International Brand of the Year

2019, 2020

SINGAPORE

MEDIA KIT
2021
ABOUT TIME OUT
Time Out is the leading
global media and
entertainment brand
that inspires and enables
people to make the most
of the city.
With a presence in over 327 cities and in
58 countries, we have an average global
monthly audience reach of 242 million across
all platforms.

Everything Time Out does helps people

discover the best of what the world’s top cities
have to offer. From our powerful, unique and
high quality content curated by professional
journalists to the solutions for global brands and
local businesses to connect with our audience,
or the imagination of our Live Events – we are
global and no one knows the city like us.
WHO WE ARE
We believe in a life of cultural exploration
and social adventure. Time Out exists to
inspire you to lead a richer life, to know
your city, and to have more fun.

We live among the creators, the innovators,

and the change makers. We promote and
empower those driving positive cultural
change.

Uniquely in our market, our products are

written and curated by expert critics.

We provide our audience with the most

trusted, informed and authoritative guide to
the best of what’s happening in their city.
WHAT WE DO
Through sharing first-hand experience, our expert
critics connect our audience with only the best of
what’s happening in their city.

If it isn’t worth knowing about, we don’t write

about it.

We provide market-leading social planning tools

to inspire and enable our readers to get out,
discover, and explore their city. We deliver
relevant, authentic and useful content and
experiences to a discerning audience –
wherever, whenever and in whatever format they
choose, connecting buyers and sellers together.
OUR AUDIENCE

Our readers are

socializing, culture
driven, food-lovin’,
trend-setting bunch
of influencers...

We enable brands to connect with

a hard-to reach, active, affluent and
engaged audience at a global, local
and hyper-local level - we call them
Time Outers.
If you want to engage with this segment
of consumers, the best way to find
them is on Time Out, whether that’s
through advertising, partnerships,
promoted offers, bespoke events,
branded content, content syndication,
and custom publishing.
OUR AUDIENCE

60%
Female
87% 84%
Aged between Singaporeans
40% 25-54
are upwardly mobile Singaporeans,
& Permanent
Residents
Male PRs and Pass holders

Time Out Consumption Top 3 reasons

they follow Time Out

60% 1. To keep up with

what's going on in
read Time Out at least the city
once a week
2. To makes plans for

71% the weekend

3. To find out the
read Time Out at least coolest new things
once a month to do
Data derived from Time Out Index 2021
OUR AUDIENCE

62%
Single or
in relationship

38%
Married

What Time Out

Singapore
readers splurge
the most on:

1. Food & Drink

2. Experiences
3. Travel

Data derived from Time Out Index 2021

OUR AUDIENCE

Drink

82% 87% 84%

of readers love will visit a bar will go out on a
a drink at least once weeknight at least
a month once a month

Food

98%
rate Singapore’s
98%
will dine out and eat
food scene at a restaurant at
as amazing! least once a week

Data derived from Time Out Index 2021

OUR AUDIENCE

Arts and culture

44% 82% 58%

used to see a live still visit the theatre, an art go and see a film
music concert at exhibition, gallery or museum at least once
least once a month at least once a month a month

Health and fitness

72%
exercise at least once a week

Data derived from Time Out Index 2021

 OUR AUDIENCE

Travel

100%
used to travel overseas for leisure
at least 1-2 times per year

58%
plan to travel overseas for leisure
at least 3-4 times per year
78%
of readers use Time Out for
travel recommendations
Factors more likely to get
Time Out Singapore readers to
travel to a destination: Time Out Singapore
1. Discovering Somewhere New readers typically travel with:
2. Food & Drink 1. Family (57%)
3. To be the first 2. Friends (45%)
4. Arts & Culture 3. Partner (38%)
5. Sights 4. Solo (23%)

Data derived from Time Out Index 2021

OUR AUDIENCE
Work to live not live to work

Work hard play hard

Work on average 95%

are inclined to go out and try
S$141
Per pax average
49.6 hours something based on
something they've seen in
Time Out Singapore
spend on a typical
night out
per week

75%
make 4k+
monthly

55%
make 6k+
monthly

Data derived from Time Out Index 2021

STRENGTH IN NUMBERS

Digital Newsletter subscribers Social Media

1,400,000 per month 24,000 103,000+
Unique browsers Subscribers Facebook followers

3,400,000 per month 20-30% 64,400+

Monthly page impressions Average open rate Instagram followers

3.2 minutes 56,500+

Average session duration Twitter followers
CONTENT

Editorial
Content
OUR
CONTENT

Food and drink content is literally our editorial ‘bread and butter.’ Time Out prides
We have been itself on its knowledge, relationships and reach into the food and drink scene.
an authority on
dining in
Consumer
Singapore since belief
2007 Our audience
trust our words

Brand
credibility
built on deep
Trade Trust
sector knowledge. and
If we haven’t tried engagement
it, we don’t write
about it
OUR CONTENT
STORY

The Time Out story is unique: We don’t just write about food and drink, we bring the food and drink scene to life

Curated Content Curated Events Curated experiences in over 7 cities

Our editors are expert in helping you to go out and enjoy the city
CONTENT

Commercial
Content
BRANDED
CONTENT
Branded content provides
our clients with meaningful
engagement with our
audience. We provide
content led solutions – from
standard advertorials,
listings to custom branded
content – through the
innovative application of our
brand attributes,
encouraging engagement
by speaking to our audience
in a voice they can relate to.
Advertorials
Advertorials provide our clients with meaningful content
to engage with our audience. We create branded
content solutions - from Standard to Bespoke offerings -
by producing content through the Time Out voice that our
audiences relate to.
Advertorials come with two rounds of copy changes.
Additional rounds of changes are chargeable at S$350
per round.
Standard advertorial:
S$7,000
Promotional content inclusive of editorial copy and layout.
This is based on the press release/
information supplied by client, written in Time Out’s tone of
voice to suit our audience and maximise effectiveness.
High-res photograph images to be integrated into the content.
*Includes two rounds of changes.
[Up to 500 word count]
Bespoke advertorial:
S$10,000
Customised content created by Time Out for your specific
campaign with additional research or creative production
required. This includes:
• Conceptualisation of content ideas and additional
research/creative input by Time Out
• Integration of your campaign messages seamlessly within
the content
• Execution can range from curated guides, superlists,
interactive quiz or sponsored interviews
*Includes two rounds of changes. [Up to 1,000 word count]
CONTENT

Premium venue
listing
A premium venue listing
provides brands with the
unique opportunity to present
themselves accurately through
a dedicated page.

The listing allows businesses

to include their own brand
messaging, social handles, call
to action, (I.E. Book online)
and directs to external links.

Rates
S$500
SOCIAL

Social Media
Time Out offers organic social
placements, which are located on our
branded social pages. We offer ad
placements on both our Facebook
and instagram channels. Facebook
placements must link to our site. Our
Instagram advertisements are used
for brand awareness, and include an
advertiser tag. We offer a range of
Instagram products including posts,
galleries, highlights and stories (with
swipe up function) designed to
enhance brand recognition and target
our readers.

Requirements
Established Facebook/Instagram
page – this will be tagged in your
social ads.

Facebook Instagram

Rates
Facebook post: S$5,000
(clicks through to advertorial content,
inclusive of boosting from Time Out at our
discretion)
Additional Facebook boost:
minimum boost amount S$2,000
with 20% handling fee
Instagram post: S$3,000
Instagram stories series (3-5 stories): S$1,000
(includes swipe-up function to your advertorial
on our website)
Twitter post: S$1,000
EDM

Newsletter leaderboard
placement
Advertising through our weekly newsletter in time
for weekend social planning amongst our socialites.
Through the prominent leaderboard placement in
this newsletter, feature your promotional banner
which clicks through to your website.

Leaderboard 728 x 90
Rates
S$2,000

Newsletter
Content Tile
We integrate a hand-picked selection of partner
brands into the Time Out newsletter. This targeted
platform allows direct awareness with our 20,000
subscribers, and additional traffic to the content on
our website. Best used to promote upcoming events
Dedicated EDM
and experiences, EDM content drivers are also Target our most engaged digital subscribers and amplify
suitable for promotion of products, services and your campaign message through an exclusive EDM send.
competitions. This gives you 100% share of voice to promote your key
offering, blasted directly to our subscribers inbox on
Each execution includes: one inclusion in a Time Tuesdays.
Out Singapore weekly newsletter and can only be Requirements
booked with content on on our website. Key visual to supply according to 700(w)x400(h)

Rates Rates
$1,500 S$5,000
CONTEST

Readers Giveaway
We run regular competitions, which are an effective
way to engage readers and drive attendance.
Competitions where the prize involves a holiday or
access to events work especially well for our clients,
as readers find Time Out-endorsed experiences hard
to refuse.

Competitions provide ongoing visibility across our

platforms as well as audience acquisition and learnings
for clients.

Rates
S$5,000

Requirements
In order to publish your content, Time Out requires:

1. An image to support your campaign. Minimum

acceptable image size is 2250x1266px.
2. Content advice, detailing the particulars of your
competition and prize.
3. Prize to be supplied by you and is subject to
approval by Time Out Singapore.

Time Out’s editorial team will be briefed on the specifics

of your job. We will then produce your competition,
providing you with a preview prior to publication.
 Banner
NATIVE ADS

Promoted Content
Placements
clicks through to advertorial content

We offer native advertising to promote

branded content through run of site
display units. These are content drivers
that are available across both desktop
and mobile devices and provide a higher MPU
CTR for branded content. Our premium
content placements are booked per
number of impressions and the average
CTR is 0.2%.
Half Page
We offer content drivers within our high
viewability ad units that are run of site,
including custom design from our
creative team. These run on a rotational
basis and push branded content, and are
booked per number of impressions.

Rates
Native advertising on Time Out
Singapore’s website on selected
sections (homepage/section hub page)
S$25 CPM Billboard
CUSTOM VIDEO

Bespoke video
content production
Our bespoke content solutions can extend to short
form video formats, connecting your message with
our audience emotionally, whether it be on desktop
at work or on the go through our mobile site and
social channels. Our video executions help tell
stories and places narrative and audience
engagement whilst integrating key messages you
want to convey to them. It triggers happy emotions.

Video production includes: concept development,

vision/ strategy, storyboarding, pre-production
consultation, creative direction, post production
editing (up to 2 rounds of changes), one royalty free
music track inclusion, integration of your campaign
messages and logo.

Video distribution on Time Out Singapore’s

Facebook Page and Youtube channel.

Rates
From S$12,000+
Due to the highly tailored nature, rates vary. Please
contact us to find out more.
DIGITAL

Display
DISPLAY

Desktop display
Billboard 970 x 250
Our desktop display products offer above-
Leaderboard 728 x 90
and below-the-fold advertising options.
Wow the Time Out audience through our
unmissable premium Billboard and Half
Page units. Or stretch your marketing
dollar a little further with our standard
display options – including IAB standard
ATF Half ad formats, leaderboards and MPUs.
Page
300 x 600

Rates
Premium display
Billboard S$35 CPM
MPU 1
300 x 250
ATF Half Page S$35 CPM

Standard display
MPU 2
300 x 250
Leaderboard S$25 CPM
MPU S$25 CPM
DISPLAY

Mobile display
Time Out mobile sites create a fully
interactive off-the-page experience
providing deeper, richer content for the
on-the-go city enthusiast – including
Sticky Mobile Leaderboard intelligent location based features so
mobile users can find what they need or
be inspired to do something else. Our
audience is always looking to do
something and because of this, mobile
ads typically have a higher performance
Mobile MPU
300 x 250 rate than industry average.

Rates
Mobile display
Sticky Mobile Leaderboard S$30 CPM
Mobile Leaderboard S$25 CPM
Mobile MPU S$25 CPM
DISPLAY

High impact roadblock

placement (desktop
and mobile)
Need a show stopper? Consider using this high impact
advertising execution to make sure your campaign
is unmissable across desktop and mobile. A high
impact placement includes Billboard, Half Pages,
MPUs, Leaderboard, Mobile Leaderboard and Skin.
High impact takeovers incur day rate prices that vary
according to each section.

Rates
Entire site takeover:
S$2,000 per day
Main homepage:
S$1,000 per day
Section homepage:
S$800 per day
*minimum buyout: 5x days duration
DISPLAY

Video display
Our video platform allows you to circulate your video advertising within our
content. Video commences once the user is below the fold, while sound is
activated on mouse-over. Consumers can engage with the video and click
through to your desired landing page.
Video units are present on all article pages. Videos only render if visible to the
user, collapse when video is finished, and pause if/when no longer visible.

Rates
Video Unit S$35 CPM
DISPLAY

Social Display
Social display enables your
brand to run social posts in the
form of mobile MPU placement
display units. They are a great
way to maximise Facebook
posts and to seed other owned
assets straight to Time Out.

They directly drive traffic to the

content source to maximise the
content housed on Time Out. It
has proven engagement and is Facebook
booked on a CPM basis.

Advertorial
Rates
S$25/CPM

Requirements:
• Established Facebook or Instagram
channel with activity
• Recent organic posts
• Cannot be FB event post

Social card
CREATIVE SOLUTIONS

Time Out
Studio
TIME OUT
STUDIO
Custom publishing is our premier
service. Through custom-published
content, we leverage over 10 years of
local market intelligence – along with
51 years of brand heritage
– to deliver a quality, custom- built
product that will exceed your
communications objectives.
There are two formats for Time Out
Custom projects: custom branded
content and white label. Subject
to your objectives, Time Out will
consult with you to agree upon the
most relevant packaging for your
product, prior to commencement.
TIME OUT
STUDIO
Videography
In house capability for all your video needs

We provide videography services for custom

productions as well as for venue and event videos

Time Out offers pre-production, filming and

post-production services for branded and bespoke
video content

Photography
Professional imagery for events and
venues

Time Out offers photography services for event

shoots and/or venue shoots. This can be arranged
for half a day or a full day. Images can be used in
campaigns and for personal use*.

If you have imagery you wish to have resized for our

mediums, we also offer alteration services.

Syndication
Syndication licensing is available for our content,
videos, produced display and photography.
 TIME OUT
STUDIO
Custom branded content
Customised Branded Content projects package
and publish your message within the Time Out
environment. We write content to address your
objectives, and design it as a Time Out-branded
publication. Your product will look, read, sound
and feel like a Time Out product, enabling you
Sino property
to tap into our proprietary channels, leveraging
pre-rolled marketing and distribution
opportunities.

Branded Content products typically utilise Time

Out (i.e. digital channels, or a custom print
product) as a distribution platform.

Time Out Singapore Home Bar Series

TIME OUT STUDIO

White label content

White label projects involve Time Out writing, designing and
producing tailor-made publishing products to answer your
objectives. Unlike Custom Branded Content, Custom
Publishing products are branded to suit your brand’s
guidelines, and therefore look and feel like your brand, but are
created by Time Out.

In this format, we advise an association with Time Out

throughout the product, in order for your brand to fully
maximise the brand equity inherent in the Time Out logo. For
example, a print guide may carry ‘In association with Time Out’
on the cover and contents page.
These projects are typically published off-platform, although
print solutions (think guidebooks, printed maps) often utilise
Time Out’s propriety print channels as a distribution platform.
Hong Kong Tourism Board -
Old Town Central Map
Hong Kong Tourism Board - Discoverhongkong.com
How we work
While we understand our brand and our markets, we understand that your
objectives are paramount to any custom project. We work collaboratively
and consultatively to ensure a thorough objectives-focussed project plan is
agreed, before any creative work commences. Time Out’s creative team
then takes on the brief, working to the objectives and timeframes described
in the project plan. Unlike our competitors, Time Out Custom products
are written, shot, designed and produced by the same world-class
creatives that produce our regular consumer products. Depending on the
composition of your project, Time Out offers the full suite of creative
services to create, deliver and distribute your product and message.

1
Rates
Due to the highly tailored and varied nature of custom publishing,
our rates vary. Please contact us to find out how we can best reach your
HKTDC - Be Inspired
desired audience.
TIME OUT
STUDIO

Interactive digital
content
(desktop and mobile)

Your brand’s messaging will live on a

customised and interactive site. These
are standout content experience that are
design-driven, while allowing for some
unique user functionality. Published
content is seamlessly hosted and
instantly tracked.

If you are looking to communicate your

campaign in an engaging and immersive
way, consult your Time Out rep about a
customised Ceros page.

Rates
Due to the highly tailored nature, rates
vary. Please contact us to find out more.
TIME OUT
STUDIO
Ad Design
Creative services for
display creation
Time Out offers creative services for
display creation (takeovers and run of
site placements), digital presence and
social placements. These assets are
created using branding, messaging and
imagery that are suited to our site
dimensions.

The display ad units are created to

direct readers to a third-party site.

Rates Site takeover

Due to the highly tailored nature of our
events, rates vary. Please contact us to
find out how we can best introduce
your product to our audience.
Events
ACTIVATIONS

Time Out branded events

At Time Out, we know how to celebrate the city. Our
uniquely positioned events have attracted highly engaged
attendees per activation, and have consistently delivered a
high-quality, high-profile experience, supported by
promotion across Time Out media, and our
well-established PR network. Our portfolio of annual Award
events includes the Time Out Bar Awards, Time Out First
Look, Time Out Cocktail Club, Time Out Film Club, Time
Out Food Battles, Time Out Big Night Out and more.

Sponsorship packages include:

• Access to Time Out’s highly influential trade and
consumer audiences
• Category sponsorship exclusivity
• Strategic on-premise product exposure, branding
and logo placement
• Positive PR, including pre- and post-event
media coverage
• Post-event campaign reports
ACTIVATIONS

Branded event partnerships

We are experienced event management specialists,
and we know how to throw a good party. Time Out
can deliver an array of experiential products ranging
from activations, to private parties, film screenings to
exclusive VIP experiences. We work with your brand
objectives to a deliver unique consumer experience,
to make your brand stand out from the crowd.

Activation packages include:

• Event procurement
• Event & guest list management
• Supporting media and PR
• Creative direction and design
• Access to a highly influential audience
• A dedicated account manager
• Post event reports

Rates
Due to the highly tailored nature of our activations,
rates vary. Please contact us to find out how we can
best introduce your product to our audience.
ACTIVATIONS

Custom/ white label

events
Time Out’s event expertise disguised as your
product. Like our bespoke events, we work with
you to create an experience to reach your
objectives. We use our network to create
incredible live experiences fully owned by your
brand, becoming your team for the event from
conceptualisation and marketing, to management
and production, beginning to end.

Activation packages include:

• Event procurement
• Event & guest list management
• Supporting media and PR
• Creative direction, design and production
• Access to a highly influential audience
• A dedicated account manager
• Post event reports

Rates
Due to the highly tailored nature of our
activations, rates vary. Please contact us to find
out how we can best introduce your product to
our audience.
 Our people
To find out more about advertising
on our site, apps and emails, or to discuss
branded solutions please contact your Time Out rep or
at or email advertising.sg@timeout.com

Chloe Lee
Sales Manager
T: +65 8812 5131 E: chloe.lee@timeout.com

www.timeout.com/singapor
e