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BSA 2.1
Managerial Economics
proposing to Putnam?
Based on the given case presented, in accordance with the outcome, Crandall is proposing
a positive-sum game to Putnam. As we all know, in positive sum game, these are game with the
potential for mutual profit; they gained profit equally. In line with this, it is a kind of win-win
relationship. In the scenario, both Crandall and Putnam will make more money in the end. On the
other hand, in accordance with the sequence, the case refers to a kind of sequential-move game
wherein player moves first, then the other gets to respond. In some words, moves are made
alternately - in succession or in alternate order because in Crandall's suggestion, Putnam will make
a move first wherein he will raise fares of 20 percent and therefore Crandall gets to respond
2. If Putnam agreed with Crandall's proposal, how will this decision affect the
buyers?
Robert Crandall is the president of American Airlines while Howard Putnam is the
president of Braniff airways as stated in the case study. In this case, If Putnam agreed with
Crandall's proposal, then the Braniff airways should raise 20 percent fares and American Airlines
should also raise in the next day. In line with this, the two airlines will both gain profit. It will be
beneficial to them since the fares of each passenger will automatically raise to 20 percent.
Nevertheless, their decision will totally affect the buyers/passengers because the fare price is more
expensive. As we all know, money is also an important factor in our daily living therefore, people
create financial budget. It will have a negative effect in passenger’s budget which may results to
financial burden. In some cases, most of the passengers may possibly choose other airlines which
is the fare price is fair and right because not all passengers can afford to pay such expensive fare.