IN-STORE MEDIA PROPOSAL at

EXCLUSIVE MEDIA AGENCY

CONTENT

A. GENERAL INFORMATION
B. IN-STORE MEDIA
1. PRINTED POSTER
2. DIGITAL SIGNAGE MEDIA
3. AUDIO
4. STANDEE

C. TIMELINE & WORKING PROCESS

2
A. GENERAL INFROMATION

3
GENERAL INFORMATION

STORE INFORMATION HIGHEST TRAFFIC HOURS CORE TARGET

AREA STORE NO. • 11:00 – 12:00 YOUNG & OFFICE PEOPLE
HCMC 113 • 17:00 – 19:00 • STUDENT:15-24 years (60%)
AVERAGE TIME • WHITE-COLLAR WORKER:
BINH DUONG 21
SPENDING AT STORE 25-35 years (20%)
VUNG TAU 08 • 10’ - 15’
TOTAL 142

*Number of store may change and will be updated by months.

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B. IN-STORE MEDIA
1. PRINTED POSTER
2. DIGITAL SIGNAGE MEDIA
3. AUDIO
4. STANDEE

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1. PRINTED POSTER

High visibility: Can be placed in the eat-in corner to take advantage of the time users spend
in the eat-in corner, once installed it, can continue to advertise for a long time , approach to a
specific target audience.

01-MONTH 03-MONTHS 06-MONTHS 12-MONTHS

DESCRIPTION NOTE
(VND) (VND) (VND) (VND)

POSTER FORMAT
POSTER Ads 71,500,000 205,900,000 386,100,000 669,200,000 • White iron frame border
(01 POSTER x 130 stores) ($3,069) ($8,837) ($16,571) ($28,721)
(~60 x 85cm)
• A1 size (vertical layout)
• Paper couche 150 gsm with
plastic lamination
POSTER Ads 137,500,000 396,000,000 742,500,000 1,287,000,000
• Maximum poster slot: 02
(02 POSTER x 130 stores) ($5,901) ($16,996) ($31,867) ($55,236)
unit/store

AREA QUANTITY NOTE:

HO CHI MINH CITY 103 • This fee includes 01-time printing fee
• VAT is not included
BINH DUONG 20 • Position is on first come first serve basis
VUNG TAU 07 • Exchange rate: $1 = 23.300 VND
• Ratecard is applied until further notice from Koa-Sha
TOTAL 130

*Number of store may change and will be

updated by months.

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1. REFERENCE (PRINTED POSTER)

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1. REFERENCE (PRINTED POSTER)

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2. DIGITAL SIGNAGE MEDIA

High visibility, convey multiple information, enabling effective brand promotion, promote
sales, product launches and reach new customers, build positive brand perceptions.

01-MONTH 03-MONTHS 06-MONTHS 12-MONTHS

DESCRIPTION AIRING TIME NOTE
(VND) (VND) (VND) (VND)

LCD Ads 93,200,000 256,300,000 466,000,000 862,100,000 AIRING REFERENCE

(01 LCD 15s x 40 stores) ($4,000) ($11,000) ($20,000) ($37,000) 1 LCD AD
• 192 spots/day/store/client
• Size: 43 inch (Active display
6:00 to 22:00 area: 94.11cmH x
52.94cmW)

LCD Ads 151,450,000 407,750,000 768,900,000 1,398,000,000 • Maximum client per day:
(01 LCD 30s x 40 stores) ($6,500) ($17,500) ($33,000) ($60,000)
10 clients/day

AREA QUANTITY NOTE:

HO CHI MINH CITY 40 • VAT is not included
• Position is on first come first serve basis
TOTAL 40 • Exchange rate: $1 = 23.300 VND
• Ratecard is applied until further notice from Koa-Sha
*Number of store may change and will be
updated by months.

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3. AUDIO

Playing audio of brand broadcast along with the popular music make easy to leave a
lasting impression to visitors. The ads 15s or 30s and repeat regularly during the day.

01-MONTH 03-MONTHS 06-MONTHS 12-MONTHS

DESCRIPTION NOTE
(VND) (VND) (VND) (VND)

AIRING REFERENCE
AUDIO Ads 40,000,000 114,000,000 211,200,000 355,200,000 1 AUDIO AD
(01 AUDIO 15s x 142 stores) ($1,717) ($4,893) ($9,064) ($15,245)
• 60 times/day/store/client
• 60 times * 30 days * 142 stores
= 255,600 times / month
• Material: mp3 file
AUDIO Ads 60,000,000 171,000,000 316,800,000 532,800,000
(01 AUDIO 30s x 142 stores) ($2,575) ($7,339) ($13,597) ($22,867) • Maximum client per day: 10
clients/day

AREA QUANTITY
HO CHI MINH CITY 113
NOTE:
BINH DUONG 21 • VAT is not included
VUNG TAU 08 • No. of store may change by months. When store number is increased
or decreased by 5 stores, new media rate card may apply.
TOTAL 142 • Audio spot position is on first come first serve basis
• Exchange rate: $1 = 23.300 VND
*Number of store may change and will be • Ratecard is applied until further notice from Koa-Sha
updated by months.

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4. STANDEE

Can be installed at the front door of store to attract customers at the point of selling
effectively.

01-MONTH 03-MONTHS 06-MONTHS 12-MONTHS

DESCRIPTION NOTE
(VND) (VND) (VND) (VND)

STANDEE FORMAT
• Size: 0.6 x 1.6m
STANDEE Ads 50,000,000 145,000,000 285,000,000 540,000,000 • Aluminum frame
(01 STANDEE x 45 stores) ($2,146) ($6,223) ($12,232) ($23,176)
• Plastic pillar
• Decal pp

AREA QUANTITY NOTE:

• This fee includes 01-time printing fee
HO CHI MINH CITY 29 • VAT is not included
BINH DUONG 11 • Position is on first come first serve basis
VUNG TAU 5 • Exchange rate: $1 = 23.300 VND
• Ratecard is applied until further notice from Koa-Sha
TOTAL 45

*Number of store may change and will be

updated by months.

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4. REFERENCE (STANDEE)

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C. TIMELINE & WORKING PROCESS

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 TIMELINE&WORKING PROCESS

DIGITAL SIGNAGE MEDIA & AUDIO

Step 01 Step 02 Step 03 Step 04

BOOKING FILE PROCESS CONFIRMATION SET-UP & STATUS

UPDATE
• Booking confirmation • Contract signing • Confirmation from FamilyMart • Set-up at all stores and status
• LCD/Audio quality check update
• LCD/Audio delivery by client
by Koa-Sha

~02-03 days ~01–02 days ~02 days ~03 days CAMPAIGN MONITOR &
LAUNCHING REPORT

*Basic whole-working-process takes around 9-10 days till campaign launching

Note:
• 01-month contract: 1 report at approval
• 02-month contract: 2 reports at approval & liquidation
• 03-month contract: 1 report at approval, 1 monthly report & 1 liquidation report
• >03-month contract: upon agreement before booking
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 TIMELINE&WORKING PROCESS

PRINTED POSTER – STANDEE

Step 01 Step 02 Step 03 Step 04 Step 05

INSTALLATION
BOOKING LAYOUT PROCESS TEST PRINTING PRODUCTION
& STATUS UPDATE
• Booking confirmation • Contract signing • Layout finalization • Printing • Installation finished at all
• Artwork delivery by client • Layout resize by Koa-Sha • Color testing • Delivery to FM stores & status update
(if needed)

~02-03 days ~02 days ~03-05 days ~04 days ~07-10 days CAMPAIGN MONITOR &
LAUNCHING REPORT

*Basic whole-working-process takes around 18-24 days till campaign launching

Note:
• 01-month contract: 1 report at approval
• 02-month contract: 2 reports at approval & liquidation
• 03-month contract: 1 report at approval, 1 monthly report & 1 liquidation report
• >03-month contract: upon agreement before booking

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THANK YOU!