PROJECTED DEMAND AND SUPPLY

A. Projected Population

The total population of Brgy. Bayog, Los Baños, Laguna for the

year 2019 is 11,103. Using the 1.50% growth rate on population annual

population growth at Brgy. Bayog, we will be using this basis of our

projection.

The formula will be:

Projected Population = Previous population (1 + Growth rate)

YEAR GROWTH RATE TARGET POPULATION

2019 1.50% 11,103

2020 1.50% 11,270

2021 1.50% 11,439

2022 1.50% 11,611

2023 1.50% 11,785

TABLE

Table shows the projected population of Barangay Bayog

measured using the formula above. It will help the researchers identify the

size of their target industry and in order to cater the needs of the target

market.

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 YEAR MARKET TARGET FREQUENCY OF ANNUAL
ACCEPTABILITY POPULATION AVAILMENT DEMAND

2019 90% 11,103 323 3,227,642

2020 90% 11,270 323 3,276,189

2021 90% 11,439 323 3,325,317.3

2022 90% 11,611 323 3,375,317.7

2023 90% 11,785 323 3,477,353.4

B. DEMAND ANALYSIS

PROJECTED DEMAND

TABLE

Annual Demand (per year) = Market Acceptability × Target Population in the

indicated year × Frequency of Availment

 90% = percentage of respondents who are willing to buy Paragis Jelly

 72.5% = percentage of respondents who are willing to patronize our

product

TABLE shows the results of the calculated projected annual demand. The

researchers got the 90% market acceptability from the survey they conducted, it

implies that out of the 50 respondents, 45 of them are willing to buy the “Paragis

Jelly”. Population in the next five years were calculated using the current

population of the target location and its growth rate. Shown in the first table of the

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 projected population. The results show that the annual demand is high and

concludes that the study will be feasible to the chosen target market.

C. SUPPLY ANALYSIS

The supply analysis helps the researcher determine how much supply will

they produc in each variant of their product. (e.g. Lychee, Strawberry, and

Coffee Jelly)

C1 = 44 pcs/ day – Lychee Jelly

C2 = 29 pcs/ day – Strawberry Jelly

C3 = 21 pcs/ day – Coffee Jelly

WEEKLY MONTHLY ANNUAL

C1 = 44 pcs/ day 308 1,232 14,784

C2 = 29 pcs/ day 203 812 9,744

C3 = 21 pcs/ day 147 588 7,056

TOTAL 658 2,632 31,584

AVERAGE 219 877 10,528

TABLE

Table shows the total number of each of the variety of the Paragis Jelly

weekly, monthly and annually. The number of pieces that should be produced

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 each day was determined through the result of the survey of how much they

would want to buy Paragis Jelly and how often the people are willing to buy the

product.

PROJECTED SUPPLY

YEAR C1 (1%) C2 (1%) C3 (1%) TOTAL

2019
14,784 9,744 7,056 31,584
2020
14,932 9,841 7,127 31,900
2021
15,081 9,939 7,198 32,218
2022
15,232 10,038 7,270 32,540
2023
15,384 10,138 7,343 32,865
TOTAL
161,107
AVERAGE
32,221
TABLE

TABLE presents the data that was calculated to see the projected supply

that a business need to help them know how much products are needed to be

produced for the next five years. This was calculated with the growth of 1% in

each year.

D. GAP ANALYSIS

ANNUAL
YEAR ANNUALSUPPLY ANNUAL GAP
DEMAND

2019
3,227,642 31,584 3,196,058

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 2020
3,276,189 31,900 3,244,289
2021
3,325,317 32,218 3,293,099
2022
3,375,318 32,540 3,342,778
2023
3,477,353 32,865 3,444,488
TOTAL
16,520,712
AVERAGE 3,304,142

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 I. MARKET RESEARCH

Initially, we gathered data regarding the location of our business. Through the
assistance of some Brgy officials by the coordination of Ms. Jestine Marie Sola,
one of the researchers and a Brgy councilor of Caloocan, We learned that the
nearby Brgys of Unit 102, No. 114 R.O.M.S Commercial Establishments Macario
Asistio Sr Avenue Corner M. Hizon St. Caloocan City are Brgys 13, 14, and 60.
From where our business is located has had an estimated population of 4,475 as
of 2015. has had an estimated daily population of 90,000 wherein 85% of it is at
ages 16 and above which is 76,500.

Population

Historical Population

Year Growth Rate Brgy13 Brgy15 Brgy60

%
2000 -0.06% 1,354 1,663 1,913
2010 -1.03% 1,120 1,397 1,949
2015 0.02% 1,411 1,120 1,944
Data were gathered from sources

Projected Population

The total population of Caloocan City for the year 2015 is 4,475. Using the 1.2%
growth rate on population annual population growth at Caloocan City, we will be
using this basis of our projection.

The formula will be:

Projected Population = (previous population x growth rate) + previous population

Projected Population

Year Growth Rate Brgy13 Brgy15 Brgy60

2018 1.14% 1,427 1,133 1,967
2019 1.15% 1,444 1,146 1,990
2020 1.14% 1,461 1,159 2,013

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 2021 1.15% 1,478 1,172 2,037
2022 0.21% 1,495 1,186 2,016

II. DEMAND ANALYSIS

Projected Demand

Respondents Total Total

who are willing Demand Demand
Respondents
who buy to patronize
Total Annual Malunggay Malunggay (Per
DEMAND Population Pandesal Pandesal Customers) (Per Unit)

2018 1,707,551.4
4527 77.03% 79.73% 2,780,303 2

2019
1,727,542.9
4580 77.03% 79.73% 2,812,854 5

2020
1,747,533.8
4633 77.03% 79.73% 2,845,404 6

2021
1,767,901.2
4687 77.03% 79.73% 2,878,567 6

2022
1,809,393.3
4797 77.03% 79.73% 2,946,126 0

Total demand in # of customers= population x 77.03% x 79.73%

 77.03%=percentage of respondents who are willing to buy Malunggay Pandesal

 79.73%=percentage of respondents who are willing to patronize our product

III. SUPPLY ANALYSIS

Market Total
YEAR Demand
Share Supply

2018 1,707,551.42 75.00% 1,280,664

2019 1,727,542.95 75.00% 1,295,657

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 2020 1,747,533.86 75.00% 1,310,650

2021 1,767,901.26 75.00% 1,325,926

2022 1,809,393.30 75.00% 1,357,045

IV. DEMAND SUPPLY ANALYSIS

DEMAND SUPPLY DEMAND GAP VALUE

YEAR (PD) (PS) (D-S) (DG/D)

2018 1,707,551 1,280,664 426,888 25.00%

2019 1,727,543 1,295,657 431,886 25.00%

2020 1,747,534 1,310,650 436,883 25.00%

2021 1,767,901 1,325,926 441,975 25.00%

2017 1,809,393 1,357,045 452,348 25.00%

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