Digital strategy for e-business:

E-business strategy and corporate strategy:

The plan for achieving a company's aim is its strategy. To achieve its aim, each organization
must have its own set of plans. Daraz has certain unique ways to serve its clients because it is an
online-based company. Daraz, unlike other corporations, does not spend a lot of money on
television, radio, and other forms of advertising to promote its brand. To promote, it creates a
buzz in the market by presenting various offers. They are as follows:

Fatatafati Friday Offer:

With the arrival of Fatafati Friday, daraz has become one of the e-commerce giants. They're
about to create history by hosting Bangladesh's largest sale ever. So, if someone is looking for
some spicy deals on the best products accessible here, he/she should definitely check out Daraz
and join the Friday Fatafati offer, because Daraz offered large discounts on a variety of products
on that day. Thus, Daraz was able to generate buzz and reach its target demographic in this
fashion.

Daraz App Code:

People can obtain a discount on any item by using the Daraz app code. This coupon is only valid
for a short time.

Cash Back Offer:

When someone pays using bkash, he receives a 20% discount.

Overall, Daraz offers a variety of discount options to its clients.

DARAZ aspires to be Bangladesh's largest online marketplace. DARAZ is distinct from other
marketplaces in that they are a curated marketplace. They are also dedicated to giving the
greatest convenience as well as the best offers and pricing. They also provide fantastic discounts
on a variety of things, ranging from electronics to accessories to clothing brands, on their
website. Thus, Daraz’s e business strategy supports its corporate strategy.

SWOT Analysis:

S W
STRENGTHS WEAKNESSES

● High security ● Low-profit margins

● payment options that are realistic
● a large number of products
● Customers get ubiquity from no other
big competitor
● wide range of branded products in the
clothes area
● high rate of happy customers
● low spam score
● website that is more appealing to
customers than other competitors
● quick delivery to the customers
● preserve high-quality goods
● lack of adequate monitoring
● need to enhance advertising policies
where all factors that must be
addressed
● difficult to operate
● Low page loading speed
● poor customer service system
● only works in a few categories
● certain things are not returnable
● High turnover rate

O T
 OPPORTUNITIES THREATS

● Rising e-commerce sales ● Security issue

● rapid expansion of internet user base
● enables same-day delivery
●  improves domain authority
● can serve rural places where internet is
available
● can introduce new features such as
return policies
● expensive costs even after sales
● rise in online retailers
● huge number of competitors
● Daraz may be harmed by an
unstable political scenario.
● social media marketing
● those regions where there is no
access to the internet It's possible
that Daraz won't be able to get there

Competition Analysis:
It is critical to understand a variety of topics in order to manage a firm efficiently or flawlessly.
For example, what resources to use, how to focus on profitability, and so on. Daraz's main
competitors are Alibaba, the Chinese e-commerce behemoth, has expanded its e-commerce
empire into South Asia with the acquisition of Daraz in an undisclosed agreement. DARAZ's key
core expertise is obtaining products and assistance straight from Alibaba. DARAZ employs
approximately 400 workers. This large crew is capable of handling high demand and supply
without becoming overburdened. They get their products straight from the manufacturer, which
allows them to give the best prices on the majority of their items. They can offer uncommon
things that other ecommerce business owners couldn't even dream of because they can acquire
products from Alibaba sellers. In comparison to other ecommerce sites, DARAZ has the most
products and offerings.

Competitive threats:
Picakboo, Kiksha, bagdoom othoba, and Priyoshop are Daraz's key e-commerce competitors.
They've improved their delivery method, after-sales service, return policy, pricing strategy, and
product selection in response to these competing threats. They are constantly worried about their
competition. Their main competition is rokomary.com, which sells books in the same way as
daraz does. If Amazon.com enters the Bangladesh market as a competitor to Daraz, another
rising competitive danger will emerge.
Market positioning:
Daraz beat many other Bangladeshi online shopping sites in terms of service quality. When we
order something from Evaly, it can take a long time to arrive, such as when we order a car or
bike, which can take three to four months. Daraz, on the other hand, has a lightning-quick
delivery service. People can also express their dissatisfaction with a product if it is not up to par.
They also give you your money back. As a result, Daraz consistently provides better service to
its consumers, and as a result, it has earned the trust of its customers. So, basically Daraz is
working as a trustee between buyer and seller.

Strategic agility:
● Daraz has already made significant investments in its Daraz Express logistics service.
● The epidemic has already increased Daraz's ecommerce growth, and the company has
taken advantage of this by launching new projects in areas such as groceries, medical,
and games
● Daraz offers a program called Nandini that aims to help women become entrepreneurs.
● Daraz is a leading ecommerce online store that has been actively spending in marketing
and expansion in order to dominate the market.