Training and Development – HRM 523

EXERCISE-1

Prepared By
Md. Khairul Bashar
Id: 2020-3-91-026
Student East West University

Prepared For
DR. MD SANWAR JAHAN BHUIYAN
Adjoint Faculty of Business Department
East West University, Dhaka

Date 21/11/21

Q1: Please identify the areas from where the TNA data should be conducted?
A training needs assessment (TNA) is an assessment process that companies and other
organizations use to determine performance requirements and the knowledge, abilities and skills
that their employees need to achieve the requirements. There are three key areas that are
considered accurate assessors of those needs:

 Skill proficiency of employees

 Employees' frequency of skill usage
 Level of employees' skills crucial to job performance

Training needs assessment levels: There are several level where we can conduct TNA data the
major three levels of training needs assessment are following:

1. Organizational Analysis
The training needs assessment at the organizational level is a macro-level assessment that will
help Seven Rings Cement determine areas where our employees lack the necessary skills or
knowledge and provide need-based training. TNA at the organizational level aims to answer the
questions:
 Where is training most needed?
 Is the training needed for a specific department or a group of employees?
 Why is the training program recommended as a solution to the current problem?

According to the report of SRC’s last six month, the level of performance of market promotion
officers not up to the mark, so org. wants to improve performance of MPO. So organizational
level analysis helps to collect data regarding the improvement area of MPO officer.

2. Task Analysis
At the operational level (also known as task or job level), TNA determines what kind of training
employees need to achieve a specified level of proficiency. By doing task analysis, SRC
determines the knowledge and skills required for specific tasks and correlates these requirements
to the actual knowledge and skills of their employees. From this gaps or problems revealed in
this analysis can be used to determine the kind of training their employees need.
TNA at the operational level aims to answer the following questions:
 How is the job performed?
 What are the performance standards for the job?
 What are the knowledge, skills and abilities needed to complete the job successfully?
Some of the data sources that SRC can use to conduct TNA for MPO at the operational level
include the following:
 Job specifications
 Job description
 Work performance standards
 Analysis of operational problems

3. Person Analysis
At the individual or personal level, the TNA determines how each employee performs his or her
role. From that difference SRC can easily find actual performance and the expected performance.
Such analysis helps to conduct the TNA data for the organization. TNA at this level aims to
answer the following questions:
 What is the expected performance?
 Do your employees possess the necessary knowledge and skills?
 What is the gap between the expected and actual performance?
 What impedes your employees to perform efficiently?
 What training program must be provided to your employees to meet expected
performance standards?

Here are some other area where we can conduct TNA

Content Analysis. Analysis of documents, laws, procedures used on the job. This analysis
answers questions about what knowledge or information is used on this job. This information
comes from manuals, documents, or regulations. It is important that the content of the training
does not conflict or contradict job requirements.

Training Suitability Analysis. Analysis of whether training is the desired solution. Training is
one of several solutions to employment problems. However, it may not always be the best
solution. It is important to determine if training will be effective in its usage.

Cost-Benefit Analysis. Analysis of the return on investment (ROI) of training. Effective training
results in a return of value to the organization that is greater than the initial investment to
produce or administer the training.
Q2: Develop an opinion survey questionnaire for collecting data from prospective
participants (Market Promotion Officer).

Curriculum Development Exercise on “Techniques of Market Promotion”

Questionnaire for TNA of Market Promotion Officer of SRC

This questionnaire is, a part of research, has been designed to determine the market promotion
officer training needs of Participants of Seven Rings Cement. The information to be gathered
with this questionnaire will only be used for determining the needs at senior level officials of
Seven Rings Cement. Mentioning name is optional. You are requested to be sincere in filling in
the questionnaire. Your responses are very important to us.

Part: A: Respondents’ Profile

The following statements ask about respondents’ and her/ his organizational profile.

1. Name of the officer: ………………………………………………………………..

2. Age: ..................... years. 3. Experience in Marketing.................... Years.

4. Highest Educational Degree attained (please tick):

1. Bachelor 2. MBA Master’s 3. PhD others (please mention)

……......................

5. Do you have any additional qualification on Marketing Techniques?

1. No 2. Yes 3. If yes, please

mention........................…………

6. Have you received any training on Marketing and Promotion?

1. No 2. Yes 3. If yes, Please mention……………………

 Part: B: Respondents’ level of Knowledge in Market & Promotion
Relative Importance for Your Level of
Your Current Position Competence
 
Moderately Imp.

Professional User
Most Important

Occasional user
Less Important

Confidant user
Not Important

General User
Important

Non-user
Your level of Knowledge in Marketing & Promotion

5 4 3 2 1 1 2 3 4 5
          Knowledge in content marketing & promotional strategy          
          Knowledge of marketing plan and budgeting plan          
          Knowledge in direct marketing and selling            
          Knowledge in product marketing and branding          
Knowledge in public relation and sales promotions
Knowledge in preparing report of

1. Other than above-mentioned areas, do you feel any more area(s) of need regarding your
personal Marketing and Promotional Knowledge? Please specify below: …………………

Part: C: Respondents’ level of skill in Marketing & Promotion (Hard Skill)

Relative Importance for Your Level of
Your Current Position Competence
 
Moderately Imp

Professional User
Most Important

Occasional user
Less Important

Confidant user
Not Important

General User
Important

Non-user

Your level of Hard Skill in Marketing & Promotion

5 4 3 2 1 1 2 3 4 5
          The ability to write well          
          Customer knowledge          
          Presentation ability          
          Data Analysis & Analytics ability          
Reputation Management
Digital marketing and proportioning
 2. Other than above-mentioned areas, do you feel any more area(s) of need regarding your
Marketing and Promotional Skill? Please specify below: ………………………………

Part: D: Respondents’ level of skill in Marketing & Promotion (Soft Skill)

Relative Importance for Your Level of
Your Current Position Competence
 
Moderately Imp

Professional User
Most Important

Occasional user
Less Important

Confidant user
Not Important

General User
Important

Non-user
Your level of Soft Skill in Marketing & Promotion

5 4 3 2 1 1 2 3 4 5
Brainstorming ideas with graphic designers and artists
Creativity and Problem-Solving
Devising creative methods for promoting and distributing
products
Attention to Detail
Persuasiveness & Influential
Emotional Intelligence

3. Other than above-mentioned areas, do you feel any more area(s) of need regarding your
personal Marketing and Promotional Skill? Please specify below: ……………………………

Part: E: Respondents’ Need for People Skill for Marketing & Promotion
Relative Importance for Your Level of
Your Current Position Competence
 
Moderately Imp.

Professional User
Most Important

Occasional user
Less Important

Confidant user
Not Important

General User
Important

Non-user

Your level of People Skill in Marketing & Promotion

5 4 3 2 1 1 2 3 4 5
Ability of attracting people by sharing information
A deep understanding of the brand’s target audience
Proficiency and use of customer retention management (CRM)
software, for organizational and re-marketing purposes
High-level group work ability, to assure brand goals remain
aligned
Ability to coordinate with colleague
Ability to serve customer based on their needs.
 4. Other than above-mentioned areas, do you feel any more area(s) of need regarding your
personal Marketing and Promotional Skill? Please specify below: ………………….………
5. Part: F: Respondents’ Need for Behavioral Skill for Marketing & Promotion
Relative Importance for Your Level of
Your Current Position Competence
 
Moderately Imp.

Professional User
Most Important

Occasional user
Less Important

Confidant user
Not Important

General User
Important

Your level of Behavioral Skill in Marketing & Promotion

Non-user
5 4 3 2 1 1 2 3 4 5
Good understanding of consumer buying behavior
Understanding of consumer interest
Theory regarding consumer psychology
Understanding of behavioral science marketing
Understanding of geographical area and purchasing power
Understanding of competitors weakness

5. Other than above-mentioned areas, do you feel any more area(s) of need regarding your
personal Marketing and Promotional Skill? Please specify below:……………………………

Part: G: Respondents’ Need for Communication Skill for Marketing & Promotion
Relative Importance for Your Level of
Your Current Position Competence
 
Moderately Imp.

Professional User
Most Important

Occasional user
Less Important

Confidant user
Not Important

General User
Important

Your level of Communication Skill in Marketing &

Non-user

Promotion

5 4 3 2 1 1 2 3 4 5
Collaborating with their team to make decisions
Developing rapport with clients and customers
Creating strategic schedules for major projects
Listening to and addressing feedback and criticism
Handle client relationships
Writing press releases
 6. Other than above-mentioned areas, do you feel any more area(s) of need regarding your
personal Marketing and Promotional Skill? Please specify below:……………………………

Part: H: Respondents’ level of skill in Marketing & Promotion (Technological)

Relative Importance for Your Level of
Your Current Position Competence
 
Moderately Imp.

Professional User
Most Important

Occasional user
Less Important

Confidant user
Not Important

General User
Important

Your level of Technological Skill in Marketing &

Non-user
Promotion

5 4 3 2 1 1 2 3 4 5
Social Media Marketing
Marketing analytics tool knowledge
Search engine optimization tool (SEO) skill
Basic coding skill
Microsoft word proficiency
Web Management

7. Other than above-mentioned areas, do you feel any more area(s) of need regarding your
personal Marketing and Promotional Skill? Please specify below: ……………………………

Part: I: Respondents’ Need for Marketing & Promotion Management skill

(Organizational)
Relative Importance for Your Level of
Your Current Position Competence
 
Moderately Imp.

Professional User
Most Important

Occasional user
Less Important

Confidant user
Not Important

General User

Your level of Management Skill in Marketing &

Important

Non-user

Promotion

5 4 3 2 1 1 2 3 4 5
Coordinating events and meetings
Recording and filing information and documents
Creating strategic schedules for major projects
Helping team members to finish assignments on time
Effectively managing various events
Ensuring realistic timelines for campaigns
 8. Other than above-mentioned areas, do you feel any more area(s) of need regarding your
personal Marketing and Promotional Skill? Please specify below: ……………………………

Part: J: Respondents’ Need for Attitude/Perception Regarding Marketing & Promotion

Relative Importance for Your Level of
Your Current Position Competence
 
Moderately Important

Professional User
Most Important

Occasional user
Less Important

Confidant user
Not Important

General User
Your level of Attitude/Perception Marketing & Promotion
Important

Non-user
5 4 3 2 1 1 2 3 4 5
Target Oriented
Attention to detail
Sales Minded
Team Player
Friendly & Easy Going
Story Teller

9. Other than above-mentioned areas, do you feel any more area(s) of need regarding your
personal Marketing and Promotional Skill? Please specify below: ……………………………