MARKETING ASPECTS

A. DEMAND

It is very essential to know the demand of our products in order to answer our customer
needs and wants. Knowing the demand will help us to determine the trend for our products.
Analyzing the demand thoroughly will give the projection of the total number of quantity of
each product that we are going to produce daily, weekly, monthly and annually.

A.1 PAST DEMAND

Table 21.Target Market Percentage

People who used organic/natural soap 99.5%

Willing to try new flavored soap (Coffee 100%
oats, Lemon and Tomato)
Target Market Percentage 99.75%

Based on the survey results conducted by the proponents, the target market percentage of
Savon Heros is 99.75%. The 99.5% of respondents are people who used organic/natural soap.
100% of respondents are the one who are willing to try new flavored soap such as coffee oats,
lemon and tomato. These percentage gathered are added and divided by 2 to get the
percentage of person who are willing to purchase the proposed study. The demand percentage
is used to compute for the target demand population of Savon Heros.

Table 22. Frequency of Consumers Purchases

Time Period No. of No. of No. of
Respondents Frequency Products
Daily 12 365 4, 380
Once a week 47 52 2, 444
2-3 times a week 72 156 11, 232
Once a month 70 12 840
Total 201 18, 896
Total 94
Frequency of
Orders
Table 22 shows the frequency of consumer’s purchases in a year which resulted to 94.

Table 23. Past Demand for the Industry

Target Target
Purchase Annual
Year Market Population of 3
Frequency Demand
Percentage Barangay
2018 99.75% 10, 978 94 1, 031,932
2019 99.75% 11, 196 94 1, 052, 424
2020 99.75% 11, 415 94 1, 073, 010
2021 99.75% 11, 640 94 1, 094, 160
2022 99.75% 11, 871 94 1, 115, 874
Table 23 shows the past demand for industry which is computed by getting the target
market population multiply by the purchase frequency.

A. 1.2 FOR PRODUCTS

Table 24. Past Demand for the Products

Year Calamansi Papaya Aloe Vera Others
(29.4%) (46.3%) (23.9%) (0.5%)
2018 303, 388 477, 785 246, 632 5, 160
2019 309, 413 487, 272 251, 529 5, 262
2020 315, 465 496, 804 256, 449 5, 365
2021 321, 683 506, 596 261, 504 5, 471
2022 328, 067 516, 650 266, 694 5, 579
Total 1, 578, 016 2, 485, 107 1, 282, 808 26, 837
Table 24 shows the past demand of the products which is computed by multiplying the
annual demand to the respective percentage of the flavored soaps.
A.2 PROJECTED DEMAND

A.2.1 FOR THE INDUSTRY