Design Thinking for Entrepreneurship 20702

Individual Assignment

On

USER EXPERIENCE DESIGN

POST GRADUATE DIPLOMA IN MANAGEMENT

(Term-II; Batch 2021-23)

Under the Supervision of

Prof. Kumar Aashish

JAIPURIA INSTITUTE OF MANAGEMENT

A-32 A, Sector 62, Institutional Area, Noida- 201309 (U.P.)

Submitted by

Name of Student & Roll No:

Kamesh yadav PGMB2119

8th December, 2021

1)DESIGN AND STRUCTURE WAS IDENTIFIED AS MAKING THE APP
USEABLE
Myntra’s site is much conveniently designed in a way that it makes searching for
the products you’re looking for the way easy. The site features new looks, trends,
and products as per the changing fashion trends and helps you stay updated
with the fashion for all seasons throughout the year. The homepage of the site
has information about the discounts and sales running across the website so
you wouldn’t have to look around which makes the app very useable.

2)CUSTOMISATION FEATURE WAS IDENTIFIED AS MAKING THE

APP EQUITABLE

If a customer is looking especially for clothes, sportswear, fashion

accessories they are being segregated into various categories for men,
women, and kids. In case you wish to shop for a particular brand, there is
a separate page for each brand. The search bar on the top also makes it
easier for you to search for a specific product that you wish to buy, and it
would save you a lot of time.

3)M-LIVE AND MYNTRA STUDIO WAS IDENTIFIED AS MAKING THE

APP ENJOYABLE
M-Live and Myntra studio aim to facilitate a real-time engagement between
consumers and brands by allowing influencers and experts to host live video
sessions of product and styling concepts curated by them, on the Myntra app,
enabling viewers to shop instantly and making the user experience more enjoyable
as you can browse and pick your favourite influencers outfit by just clicking on the
buy button.
4)TRY AND BUY FILTER WAS IDENTIFIED AS MAKING THE APP
USEFUL
1)T&B allows for a trial of products such as apparel, shoes, and accessories
before purchase. Customers can opt to do so from the comfort of their homes,
office, or any other location. This feature will not only allow for high-value
purchases to be made online but also reduce product returns to a large extent.

2)The platform provide users with personalized content based on their browsing
history and preferences, which is amazing because I really enjoy it when I find
things tailored to my likes and dislikes. This makes the app very useful for a user.