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MASTERY
How To Build A Following On Instagram And Make
$3,000 - $5,000 Per Month With That
NIKLAS PEDDE
CONTENTS
NIKLAS PEDDE
CHAPTER 1
The Big Picture – Where Will You Be In 6 Month?
The biggest reason why people fail is that they have the
wrong expatiations. Let me explain what I mean. Let´s say
someone has the goal to get 10.000 followers in 2 weeks.
He then after 2 weeks has 1.000 followers and gives up
because he didn´t reach his goal.
Before we get started an all that I want you to know that
reaching a goal always takes just a bit longer than you usually
think.
It has been like this with all my goals.
I sat the goal. I had a deadline and I didn´t reach the goal at
the deadline, but a few weeks or days later I did.
So… what´s the most important thing when it comes to being
successful (in any area). Knowing that you´ll succeed.
If you 100% believe in yourself then you´ll not give up. Why
should you give up if you´ll reach your goal? Make sure to
know that you´ll succeed and trust me you´ll reach your goals.
Let´s talk about what´s possible and where you can be in 6
months. Some of you will take the knowledge from this book
and grow their Instagram account and make a few thousand
per month.
And some will take this book, give 100% and build an
Instagram empire of multiple accounts making thousands of
dollars per week.
Before we get started let´s talk about expectations and why
you need to have the right ones.
As I already said, having the right expectations is very
important because if you set a goal (with wrong expectations)
and don´t reach it then maybe you´ll give up.
Don´t get me wrong… I don´t want you to set small goals. I
want you to dream big and set big goals. Big goals are very
important.
But you have to know that it will probably take a bit longer to
reach the goals then you thought.
Here are a some of my thoughts when it comes to going
through this book and implementing things:
I would first go through this book and take notes. Then I
would write down my ideas and think about the whole thing.
Then one day later I would open up my Instagram account
while going through the book again.
Then I would just follow the strategy and be patient. It would
probably take about 2-3 weeks until I have the first 1-2000
followers and from that point on everything gets “easy”.
From that point on your account will start growing 500+
followers every day and you can start monetizing.
Most people give up in the first few weeks because they
don´t get the results they want.
Once the account hits 20.000 followers I would outsource
everything and set the account on autopilot and start the
next one.
While growing the first account I would learn as many things
as possible about building my own business on Instagram that
later on automatically makes money.
These are my thoughts. I wanted to give them to you to
maybe show you what expectations you should have.
In 6 month your whole life can be different. You can have a
total following of 1.000.000+ and make $20.000+ per month.
If you want results like this then you have to give 100% and
do whatever it takes.
CHAPTER 2
Getting Started: Let´s Open Up The Instagram Account
The Niche:
Before you do something you have to know in what niche you
want to go. Means you have to know what you want your
account to look like. You can´t just post random images. You
have to post images about one topic.
Here are some niches. They should just give you an idea of
what a niche is and maybe in which niche you can go.
- Luxury Cars
- Motivational Quotes
- Memes
- Girls
- Travel
These are just a few niches. You can go into any niche, but
you have to be specific. Means you have to focus on one
thing. This is very important. Trust me.
In this book, I´ll show everything as an example on the
motivational quotes niche. One of my account which is in the
motivational quotes niche is @quotes4thebrain.
I recommend you to start your account in the motivational
quotes/success quotes niche too because in my experience
it´s very simple to grow an account in this niche and build a
business / make money.
And I also show everything in the book as an example on the
motivational quotes niche.
I want you to know that you can take the process that I´ll
explain in this book and do it for each niche. You probably
have to adapt it a bit, but it´ll work for each niche.
The Username:
Your username is what people see first when they come to
your account. Means your username should represent what
your niche is. Because when someone looks for an account in
the motivational quotes niche and wants to follow some good
account because he likes quotes or wants some motivation
then he searches for keywords and then maybe your
username will now up. And if your username doesn´t
represent what the niche is then he will not click on it and
maybe follow you.
Why? Because he´s looking for a specific account in the
motivational quotes niche and if your account is in that niche
but your username doesn´t represent your niche then people
will not click on it because they think your account is not in
that niche.
This means that, when you chose your username, make sure
to include a keyword of your niche. In the motivational
quotes/success quotes niche, this could be. “Motivation” or
“Success”. What I like to do is take a keyword and a “branding
word”.
The Name:
The name is not the username. It´s the “thing” above your
bio. The things you should put into your name are pretty easy
to choose. What I like to do is just take three keywords from
the niche and put them into the name.
It can look like this: Success I Motivation I Quotes
I take one keyword then take an “I” and then the next
keyword to make it look clean.
Your name can also be your Instagram username. If your
username, for example, is @quotes4thebrain then your name
can be “Quotes 4 The Brain”
The Bio:
Make it look clean. That´s all you have to care about. Sure it
has to be relevant, but the most important thing is that it
looks clean. I highly recommend using emojis in your bio that
are related to your niche. It makes it look better. Take a look
at other accounts from your niche and see what they do. Get
inspired and create your own bio.
You can put in a quote and a fact about your page. For
example that you post high-quality images on a daily base.
The Logo:
This is very important too. The logo also is one of the first
things that people see. Make sure that it looks clean too.
Means I would l just use the colors back and white in the
motivational quotes niche. In for example the travel niche
you can also use a picture with colors in it. I like to just take
the capital letters. For example from the username
motivationmadia: M and M and create a logo out of that. You
can take a black or white background and put the letters in
white or back on it. Make sure to not just take the letters and
put them in. Be creative. You can maybe hire someone to
create your logo.
There are lots of websites where you can get a logo for $10.
You can simply take a look at other accounts and create a list
of 5-10 accounts which logos you like and create and let
someone create something like that.
NIKLAS PEDDE
CHAPTER 3
The Two Keys For Growing Your Instagram Account
That´s it.
The Caption:
The caption is the text under your post. You can use it to
interact with your followers. We´ll talk about using the
caption to turn your followers into true fans later. At the
beginning it´s important that you know a few things.
You can put a CTA: Call to action into the caption. Means you
can write something like “Comment “YES” if you agree”.
Some people will comment yes and that means you get more
early engagement. This means that your chances are higher
for your post to go viral.
You can also put your thoughts about the quote into the
caption.
Make sure to always use emojis. It makes the caption look
better. And in general, keep the caption clean.
You can include a second CTA in your caption. For example:
“Follow @yourusername for the best quotes.”
Hashtags:
Should you use them or not? That´s a good question. You can,
but you don´t have to. If you want to use them then make
sure that they are relevant to your niche. You can create 5-10
lists of hashtags and use them. It´s important that you don´t
always use the same. That´s why I recommend that you
create 5-10 lists of different hashtags.
Put the hashtags into the comments and don´t use too many.
Never use 30 hashtags. I recommend 15-25.
You can also create your own hashtag and put it into the
caption. If your account, for example, is @quotes4thebrain
you then can put the hashtag #quotes4thebrain into your
caption. This is just for brand building and some people will
use that hashtags and that gives you credibility.
Videos:
Posting a viral video will boost your whole account up. With
one video, if it goes viral you can easily get 2.000 new
followers and posting video is also good for turning your
followers into true fans. One of my students who´s in my
advanced program had a video that got over 850.000 clicks.
Isn´t that awesome? It took him 2 weeks to get 1.000
followers (that´s normal – the first 1.000 followers are the
hardest). He then started posting videos. The first video he
posts got over 350.000 views and he just had a bit more than
1.000 followers. Just that one video got him over 2.000 new
followers. Awesome right?
Note: Don´t post too many videos. You can upload a video
every 15 post – Try around a bit and you´ll see what works
best for you.
You can find good videos by taking a look at other accounts.
Just post a video that already performed well on other pages.
You can also take a look at the explore page and sometimes
you´ll find videos. Before you start using videos I recommend
waiting until you have the first 2000 followers. From that
point on you can start using viral videos.
NIKLAS PEDDE
CHAPTER 7
How To Turn Your Followers Into True Fans So That You
Later On Can Turn Them Into Money
Highlights:
Instagram has the function to upload highlights that show up
on the front page of your account. Create different highlight
for different topics. For example “Quotes”, “Lifestyle” and
“Motivation”. Take a look at what others do and “copy” it /
create something similar.
Personal Content:
Sowing yourself and what you do is key to success. You can
upload some things from your life and yourself into the story.
People don´t just want to follow a page. They want to
connect a page with a person and see what you accomplish.
Caption Story Telling:
Telling a story from your personal life in the caption of your
post is what you have to do.
Create a story from your personal life or just telling your
thoughts about your post works pretty good.
Related to your post / the quote you can tell a story or just
give followers your thoughts. People will read the caption and
spend more time with you. That´s always good and turns your
followers into true fans.
Master Branding:
When it comes to branding one of the most important things,
in my opinion, is using specific “branding colors”. You can
take a look at my Instagram account @niklaspedde and you´ll
see that my color branding is Red & Black and maybe some
white.
In my bio, I use only back and red emoji’s. My highlights are
red and back to and my profile picture is in the same style
too.
NIKLAS PEDDE
CHAPTER 8
How To Turn True Fans Into Money
This is probably the chapter that most of you guys have been
waiting for. You probably bought Instagram Mastery because
you wanted to make some extra money. And now I´ll show
you how you can make money with Instagram.
The cool thing is that the strategies that I´ll show you are very
simple to implement. Everyone can use them.
Means if you simply follow what I show you in the strategies
then you´ll make money.
BUT remember… You also have to follow all the things that
you learned in this book so far.
Other Links:
Master-Mind Group:
https://niklaspedde.com/master-
mind?cf_uvid=#CF_UVID#