Leader 1 - Apurva Purohit

"Lady you're the boss" quoted through Apurva Purohit, an Indian author and an inspiring business leader
is the President of one of India's biggest multi media conglomerate Jagran Group. Apurva has a
Bachelor’s diploma in Science (Physics) from Stella Maris College, Chennai and finished her MBA from
Indian Institute of Management, Bangalore.

Having a stellar experience in the media and enjoyment industry, with over three decades, she is one of
the Most Powerful Women in Business through the India Today Group and Fortune India and has
received more than one commercial enterprise awards.

She had demonstrated her success in each pace by managing her work and life together, from
successfully running multiple profit organisations such as Radio City, which has continuously been
ranked 5th in India and 6th in Asia in the Great Places to Work survey, to a flawless woman at home.

The leadership style of Apurva varies based on the stage of the brand's progression in the business cycle.

In whatever she does, she adheres to the ethos of constant commitment. She also believes that people
trust leaders who follow through on their promises, thus leaders must ensure that they deliver on their
promises. Slowly, this becomes an organisational value system, and any organisation that consistently
fulfils its commitments to all stakeholders is a great organisation.

She also believes that using tough love as a management style and holding people accountable while
practising empathy is a useful working mode to use. She believes in giving difficult feedback with
empathy, as well as challenging her team to think critically and question everything rather than simply
agreeing with what is being stated.

Women, she believes, must realise that leadership and parenting are not popularity contests. To be a
leader, you must make some difficult decisions, and women frequently fail at this because they want to
be liked. They must then choose between being liked and achieving their goals.

Reference - Thriveglobal.in, Wikipedia, Business Magazine

 Leader 2 - Kiran Mazumdar Shaw

Kiran Mazumdar Shaw, also named as India's Biotech Queen is the CEO of a biopharmaceutical
company, Biocon Ltd. Born on March 23, 1953 in Bangalore. Schooling at Bishop Cotton Girls School &
Mount Carmel College at Bangalore. B. Sc. in Zoology from Bangalore University, she became India's
richest woman by The Economist and Fortune India's mother of invention by New York Times, Ernst &
Young Entrepreneur of the Year Awardee in Healthcare & Life Sciences Category (2002) The Economic
Times Business Woman of the Year Award (2004).

During the construction of Biocon, she experienced a variety of difficulties. She had credibility issues at
first, since she couldn't get banks to fund her and couldn't find individuals willing to work for a woman
employer.

Even the enterprises from whom she had to obtain raw materials refused to deal with her because she
was a woman. But, thanks to her charismatic leadership and personality traits such as openness to
experience, extraversion, agreeableness, emotional intelligence, and conscientiousness, she
surmounted all of these obstacles and led BIOCON to success.

She is the most Influential and great motivational leader in terms of both motivating herself as well as
her employees. She is a transcendental leader who believes in doing the impossible and touching the
untouchables.

She has a strong commitment towards her goals and she transcended the boundaries of herself and her
business. Her relationship building within the organization as well as outside the organization customer
relationship has tremendously helped in Biocon’s growth.

Kiran tried to add value to the business and customer. She commented in an article that as the company
grew, the equation with the customers changed.

She really believe that entrepreneurship is about being able to face failure, manage failure and succeed
after failing. Kiran attempted to provide value to the company and its customers. In one of her article,
she stated that as the company evolved, the equation with customers shifted.

She truly believes that entrepreneurship is about the ability to face, manage, and prosper after failure.

Reference - Wikipedia, phdessay.com