diabetes, HIV, obesity, also global, SMS+other,
physical activity, behavioral outcomes as proxy #mh11
Wed May 4 13:20:32 PDT 2011
jensmccabe significantly improved outcomes - almost all measured behavioral outcomes of SMS,
few measured clinical outcomes - #mh11
Wed May 4 13:20:32 PDT 2011
aligdarwish McKesson Foundation focusing on 'what really works' 4 #mHealth #MH11.

Obtaining research-based evidence 4 compelling concls. goo.gl/UfINL
Wed May 4 13:20:47 PDT 2011
anjelikadeo wishing i was at #mh11 with you all!!! @emacartney @HealthTap @Rock_Health
@joshnesbit @halletecco who else is there???
Wed May 4 13:21:03 PDT 2011
msaxolotl SMS is often paired in another technology to increase effectiveness, as measured

by clinical outcomes #mh11
Wed May 4 13:21:14 PDT 2011
Wed May 4 13:21:14 PDT 2011
MarkHarmel A number of the SMS trials were personalize and interactive. #mh11
Wed May 4 13:21:25 PDT 2011
ormshr Behavior outcomes an easier way to measure as a proxy for longer-term clinical
outcomes. But health plans want to see clinical. #mh11
Wed May 4 13:21:30 PDT 2011
alshar Heather Cole-Lewis: While most of the research studies come from the US, most of
the interventions are from outside the US. #MH11
Wed May 4 13:21:45 PDT 2011
jensmccabe if pushing notifications, have to push them at right time or risk being avoidance -
push + some sort of interactive response works best #mh11
Wed May 4 13:21:56 PDT 2011
MarkHarmel Very few of the interventions are using a behavior change theory. #mh11
Wed May 4 13:22:18 PDT 2011
rzeiger Heather Cole-Lewis reviewing data on texting for health behavior change. She's
wicked smart and is one to watch #mh11
Wed May 4 13:22:59 PDT 2011
AnthroPunk @hcolelewis "Message Frequency depends on user and health outcome that you
are seeking to improve." Consistent, Aducted+Personalized #mh11
Wed May 4 13:23:16 PDT 2011
jensmccabe "message dose" new term - some are consistent, some are adjusted+personalized,
some are adjusted+predetermined #mh11
Wed May 4 13:23:25 PDT 2011
ehekler #mh11 which process results in "better" tech health interventions? Theory-driven
design or user-centered design?
Wed May 4 13:23:29 PDT 2011
MrPug94 #mh11 sms message frequency depends on user and health intervention you are
trying to achieve
Wed May 4 13:23:35 PDT 2011
msaxolotl In study design it is important to define if you are Pushing or pulling info #mh11
message dose depends on what beh u want to change.
Wed May 4 13:23:46 PDT 2011
MarkHarmel Some SMS programs gave consistent number of messages others were adjusted
and personalized. #mh11
Wed May 4 13:23:53 PDT 2011
michael_tapson Message frequency is tricky but important to figure out for behavior change
interventions. #mh11
Wed May 4 13:23:56 PDT 2011
krash63 Seems that human centered design is the key, regardless of intervention or
platform...are designers at the health table? #mh11
Wed May 4 13:24:14 PDT 2011
Wed May 4 13:24:14 PDT 2011
rzeiger interestion notion of message dose, dose adjustments, and if they're predetermined
or based on user's feedback #mh11
Wed May 4 13:24:21 PDT 2011
quinnhealth Came to #MH11 to discover what research tells us about maximizing the impact of
mHealth. Good work is being done, but more is needed.
Wed May 4 13:24:23 PDT 2011
jensmccabe how long does it take to observe significant results? anywhere from one time to 12
mos. #mh11 - btw, this whole deck is done with Wordle.
Wed May 4 13:24:34 PDT 2011
askmanny .@rzeiger @hcolelewis sounds like an amazing speaker on #mhealth #MH11

Wed May 4 13:24:47 PDT 2011
jensmccabe most popular time to observe results are 3 mos and 12 mos. #mh11 - "the field is
nascent" in 2 years 'boom' (subjective term) in lit
Wed May 4 13:25:13 PDT 2011
frankc Just-in-time message dosing can be used to create a smarter more personalized
texting intervention #mh11
Wed May 4 13:25:20 PDT 2011
karenherzog Health interventions work best when technology is coupled w/behavior change
theory. #MH11
Wed May 4 13:25:27 PDT 2011
itsthebunk IMO Usr-Ctd is key. RT @ehekler: #mh11 which process results in "better" tech
health interventions? Theory-driven() or user-centered design?
Wed May 4 13:25:41 PDT 2011
kevinclauson V nice use of word clouds by @hcolelewis in #mh11 preso [slide] to show location of
SMS studies http://yfrog.com/gycgaymxj
Wed May 4 13:25:49 PDT 2011
jensmccabe heatlher.colelewis@gmail.com Twitter @hcolelewis for our last presenter here at

#mh11 with the great lit review on SMS studies for mHealth
Wed May 4 13:25:50 PDT 2011
askmanny @jensmccabe Is the deck available on Slideshare? #MH11

Wed May 4 13:25:51 PDT 2011
MrPug94 From @hcolelewis, most popular time to observe results is 3 months and 1 year
#mh11
Wed May 4 13:26:12 PDT 2011
MarkHarmel Doug Evans, Ph.D., The George Washington University talking about Text4Baby
#mh11
Wed May 4 13:26:13 PDT 2011
dkhare Keywords at #mh11: texting, outcomes, HIPAA, obesity, HIV, diabetes, behavior
modeling, statistical significance, early, trials
Wed May 4 13:26:44 PDT 2011
dyannecano Really looking forward to talk about text4baby and eval #mh11
Wed May 4 13:26:44 PDT 2011
QpidMe Yes & hi Karen! RT @karenherzog: Health interventions work best when technology
is coupled w/behavior change theory. #MH11
Wed May 4 13:27:03 PDT 2011
jensmccabe @askmanny ask @hcolelewis! She did the talk - excellente. #mh11
Wed May 4 13:27:24 PDT 2011
designersaccord Heather Cole-Lewis: need 3 to 6 months to test effectiveness of SMS intervention.

#MH11
Wed May 4 13:27:27 PDT 2011
GlobalHBridge McKesson Foundation focusing on 'what really works' 4 #mHealth #MH11.

Obtaining research-based evidence 4 compelling concls. goo.gl/UfINL
Wed May 4 13:28:00 PDT 2011
anjelikadeo @MrPug94 are you at #mh11 too??? hope all is well!

Wed May 4 13:28:11 PDT 2011
askmanny @hcolelewis Are your slides available on Slideshare? @jensmccabe #MH11

Wed May 4 13:28:21 PDT 2011
ormshr Text4baby signup and you receive 3 free txt msg per week. Overcomes cost issues.
#mh11
Wed May 4 13:29:00 PDT 2011
CalliopeCo #Moms text "baby" or Bebe to "511411"to receive 3 free text messages re: health per
week! 600k women already do! #mh11 #mhealth #children
Wed May 4 13:30:05 PDT 2011
jensmccabe now up - text4baby. Signed up for this last year, but messages were so clinically
worded I discontinued. http://www.text4baby.org/ #mh11
Wed May 4 13:30:29 PDT 2011
msaxolotl wonder if there's been an analysis of effectiveness of pushing/pulling info, & whether
contact is intiated by patient or clinician? #mh11
Wed May 4 13:31:06 PDT 2011
jensmccabe @askmanny sounds awesome, but I'm in Seattle now FT (well, on the road about 3x
month in May, then settling in June for dev) #mh11
Wed May 4 13:31:21 PDT 2011
michael_tapson Word clouds are alive and well at #mh11

Wed May 4 13:31:29 PDT 2011
CalliopeCo @MarshaHudnall everyone talking about @fitbit here. #mh11

Wed May 4 13:32:04 PDT 2011
MarkHarmel Text4Baby landed on MTV 16 and Pregnant program. Enrollment spiked. #mh11
Wed May 4 13:32:19 PDT 2011
JKurian77 text4baby fascinating stuff #MH11

Wed May 4 13:32:26 PDT 2011
aligdarwish text4baby is a great platform for mothers seeking information during pregnancy in
the US. Text BABY to 511411. #mHealth #MH11
Wed May 4 13:32:33 PDT 2011
designersaccord "Social diffusion" critical in SMS outreach. #MH11

Wed May 4 13:32:41 PDT 2011
EndoGoddess MTV show '16 and Pregnant' really helped spread word for text4baby mobile
program: social diffusion. Important to consider. #MH11
Wed May 4 13:32:51 PDT 2011
krash63 Text4baby doing a great job of a true multi-level social marketing campaign. #MH11
Wed May 4 13:32:56 PDT 2011
jensmccabe overall takeaway - health folks need to do more active user acquisition/distribution
channel research + planning #mh11
Wed May 4 13:33:22 PDT 2011
jensmccabe that also means you'll find out early if people think your app is terrible, poorly
designed, or unhelpful (or if they think it rocks!) #mh11
Wed May 4 13:33:55 PDT 2011
EndoGoddess Health belief model, social cognitive theory, BJ Fogg's Health Behavior Model: all
evidenced-based stategies for mobile health. #MH11
Wed May 4 13:34:36 PDT 2011
jensmccabe @HealthEecon @hcolelewis research seems to suggest both have been studied
and results inconclusive to date? Early days of field. #mh11
Wed May 4 13:34:44 PDT 2011
ormshr Behavior theory behind text4baby: texts are a cue to action. #mh11 #hcsm assumes
b change leads to clinical.
Wed May 4 13:34:53 PDT 2011
karenherzog Impressed w/@text4baby. Text BABY to 511511. English & Spanish. Look fwd to
watching MTV clip that shows social amplification. #MH11
Wed May 4 13:35:38 PDT 2011
michael_tapson @jensmccabe Sounds like they could learn something from bedsider.org as far as
language and tone is concerned. #mh11
Wed May 4 13:35:57 PDT 2011
ehekler #mh11 text4baby evaluation: Douglas Evans, testing at US Army of Telemedicine

and Advanced Tech Center. HMHB in North Virginia
Wed May 4 13:36:06 PDT 2011
EndoGoddess Me too! :) RT @miller7 @EndoGoddess Oh, health belief model classic! I also like
EndoGoddess Me too! :) RT @miller7 @EndoGoddess Oh, health belief model classic! I also like
theory of planned behavior.... #MH11
Wed May 4 13:36:13 PDT 2011
jensmccabe current evaluation of text4baby efficacy is place-based (delivery of care, etc).

Healthcare billing and mHealth interactions unite. #mh11
Wed May 4 13:36:25 PDT 2011
itsthebunk Interesting - could you please elaborate? Following #MH11 from afar. RT
@designersaccord: "Social diffusion" critical in SMS outreach.
Wed May 4 13:36:32 PDT 2011
StephHabif @michaelbkim @kairoslabs Fun! Brushing my teeth, morning cup of joe, 1

apple/day, break a sweat every day, learn one new thing/day #MH11
Wed May 4 13:36:59 PDT 2011
jensmccabe maybe it's *finally* time for new classes of DRG, CPT, ICD codes for mHealth,
eHealth reminders/other delivery? #mh11
Wed May 4 13:37:04 PDT 2011
jensmccabe 37% of text4baby moms in WIC, 37% never in WIC...not many seeking prenatal
information online (but maybe talking re: pregnancy?!) #mh11
Wed May 4 13:38:00 PDT 2011
jensmccabe "we need to do more programs like this grounded in theory" - yeah, folks, it's called
BSOT/BSFT (behavioral health) #mh11
Wed May 4 13:38:34 PDT 2011
jensmccabe next up, Fred Muench PhD - "user driven messaging preferences and
characteristics" for people in drug addiction treatment #mh11
Wed May 4 13:39:29 PDT 2011
eszterer @wellgrounded attending a conference from afar (as we speak #mh11 and #eatwell
simultaneously
Wed May 4 13:39:30 PDT 2011
EndoGoddess I'd like to know how @text4baby gained their national platform...so so impressive
and gives me hope for the future! #MH11
Wed May 4 13:39:31 PDT 2011
krash63 @jensmccabe since 44% of moms are on WIC looks like they are doing well with the
onboarding... #mh11
Wed May 4 13:39:59 PDT 2011
jensmccabe ooh, interesting question: did they prefer benefits of reporting consequences of
CHANGING behavior or NOT changing behavior? #mh11
Wed May 4 13:40:03 PDT 2011
dngoo Text4Baby--making impact in the mobile health world: http://www.text4baby.org/

#mh11
Wed May 4 13:40:10 PDT 2011
itsthebunk Strategic cross-media use = gr8 way 2 reach users. RT @MarkHarmel: Text4Baby
landed on MTV 16 and Pregnant program. Enrollment spiked. #mh11
Wed May 4 13:40:20 PDT 2011
jensmccabe "Little is more tailored/congruent than one writing their own messages (self-
modeling)" individual locus of control #mh11
Wed May 4 13:40:44 PDT 2011
jensmccabe "one who is more avoidant responds better to loss-based terminology" - #mh11
Wed May 4 13:41:08 PDT 2011
rzeiger most tailored SMS: those written by YOU at baseline, then sent to you later. duh, and
awesome #mh11
Wed May 4 13:41:34 PDT 2011
jensmccabe Bandura highlights self modeling in 1986 research (write messages from your future
self at baseline or start of study) YES! #mh11
Wed May 4 13:41:36 PDT 2011
geoffclapp Interesting trends in self messaging and taliored messaging are a very interesting
trend in SMS #mh11
Wed May 4 13:41:52 PDT 2011
frankc Self modeling presents tailoring messages to themselves in the future - Fred Munch
#mh11
Wed May 4 13:41:56 PDT 2011
MarkHarmel Frederick Muench, Ph.D., Mobile Health Interventions Interested in patients writing
their own messages. #mh11
Wed May 4 13:42:11 PDT 2011
jensmccabe that reminds me of http://www.43things.com/ @busterbenson..."I'm the kind of person

who will climb the pyramids at Giza...someday...#mh11
Wed May 4 13:42:18 PDT 2011
aligdarwish Mobile Health Interventions seeking to empirically support SMS literature with 'self-
written messages'. Like a time-capsule #mHealth #MH11
Wed May 4 13:42:25 PDT 2011
GlobalHBridge Mobile Health Interventions seeking to empirically support SMS literature with 'self-
written messages'. Like a time-capsule #mHealth #MH11
Wed May 4 13:42:25 PDT 2011
designersaccord @itsthebunk Enable social circle around person receiving the txt to be part of the
convo by making the msgs interesting/relevant #MH11
Wed May 4 13:42:46 PDT 2011
WhiteOutNow Early data -- Most pregnant women in @text4baby Fairfax study are not eating fruits
& veggies. Opportunity to influence behavior. #MH11
Wed May 4 13:42:47 PDT 2011
jensmccabe @Inb4daPop @doctorfullerton agree there is no universal answer, including

personal responsibility. But is it part of solution set? #mh11
Wed May 4 13:42:48 PDT 2011
geoffclapp Write a message to yourself, send when needed via sms. Simple, brilliant #mh11
Wed May 4 13:42:52 PDT 2011
itsthebunk Interesting example. #hcsm RT @dngoo: Text4Baby--making impact in the mobile
health world: http://www.text4baby.org/ #mh11
Wed May 4 13:43:23 PDT 2011
jensmccabe this study on SMS/drug treatment was mostly male (82%), unemployed (80%), had
cell phone in last year (90%). #mh11
Wed May 4 13:43:26 PDT 2011
ehekler #mh11 Tailor messages by having individuals write messages to themselves for
later to motivate against relapse. Nice idea! @Healthtxts
Wed May 4 13:43:33 PDT 2011
quinnhealth Fred Muench at #MH11 - Research on mHealth should build off the wealth of
existing public health literature on health messages.
Wed May 4 13:43:46 PDT 2011
msaxolotl In the 90s Human Factors was a big thing in UI design. Then it dropped off. today I
heard it 3 times. glad someone cares #mh11
Wed May 4 13:44:07 PDT 2011
MrPug94 People have an average of 3 cell phone numbers over three years #mh11
Wed May 4 13:44:12 PDT 2011
MarkHarmel Benefits vs Consequences Prefer benefit driven messages. #mh11

Wed May 4 13:45:09 PDT 2011
jensmccabe behavior change is, at the highest level, about distraction from single option/choice,
then substitution of other potential futures. #mh11
Wed May 4 13:45:12 PDT 2011
frankc Benefit driven messages to self better than consequence driven msg. Same
principle as Don't shoot the dog. Carrot better than stick #mh11
Wed May 4 13:46:12 PDT 2011
ormshr Benefits messages more efficacious than consequences when dealing with drug
cessation. Are consequence people less ready to change? #mh11
Wed May 4 13:46:18 PDT 2011
msaxolotl Benefit messages were more likely to chosen by patients. People who prefer
consequences messages less ability to change behavior #mh11
Wed May 4 13:46:40 PDT 2011
aligdarwish Mobile Health Intervention: Benefits vs Consequences of action/inaction study

shows that people tend 2 appreciate 'benefit' msgs more. #MH11
Wed May 4 13:46:50 PDT 2011
GlobalHBridge Mobile Health Intervention: Benefits vs Consequences of action/inaction study

shows that people tend 2 appreciate 'benefit' msgs more. #MH11
Wed May 4 13:46:50 PDT 2011
emacartney Study: People in treatment prefer benefits-driven msgs instead of consequence-

related msgs #mh11
Wed May 4 13:46:52 PDT 2011
geoffclapp Prochaska model makes first appearance at #mh11 - health buddy used many of
geoffclapp Prochaska model makes first appearance at #mh11 - health buddy used many of
these ideas
Wed May 4 13:47:13 PDT 2011
itsthebunk Gr8 b/c YOU get ownership. RT @rzeiger: most tailored SMS: those written by YOU
at baseline, then sent to you later. duh, and awesome #mh11
Wed May 4 13:47:16 PDT 2011
ormshr Prochaska getting lots of airplay here. #mh11

Wed May 4 13:47:20 PDT 2011
jensmccabe @Inb4daPop @doctorfullerton I'll get behind both (BMI as part of physical exam,
obesity diagnosable disorder?!), + school nutrition #mh11
Wed May 4 13:47:33 PDT 2011
karenherzog Addiction study: People prefer consequence messaging who are less apt to change.
#MH11
Wed May 4 13:47:47 PDT 2011
michael_tapson I like the idea of letting users write their own messages that a system will send
based on a trigger. #mh11 #notetoself
Wed May 4 13:47:56 PDT 2011
jensmccabe @canthony86 absolutely. Nowhere is UX/UI more important than the highly
individualized, highly contextual realm of health (or lack of) #mh11
Wed May 4 13:48:09 PDT 2011
AnthroPunk "What would you want to hear (msg content) to get social support for relapse in case
of SMS or disease state?" HELPING RELATIONSHIPS #mh11
Wed May 4 13:48:21 PDT 2011
emacartney Self modeling is patients writing msgs to themselves. What could be more motivating
than that? Spkr @ #mh11
Wed May 4 13:48:51 PDT 2011
itsthebunk Good to hear this: RT @emacartney: Study: People in treatment prefer benefits-
driven msgs instead of consequence-related msgs #mh11
Wed May 4 13:49:29 PDT 2011
MrPug94 People want sms messages that offer helping relationships and provide
motivation/support/encouragement #mh11
Wed May 4 13:49:38 PDT 2011
MarkHarmel They can chose to write own massages or chose from a library. Most people will pick
a pre-written message. #mh11
Wed May 4 13:49:58 PDT 2011
designersaccord behavior change is about distraction from single option/choice, then substitution of
other potential futures. #mh11 (via @jensmccabe)
Wed May 4 13:49:58 PDT 2011
itsthebunk Stages of Change! Yes! RT @geoffclapp: Prochaska model makes first appearance
at #mh11 - health buddy used many of these ideas
Wed May 4 13:50:39 PDT 2011
ehekler #mh11 @Healthtxts, people don't like writing their own messages... interesting to
explore how to help people write those messages...
Wed May 4 13:50:41 PDT 2011
geoffclapp Seems more people (80%) would choose motivation messages from others than self
written. Fear of letting someone else down? Interesting #mh11
Wed May 4 13:50:47 PDT 2011
geoffclapp .@kairoslabs tweet board at #MH11 http://picplz.com/hN4H

Wed May 4 13:51:28 PDT 2011
designersaccord People have an average of 3 cell phone numbers over three years #mh11 (via
@MrPug94)
Wed May 4 13:51:32 PDT 2011
jensmccabe messages congruent to underlying beliefs (ie benefits of sobriety) are preferred (but
maybe not most effective) #mh11
Wed May 4 13:51:56 PDT 2011
AnthroPunk @ehekler @healthexts #mh11 (or why they don't...maybe that's part of why they
have the addictions?)
Wed May 4 13:51:56 PDT 2011
jensmccabe Next up Amos Adler from MemoText, patient adherence programs using SMS,
speech, social tech for patients #mh11
Wed May 4 13:52:28 PDT 2011
designersaccord Just bc people say they want something doesn't mean it's going to change their
health outcome. #MH11
Wed May 4 13:52:30 PDT 2011
momsalon Text4baby.org is a free mobile text service for moms and pregnant women tailored
to the individual. #mh11 #parents #moms
Wed May 4 13:52:38 PDT 2011
ormshr Consequence msgs seem good for motivating early awareness but benefits msgs
seem stronger for later stages in b change. #mh11
Wed May 4 13:52:41 PDT 2011
frankc Giving pre written options for self messages presents breadth in texts. design
research says parallelism & breadth leads to quality #mh11
Wed May 4 13:52:53 PDT 2011
jensmccabe did study with Johns Hopkins that was funded by Microsoft HealthVault - study about
automated dosing reminders #mh11
Wed May 4 13:52:54 PDT 2011
sean_a_rose #mh11 people, please help answer my question on Quora: What can I do to
maximize stress relief in short breaks at work? http://qr.ae/xG9x
Wed May 4 13:52:55 PDT 2011
sgdean #mh11 Fred Muench on self-modeling to boost self-efficacy. Tomorrow I'll show this
at work at my talk, 10 mobile health hacks.
Wed May 4 13:53:05 PDT 2011
MarkHarmel Amos Adler, MEMOTEXT Does medication adherence programs using SMS and
voice. #mh11
Wed May 4 13:53:07 PDT 2011
emacartney Understanding what people want is really important. Spkr @ #mh11

Wed May 4 13:53:12 PDT 2011
ehekler #mh11, MEMOTEXT provides treatment and medication compliance interventions,

http://www.memotext.com/
Wed May 4 13:53:17 PDT 2011
jensmccabe here is MemoText info: http://www.memotext.com/ #mh11

Wed May 4 13:53:24 PDT 2011
rzeiger MEMOTEXT weights distribution of SMS msg types based on assessment of user's
personality #mh11
Wed May 4 13:54:47 PDT 2011
MarkHarmel Talking about a Johns Hopkins glaucoma study. Augment staff interaction with
automated dosing reminders. #mh11
Wed May 4 13:55:45 PDT 2011
ehekler #mh11, health behavior theory mostly focus on reason (rider) and less on emotion
(elephant) and context. Shift is needed.
Wed May 4 13:56:44 PDT 2011
msaxolotl Memotext/Healthvault focusing on project w/ John hopkins on med adherence 4

glaucoma. Automate relationship between patient & doctor. #mh11
Wed May 4 13:58:40 PDT 2011
ehekler #mh11 SMS & IVR system, Amos Adler, improved adherence from 51-67%, no
change in control, Memotext
Wed May 4 13:59:07 PDT 2011
MarkHarmel Moved the adherence needle from 51 to 67%. #mh11

Wed May 4 13:59:14 PDT 2011
aligdarwish MEMOTEXT - Glaucoma adherence study SMS reminders 2 determine medication

adherence by patient showed improved adherence vs control #mh11
Wed May 4 13:59:28 PDT 2011
GlobalHBridge MEMOTEXT - Glaucoma adherence study SMS reminders 2 determine medication

adherence by patient showed improved adherence vs control #mh11
Wed May 4 13:59:28 PDT 2011
ormshr Auto SMS dosing reminder study: increased adherence 16%. #mh11
Wed May 4 13:59:49 PDT 2011
krash63 Interesting RT @ehekler: #mh11, health behavior theory mostly focus on reason
(rider) less on emotion (elephant) and context. Shift needed
Wed May 4 13:59:51 PDT 2011
AnthroPunk What's going on with glaucoma patients that medication adherence is problematic?
AnthroPunk What's going on with glaucoma patients that medication adherence is problematic?
(could it be forgetfulness due to "other" meds?) #mh11
Wed May 4 13:59:57 PDT 2011
designersaccord Study: People in treatment prefer benefits-driven msgs instead of consequence-

related msgs #mh11 (via @emacartney)
Wed May 4 14:00:10 PDT 2011
JKurian77 very impressive increases in adherence presented by memotext #MH11

Wed May 4 14:00:23 PDT 2011
itsthebunk Got exmple pls? RT @ehekler: #mh11 health behavior theory mostly focus on
reason (rider)/less on emotion (elephant) & context. Shift needed.
Wed May 4 14:00:52 PDT 2011
alshar Glaucoma application shows impressive adherence after 3 months. Long term...?
Amos Adler #MH11
Wed May 4 14:01:32 PDT 2011
ormshr Love the sheer simplicity of the memotext reminder system. Seems scalable leading
to great ROI on 16% increase in adherence. #mh11
Wed May 4 14:02:44 PDT 2011
AnthroPunk Audience, "Easier for people to write messages for OTHER people (rather than
self.)" Good but #privacy issue? #mh11
Wed May 4 14:03:08 PDT 2011
dngoo At #MH11: When do we send the message? At what frequency? Why at this
frequency? Keep what works.
Wed May 4 14:03:18 PDT 2011
lenstarnes @ormshr Prochaska. Used behavioural modelling in multichannel MS adherence

prog few yrs ago. Looked good in theory hell to implement #mh11
Wed May 4 14:04:39 PDT 2011
karenherzog Agree RT @ehekler: #mh11, health behavior theory mostly focus on reason (rider)
and less on emotion (elephant) and context. Shift is needed.
Wed May 4 14:05:29 PDT 2011
chiefmaven Interesting? Who is best to write sms messages in #mHealth studies: pros, people
themselves or lay helpers? #mh11
Wed May 4 14:05:29 PDT 2011
GlobalHBridge Q/A: Peer-to-peer msgs for improving efficacy of disease management vs. self-
directed msgs? What do you think? #MH11 #mHealth
Wed May 4 14:05:40 PDT 2011
aligdarwish Q/A: Peer-to-peer msgs for improving efficacy of disease management vs. self-
directed msgs? What do you think? #MH11 #mHealth
Wed May 4 14:05:40 PDT 2011
MarkHarmel Suggestion from audience to have peers write messages for friend or family
member. #mh11
Wed May 4 14:06:11 PDT 2011
itsthebunk Get ppl in a SupptGrp 2 do it 4 EaOthr RT @AnthroPunk: Audience, Easier 4 ppl 2
write msgs for OTHER people() Good but #privacy issue? #mh11
Wed May 4 14:06:35 PDT 2011
jensmccabe Q from audience: "How do you uncouple program design from medium" (ie
SMS/mobile) - channel design question, is mobile best channel? #mh11
Wed May 4 14:07:17 PDT 2011
stupplebeen More good stuff about adherence, and starting to crawl into prevention strategies.
#MH11
Wed May 4 14:07:24 PDT 2011
geoffclapp Good to see an IVR solution and some multi-modality at #mh11

Wed May 4 14:08:22 PDT 2011
GlobalHBridge User habits and media is very essential in determining patient directed #mHealth
programs. Choice also essential. #MH11
Wed May 4 14:09:12 PDT 2011
aligdarwish User habits and media is very essential in determining patient directed #mHealth
programs. Choice also essential. #MH11
Wed May 4 14:09:12 PDT 2011
msaxolotl How do you decouple design from software design? Now we r getting to the nuts
and bolts of the challenges w different populations #mh11
Wed May 4 14:09:15 PDT 2011
designersaccord Are any of these mHealth interventions sustainable businesses? All seem funded by
grants. #MH11
Wed May 4 14:09:33 PDT 2011
fredtrotter @kairoslabs #mh11 before eating, use a knife to separate the food you are eating
and the food you are leaving... portion control
Wed May 4 14:09:55 PDT 2011
MrPug94 Facebook posts for some RT @MarkHarmel: Suggestion from audience to have
peers write messages for friend or family member. #mh11
Wed May 4 14:10:12 PDT 2011
DonMilagro "What's next after text?" #mh11 #future #iftf

Wed May 4 14:10:22 PDT 2011
gfry Important difference RT @designersaccord: Study: People in treatment prefer

benefits-driven msgs instead of consequence-related msgs #mh11
Wed May 4 14:10:26 PDT 2011
karenherzog Drug treatment study is 1st research shown at #MH11 today that includes spiritual
health -- gratitude, greater good, deep self-connection.
Wed May 4 14:11:01 PDT 2011
geoffclapp Afternoon session starts to expand beyond SMS and other media types, and how to
test. #mh11
Wed May 4 14:11:45 PDT 2011
jensmccabe "coming up with optimized, combined media strategies as solutions for specific
health problems" #mh11 (work still needs to be done here)
Wed May 4 14:11:58 PDT 2011
michael_tapson If a program is designed and implemented well, the technology it uses is transparent
and irrelevant. #mh11
Wed May 4 14:12:12 PDT 2011
itsthebunk Gotta target usrs; difft chnnls 4 diff needs? @jensmccabe: re Uncouple prog design
from medium-channel design/is mobile best channel? #mh11
Wed May 4 14:13:13 PDT 2011
MarkHarmel SMS reminders needs to be free to the end users for adoption. Amos Adler #mh11
Wed May 4 14:13:28 PDT 2011
geoffclapp My guess is until costs to produce and distribute other media types drop
considerably, SMS will continue to rule mHealth. #mh11
Wed May 4 14:13:29 PDT 2011
emacartney We need to do research on differentiated impacts of media on modifying health

behavior - #mh11 panel
Wed May 4 14:14:06 PDT 2011
DebISIS Writing furiously; taking notes at #mh11 so Kendra+ I can sum up Day One in 6 min.
each Thurs 8:45 #mhealth #mobile #mwomen
Wed May 4 14:14:23 PDT 2011
ormshr Rider/elephant: I wonder if it's the rider in control early stage - awareness, and
elephant late stage - decision. #mh11
Wed May 4 14:14:27 PDT 2011
jensmccabe "SMS really designed for maintenance...but people just start ignoring the
messages." #mh11
Wed May 4 14:14:53 PDT 2011
MarkHarmel You can ignore SMS messages. Teens are being flooded with messages, where
adults get fewer. #mh11
Wed May 4 14:15:31 PDT 2011
karenherzog Context key RT @chiefmaven: Interesting? Who is best to write sms messages
#mHealth studies: pros, people themselves or lay helpers? #mh11
Wed May 4 14:15:34 PDT 2011
AnthroPunk Not everyone has text. Some people hate texting. Okay, maybe just me. I have it
turned off. No SMS for me. What else is available? #mh11
Wed May 4 14:15:54 PDT 2011
michael_tapson SMS is not going to be interpreted as "proactive" for long. It will soon be invasive.
#mh11
Wed May 4 14:15:55 PDT 2011
kevinclauson .@designersaccord If they produce demonstrable cost savings = yes. Look @ new
GlowCap biz model. Also low cost interv can be effective #mh11
Wed May 4 14:15:57 PDT 2011
geoffclapp Interesting that we don't have attrition data yet for mHealth data & SMS,or effect of
geoffclapp Interesting that we don't have attrition data yet for mHealth data & SMS,or effect of
overload for certain users. Need to work on that #mh11
Wed May 4 14:16:13 PDT 2011
gilbug Do not tweet that! Hmm, an invitation? #mh11

Wed May 4 14:17:29 PDT 2011
frospert #MH11 Pop ballon moment, great concept!! :)

Wed May 4 14:18:04 PDT 2011
msaxolotl Need to understand influence of diff mediums on health change beh! We r seeing
the beginning of maturing market to look @ these qs #mh11
Wed May 4 14:19:31 PDT 2011
itsthebunk What about a timezone setting too? RT @jensmccabe: re timing of mobile

reminders+time zone changes() (pause feature?) #mh11
Wed May 4 14:19:50 PDT 2011
ormshr How do you measure the efficacy of mhealth when its changing so fast? Doesn't fit
the usual grant/study timeframe. #mh11 #hcsm
Wed May 4 14:20:03 PDT 2011
gilbug NSF, NIH, RWood Johnson Foundation, and McKesson Foundation call for mHealth
evidence workshop white papers, http://bit.ly/mt1yXG #mh11
Wed May 4 14:20:04 PDT 2011
SusannahFox First draft of my #mh11 remarks was a research rant. So happy other speakers are
banging the methods + measuremt drum!
Wed May 4 14:20:09 PDT 2011
karenherzog Study: > 60 year olds liked SMS health interventions (new medium) vs teens who
have SMS fatigue (early adopters). #MH11
Wed May 4 14:21:52 PDT 2011
MCross_KPMobile #MH11 this is great- real family panel who is revealing their dependencies on
mobile health
Wed May 4 14:22:07 PDT 2011
msaxolotl One of the challenges with studies assessing SMS is the length of time studies take.
By the time they are done tech has changed #mh11
Wed May 4 14:22:13 PDT 2011
jensmccabe what can you do as a family in the mobile health arena? The family is a great unit of
intervention in the mobile health arena -@bjfogg #mh11
Wed May 4 14:22:34 PDT 2011
jensmccabe almost nothing they could use as a family where they could see each others
progress together...#mh11
Wed May 4 14:22:58 PDT 2011
MarkHarmel Are there ways to use mobile for an entire family? Not results on iTunes. #mh11
Wed May 4 14:23:12 PDT 2011
geoffclapp Family is a great social unit for behavioral change @bjfogg at #mh11
Wed May 4 14:23:22 PDT 2011
geoffclapp Wed May 4 14:23:22 PDT 2011
gilbug re. time zone design, fundamental design issue in mobile software. Have the CTO
read Stack Overflow, http://bit.ly/g2UVt4 #mh11
Wed May 4 14:23:37 PDT 2011
jensmccabe maybe a schedule, who's going to the gym at what time, or who's eating what...(what
tools would you want as a family?) #mh11
Wed May 4 14:24:40 PDT 2011
geoffclapp Family leaderboard, scheduling, food sharing, goal achievement. @bjfogg #mh11
mobile health family challenge
Wed May 4 14:25:10 PDT 2011
jensmccabe dad Brent: "I'd like something to have goals and then get reminders." @bjfogg is
calling this panel "The First Mobile Health Family" #mh11
Wed May 4 14:25:11 PDT 2011
chiefmaven Where are the health apps for families to use together? #mh11 #mobilehealth
Wed May 4 14:25:48 PDT 2011
MarkHarmel Design to help people do what they want to do already. @bjfogg #mh11
Wed May 4 14:25:54 PDT 2011
jensmccabe this is the coolest damn panel I've ever seen at a health conference..."home is the
hub of health - good/bad habits." #mh11
Wed May 4 14:25:57 PDT 2011
DebISIS BJ Fogg's challenge: Mobile apps for families. Great applcation for #sextech #mh11
#mobilehealth #rwjf
Wed May 4 14:25:58 PDT 2011
ehekler "elephant" designs: reinforcement, games, few choices/default options. How do you
"train" elephant? @kendramarkle Let's chat at #mh11
Wed May 4 14:25:59 PDT 2011
DonMilagro "Help people do what they already want to do, especially with mobile" @bjfogg
#mh11 #calmingtech
Wed May 4 14:26:00 PDT 2011
designersaccord #MH11 just took a really strange turn.

Wed May 4 14:26:08 PDT 2011
ormshr No apps for a health-oriented family... What would that look like? Challenge to the
audience. #mh11
Wed May 4 14:26:14 PDT 2011
marcela Fogg puts his family on the spot to make point about needing mhealth apps for
families #mh11
Wed May 4 14:26:24 PDT 2011
geoffclapp Help people do what they already want to do, simple, obvious but fogotten all the
time #mh11
Wed May 4 14:26:32 PDT 2011
Wed May 4 14:26:32 PDT 2011
faisal_q @karenherzog wait till both young and old get tired of manual data entry. SMS only
is unsustainable. #mh11 #mhealth
Wed May 4 14:27:03 PDT 2011
EndoGoddess 'The home is the hub of health'....challenge made to design app for families to use
together that promotes good health and games. #MH11
Wed May 4 14:27:05 PDT 2011
QpidMe "Help people do what they *already* want to do" - @bjfogg #mh11
Wed May 4 14:27:06 PDT 2011
dkhare OH from @bjfogg 'Help people do what they already want to do' #mhealth #mh11
Wed May 4 14:27:10 PDT 2011
thulcandrian "The home is the hub of health" - Great line from the "Mobile Health" family. #MH11
No health interventions for families?!?
Wed May 4 14:27:11 PDT 2011
MrPug94 Secret to mobile app design per @bjfogg, help people do what they already want to
do...key is early adopters- #mh11
Wed May 4 14:27:36 PDT 2011
eszterer @jensmccabe #mh11 everything related to meals, planning, shopping, cooking,

triggers for not skipping, time snacks, how to balance meals
Wed May 4 14:27:45 PDT 2011
JaimieH @EndoGoddess would be fun to compete with kiddos...always looking for new ideas
towards healthy goals & we constantly text now lol #mh11
Wed May 4 14:28:34 PDT 2011
emacartney "The home is the hub of health - good & bad habits. We need apps for healthy
eating, exercise, education." Father of 8 @ #mh11
Wed May 4 14:29:03 PDT 2011
ehekler "context" design: Urban design, plate-size, food placement, opportunites in path,
"triggers" a la BJ Fogg. @kendramarkle Others? #mh11
Wed May 4 14:29:39 PDT 2011
eszterer @ehekler @kendramarkle parent feeding behavior design at

www.feedingyourkids.com #mh11
Wed May 4 14:31:43 PDT 2011
deaneckles Today and tomorrow, check #mh11 to see what's happening at Mobile Health 2011
at Stanford http://mobilehealth.org
Wed May 4 14:32:56 PDT 2011
atM_interaktiv A Facebook uralta a Media Hungaryt http://bit.ly/m7Qqkc #mh11 #mh2011

#mediahungary
Wed May 4 14:39:48 PDT 2011
AndrewPWilson Anyone at #mh11 know of any good (& probably short) trails in the foothills nearby?
Love to get outside for a bit.
Wed May 4 14:46:02 PDT 2011
twilson650 Noticing the #mh11 feed and my friend feed are almost identical. That should tell
you something. Appreciate the updates, wish I were there
Wed May 4 14:50:27 PDT 2011
msquihuis @andrewpwilson lots of trails including the Stanford Dish http://ow.ly/4NnJC #mh11
Wed May 4 14:54:45 PDT 2011
ddinch Loving all the #mh11 tweets in my feed. It's like I'm there.
Wed May 4 14:57:53 PDT 2011
SexTech .@debisis is having fun at the Mobile Health Conference at Stanford! tune into
#mh11 for her tweets and others!
Wed May 4 14:59:37 PDT 2011
michaelbkim #mh11 only 3 hrs left to tweet your favorite daily habit to @kairoslabs & the LCD in
the lobby! Prizes to be given out at end of today.
Wed May 4 15:01:57 PDT 2011
MarkHarmel We are playing a birds and bees game now. Why??? anyone know? General fun or
a purpose? #mh11
Wed May 4 15:03:09 PDT 2011
marcela "Flight on Bumblebee" plays as some weird game involving birds and bees
collecting flowers and audience playing noisemakers at #mh11
Wed May 4 15:03:35 PDT 2011
SexTech great slideshow on mobile use from @pewinternet http://ow.ly/4No28 - for more stats
don't miss ISIS whitepaper at http://ow.ly/4No3I #mh11
Wed May 4 15:04:01 PDT 2011
AnthroPunk only about 7 people here at #mh11 don't have a tv? (i'm one of them...)
Wed May 4 15:05:37 PDT 2011
DonMilagro "Multi-touchpoint ecosystems. What really works" @TiqChapa108 @kwhart11 Tim

Roberts, Roni Zeiger, Larry Swiader #mh11 @captology
Wed May 4 15:06:07 PDT 2011
NWAngel Is that virtual company @HealthTrap an actual sponsor or #mh11 or just cutting in
line with their ever present promoted ads? #fail
Wed May 4 15:06:20 PDT 2011
geoffclapp Moving from SMS to multi-modal interfaces in afternoon session. #mh11

Wed May 4 15:06:34 PDT 2011
hcolelewis mHealth Student tweetup @7 in front of fireplace #mh11

Wed May 4 15:06:38 PDT 2011
MarkHarmel Arna Ionescu www.proteusbiomed.com adding smart medicine to mobile. #mh11

Wed May 4 15:06:46 PDT 2011
JKurian77 Finally a presentation that has some longevity in the test/trial #MH11
JKurian77 Finally a presentation that has some longevity in the test/trial #MH11
Wed May 4 15:07:09 PDT 2011
abbedon Arna Ionescu, Proteus bio-medical, med adherence with smart pills and a patch that
uses transconduction in your body. #mh11
Wed May 4 15:07:27 PDT 2011
geoffclapp Just saw the most awesome pill ahearance system - best I've ever seen and I've
seen a lot. Brilliant using conduction in stomach #mh11
Wed May 4 15:08:19 PDT 2011
AnaTellez ooh good question! #someonetackleit | RT @chiefmaven: Where are the health
apps for families to use together? #mh11 #mobilehealth
Wed May 4 15:08:20 PDT 2011
gilbug If they build the patch into my Nike shoe thing I might want one. #mh11
Wed May 4 15:08:33 PDT 2011
frospert #MH11 #flowlab Arna Ionescu (Proteus): technology + user experience = behavioral
change. chip-embedded pills, no cheat opportunity.
Wed May 4 15:09:21 PDT 2011
AnthroPunk "most people's lives do not revolve around managing their data." #mh11
Wed May 4 15:10:25 PDT 2011
marcela Our lives do not revolve around managing data. 1/4 keep track of health data but
most people lose interest after a while #mh11
Wed May 4 15:10:57 PDT 2011
MarkHarmel Most people's lives don't revolve around managing their data. Need to design to
help them. #mh11
Wed May 4 15:10:58 PDT 2011
geoffclapp Lives to no revolve around managing data, which is why @fitbit and other apps work
well. #mh11
Wed May 4 15:11:10 PDT 2011
dngoo People track data for a while, but then lose interest --perhaps due to because they
dont' know what to do with the data...hrmm #MH11
Wed May 4 15:11:10 PDT 2011
JKurian77 #MH11 Its not about the data but driven by the data - Arna Ionescu
Wed May 4 15:11:15 PDT 2011
kevinclauson Arna Ionescu intros legit ingestible smart pill/chip activated by stomach acid from
http://www.proteusbiomed.com/ #mh11
Wed May 4 15:12:04 PDT 2011
MrPug94 Arna Ionescu: Most people's lives do not revolve around tracking data #mh11
Wed May 4 15:12:06 PDT 2011
Cascadia @AndrewPWilson Stanford Foothills A network of paths popular route is a 3.5-mile

loop up to Dish, entrance Stanford Avenue. #mh11
Wed May 4 15:12:26 PDT 2011
Wed May 4 15:12:26 PDT 2011
ormshr Our lives don't revolve around managing data. So make it a game? Competitive
game. Becomes immersive. #mh11
Wed May 4 15:12:42 PDT 2011
MarkHarmel Created a Power Challenge game. Created for top 40 pharma executives.No one
asked about the technology, how do I get points and win? #mh11
Wed May 4 15:12:43 PDT 2011
msaxolotl Proteus: can infuse pills w/ sensors that release w/ stomach juices & transmits to
patch that stores info. Hard to cheat! #mh11
Wed May 4 15:12:53 PDT 2011
stupplebeen A pill that transmits to a patch on your body, then reports to your doctor via your
phone. An adherence intervention or Big Brother? #MH11
Wed May 4 15:13:02 PDT 2011
frospert #MH11 Anna Ionescu: Power Challenge a game to drive healthy behaviors. Not
interested in tech, interested in how to gain points!!
Wed May 4 15:13:08 PDT 2011
geoffclapp #quotable "we've all drunk the koolaid of Gamification" at #mh11 - same comment at
#founders2011. Not bad, but needs to be thoughtful.
Wed May 4 15:13:10 PDT 2011
AnthroPunk Big brother joins your intestines via @Proteusbiomed. Swallow their pills, monitor it
via your phone? The web? Or be monitored. #mh11
Wed May 4 15:13:12 PDT 2011
krash63 "i dont want to interrupt my life to think about my health.....". Great quote from
#health2con applies here at #mh11
Wed May 4 15:14:01 PDT 2011
frankc Pharma execs never asked about the mobile health technology while they played
this game- they got an A LOT of exercise! Arna Ionesco #mh11
Wed May 4 15:14:26 PDT 2011
michael_tapson The trending solution to "How do I make this boring thing less boring?". Put a game
layer on it! #mh11
Wed May 4 15:14:31 PDT 2011
AnthroPunk @proteusbiomed power challenge involved swallowing sensor pills monitoring via
phone + collecting points #gamification #geo #wherecamp #mh11
Wed May 4 15:15:14 PDT 2011
canthony86 "@MrPug94 Arna Ionescu: Most people's lives do not revolve around tracking data
#mh11" Agreed. ambient data acquisition lets humans b human
Wed May 4 15:15:16 PDT 2011
ormshr Question: how sustainable is a game for driving adherence? Power challenge
worked for a weekend, but months? #mh11
Wed May 4 15:15:37 PDT 2011
StephHabif @QpidMe @rzeiger @fredtrotter @thulcandrian @lawrenceswiader

@SusannahFox Such great energy here at #mh11
@SusannahFox Such great energy here at #mh11
Wed May 4 15:15:40 PDT 2011
msquihuis @bjfogg - it's candy or painkillers people, not vitamins (pleasure, pain strong
motivators). #mh11
Wed May 4 15:16:34 PDT 2011
frospert #MH11 Proyecto muy interesante de incentivo a altos directivos para cambio de
comportamiento, éxito en cambio de estilo de vida.
Wed May 4 15:16:39 PDT 2011
abbedon Powerpill game, experiment by Proteus to engage pharma execs, placebo pill but
real branding, rewards, web leaderboard, user community #MH11
Wed May 4 15:16:45 PDT 2011
axshoe It was fun being a bird at #MH11....Hope we win!!!

Wed May 4 15:17:17 PDT 2011
ormshr Mobile is a piece, but need to create the compelling experience, not compelling
tech. Emotional. The "elephant." #mh11
Wed May 4 15:17:24 PDT 2011
frankc Another key point (Arna Ionescu): target highly motivated individuals for your
interventions #mh11
Wed May 4 15:17:25 PDT 2011
geoffclapp The unanswered question in Gamification of #mh11 is: which is worse in behavior
change - participation award or loosing? Does this scale?
Wed May 4 15:17:32 PDT 2011
jensmccabe "people don't want to see more data, they want to see the data that matters to them."
#mh11
Wed May 4 15:17:41 PDT 2011
MarkHarmel Technology and data only gets you so far. The wrapper for the game was about
engaging peoples emotions. #mh11
Wed May 4 15:17:42 PDT 2011
stupplebeen I'm not too sure about this tracking pill. Even using a "game environment," is it
moral? What's the cost for public health/CBO sector? #MH11
Wed May 4 15:17:45 PDT 2011
dngoo "Compelling experience over compelling technology will prompt change -- appeal
emotion and intellect" -- Proteus #MH11
Wed May 4 15:17:57 PDT 2011
frospert #MH11 Arna: "To drive change apeal to emotion and intelect." La gran duda es el
long term.
Wed May 4 15:18:20 PDT 2011
DonMilagro "A compelling experience, not compelling technology, will prompt change" Arna
Ionescu #mh11 #ecosystem @TiqChapa108 @500startups
Wed May 4 15:18:34 PDT 2011
hcsmSV A compelling experience, not compelling technology, will change behavior - #mh11
Wed May 4 15:18:50 PDT 2011
geoffclapp .@fitbit takes the stage at #mh11. Yeah, I know im a fanboy...
Wed May 4 15:18:51 PDT 2011
aligdarwish Proteus Power Challenge multitouch #mHealth experiment looks great. Social and
competitive #MH11
Wed May 4 15:18:53 PDT 2011
MarkHarmel Tim Roberts from www.fitbit.com @timroberts up next. #mh11

Wed May 4 15:19:10 PDT 2011
krash63 Boot Camp colleague Tim Roberts of FitBit up now at #MH11

Wed May 4 15:19:16 PDT 2011
EndoGoddess 'To prompt health behavior change, appeal to emotion and intellect'...good dating
advice too! ;) #MH11
Wed May 4 15:19:39 PDT 2011
thulcandrian Create applications that aren't about the data, but are driven by the data - Arna
Ionescu #MH11
Wed May 4 15:20:05 PDT 2011
StephHabif @QpidMe there are some students here at #mh11 who would like to chat about
entrepreneurship, etc. @amartinSU13 @dngoo
Wed May 4 15:20:45 PDT 2011
MarkHarmel Target is everyday people that is looking to improve health. The small device is a
mobile device. #mh11
Wed May 4 15:21:04 PDT 2011
itsthebunk Yes+ ctd. RT @ormshr: Mobile is a piece, but need to create the compelling
experience, not compelling tech. Emotional. The "elephant." #mh11
Wed May 4 15:21:23 PDT 2011
quinnhealth Arms Ionesscu from @Proteusbiomedical at #MH11 -A compelling experience - not

compelling technology - will prompt change.
Wed May 4 15:21:58 PDT 2011
aligdarwish @Stanford #mHealth conference. @fitbit looks cool. Wish I won one :/ #MH11
Wed May 4 15:22:01 PDT 2011
slantedhall Arna from @ProteusBiomed talk RT @jensmccabe: "people don't want to see more
data, they want to see the data that matters to them." #mh11
Wed May 4 15:22:04 PDT 2011
hcolelewis FitBit VP @timroberts is talking about #mh11 This presentation coupled with
@e_ramirez's personal demo has me convinced to get one asap
Wed May 4 15:22:10 PDT 2011
krash63 finally got a bit if a charge on my #$%&* phone here at #mh11 (@ Stanford
University Frances Arrillaga Alumni Center) http://4sq.com/leHNon
Wed May 4 15:22:48 PDT 2011
itsthebunk Ctd. Medium is impt but message more so. re: create compelling experience, not
compelling tech. Emotional. The "elephant." cc @ormshr#mh11
Wed May 4 15:23:28 PDT 2011
jonmertz Excellent point. RT @hcsmSV A compelling experience, not compelling technology,

will change behavior - #mh11
Wed May 4 15:23:33 PDT 2011
MarkHarmel Tracks steps, distance, calories burned, and a flower that grows and shrinks based
on your activity. Flow is the main visual. #mh11
Wed May 4 15:23:50 PDT 2011
ormshr Every fitbit slide has featured a hero image of the product... Smart marketing...
#mh11
Wed May 4 15:24:19 PDT 2011
MarkHarmel Become a social experience. You show me you flower and I'll show you mine.
#mh11
Wed May 4 15:24:37 PDT 2011
HealthTap words that inspire us RT @enochchoi RT @hcsmSV: A compelling experience, not

compelling technology, will change behavior - #mh11
Wed May 4 15:24:50 PDT 2011
frospert #MH11 Tim Roberts: FITBIT's Flower: totally positive expression, emotional
component to engage people. ENGAGEMENT.
Wed May 4 15:24:53 PDT 2011
thulcandrian People love to take out their fitbit and compare their flowers - Tim Roberts on fitbit -
Sounds enticing! #MH11
Wed May 4 15:24:55 PDT 2011
dngoo FitBit's Flower Power provides great insight--a growing flower: simple feedback
system to users. So powerful, users compare flowers. #MH11
Wed May 4 15:25:09 PDT 2011
JKurian77 The innuendo in this presentation seems to be lost on the presenter #MH11
Wed May 4 15:25:20 PDT 2011
itsthebunk Use the data to create stories=basis. RT @thulcandrian: Create apps that aren't abt
the data, but driven by the data - Arna Ionescu #MH11
Wed May 4 15:25:48 PDT 2011
frospert #MH11 TR: Flower is ADAPTIVE to users activity.

Wed May 4 15:25:49 PDT 2011
MarkHarmel The flower is adaptive It becomes harder to get the flower to grow larger the more
active you are. #mh11
Wed May 4 15:25:50 PDT 2011
CalliopeCo Power experiment w/participants fr Swiss elite (pharma execs)was indeed "rich".
Please tell me how this applies to US public health? #mh11
Wed May 4 15:25:50 PDT 2011
geoffclapp Discussing the flower interface on the @fitbit at #mh11 - being a numbers guy, I
never got into that but makes sense
Wed May 4 15:25:55 PDT 2011
MrPug94 Fitbit flower engages people through emotion and relationship with app...Flower
visually represents the data - adaptive goals. #mh11
Wed May 4 15:26:14 PDT 2011
axshoe #mh11 good to brag about flower: be competitive

Wed May 4 15:26:53 PDT 2011
ventonjones Where can I get a Fitbit? #MH11

Wed May 4 15:26:56 PDT 2011
karenherzog Fitbit: data tracking is more than numbers. It's the emotional and social experience.
Their flower on front device an example. #MH11
Wed May 4 15:27:09 PDT 2011
emacartney The emotional component of how you engage people is incredibly important - and
how you define the human experience #mh11
Wed May 4 15:27:10 PDT 2011
itsthebunk Sounds gr8! RT @frospert: #MH11 Tim Roberts: FITBIT's Flower: totally positive
expression, emotional component to engage people. ENGAGEMENT.
Wed May 4 15:27:36 PDT 2011
AnthroPunk @ventonjones online at fitbit.com? https://www.fitbit.com/order #mh11

Wed May 4 15:28:31 PDT 2011
StephHabif @Zamzee So great chatting with you Jonathan. Very xctd to continue the convo
about collaborative health program design #mh11 #behaviorchange
Wed May 4 15:29:01 PDT 2011
frospert #MH11 TR: Milk Chugging: seems achievable, rumored to be impossible... a

miysterious challenge! How many petals?
Wed May 4 15:29:18 PDT 2011
marcela Milk chugging challenge tangent from fitbit presentation--mysterious goals and
challenges needed #mh11
Wed May 4 15:29:38 PDT 2011
ormshr So far underestimated here: the power of elegant design behind the success of fitbit.
#mh11
Wed May 4 15:30:11 PDT 2011
MarkHarmel The flower on the fitbit has a mysterious upper level. They leave it a mystery. Known
as the milk chugging mystery challenge. #mh11
Wed May 4 15:30:28 PDT 2011
itsthebunk Y ppl relate2 emo RT @emacartney: The emotional compon't of how u engage ppl is
incredibly importt-& how u define the human experience #mh11
Wed May 4 15:30:34 PDT 2011
MrPug94 Mystery based goals and challenges..what is the max I can achieve? Interesting
aspect of fitbit #mh11
Wed May 4 15:31:08 PDT 2011
MarkHarmel Roni Zeiger, M.D., Google talking Google Body now. http://goo.gl/body #mh11
Wed May 4 15:31:31 PDT 2011
krash63 Google Body demo and case study up now at #mh11

Wed May 4 15:31:39 PDT 2011
geoffclapp .@rzeiger takes the stage, demos google body application, gets laughs when
demoing says "since we love search..." #mh11
Wed May 4 15:31:46 PDT 2011
hcolelewis @rzeiger from Google presenting on GoogleBody... this would have made biology
lab much more bearable #mh11
Wed May 4 15:32:03 PDT 2011
EndoGoddess Fitbit # of flower petals is a mystery that designer doesn't comment on...helps to
create emotion. I admit, I like mystery too! #MH11
Wed May 4 15:32:08 PDT 2011
dyannecano Fascinating demo of Google Body #mh11

Wed May 4 15:32:22 PDT 2011
slantedhall @timroberts of @fitbit: mysterious challenges valuable. #MH11

Wed May 4 15:32:23 PDT 2011
dngoo Google Body -- a new lab product: Able to explore the Human Body/Anatomy,
viewing muscle layers, blood vessels, etc, etc. Awesome. #MH11
Wed May 4 15:32:41 PDT 2011
aligdarwish Leaving a bit of mystery and excitement in a health product @fitbit. I'm enticed.
#MH11
Wed May 4 15:32:44 PDT 2011
kchanasyk Awesome demo of Google Body ! Explore the layers of human anatomy via search!
http://bit.ly/hfiSKV by @rzeiger #MH11
Wed May 4 15:32:46 PDT 2011
msaxolotl Google body..nifty #mh11

Wed May 4 15:32:48 PDT 2011
AnthroPunk @rzeiger demonstrates dissection with Google body (and Google cow) before
sharing his case study. Google body is #awesome #mh11
Wed May 4 15:32:50 PDT 2011
DonMilagro #mh11 How did I not know about Google Body? Great demo @cousroz @rzeiger
Wed May 4 15:32:54 PDT 2011
jensmccabe @rzeiger giving us a mind-blowing demo of Google Body, a 20% project he's
working on at the Goog. #mh11
working on at the Goog. #mh11
Wed May 4 15:32:55 PDT 2011
ehekler #mh11, Elephant Intervention example, Milk Chugging Effect; creating some mystery
in to design of behavior change. Great! @timroberts
Wed May 4 15:33:07 PDT 2011
geoffclapp .@rzeiger gets another laugh by showing "google cow" feature of google body
#mh11
Wed May 4 15:33:07 PDT 2011
health_time Gr8 RT @westr SOS Hillary Clinton announces formation "Mobile Alliance for
Maternal Action(MAMA)" http://bit.ly/mQY89X #pm101 #mHealth #mh11
Wed May 4 15:33:24 PDT 2011
gilbug Just got 2 fitbits & a hop ball, fun ensues #mh11 http://twitpic.com/4tf3tu
Wed May 4 15:34:18 PDT 2011
dkhare Google Body just blew me away - Google Earth for the human body. Try Google
Cow as well! #mh11 http://bit.ly/gL9q2e
Wed May 4 15:34:57 PDT 2011
abbedon FitBit flower has created a "mystery" goal, people don't know how big the flower can
get. Impossible challenge or realistic goal? #mh11
Wed May 4 15:35:10 PDT 2011
ehekler #mh11 Proteus, great multi-touch design for med adherence and other health
behaviors.
Wed May 4 15:35:11 PDT 2011
JKurian77 #Google Body .. check it out. looks v cool! #MH11

Wed May 4 15:35:19 PDT 2011
billsabram @KairosLabs Just 15 mins of my customized WiiFit+ yoga routine *every* morning
before breakfast has changed my life. #mh11 Feel better!
Wed May 4 15:35:23 PDT 2011
ormshr Google body from google labs. Wow. Doc using it on tablet with patient who can
play with it. Engagement again. #mh11
Wed May 4 15:35:25 PDT 2011
kevinclauson Google Health strategist & MD @rzeiger sharing Google Body...and Google Cow
#mh11
Wed May 4 15:35:37 PDT 2011
itsthebunk Intrigued by @fitbit's connectd device 2 track health/diet info. Makes it easier 2 keep
food/sleep diaries. http://www.fitbit.com/ #mh11
Wed May 4 15:35:39 PDT 2011
geoffclapp Doctors are using google body and short links for information therapy. Awesome.
#mh11
Wed May 4 15:36:09 PDT 2011
kchanasyk Google Body as "information therapy" --> create a direct link to a specific view and
share with your patient for further exploration #MH11
Wed May 4 15:36:28 PDT 2011
Wed May 4 15:36:28 PDT 2011
qpidme Holy Cow! Google Body from @rzeiger at Google Health is best thing I've seen here
#mh11
Wed May 4 15:36:37 PDT 2011
MarkHarmel Adding Google Body link to patients in prescription. #mh11

Wed May 4 15:36:42 PDT 2011
kchanasyk cool idea: Project Google Body on a whiteboard and annotate for classroom
engagement #MH11 @rzeiger
Wed May 4 15:37:29 PDT 2011
karenherzog Google body is awesome!! Exploration of 3D body in layers for diff systems &
organs. @rzeigler #MH11
Wed May 4 15:37:38 PDT 2011
Rock_Health Demo of @rzeiger's 20% project at google: Google Body #mh11

Wed May 4 15:37:39 PDT 2011
quinnhealth @rzeiger presenting at #MH11 - Check out Google Body. Incredible.

Wed May 4 15:38:12 PDT 2011
frospert #MH11 @rzieiger on Googlw Body, do, listen... it will take you to unexpected places!
Wed May 4 15:38:15 PDT 2011
ehekler #mh11, "the art that we all need to master is how to listen" to improve health design.
Great observation! @rzeiger
Wed May 4 15:38:18 PDT 2011
MarkHarmel Patients are most under-utilized resource in medicine. User under-utilized part of
product design. #mh11
Wed May 4 15:38:33 PDT 2011
jgillrob Google Body looks like a very cool way for kids to learn more about the body.
#mh11
Wed May 4 15:38:58 PDT 2011
msaxolotl Love it! sex is a lot more fun to talk about than Genocide. #mh11
Wed May 4 15:39:11 PDT 2011
marcela "Sex is a bit more fun to talk about than genocide" talking about better sex at #mh11
Wed May 4 15:39:19 PDT 2011
kevinclauson Google Health strategist & MD @rzeiger sharing Google Body...and Google Cow
#mh11 http://bodybrowser.googlelabs.com/
Wed May 4 15:39:35 PDT 2011
itsthebunk I want 2 help change this! RT @MarkHarmel: Patients = most under-utilized

resource in med. User under-utilized part of product design. #mh11
Wed May 4 15:39:42 PDT 2011
dngoo Swiader says 7/10 pregnancies for women ages 19-29 are unplanned. WHAT!?
#MH11
Wed May 4 15:39:52 PDT 2011
DrIvorHorn @rzeiger #mh11 "Patients are the most underutilized resource in medicine"
Wed May 4 15:39:56 PDT 2011
HealthTap Easy, expert health info- for you: @Radar calls @HealthTap “impressively relevant"
& "demonstrating viability” http://oreil.ly/dYKsWO #mh11
Wed May 4 15:40:14 PDT 2011
MarkHarmel Lawrence Swiader, The National Campaign the Bedsider.org⁰ program. Best text
messages I've seen so far. They are actually fun! #mh11
Wed May 4 15:40:21 PDT 2011
SusannahFox Participatory product development demo by @rzeiger - he takes requests for Google
Body via Twitter! #mh11
Wed May 4 15:40:28 PDT 2011
emacartney The most important art for us to master, is listening & good things happen when we
do. @rzeiger of Google #mh11
Wed May 4 15:41:16 PDT 2011
krash63 Love the twist on solving unplanned pregnancy became about better sex. #mh11
Wed May 4 15:41:20 PDT 2011
ventonjones "Sex isn't Science" #MH11

Wed May 4 15:41:44 PDT 2011
itsthebunk True 4 all gr8 design. RT @ehekler: #mh11 "the art we all nd 2 master is how 2
listen" 2 improve health design. Great observation! @rzeiger
Wed May 4 15:41:46 PDT 2011
geoffclapp Seven in ten pregnancies 18 to 29 are unplanned, reports @bedsider presenter.

#mh11
Wed May 4 15:41:50 PDT 2011
DebISIS Sex isn't science. @larryswiader #thenc #sextech #mh11

Wed May 4 15:41:53 PDT 2011
hcolelewis sex isn't science. we need to create design solutions that address the subject matter.
Great talk from Larry Swiader #mh11
Wed May 4 15:42:11 PDT 2011
MarkHarmel Product wasn't birth control. Product was better sex that includes birth control.
#mh11
Wed May 4 15:42:16 PDT 2011
abbedon prevent unplanned pregnancy by having better sex with bedsider.org #mh11
Wed May 4 15:42:19 PDT 2011
msaxolotl Designing solutions that fit the subject that have the right tone which cannot be
easily dismissed #mh11
easily dismissed #mh11
Wed May 4 15:42:34 PDT 2011
marcela Fitbit hiring! http://fitbit.theresumator.com/apply #mh11

Wed May 4 15:42:38 PDT 2011
ormshr Unplanned pregnancy? Most campaigns tone deaf. Sex not science. Maybe frame
as better sex? bedsider.org #mh11
Wed May 4 15:42:50 PDT 2011
ehekler "Sex isn't science but wekeep trying to tackle it like it is" Another Elephant vs. Rider
observation... #mh11 Larry Sweader, bedsider
Wed May 4 15:42:52 PDT 2011
designersaccord http://www.bedsider.org Great systems solution. #MH11

Wed May 4 15:43:50 PDT 2011
abbedon bedsider.org designed by @ideo. focused on tone that appeals to young woman.
more than website, entire system, web, mobile, etc. #mh11
Wed May 4 15:43:59 PDT 2011
abbedon bedsider.org designed by @ideo. focused on tone that appeals to young women.
more than website, entire system, web, mobile, etc. #mh11
Wed May 4 15:44:26 PDT 2011
nextmat Watching @rzeiger demo Google Body at #MH11. Amazing. Will revolutionize
learning anatomy for students/patients. http://bit.ly/galM2H
Wed May 4 15:44:33 PDT 2011
krash63 Another great full social marketing example by bedsider.com #mh11

Wed May 4 15:44:40 PDT 2011
QpidMe . @lawrenceswiader is helping people have better sex w/ Bedsider, while educating
- fantastic! #mh11
Wed May 4 15:44:45 PDT 2011
ormshr Best campaign tactic so far: Frisky Fridays emails for birth control awareness. #mh11
Wed May 4 15:44:55 PDT 2011
hcolelewis Bedsider. Find a doctor, find a method, find a happier you in bed. www.bedsider.org
#mh11 Larry Swiader shows birth control support network
Wed May 4 15:45:03 PDT 2011
aligdarwish iCondom looking to inform about abstinence. Can't actually wear it. #MH11
Wed May 4 15:45:21 PDT 2011
frospert #MH11 #flowlab Larry Swiader: Bedsider o como cambiar la manera de ver las coas
a ver las personas.
Wed May 4 15:45:31 PDT 2011
buckyflowers Or most valuable resource in health products is the user. We need to learn how to
listen. -@rzeiger of google health #mh11
Wed May 4 15:46:48 PDT 2011
MarkHarmel The reminders become viral and share with others. Some people use them as
reminders for vitamins as well. #mh11
Wed May 4 15:46:55 PDT 2011
AnthroPunk #mh11 hey how about "find partners in your area that are using birth control!" social
network + geo + birth control #mh11
Wed May 4 15:47:11 PDT 2011
ormshr "62% of drivers have flirted with someone from a different car. Hands on the wheel!
And take your pill" mobile reminder...#mh11 #hcsm
Wed May 4 15:47:11 PDT 2011
momsalon Bedsider is a refreshing take on choosing and remembering your birth control. Cute
Frisky Friday newsletter. #mh11 #moms
Wed May 4 15:47:16 PDT 2011
abbedon Unexpected Bedsider use, People who arenʼt on The Pill use Bedsider system to
remind them to take vitamins! #mh11
Wed May 4 15:47:22 PDT 2011
frankc Serendipitous effect works for behavior change and engagement! #mh11
Wed May 4 15:47:38 PDT 2011
itsthebunk Listn 2 users 2 avoid tone deaf-listening requires humility RT @ormshr: Unplanned
pregnancy? Most campaigns tone deaf. () bedsider.org #mh11
Wed May 4 15:47:53 PDT 2011
MarkHarmel Give ipads to clinics to introduce Bedsider to patients in clinics. #mh11

Wed May 4 15:48:10 PDT 2011
frospert #MH11 #flowlab lo usan porque es divertido, después por la información. Os

suena?
Wed May 4 15:48:35 PDT 2011
thulcandrian .@lawrenceswiader is telling the great story behind http://bedsider.org - Sex isn't
science, it's fun! #MH11
Wed May 4 15:48:59 PDT 2011
AnthroPunk Liking bedsider.org's approach a lot #mh11

Wed May 4 15:49:04 PDT 2011
jensmccabe People use the bedsider app, designed to prevent unplanned pregnancy, 1.
Because it's fun 2. It has good info #MH11
Wed May 4 15:49:33 PDT 2011
dyannecano Example of a science lesson using Google Body in a real classroom #mh11
#TwitPict http://twitpic.com/4tf93g
Wed May 4 15:49:44 PDT 2011
geoffclapp Bedsider has seen that the costs of text messages have had no real effect on
adoption. Most have unlimited plan #mh11
Wed May 4 15:50:17 PDT 2011
ormshr Strong data for bedside, but all self-reported attitudinal. But reduced unplanned
pregnancies in geos where tested? #mh11
Wed May 4 15:50:19 PDT 2011
jensmccabe Along with others, bedsider says concerns about costs of text programs for health
are overrated-94% of users had unlimited text plans #mh11
Wed May 4 15:50:50 PDT 2011
alshar #MH11 Larry Swiader: Bedsider, a mobile ecosystem to help prevent unplanned
teen pregnancy
Wed May 4 15:51:16 PDT 2011
kevinclauson Bedsider working with 3 clinics in South Florida; challenge is what happens when u
get birth control right? Nothing. #mh11
Wed May 4 15:51:17 PDT 2011
itsthebunk Gr8 integratd apprch-beyond silos RT @abbedon: bedsider.org designed by @ideo.

() more than website, entire system, web, mobile, etc. #mh11
Wed May 4 15:51:28 PDT 2011
thulcandrian Two separate SMS surveys today at #MH11 - 94% and 96% of the people had
unlimited SMS plans. - More than I thought. #MH11
Wed May 4 15:52:03 PDT 2011
frospert #MH11 #flowlab tras una apariencia un tanto superficial, parece basado en insights
profundos del target. Focus, focus, focus on target!
Wed May 4 15:52:19 PDT 2011
ehekler Humor, another message that hits emotions over reason. bedsider #mh11
Wed May 4 15:52:51 PDT 2011
itsthebunk #hcsm RT @jensmccabe: () w othrs, bedsider says concerns re costs of txt progrms
4 health = overrated-94% of users had unlim txt plans #mh11
Wed May 4 15:53:19 PDT 2011
MarkHarmel Who writes the Bedsider reminders? Best text messages. Some one needs to take a
bow. #mh11
Wed May 4 15:53:37 PDT 2011
thulcandrian Damn, double hash tagged my last tweet. Pro-tip - Hard to tweet and listen at the
same time. #MH11
Wed May 4 15:53:56 PDT 2011
marcela Humor is doorway to topic that wouldn't walk through any other way. Great honey for
those flies. #mh11
Wed May 4 15:54:09 PDT 2011
itsthebunk Gd 2 know #hcsm RT @thulcandrian: 2 separate SMS surveys 2day @ #MH11: 94%
& 96% of the people had unlimited SMS plans. More than I thought.
Wed May 4 15:54:56 PDT 2011
ehekler #mh11 First time really hearing a lot more about positive emotions and humor for
Behavior Change. Glad it is coming up now.
Wed May 4 15:55:17 PDT 2011
geoffclapp The role of emotion and humor in healthcare apps is a big key in adoption and
amplification says @bedsider #mh11
Wed May 4 15:55:43 PDT 2011
michaelbkim #mh11 last 2 hrs before prizes! Share yr favorite daily habit to @kairoslabs & lobby
TV. RT someone else's to upvote: http://bit.ly/ldCj3W
Wed May 4 15:55:55 PDT 2011
msaxolotl Humor as the getaway drug to get important health messages across. #mh11
Wed May 4 15:56:06 PDT 2011
thulcandrian We didn't build a multi-touch solution on purpose - Roni Zeiger on Google Body
#MH11
Wed May 4 15:56:41 PDT 2011
ehekler Humor is an aspect of personality, you want your system to have a voice @ tone
depending on the user. #mh11 @timroberts
Wed May 4 15:57:06 PDT 2011
karenherzog Humor is great "honey" for men to teach sex ed. #MH11
Wed May 4 15:57:09 PDT 2011
krash63 Keep hearing emotion, compassion, humaness as critical success factors

regardless of platform. #mh11
Wed May 4 15:57:13 PDT 2011
QpidMe How about a mashup of Google Body & Bedsider?! #mh11 (cc: @lawrenceswiader
@rzeiger)
Wed May 4 15:57:32 PDT 2011
itsthebunk No prob-TY 4 yr Twts 2day!! RT @thulcandrian: Damn, double hash tagged my last
tweet. Pro-tip-Hard to tweet & listen at the same time. #MH11
Wed May 4 15:57:33 PDT 2011
MrPug94 The act of a doctor writing a URL (googlebody) on a prescription brings emotion to
the interaction #mh11
Wed May 4 15:58:08 PDT 2011
jodyms Always:) RT @emacartney The most important art for us to master, is listening &
good things happen when we do. @rzeiger of Google #mh11
Wed May 4 15:58:20 PDT 2011
DebISIS Send humorous requests for google body to @rzeiger #mh11 #sextech
Wed May 4 15:58:25 PDT 2011
itsthebunk Mo fun 2 design em! RT @geoffclapp: The role of emotion & humor in healthcare
apps is () key in adoption & amplification per @bedsider #mh11
Wed May 4 15:58:57 PDT 2011
ehekler #mh11 designers think audience segmentation; behavioral scientists think, dems,
illness. Which will make more personable apps? I'd guess AS.
Wed May 4 15:59:41 PDT 2011
stupplebeen Ladies (and gents), visit http://t.co/cOXe04O #MH11

stupplebeen Ladies (and gents), visit http://t.co/cOXe04O #MH11
Wed May 4 16:00:00 PDT 2011
ormshr Condom failure rate: 11% people open package with sharp object... Duh. #mh11
Wed May 4 16:00:39 PDT 2011
marcela Common reason why condoms break: people using sharp object to open package--
gasp from audience--could make game for this @bedsider #mh11
Wed May 4 16:01:09 PDT 2011
AnthroPunk Larry Swiader: "Condom use fails? 11% of people use a sharp implement to open
the package?" (doh!) #mh11
Wed May 4 16:01:29 PDT 2011
itsthebunk So imptt esp bc HC=Personal RT @krash63: Keep hearing emotion, compass'n,

humaness as critical success factors regardless of platform. #mh11
Wed May 4 16:01:37 PDT 2011
jensmccabe Have to say, all this talk about health is making me all twitchy for a run around
Stanford post #mh11
Wed May 4 16:01:38 PDT 2011
ehekler Bedsider finders a real writer to get the right message. Easy to get too medical;
message is lost. #mh11
Wed May 4 16:02:31 PDT 2011
michaelbkim #mh11 by request, a sneak peak on today's prizes: 1 is fav of BJ's (with a twist) &
another tracks emotional & phys state.. hmm! @kairoslabs
Wed May 4 16:02:50 PDT 2011
AnthroPunk Alison Baer freelance writer in SF wrote the awesome bedsider.org messages.
Shout Out #mh11
Wed May 4 16:02:51 PDT 2011
itsthebunk Yes! RT @ehekler: Humor is an aspect of personality, you want your system to have
a voice @ tone depending on the user. #mh11 @timroberts
Wed May 4 16:03:23 PDT 2011
SusannahFox #mh11 Shout-out to freelance writer for Bedsider texts: challenge is to engage w/o
being too medical, too slutty - @lawrenceswiader
Wed May 4 16:03:26 PDT 2011
AnthroPunk I'm thinking that these new sexually active seniors need bedsider.org #mh11
Wed May 4 16:03:30 PDT 2011
CarlRNelson Bummed I'm missing out on #mh11 and it's just down the bay.
Wed May 4 16:04:14 PDT 2011
msaxolotl It's been said that humans have many different learning styles. Consistent w the
ideas presented here on ways to get patients engaged #mh11
Wed May 4 16:04:16 PDT 2011
frankc Balancing attitude to communicate sex between humor or medical is critical to target
frankc Balancing attitude to communicate sex between humor or medical is critical to target
@lawrenceswiader #mh11
Wed May 4 16:04:29 PDT 2011
karenherzog "What really works w/ multi-touch ecosystems" panel shows brilliant optimization of
diff media matched to right target pop. #MH11
Wed May 4 16:04:53 PDT 2011
piaffeatx @itsthebunk What is #mh11? Are you there? Because it sounds like something I am
very sorry to be missing! Great tweets on #hcsm!
Wed May 4 16:05:12 PDT 2011
MarkHarmel Bedsider walks fine line between being too frisky and too medical in their birth
control reminder messages. #mh11
Wed May 4 16:05:53 PDT 2011
DonMilagro Hearing about tone, storytelling, written humor, maybe my English major isn't
useless in the Silicon Valley #mh11 @RunYourEshoff @fmashhood
Wed May 4 16:05:53 PDT 2011
AnthroPunk Multi-touchpoint Ecosystem panel at #mh11 was incredible. Shows value of

continued innovation in applied tech and social understanding
Wed May 4 16:05:58 PDT 2011
krash63 Social marketing RT @karenherzog: "What multi-touch ecosystems" panel shows

brilliant optim of diff media matched to right target pop. #MH11
Wed May 4 16:06:25 PDT 2011
karenherzog Precisely RT @krash63: Keep hearing emotion, compassion, humaness as critical

success factors regardless of platform. #mh11
Wed May 4 16:06:33 PDT 2011
blogbrevity A compelling experience - not compelling technology - will prompt change.

@Proteusbiomedical #mh11 ht @pioneerwjf #hcsm
Wed May 4 16:06:53 PDT 2011
itsthebunk So impt 2 tranlste med in2 human! RT @ehekler: Bedsider finds real writer 2 get
right msg. Easy 2 get too medical; message is lost. #mh11
Wed May 4 16:07:20 PDT 2011
geoffclapp Google body was a 20% solution but held up until it could be well distributed, using
WebGL. #mh11
Wed May 4 16:07:52 PDT 2011
aligdarwish @GoogleBody is a great web platform. It'd make for a great for iPad. #MH11
http://t.co/t4CofHF
Wed May 4 16:08:57 PDT 2011
ormshr Tim Roberts: entering a world more and more wrapped in advice. Products/services.
Data-driven. #mh11
Wed May 4 16:09:01 PDT 2011
AndrewPWilson Much appreciate @bjfogg & co. making #mh11 as much an experience vs. just a
conf. Good ideas that hope others pick up on
Wed May 4 16:09:53 PDT 2011
aligdarwish @GoogleBody is a great web platform. It'd make for a great app for iPad. #MH11
aligdarwish @GoogleBody is a great web platform. It'd make for a great app for iPad. #MH11
http://t.co/t4CofHF
Wed May 4 16:10:04 PDT 2011
Iana_Simeonov mHealth interventions or just good marketing campaigns? Boundary blurrs at

#mh11
Wed May 4 16:10:20 PDT 2011
MarkHarmel Recipe that works is simple, social and fun. #mh11

Wed May 4 16:10:50 PDT 2011
frospert #MH11 BJ: Simple, social, fun...

Wed May 4 16:11:04 PDT 2011
ormshr One mobile health recipe: simple, social, fun. #mh11

Wed May 4 16:11:20 PDT 2011
itsthebunk @piaffeatx: Thx! I wish I were at #mh11! See: http://bit.ly/cFS2Wp & follow the tag!
Luckily there are gr8 ppl tweeting from there! #hcsm
Wed May 4 16:11:25 PDT 2011
slantedhall Writer for http://t.co/KNI20w2 good/funny text messages: Allison Behr of

http://t.co/2j5u2PL #MH11
Wed May 4 16:11:53 PDT 2011
michael_tapson Google body is awesome, but it's unfair to say, "It just works". It just works in 25% of
browsers. #mh11
Wed May 4 16:12:42 PDT 2011
AnthroPunk @rzeiger "Patients are the most underutilized resources medicine and users are
underutilzed in prod. dev. We need to listen." #mh11
Wed May 4 16:13:41 PDT 2011
piaffeatx Wow, I have conference envy. Wish I were at the Mobile Health conference,
http://bit.ly/gXCqWm. Some really great tweets coming from #mh11!
Wed May 4 16:13:44 PDT 2011
itsthebunk Second! I can feel it from L.A.! RT @AndrewPWilson: Much appreciate @bjfogg &
co. making #mh11 as much an experience vs. just conf. ()
Wed May 4 16:14:03 PDT 2011
msaxolotl @pioneerrwjf Thanks for the scholorships for #mh11

Wed May 4 16:14:20 PDT 2011
itsthebunk Love her url! RT @slantedhall: Writer for bedsider.org good/funny text messages:
Allison Behr of smarty-pantscommunications.com #MH11
Wed May 4 16:14:31 PDT 2011
slantedhall Writer for http://j.mp/jEhMmC good/funny text messages: Allison Behr of

http://j.mp/kg3aOC #MH11
Wed May 4 16:14:52 PDT 2011
frankc Crucial takeaways from #mh11: simple, fun, social will make your solution sticky.
Wed May 4 16:15:31 PDT 2011
karenherzog People will naturally gravitate to right solution for themselves. Competition will
evolve from early stage. Room multiple players. #MH11
Wed May 4 16:15:59 PDT 2011
PatrikD Do teeth count? RT @AnthroPunk Larry Swiader: "Condom use fails? 11% of
people use a sharp implement to open the package?" (doh!) #mh11
Wed May 4 16:16:22 PDT 2011
QpidMe Honored to have been nominated for the Stanford Health Behavior Award! #mh11
#fingerscrossed
Wed May 4 16:18:35 PDT 2011
slantedhall Writer for http://bedsider.org/ good/funny text messages: Allison Behr of http://smarty-
pantscommunications.com/ #mh11
Wed May 4 16:18:48 PDT 2011
itsthebunk Our world is so connected & networked (& rapidly becoming more so)-"ecosystem"
design approach is not only v. smart but prob crucial. #mh11
Wed May 4 16:20:53 PDT 2011
twilson650 Well put. RT @jensmccabe: "people don't want to see more data, they want to see
the data that matters to them." #mh11
Wed May 4 16:21:53 PDT 2011
itsthebunk @jensmccabe Y! It's abt connectng; imo "numbrs" not alwys reliabl-nd 2 focus on
"squishy" (term a prev boss used re value of communty) #mh11
Wed May 4 16:26:59 PDT 2011
adamdole I think ppl underestimate fun.Fun for 1 is not fun 4 another.How do u scale fun? RT
@MarkHarmel Recipe that works=simple, social & fun #mh11
Wed May 4 16:34:37 PDT 2011
EndoGoddess Hanging with the fab pharmacy and mobile professor @kevinclauson at #MH11...fun
times!! :)
Wed May 4 16:50:41 PDT 2011
chiefmaven At #mh11 stressing 'contiguity' (of time, space, location, people, needs, motivation)
as key element for 'what works' in #mobilehealth
Wed May 4 16:51:24 PDT 2011
geoffclapp Dear lord. Just got off stage at #mh11 and I was waaaay out of practice. If you were
there....sorry. But come to awards reception tonight!
Wed May 4 16:51:51 PDT 2011
AndrewPWilson My biggest question so far ~> what behavior change experiments @bjfogg has been
running on #mh11 attendees
Wed May 4 16:51:56 PDT 2011
msaxolotl What is great about #mh11 is the mashup of public health, policy, technology, and
psychology
Wed May 4 16:53:34 PDT 2011
MarkHarmel Morley Ivers, DailyFeats up. How do you use rewards to drive healthy behavior?
Use the same technology as frequent flyer miles. #mh11
Use the same technology as frequent flyer miles. #mh11
Wed May 4 16:54:06 PDT 2011
geoffclapp .@dailyfeats is on stage and pitching reward model in healthcare, similar to

@earndit love this model and agree with it #mh11
Wed May 4 16:54:13 PDT 2011
MrPug94 Average American is the member of 18 rewards programs #mh11

Wed May 4 16:54:47 PDT 2011
jensmccabe Average American is a member of 18 different loyalty programs. Preso by Dailyfeats

at #mh11
Wed May 4 16:55:04 PDT 2011
MarkHarmel http://www.dailyfeats.com⁰ Use point & rewards to make the world a healthier and
better place. Use partnerships to scale. #mh11
Wed May 4 16:55:14 PDT 2011
drmikesevilla So jealous! RT @EndoGoddess Hanging with the fab pharmacy and mobile
professor @kevinclauson at #MH11...fun times!! :)
Wed May 4 16:56:29 PDT 2011
MrPug94 Get your app involved in your partners' biz, change= motivation+ability+trigger via
dailyfeats #mh11
Wed May 4 16:57:44 PDT 2011
MarkHarmel Key partnership tip: Make your business part of your partner's business. Be part of
their biz to help them help with your message. #mh11
Wed May 4 16:57:54 PDT 2011
ormshr Change=motivation+ability+trigger. Formula for working with partners.

Dailyfeats.com rewards program. #mh11
Wed May 4 16:57:58 PDT 2011
EndoGoddess @DailyFeats is trying to save society from our couch potato ways by matching
brands with incentives/rewards for healthy behaviors. #MH11
Wed May 4 16:59:21 PDT 2011
geoffclapp .@dailyfeats "motivating the micro problems provide a solution to macro problems"
#mh11
Wed May 4 16:59:27 PDT 2011
dngoo Lesson learned from 6 months of effort: Purpose, reward, and trust-- partnership
development. @dailyfeats #mh11
Wed May 4 16:59:42 PDT 2011
MrPug94 Purpose, rewards, and trust are key motivators of large brands #mh11
Wed May 4 16:59:42 PDT 2011
ehekler #mh11 dailyfeats partnering with large companies to find points to incentive health.
Wed May 4 16:59:51 PDT 2011
MarkHarmel Brands' motivation stems from their purpose. Find their purpose and let them lead.
Brands pushed them in unexpected ways. #mh11
Wed May 4 17:00:30 PDT 2011
Wed May 4 17:00:30 PDT 2011
smhcs .RT @jensmccabe "people don't want to see more data, they want to see the data
that matters to them." #mh11 @dweilage fave tweet of the week
Wed May 4 17:00:36 PDT 2011
dngoo Dailyfeat lessons: Helping partners reach an area that they are not directly involved
in. #MH11
Wed May 4 17:01:39 PDT 2011
MarkHarmel Create partnerships with non-profits as well. #mh11

Wed May 4 17:01:44 PDT 2011
itsthebunk Gr8--similar 2 "babySteps" RT @geoffclapp: @dailyfeats "motivating the micro

problems provide a solution to macro problems"#mh11
Wed May 4 17:01:59 PDT 2011
ormshr Simplicity of credit card rewards is that it happens in background. No add'l personal
effort. Will I go to website to log points...? #mh11
Wed May 4 17:02:02 PDT 2011
manjarwala Get points for doing good things - DailyFeats #mh11 Great idea!
Wed May 4 17:02:13 PDT 2011
nextmat DailyFeats.com, reward points for healthy actions. Awesome concept #MH11
Wed May 4 17:02:39 PDT 2011
MarkHarmel Create real value that is both qualitative and quantitative. Brands want measurable
returns. #mh11
Wed May 4 17:02:46 PDT 2011
EndoGoddess Mobile health and new apps are huge opportunities for top companies and brands
to redefine themselves with good health behaviors. #MH11
Wed May 4 17:02:50 PDT 2011
geoffclapp .@dailyfeats brands have found its more effective to extend rather than re-enforce
specific existing brands "brand behavior affinity" #mh11
Wed May 4 17:02:53 PDT 2011
msaxolotl Brand behavior affinity..that's a compelling mouthful #mh11

Wed May 4 17:03:13 PDT 2011
MarkHarmel Walking, flu shot, wellness check-up. Aligned with a Pharmacy brand. $5 off your
next purchase if you spend more than $25. #mh11
Wed May 4 17:04:18 PDT 2011
itsthebunk @ormshr: Maybe Dailyfeat should partner with @FitBit! #mh11

Wed May 4 17:04:30 PDT 2011
kevinclauson Always a pleasure! RT @EndoGoddess: Hanging with the fab pharmacy and mobile
professor @kevinclauson at #MH11...fun times!! :)
Wed May 4 17:06:40 PDT 2011
itsthebunk Y! & users want real value RT @MarkHarmel: Create real value that is both
qualitative & quantitative. Brands want measurable returns. #mh11
Wed May 4 17:07:18 PDT 2011
michaelbkim @ormshr good question. Guess it would depend on how attractive the extrinsic
reward is? I think I know what @DanielPink would say :-) #mh11
Wed May 4 17:08:02 PDT 2011
DrIvorHorn "You can do well by doing good and you can do good my doing well" #mh11
@morleyivers
Wed May 4 17:08:08 PDT 2011
MarkHarmel Behavior = Motivation + Ability + Trigger Fogg model applied to point reward model.
#mh11
Wed May 4 17:08:42 PDT 2011
geoffclapp .@morleyivers presentation on @dailyfeats was really good, about his products, but
also lessons people can learn #mh11
Wed May 4 17:10:00 PDT 2011
rzeiger @joshnesbit How can a small nonprofit technoogy co have impact at scale?
Partnership #mh11
Wed May 4 17:10:17 PDT 2011
MarkHarmel Josh Nesbit, Medic Mobile http://medicmobile.org up now. @joshnesbit #mh11

Wed May 4 17:10:21 PDT 2011
krash63 Wow who wouldnt go after an 8 million professional market... #mh11

Wed May 4 17:11:59 PDT 2011
geoffclapp Offtopic, but at #mh11 you can tell the difference between slides done on
keynote(mac) vs ppt(windows)
Wed May 4 17:12:36 PDT 2011
buckyflowers First papyrus sighting at #mh11 at 7 hrs in. Not bad.

Wed May 4 17:12:47 PDT 2011
frankc #mh11 Scrapiness pays off in MedicMobile by partnering brands with purpose.
Wed May 4 17:13:13 PDT 2011
michael_tapson The grant process is like Chutes and Ladders but a lot less fun. #mh11
Wed May 4 17:14:57 PDT 2011
ehekler #mh11 @joshnesbit Partnership=M(otivation) A(bility) C(hallenge). Particularly like

the Challenge component!
Wed May 4 17:15:59 PDT 2011
krash63 @buckyflowers i actually saw one person actually talking on their phone earlier, but
the were shamed out of it. :) #mh11
Wed May 4 17:16:02 PDT 2011
ormshr Managing the fed grant gauntlet is a reminder why we have to get to a business
ormshr Managing the fed grant gauntlet is a reminder why we have to get to a business
model to make these apps sustainable. #mh11
Wed May 4 17:16:05 PDT 2011
MrPug94 Partnership: motivations, abilities, and challenge @joshnesbitt #mh11

Wed May 4 17:16:20 PDT 2011
frankc #mh11 "Guide your idea + vision for impact through a process" is this
generalizable? Yes, I think so. :)
Wed May 4 17:16:32 PDT 2011
SusannahFox Pro tip from an mhealth partnership ninja: Guide your idea + vision thru the
chutes+ladders contracts process - @joshnesbit #mh11
Wed May 4 17:17:01 PDT 2011
DebISIS Partnerships @mh11 direct from @joshnesbit partnerships take resolve, must know
ur strengths; follow the impact #mh11
Wed May 4 17:17:37 PDT 2011
krash63 Agree RT @ormshr: Managing the fed grant gauntlet is a reminder why we have to
get to a business model to make these apps sustainable. #mh11
Wed May 4 17:17:50 PDT 2011
dyannecano & PRIs RT @ormshr: Managing the fed grant gauntlet is a reminder why we have to
get to a business model to make these apps sustainable #mh11
Wed May 4 17:17:50 PDT 2011
jensmccabe "this industry, more than any other, requires partnerships." -chairman of Jiff who also
worked on Medpedia #mh11
Wed May 4 17:18:35 PDT 2011
buckyflowers "home is the hub of health" - Brent Phillips, father of 8 children and triathlete.....
Awesome philosophy! #mh11
Wed May 4 17:18:46 PDT 2011
msaxolotl We all need champions for our partnerships. Including Hercules! career advancer,
mavericks, & your old friend #mh11
Wed May 4 17:19:51 PDT 2011
jensmccabe Find your champions for partnerships: type 1=Hercules, type 2=career advancers,
type 3=maverick. #mh11
Wed May 4 17:20:25 PDT 2011
chiah After chatting for years over Twitter, finally got to meet @SusannahFox IRL at #mh11
today.
Wed May 4 17:21:25 PDT 2011
marcela Don't shoot the kitty!! #mh11

Wed May 4 17:22:10 PDT 2011
jensmccabe Greed doesn't work in forcing health partnerships but fear does? Who the heck is
this guy? #mh11
Wed May 4 17:22:40 PDT 2011
frankc #mh11 "Greed versus fear: communicable through the organization! Look to what
people are scared of then solve the fear!" great framing
people are scared of then solve the fear!" great framing
Wed May 4 17:22:46 PDT 2011
michael_tapson Fear is communicable through an organization. Use it! #mh11

Wed May 4 17:23:09 PDT 2011
ehekler #mh11, Fear is communicable through an organization. Look for fears and then
solve that fear.
Wed May 4 17:23:25 PDT 2011
ehekler #mh11, don't know if I buy that but it is provocative...

Wed May 4 17:24:02 PDT 2011
enochchoi IMHO as AHQR reviewer, applicants better have other funding! “@ormshr fed grant
gauntlet=why need business model -> apps sustainable. #mh11
Wed May 4 17:24:53 PDT 2011
buckyflowers "Developers are goalies, not strikers. They protect, they don't innovate" - James
Currier. Is that the way it should be? #mh11
Wed May 4 17:25:46 PDT 2011
enochchoi IMHO as AHRQ reviewer, applicants better have other funding! “@ormshr fed grant
gauntlet=why need business model -> apps sustainable. #mh11
Wed May 4 17:25:47 PDT 2011
ehekler #mh11 Be aware of the "repeated sell" process when partnering.

Wed May 4 17:26:33 PDT 2011
frankc We are the paradigm shift. :) RT @buckyflowers Developers are goalies, not strikers.
They protect they don't innovate" - James Currier #mh11
Wed May 4 17:29:12 PDT 2011
jensmccabe #mh11 holy crap this guy is making be feel brutalized. Finally seen a sell so
aggressive I know what it means o be called that. Yikes.
Wed May 4 17:31:21 PDT 2011
ehekler #mh11 if you want to partner with Verizon et al, don't just ask for free, offer them
something that distinguishes them from competitors
Wed May 4 17:31:29 PDT 2011
katemural Find your champions for partnerships: type 1=Hercules, type 2=career advancers,
type 3=maverick. #mh11 Thx @jensmccabe
Wed May 4 17:34:00 PDT 2011
ventonjones If you know where you are and what your doing, take good partners with you.
#MH11
Wed May 4 17:34:30 PDT 2011
krash63 If you have an idea and someone else is doing it, dont redo it, find them. #mh11
Wed May 4 17:35:13 PDT 2011
ormshr I'm loving the clear-headed biz-speak from Verizon. #mh11

Wed May 4 17:35:30 PDT 2011
buckyflowers Verizon had 1M texts sent in first month they offered it, now it's 20 BILLION texts per
month - John Maschenic, Verizon #mh11
Wed May 4 17:35:33 PDT 2011
krash63 Immersive video, augmented reality, crowdsourcing are the next things. #MH11
Wed May 4 17:35:58 PDT 2011
jensmccabe #mh11 next thing is immersive video (after SMS) then augmented reality (?) John at
Verizon Wireless
Wed May 4 17:36:37 PDT 2011
itsthebunk Great advice! RT @krash63: If you have an idea and someone else is doing it, dont
redo it, find them. #mh11
Wed May 4 17:36:41 PDT 2011
ehekler #mh11 crowd-sourcing & crowd-casting, immersive videos, & 3d video(?) are the
things that are coming according to John Maschenic Verizon
Wed May 4 17:37:21 PDT 2011
ehekler #mh11 correction, not 3rd video, augmented reality

Wed May 4 17:38:17 PDT 2011
JKurian77 Verizon Wireless presentation was the most unexpected based on his demeanour at
the table #MH11
Wed May 4 17:38:33 PDT 2011
ormshr @krash63 Hmm, I thot it was immersive reality, augmented sourcing, and video
crowds... #mh11
Wed May 4 17:39:01 PDT 2011
frospert #MH11 #flowlab es muy muy difícil hablar 12' sobre Partnerships si quedarse en
una vista de pájaro.
Wed May 4 17:39:07 PDT 2011
geoffclapp John Maschenic from Verizon wakes up the audience at #mh11

Wed May 4 17:39:11 PDT 2011
karenherzog The power of play! RT @MarkHarmel: Recipe that works is simple, social and fun.
#mh11
Wed May 4 17:39:25 PDT 2011
marcela Get out of marriage that not working and find someone you love better--think this is
about partnerships gone bad? #mh11
Wed May 4 17:39:28 PDT 2011
k8ethics The grant process is like Chutes & Ladders but a lot less fun. #mh11 Thx @krash63
+ @michael_tapson <- #innovation #design opportunity!
Wed May 4 17:41:00 PDT 2011
krash63 Shock value RT @marcela: Get out of marriage that not working,find someone you
love better--think this is about partnerships gone bad? #mh11
Wed May 4 17:41:02 PDT 2011
manjarwala Go Bulls - keeping eye on the score while learning about healthcare partnerships
#mh11
Wed May 4 17:41:52 PDT 2011
michael_tapson Nice to hear a mention of augmented reality at #mh11. We are working on some
really interesting applications of it for pharma and devices.
Wed May 4 17:41:58 PDT 2011
katemural "A compelling experience, not compelling technology, will change behavior" #mh11
Thx @logfrog @hcsmSV @jensmccabe #design
Wed May 4 17:42:44 PDT 2011
jensmccabe #mh11 "your most important partnerships-period-are your users" @Joshnesbit with
the absolutely money quote of the day at #mh11
Wed May 4 17:43:43 PDT 2011
JKurian77 Day 1 is almost over at #MH11

Wed May 4 17:44:45 PDT 2011
jensmccabe #mh11 develop a partnership interview process, now. Also, careful working through
intermediaries/consultants. Success metrics may differ.
Wed May 4 17:46:06 PDT 2011
jensmccabe #mh11 Verizon looks at FDA approval, need certification..."I won't touch anything
unless it's approved."
Wed May 4 17:47:32 PDT 2011
krash63 @jensmccabe and know YOUR desired outcome...ptrshp without strategy is recipe
for failure. #mh11
Wed May 4 17:48:02 PDT 2011
jensmccabe #mh11 question from audience to James Currier of Medpedia - "it has not
accomplished what we hoped."
Wed May 4 17:49:23 PDT 2011
MarkHarmel Great close of the day with panel talking about how business becomes a driver in
achieving health goals. #mh11
Wed May 4 17:49:29 PDT 2011
jensmccabe #mh11 "built site and tech but didn't achieve the groundswell (scale)-didnt give
peeps enough self-interest." re: Medpedia
Wed May 4 17:50:59 PDT 2011
ehekler #mh11 to motivate social network a la medpedia, need to have providers of info "find
themselves" in the system. What do they get from it?
Wed May 4 17:51:12 PDT 2011
logfrog Well said! RT @buckyflowers: home is the hub of health" - Brent Phillips, father of 8
children and triathlete..... Awesome philosophy! #mh11
Wed May 4 17:51:44 PDT 2011
jensmccabe #mh11 this was an excellent blunt discussion of partnering, although might wish for
more quantitative approach (we charge x for y)
Wed May 4 17:52:37 PDT 2011
jensmccabe #mh11 "you need to find what differentiates yourself real quick-three guys doing
same thing, I love em all, but someone will win"
Wed May 4 17:54:34 PDT 2011
benatdna #mh11 I'm going to say it. The Verizon guy doesn't seem like a better health
outcome guy.
Wed May 4 17:54:50 PDT 2011
dyannecano Yes! @jensmccabe: "your most important partnerships-period-are your users"

@Joshnesbit with the absolutely money quote of the day at #mh11
Wed May 4 17:55:01 PDT 2011
emilynora good point. RT @harriseve: RT @logfrog: RT @hcsmSV: "A compelling experience,

not compelling technology, will change behavior" #mh11 #HCSM
Wed May 4 17:55:32 PDT 2011
kchanasyk Wrapping up Day 1 of Mobile Health 2011 at Stanford http://bit.ly/gXCqWm #MH11

Wed May 4 17:55:33 PDT 2011
benatdna #mh11 BJ Fogg "Genentech - we're hiring"

Wed May 4 17:57:25 PDT 2011
CalliopeCo Time to relax with a reception in the courtyard at Stanford Alumni Center. Bar, Latin
jazz. Beautiful late afternoon. Thanks @bjfogg #mh11
Wed May 4 17:58:28 PDT 2011
logfrog Agreed! “@geoffclapp: The role of emotion and humor in healthcare apps is a big
key in adoption and amplification says @bedsider #mh11”
Wed May 4 17:58:33 PDT 2011
karenherzog @faisal_q multi-touch points that meet people where they are & offer seamless,
meaningful experiences is future of health tech. #MH11
Wed May 4 18:00:25 PDT 2011
michaelbkim #mh11 1 minute left to suggest your fav daily habit to @KairosLabs for today's
prizes! Good luck!
Wed May 4 18:00:36 PDT 2011
karenherzog @qpidme hi Ramin! Let's catch up at reception. #MH11

Wed May 4 18:02:23 PDT 2011
kevinclauson @chiah Will have to find u at #MH11 reception, tweetup or break tomorrow!
Wed May 4 18:04:11 PDT 2011
itsthebunk Thank you to all who made it possible for us afar people to attend #mh11 vicariously
and learn/participate via twitter! Inspiring!
Wed May 4 18:04:28 PDT 2011
susanpromislo Ok. I'm curious. RT @pioneerrwjf: RT @alshar: #MH11 @lawrenceswiader:

Bedsider, a mobile ecosystem to help prevent unplanned teen pregnancy
Wed May 4 18:07:41 PDT 2011
galenward @jensmccabe what's #mh11? And who, you a hard seller? ;)

galenward @jensmccabe what's #mh11? And who, you a hard seller? ;)
Wed May 4 18:23:03 PDT 2011
ICFhealth Who else is looking forward to @thulcandrian's presentation, "What Works in

#PublicHealth" tomorrow morning @ 9 am? http://ow.ly/4MBtv #MH11
Wed May 4 19:00:03 PDT 2011
kevinclauson MT @ehekler: #mh11 crowdsourcing & crowdcasting, immersive videos, &

[augmented reality] are coming...according to John Maschenic Verizon
Wed May 4 19:06:53 PDT 2011
uqhcrc Interested in e-health? Here's a hashtag to follow the May 4-5 Stanford Mobile
Health conference, "What really works.". #MH11
Wed May 4 19:07:41 PDT 2011
kvsingh @benatdna - i'm curious, hiring for what specifically? i appreciate the updates - wish
i was at #mh11
Wed May 4 19:09:20 PDT 2011
michael_tapson @bjfogg Thanks for a great event! It was nice to finally meet you. #mh11
Wed May 4 19:45:26 PDT 2011
qualafre Thank u to @jensmccabe and others for sharing insights from mh11. Interesting to
hear that Verizon won't touch unless blessed by FDA. #mh11
Wed May 4 19:58:33 PDT 2011
jensmccabe @galenward muahhahha! True story. #mh11 = Mobile Health 2011 at Stanford.
Ring-led by @BJFogg.
Wed May 4 20:14:20 PDT 2011
memotext #mh11 awesome first day! Looking forward to part 2! Great to meet so many
passionate forward thinkers!
Wed May 4 20:37:52 PDT 2011
MedXChange Agreed! @jensmccabe "your most important partnerships-period-are your users"

@Joshnesbit with absolutely money quote of the day at #mh11”
Wed May 4 20:46:55 PDT 2011
itsthebunk #mh11 RT @skypen: Sec. Of St. Clinton Launches Collaborative Mobile Application
To Advance Maternal Health http://ignt.co/krMyo2 #mhealth
Wed May 4 21:10:27 PDT 2011
jensmccabe @qualafre you are most welcome sir. Glad to be of use! More tomorrow-non health
folks "mute" me til then (when #mh11 ends)
Wed May 4 21:21:00 PDT 2011
mlchan Catching up on mobile health talks from today #mh11 amazing speakers!
Wed May 4 21:39:06 PDT 2011

#MH11 Day 1 May 3 - Healthcare Twitter Transcript

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Healthcare Hashtag Twitter Transcript

Learn more about #MH11 at The Healthcare Hashtag Project

dyannecano Excited to be at #MH11. Will be tweeting from it today & tomorrow.

frankc #mh11 write your twitter handles on your nametag!

manjarwala The weather in Sf is just beautiful #mh11

JKurian77 Listening to BJ Fogg at #mh11

aligdarwish @Stanford, the Mobile Health conference is about to begin. #MH11

MarkHarmel Starting off Mobile Health 2011 with @SusannahFox #mh11

geoffclapp Interesting title for Susannah Fox at #mh11 "internet geologist"

hcsmSV @bjogg is welcoming everyone to #mh11 and introducing @suzannahfox as 1st

chiefmaven Most of the mHealth space is uncharted territory #mh11

msquihuis Patient driven clinical trials are possible #mh11

vivecoach Listening to @bjfogg! Excited to be part of Mobile Health 2011! #mh11

ventonjones Speaking now @SuannahFox, Internet Geologist. Very interesting. #MH11

MarkHarmel Link to Susannah Fox's Pew page. http://bit.ly/5qVMCW #MH11

QpidMe Great start to #mh11 w/ a talk w/ @lawrenceswiader - such great energy.

msquihuis 6 in 10 US adults gather health info online #mh11

msquihuis 59% of US adults go online wirelessly (cellphone/laptop/tablet) #mh11

jdtangney I'm at #mh11 vicariously today

dyannecano @SusannahFox says patient-driven clinical trials are possible #mh11

emacartney 59% of U.S. adults go online wirelessly - @suzannahfox spkg at #mh11

ventonjones "1 in 4 adults use apps." #MH11

krash63 Mobile reaches new audiences...Latinos, african Americans, kids. #MH11

msquihuis Guess what? everything is hyperlocal #mh11

hcolelewis location based and just-in-time information is driving mobile adoption

MarkHarmel The pioneers are heading to peer to peer healthcare. #mh11

askmanny Thanks to @krash63 @msquihuis for the #MH11 live tweets!

mr_lbs location based and just-in-time information is driving mobile adoption

msquihuis 1 in 4 users is a self tracker (weight/diet, etc.) #mh11

jgarrow Love this. RT @msquihuis: Guess what? everything is hyperlocal #mh11

frankc 1/4 internet users are health self trackers! #mh11

quinnhealth Susannah Fox - Patients are not a third party. #MH11.

msquihuis In God we trust, all others must bring data #mh11

dyannecano 1 in 4 internet users is a self-tracker of their own health #mh11

hcsmSV @msquihuis that is so crucial to remember!!! #mh11

krash63 Patty Mechael...Columbia up at #MH11

msquihuis overwhelming number of audience working in mobile health #mh11

MarkHarmel Next up @PattyMechael Talking international mobile health

msquihuis Patricia Mechael on global mobile health trends #mh11

Reading the #mh11 (mobile health) tweetstream. The amazing @SusannahFox is

thulcandrian "Wireless users are *voracious* (health) information consumers" @SusannahFox -

TelehealthPost #quoteable "The majority of mHealth programs are in developing countries,targeting

geoffclapp #quoteable "The majority of mHealth programs are in developing countries,targeting

texting4health Recap of Day 1 - Mobile Health at Stanford - http://bit.ly/mtureV - Thanks Frank!

ContactDD Not attending, but following the stream at #MH11

msquihuis convergence on 3 areas of mhealth in developing countries: point of care support;

msquihuis ecosystem is big - telecommunications structure to social actors to healthcare

kevinclauson Overview of #mHealth slide from @PattyMechael preso #mh11

kevinclauson Overview of #mHealth slide from @PattyMechael preso #mh11

krash63 Check out the Millenium Village Project. http://t.co/zhErgsR #MH11

msquihuis mhealth may be a leapfrog opportunities for developing countries; US is mired in

krash63 Need more user focused design! YES! #MH11

twilson650 Follow #mh11 Mobile Health 2011 @Stanford

CalliopeCo STATS: ~ 5% of ~440 attendees at #mh11 are tweeting the highlights!?

thulcandrian Difference by gender on mobile technology use has converged - @SusannahFox -

landay @jensmccabe how many at #mh11

rzeiger Learning and speaking today at @bjfogg's mobilehealth.org conference #MH11

krash63 The irony is my android died the day of #MH11

buckyflowers @sean_a_rose you forgot "UX" haha #mh11

dkhare .@bjfogg's Mobile Health conference packed. Wow. #mh11 #mhealth

QpidMe Looking frwd to hanging w/ @rzeiger @fredtrotter @thulcandrian @StephHabif

krash63 Gaming by-passing privacy issues (me: for now) #MH11

thulcandrian "Wireless users are voracious (health) information consumers" @SusannahFox -