1)User group-shopkeeper

A person who keeps his own shop and sells goods to customers is called a shopkeeper. A
shopkeeper, in a layman’s language, is a seller of goods and services. He provides items of
economic value in exchange for their value in terms of money or some other universally
accepted medium of exchange. A shopkeepers shop is generally located in societies or near
your home. They generally offer daily consumer goods such as milk, bread, eggs, and other
essentials.

Biases and Notions about the User Group

 He should make sure that his product delivers value to society.

 The price of the product should not be looted appropriately. The products should be free
from any adulteration and should not be harmful for consumption.
 They should not pollute the environment and take care that the production should not
cause any harm to society in general.
 All the items sold by a shopkeeper should be certified by the authorizing committee in
question. A shopkeeper should always give an invoice to record the sales of the item.
 the shopkeeper should make sure that all the consumer grievances are being heard
regarding the items sold by him and the consumer should not face any inconvenience.

Short description

The name of the shopkeeper whose shop is next to my home is pinto Kashyap and he is 39
years old. He has been a resident of the society for 10 years and own the shop for nearly 9
years. He bought the shop 6 years back and lives in rented accommodation. He is very
friendly in nature and behaves well with his customers. He feeds stray dogs as well. He not
only thinks of his own interest but also considers the interest of his customers. Very often he
helps his customers in making choices about the things they buy.

Activities of a shopkeeper

 Provides daily consumer goods to his customers. Planning the range of products and
setting profit margins.
 Ordering stock from wholesalers, manufacturers, sales representatives, agents, and
importers.
 Managing staff, including recruiting, and training
 Monitoring stock levels and product performance.
 Setting sales targets.

Pain areas and productivity blockers

 Daily consumers goods may get expire if not purchased
 Building trust with customers is not easy
  Managing employees is a big task
 Finding technological solutions
 Evolving customers needs.

2)User group – Maid/House Help

A domestic help especially a Female that helps in managing the daily household chores. A
maid is a kind of Domestic servant that helps in performing various household duties like
cleaning, sweeping, dusting, washing clothes and utensils. They look after the daily tasks of
the house and take care of elders and kids. There are two types of services offered by
Maids – Full-time Maid and Part-time Maid.

Biases and Notions about the User Group

 They often come from poor economic backgrounds.
 Minimum Wages.
 No education.
 Poor Nutrition.
 Overburdened with Work
 Physically tiring
 Language Proficiency

Short description
The name of the maid/house help is Raghu Bir and is 33 years old. He is from Bihar and is
unmarried. He is working in our house for the last 2 years and belongs to a poor family. He
is doing this job to support his family and sister’s education. As he comes from an
economically poor family and was not able to complete his education. He works hard day
and night to support his sister’s education. he does all our household chores be it cleaning
the house or utensils, dusting, sweeping, washing clothes, cooking. he manages everything
so well and takes care of the house like it’s her own.

Activities of a Maid/House help

 Cleaning
 Dusting
 Sweeping
 Washing clothes
Objects/Tools used by the Maid/House help
 Broom

 Mop

 Duster

Pain Areas/Productivity Blockers

 Discriminatory Practises against them

 Ill-treatment

 Lesser wages

 Least Appreciated Job

 Higher level of mistrust involved between Employers and Maids

3) User Group – Security Guard

The user group Security Guards are the people whose job is to guard a place and to make
sure that people and things in it are not harmed. A security guard can be hired by the
Government or can be hired privately to protect the place from a variety of dangers be it
theft, criminal activities, etc. These people work in different kinds of environments like
schools, offices, government buildings, jewelry stores, etc. Security guards keep a check on
every activity that is taking place near them. Security guards can be of three types – the
Govt security guards, the in-house security guards, and those that work on a contractual
basis for any private firm.

Biases and Notions about the User Group

 Security Guards are uneducated – A common notion in Indian society is that the security
guards are uneducated. Most of the Private firms hire people as security guards whose
qualification is 10+2. While if we talk about the govt hiring the security guards in that case
there is a particular procedure that is followed. Security guards in India may not be highly
qualified but most of them have minimum qualifications as 10+2.

 Security Guards may not come from a good economic background - Considering that
managing security of a particular place is not a well-paying job and the security guards may
not even require a good academic background, they may not be financially well off.
 The work of Security Guards is Dangerous – Another common notion about security
guards is that the security work is too dangerous while the truth is that Security Guards are
not hired in areas where there is a higher risk of fights. While the security guards can be
hired to protect public spaces, property, and premises including shopping malls,
educational institutes.
  Security Guards are not trained – The other common notion about the security guards is
that they are not given any proper training.
 Security Guards are Hostile – Many people still think that security guards are hostile as it
is also seen that people misbehave with them. Rather people should understand that
Guards too have to maintain the decorum as they also have to perform their duty
responsibly.

Short Description
The name of the Security Guard is Ram Singh. He is from Uttar Pradesh and is 45 years old.
He has 2 kids – a Son and a Daughter. He is married. He works as a Security Guard to meet
the needs of his family. The job of the security guard is very challenging as it includes long
work hours with minimum wages. The irregular schedule of the Job is very tiring as these
people have to work long shifts sometimes at the night and sometimes in the day. There
are various duties that are performed by the security guards like patrolling a designated
property to monitor and prevent intrusion, damage, hazards, and breaches of security.
They protect property and tenants from theft, damage, trespassing, or accidents. The
visible presence of Security Guards in the particular premises generates a sense of Safety
and Security. A security guard monitor and control the entrance and departure of
employees and visitors according to the prescribed protocol and thus it helps in maintaining
the discipline at a particular place. Having records of the people entering the place and then
leaving also helps if any kind of criminal activity takes place. Thus security guards play a
vital role in this. They keep a check on the property through electronic monitoring systems
and ensure the safety of everyone. In case of any unlawful activity, the security guard
contacts the relevant authorities to deal with unlawful or irregular activities. As the job of
the security guard does not have a good amount of money thus many security guards are
forced to do part-time jobs to meet their expenses. The job of the security guard is very
tough as it does not have any job security.

Activities of a Security Guard

 Protect and enforce laws on an employer’s property.
 Monitor alarms and closed-circuit TV cameras.
 Control access for employees, visitors, and outside contractors.
 Conduct security checks over a specified area.
 Detain criminal violators.
 In office buildings, banks, hotels, and hospitals, guards maintain order and protect the
organization’s customers, staff, and property.
 In museums or art galleries, guards protect paintings and exhibits by watching people and
inspecting packages entering and leaving the building.

Pain Areas/Productivity Blockers

 Demanding Job – The job of a security guard is very stressful, demanding, and hectic. This
kind of job includes such stressful activities as constantly keeping an eye on the particular
area, keeping a check on each and every individual that whosoever is entering and exiting
that particular premises.
 Challenging climatic conditions –Security Guards can be seen in such difficult weathers be
it in the summers, extreme winters, or in the rainy season. One can always watch them
keeping an eye on everything and everyone.
 Least appreciated job -The job of the Security Guard is the least appreciated job as some
people don’t respect them and thus there are many cases of brawls between the Residents
of a particular place and the Security Guards.
 Underpaid Jobs – The job of the Security Guard is one of the underpaid jobs as the
amount of hard work they put in performing their duty is high while the wage they receive
is very low.
 No fixed timings – The job of the security guard is very tiring as it has no fixed schedule,
sometimes they are asked to work in the night shifts while sometimes in the day shifts.
Thus there is no work balance.

4) User Group – Teacher

A teacher is a person who teaches, whose job is to instruct the children, especially in a
school. A teacher can be anyone be it a male or a female. A teacher helps the students to
acquire knowledge, clear all their doubts, to make education fun by teaching them through
various methods, supporting the students and helping them that they can achieve their
goals.

Biases and Notions about the user group

 Teachers usually have a vast knowledge about the subject that they teach. They are highly
specialized in the concepts of their respective subjects.
 They are very disciplined about their tasks and the chores they are supposed to complete.
 They provide their valuable guidance and do the needful whenever the child requires so.
 They often act as a Mentor and teaches beyond textbook learning.
  They also share their valuable life lessons and the experiences they have gained all
through these years.

Short description
The name of the Teacher is Mrs. Sonia Verma and is 47 years old. She is from New Delhi.
She is married and has one daughter. She is very beautiful. Her students consider her as a
Charming, lovely, polite, and warm person. She is presently teaching in DAV Public School
and has an overall experience of 17 years. She gently leads her students through the
difficult problems of Mathematics and clears each and every doubt related to it. Her
brilliant methods and guidance help students score good marks in Mathematics. Also, she is
one of the finest teachers when it comes to teaching in online mode. She teaches in such a
way that it clears every single doubt of the students. She is very friendly, supportive and
helps everyone in whatever problem a child faces be it personal or in school. She is one of
the Finest Speakers. She is very Empathetic, Adaptable, and focuses on every single
student.

Activities of a Teacher
 Teach classes in a Person/ Online mode on day to day basis
 Supervise labs
 Assign homework
 Grade papers
 Participate in Meetings
 Update Parents on Student Performance
 Review lesson plans for the next day
 Researching the Newest Teaching Methods
 Classroom Management

Objects/Tools used by the Teachers

 Pen and Paper
 Duster
 Computer
 Marker
 Whiteboard
 Attendance Register
Pain Areas/Productivity Blockers
 Lack of teamwork, empathy, and support between students.
 Teachers performing so many roles at the same time.
 Teachers are being made accountable for more than they should.
 Applying the given curriculum to all the types of students.
 Lack of support in multiple areas.
 Lack of Student discipline.