Demand Analysis

Figure 1: Sources of Drinking Water in BF Resort Las Piñas City

Source of Drinking Water in BF Resort

2%
Water from Refilling Station
Water pump
Deep Well

98%

In Figure1 shows the source of drinking water in BF Resort. The research

shows that the most common sources of drinking water in BF Resort Las Piñas is water
from refilling station with the percentage of 98%, the second in demand source is water
pumped with the percentage of 2% and the no one from the residents of BF Resort
have a resource of deep well.
 Table 1: Annual Demand of Water Gallons from Refilling

Year Target % Of Market Potential Percentage Frequency Annual Demand Total

Population populatio Acceptabil Target Annual
n who are ity Market Demand
Twice Once a Once a Twice a Onc Once a
willing to
a week month week ea month
try Infinite
week (27) week (12)
Minerale
(54)
202 10,500 58% 65.20% 6,846 50% 46% 4% 92,421 170, 3,286.0 265,731.72
1 054. 8
64

The table 1 shows the demand for water gallons refilling in the year of 2021; the
potential target market is calculated by multiplying target population to the percentage
population who are willing to try Infinite Minerale and market acceptability. Annual
demand is the product of potential target market, percentage of how often use water
refilling station and number of days. Finally, the total annual demand obtained by adding
the annual demand for water refilling usage.

Table 2: Projected Demand of Water Gallons from Refilling

Year Target % Of Market Potential Percentage Frequency Annual Demand Total

Population populatio Acceptabil Target Annual
n who are ity Market Demand
Twice Once a Once a Twice a Onc Once a
willing to
a week month week ea month
try Infinite
week (27) week (12)
Minerale
(54)
202 15,000 58% 65.20% 9,780 50% 46% 4% 132,030 242, 4,694.4 379,659.60
2 935. 0
20
202 22,350 58% 65.20% 14,572.2 50% 46% 4% 196,724.70 361, 6,994.6 565,692.81
3 973. 6
45
202 28,750 58% 65.20% 18,745 50% 46% 4% 253,057.50 465, 8,997.6 727,680.9
4 625. 0
8
202 32,858 58% 65.20% 21,423.42 50% 46% 4% 289,216.17 532, 10,283. 831,657.16
5 157. 24
75
202 43,978 58% 65.20% 28,673.66 50% 46% 4% 387,094.41 712, 13,763. 1,113,11.48
6 253. 36
71
 In table 2 shows the projected demand of gallons from refilling station. This table
will be the basis of the researchers to approach the target customer in BF Resort in Las
Piñas City for the year 2022 to 2026.

Supply Analysis

The Infinite Minerale is a water refilling station. Within the location choose by the
researchers, the other refilling station are same that offer services to give quality water
to the customers. On the other hand, the researchers will improve the service and the
quality that the other refilling station offers.

The water refilling stations that are already in BF Resort Las Piñas City will be
the direct competitor. These competitors are currently providing the said service. Supply
is important to fulfill the demand of the people.

Table 3: Competitor’s supply for the Year 2021

Operating Total of no. of Annual Supply (365)

Hours Gallons per day
Water Refilling 9 hours 150 54,750
Station

The table 3 shows the annual competitor’s supply of water refilling station in
2021. The researchers conducted a time motion study to the several water refilling
stations to compute the annual supply. The results shows that the total annual supply of
gallons for the year 2021 is 54,750.

Projecting supply is a way of forecasting sales. This enables the business to

decide on its own production capacity and marketing strategies.
 Table 4: Projected Competitors Supply for the Year 2022 to 2026

Year Supply
2022 56,856
2023 60,458
2024 65,566
2025 68,236
2026 72,125

In table 4 shows the projected competitors supply of gallons from refilling station.
This table will be the basis of the researchers to have their own marketing strategis in
BF Resort in Las Piñas City for the year 2022 to 2026.