Annex 5: Branding and Marking Plan for

Grantees
for Mixed Secondary School "Safet Krupic" for Training for the future
Grant No. WHAM-N-0-377-G-088

Background and Guidance per the U.S. Agency of International Development

(USAID)
(a) It is USAID policy that USAID-financed commodities and shipping containers,
and program construction sites and other program locations be suitably marked
with the USAID emblem. Shipping containers are also to be marked with the last
five digits of the USAID financing document number. As a general rule, marking
is not required for raw materials shipped in bulk (such as coal, grain, etc.), or
for semi-finished products which are not packaged.
(b) Specific guidance on marking requirements should be obtained prior to
procurement of commodities to be shipped, and as early as possible for program
construction sites and other program locations. This guidance will be provided
through the cognizant technical office indicated on the cover page of this
contract, or by the Mission Director in the Cooperating Bosnia and Herzegovina
to which commodities are being shipped, or in which the program site is located.
(c) Authority to waive marking requirements is vested with the Regional
Assistant Administrators, and with Mission Directors.
(d) A copy of any specific marking instructions or waivers from marking
requirements is to be sent to the Contracting Officer; the original should be
retained by the Contractor.
The grantee shall comply with the requirements of the USAID “Graphic
Standards Manual” available at www.usaid.gov/branding, or any successor
branding policy.

All estimated costs associated with branding and marking are including in the
approved budget.

Description of Activity

Our project "Training for the future" will be implemented in the Municipality of
Bosanska Krupa in cooperation with the Mixed High School "Safet Krupic" and a
local company. The goal of the project is to train a total of 55 participants, of which
at least 40 will be young for CNC operators, Welders and Grinders. The project is
supported by USAID, company "Krupa Kabine" and Municipality of Bosanska Krupa.
“Krupa Kabine” will pay participants a fee for travel expenses and provide a meal
for each day spent in the company. Total value of project is 95,824.49 BAM, of
which the amount of 55,057.81 BAM is financed by WHAM, the amount of
13,504.03 BAM is participation from Municipality and company “Krupa Kabine”, and
the amount of 27,262.66 BAM is cost share.

Branding Strategy

The purpose of this branding strategy is to describe how Mixed Secondary School
"Safet Krupic" implementing the activities described above supported by the
USAID-funded Workforce and Higher Access to Markets (WHAM) Activity will
publicly acknowledge USAID support. This acknowledgment includes how the
activity is named and positioned and how USAID’s support is promoted and
communicated to our beneficiaries and other citizens.

1) Positioning –The title of this activity is Training for the future. Because this
activity is partially funded by USAID or only represents part of Mixed
Secondary School "Safet Krupic" portfolio, USAID’s name does not
appear in the title of the activity. Mixed Secondary School "Safet Krupic"
will proactively acknowledge USAID support throughout the life of this
activity by stating in relevant correspondence and written and verbal
communications that the activity has been “made possible by (or with) the
generous support of the American People.” (The phrase “made possible by
(or with) the generous support of the American People” should be translated
into Language for the purposes of this branding strategy.)

2) Program Communications and Publicity

a. The primary and secondary audiences for this activity are:

 Unemployed youth and

 Unskilled workers.

b. The communications or program materials that will be produced as a

result of this activity and will be used to explain or market the
program to our beneficiaries include:

 Training materials,

 Posters,

 Radio announcements,

 Roll up banners and

 Media advertising.
 c. The main program messages that this activity will convey are: (Ex: Be
tested for HIV-AIDS or Have your child inoculated.” Indicate if the
narrative of the materials will include the “From the American People”
statement in # 1, positioning.)
N/A

d. We plan to announce or publicly promote this program to our

beneficiaries. Planned promotional activities include:

 Media releases,
 Press conferences and
 Public events.

e. Other ways that we will increase awareness that this program is

supported by the American People include:

Logos from our donor will be positioned in all print and web materials.

3) Acknowledgements – We do not plan to acknowledge support from any

organization of Government institutions. Since USAID funding represents a higher
[or lower] level of funding than the other donors, USAID will receive a higher or
reduced prominence in all branding.

Marking Plan

The purpose of this marking plan is to describe the public communications,

commodities, program materials, and other items that will visibly bear the USAID
Identity that will be produced as a result of USAID-funding for the Training for the
future by . Mixed Secondary School "Safet Krupic"

Description of public communications, commodities, and other program materials

that . Mixed Secondary School "Safet Krupic" will produce with USAID-funding
include:

 Describe any program, program, or activity sites funded by the program

including the grantee’s office, visible infrastructure programs or activities that
are physical in nature

The training process will take place in the advanced equipped CNC center, Welding
Laboratory with welding simulator and Computer centers at Mixed Secondary
School “Safet Krupić” in Bosanska Krupa.

 Describe the technical assistance, studies, reports, papers, publications, audio-

visual productions, public service announcements, websites/internet activities,
or other promotional, informational, media or communication products funded
through the grant.
It is anticipated through this grant to make social media advertising an public call
for candidates and sharing news from project activities on the school web site.

 Describe any events such as training courses, conferences, seminars,

exhibitions, fairs, workshops, press conferences, or other public activities funded
through the grant.

The project will organize training sessions through two courses, as follows: CNC
Operators and Welders/Grinders. Theoretical module is composed of 40 theoretical
classes and 140 practical classes for CNC operators and 60 theoretical classes and
120 practical classes for Welders/Grinders. Each course is for seen to last three
months, the number of trainees is 25 for CNC Operators and 35 for
Welders/Grinders
It is anticipated that 30 trainees will get internationally recognized welding
certificates.
It is also anticipated to organize at least two press conferences, one at beginning of
the project implementation (Signing of the Grant Agreement) and one at the end
(Closing ceremony).

 Describe all non-expendable commodities or equipment funded through the

grant.

It is anticipated to purchase software license for “ESPRIT” software as part of this

project.

Items Marked with USAID Identity

# Items that will be Type of marking Marking Materials Where the

marked with the and materials to be Used marking will
USAID Identity used to mark the be placed
items
Press releases USAID and IESC Included in Included at
logos electronic draft the bottom
of
the release
Fact sheets USAID and IESC Included in 1) Included
about the logos electronic draft at the
Activity bottom left
of the page
2) Included
at the
bottom, to
the right of
the USAID
 logo
Case studies, USAID and IESC 1) Included
Activity logos at the
snapshots, bottom left
photocaptions, of the first
first person page
accounts, and 2) Included
before and after at the
accounts bottom, to
the right of
the USAID
logo
Event banners USAID and IESC Bottom of
(interior signage logos banner, left
only) to right
Training/busines USAID and IESC Banners By the
s logos entrance to
Roundtables the room and
at the front
of the room
Logo
positioning
same as
above
Training USAID and IESC Included in At the
materials logos electronic draft bottom of
the front/
cover page

* For all presumptive exceptions listed above, (refer to AAPD 05-11 for the list of
presumptive exceptions and guidelines for addressing each presumptive exception)
explain in sufficient detail the rationale for the exception to ensure USAID has
sufficient information to approve the exception.

Certification of Branding Strategy and Marking Plan Compliance

As a condition of entering into the above-referenced grant agreement, by signing

below, I acknowledge that Mixed Secondary School "Safet Krupic" will follow
the branding strategy and marking plan described in this document to the best of
our ability. We understand that our detailed budget approved with our grant
agreement includes costs for branding and marking and that any costs charged to
the grant on behalf of branding and marking will be reasonable, allocable, and
allowable per our interpretation of USAID regulations.

On behalf of Mixed Secondary School "Safet Krupic", I hereby acknowledge our

understanding and acceptance of the terms and conditions in the approved
branding strategy and marking plan.

Certified by: __________________________

(Signature of grantee’s authorized signatory)

Name: Elvir Kulenović

Date: October 22, 2021