Now or never

ENCOUNTER #6 | Section WAR

!"#$%&'()#$*+,-$.$
/0&"1$21$3,421"44
567""8$9$*+(44$0:$;<;;
CREATING INTERACTIVE SOCIAL MEDIA
AWARENESS DRIVES
=>"?@$4")#201$A(4$#0$B"42C1$($40)2(+$&"B2($(7(?"1"44$)(&'(2C1$01$($#0'2)$0:$
#A"2?$)A02)"D$EF0'2)4$72++$-"$(?0,1B$G!$%1#"?1(#201(+$B(@4HD$

FA"$4")#2014$1""B$#0$)?"(#"$-,II$(?0,1B$#A"$#0'2)$-@$)?"(#21C$01"$'04#$
E)0&-21(#201$0:$'2)#,?"4$J$>2B"04$HD
01 02
WHY SOCIAL AUDIENCE
AWARENESS DRIVES? ANALYSIS

03 04
planning & EXECUTION &
research REFLECTION
 01. WHY SOCIAL AWARENESS DRIVES?
• COVID WORLD –
AWARENESS IS THE BEST
WAY TO CONTRIBUTE

• allows for immediate

interaction

• MARKETING TOOL
 02. AUDIENCE ANALYSIS

• WHAT DOES YOUR

AUDIENCE PREFER?

• IS YOUR AUDIENCE
interactive?

• JOBS TO BE DONE
 03. PLANNING & RESEARCH

• WHAT’S YOUR BANDWIDTH?

• ESTIMATE YOUR SCALE?

• PICTURES? ACRONYMS?
STORIES? POEMS?

• THOROUGH STUDY
 04. EXECUTION AND REFLECTION
• CHOOSE A GOOD TIME TO START

• ASK YOUR MEMBERS TO

PROACTIVELY support / post

• APPRECIATE EVERYONE WHO

PARTICIPATES

• REFLECT
 Holsitic approach

STEP 01 STEP 02

FILTER OUT INITIATIVES YOU ANALYSE YOUR TARGET

WANT TO FOCUS ON AUDIENCE

STEP 04 STEP 03

TAKE FEEDBACK & SEE THE PLAN AND TRY DIFFERENT MEDIUMS
DIFFERENCE CREATED OF SPREADING AWARENESS
 TOpics
a. International Widows’ Day – 23rd June
b. World Environment Day – 5th June
c. World Food Safety Day – 7th June
d. International Day for the Elimination of Sexual Violence in
Conflict – 19th June
e. Zero Discrimination Day – 1st March
f. International Equal Pay Day – 18th September
g. International Day Against Drug Abuse and Illicit Trafficking
– 26th June
 logistics
• F0'2)4 72++ -" (++0)(#"B 01 :2?4# )0&" :2?4# 4"?>" -(424 (1B 72++ -" )01:2?&"B
-@ ,4D K"(B+21" #0 4"+")# #0'2) L MMNOP '&Q R,1" MO
• S0, 72++ -" C2>"1 #2&" #0 B"42C1 ( )(&'(2C1 01 #A" 4"+")#"B #0'2)
o S0,$)(1$B"42C1$5!=$T5UF$E'2)#,?"4$J$>2B"04H$:0?$%14#(C?(&D
o R,BC21C$)?2#"?2($21)+,B"4$E-,#$24$10#$+2&2#"B$#0H$6
(H =1C(C"&"1#$01$#A"$'04#6 +28"4Q$)0&&"1#4Q$?"4A(?"
-H V"44(C"6 W"4"(?)A$(1B$%&'()#
)H *?"(#2>2#@6 5,#$0:$#A"$-0X$#A21821C$(1B$K"42C1
• U,-&2# #A" )?"(#2>"4 #0 567""8 #"(& -@ YNZO '&Q R,1" M[
• T04# 72++ -" B24'+(@"B 01 #A" 567""8 0::2)2(+ A(1B+"Q /%3 \!%* '(C" :?0&
R,1" M[ #0 R,1" M] E&0?121CH^
• W"4,+#4 70,+B -" B")+(?"B -@ M] R,1" EF(+"1# !2CA# _21(+"H
 JUDGING Criteria
Engagement (20%) Message (40%) Creativity (40%)
Likes Comments Reposts Impact Research Design X-factor

!0#"N
• =1C(C"&"1# 72++ -" #?()8"B #A?0,CA %14#(C?(& 2142CA#4
• V"44(C" J *01#"1# 0: #A" '04# 70,+B -" `,BC"B -(4"B 01 #A" ?"4"(?)A 0: #A" 4'")2:2) #0'2) (1B
2#4 2&'()# E"1C(C"&"1# &(@ -" B?2>"1 -@ )"?#(21 :()#0?4Q A07">"? 7" 7(1# #0 (44"44 #A" 2&'()#
0: #A" &"44(C" (+01" 21 #"?&4 0: A07 7"++ 2# 24 (-+" #0 )0&&,12)(#" #A" 244," #0 #A" #(?C"#
(,B2"1)"H
• *?"(#2>2#@ 21)+,B"4 ("4#A"#2)4 (1B "X#?( '021#4 70,+B -" C2>"1 :0? ,1)01>"1#201(+ '04#4Q #A(#
-?21C 21 ( :?"4A '"?4'")#2>" #0 #A" #0'2)D
THANK you
for your
time!
Contact

Aakriti, NIC | 9971724111

Saumya, WIB | 8742028092