MPU22012

Entrepreneurship
CHAPTER 4
SOCIAL MEDIA MARKETING FOR
ENTREPRENEURS

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 xxx

Entrepreneurs

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 LEARNING OUTCOME

∗ In the end of this topic, student will

able to:
i. Understand the social media
marketing
ii. Create an online presence
business using Facebook
iii. Create an online presence
business using Instagram

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 CONTENT
Online Presence Online Presence
Introduction to Business Using
Business Using
Social Media Instagram CLO 3 :
Marketing Facebook
Organize the
i - Internet i - Create i - Create online
marketing and Facebook page instagram for
presence
digital trend ii - Develop business
business in
ii- The postings using ii - Create
effective posting:
social media
advantages and copywriting
disadvantages of techniques marketing
(a) - Pictures
social media platform
(b) - Caption
(c) – Hashtag ASSESSMENT :
(d) - Video Online Business
Report (35%)

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THE FACT!

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THE FACT!

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THE FACT!

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WHAT IS SOCIAL
MEDIA? Photo
Blogging

Micro
Sharing Blogging

Social media is the

collective of online Video
RSS
communications Sharing
KEY
channels
dedicated to
PALTFORM
community-based Podcasts
SOCIAL Widgets

input, interaction,
content-sharing
and collaboration. Message
Boards
Social
Network
ing
Chat
Rooms

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 INTRODUCTION
∗ Social media marketing is the use of social media platforms
and websites to promote a product or service. Although the terms e-
marketing and digital marketing are still dominant in academia, social
media marketing is becoming more popular for both practitioners and
researchers. Most social media platforms have built-in data analytics tools,
which enable companies to track the progress, success, and engagement
of ad campaigns. Companies address a range of stakeholders through
social media marketing, including current and potential customers, current
and potential employees, journalists, bloggers, and the general public. On
a strategic level, social media marketing includes the management of a
marketing campaign, governance, setting the scope (e.g. more active or
passive use) and the establishment of a firm's desired social media
"culture" and "tone."
∗ When using social media marketing, firms can allow customers and
Internet users to post user-generated content (e.g., online comments,
product reviews, etc.), also known as "earned media," rather than use
marketer-prepared advertising copy.
Source : Wikipedia

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 DEFINITION

∗ Social media marketing is the use of social

media platforms and websites to promote
a product or service. ... Companies
address a range of stakeholders
through social media marketing, including
current and potential customers, current
and potential employees, journalists,
bloggers, and the general public.

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 GUIDELINE ONLINE BUSINESS

SME Info - http://www.smeinfo.com.my/my/memulakan-

perniagaan/berniaga-secara-atas-talian

MDEC eUSAHAWAN -
http://www.smeinfo.com.my/my/memulakan-
perniagaan/berniaga-secara-atas-talian

Facebook : https://www.facebook.com/dpusm/

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 ACHIEVMENT
∗ Berita Harian :
https://www.bharian.com.my/bisnes/
usahawan/2019/01/520604/budak-
kejuruteraan-kini-usahawan-
kosmetik-berjaya
∗ YouTube :
https://www.youtube.com/watch?v=
Dgjrs0A6KSo
∗ Website :
https://solekcosmetics.com/

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INTERNET MARKETING &
DIGITAL TREND

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INTERNET MARKETING &
DIGITAL TREND

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 ADVANTAGES &
DISADVANTAGES OF SOCIAL
MEDIA

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Prepare by : Norazlin Bt Zainal Abidin
 ∗ https://sifufbads.com/blog/tips-tips/7-langkah-bagaimana-
mula-bisnes-di-facebook-untuk-fanpage-baru/
∗ https://sifufbads.com/blog/tips-tips/9-step-bagaimana-
newbie-boleh-mulakan-bisnes-online-dalam-tempoh-
kurang-24-jam/
∗ https://www.slideshare.net/jjfirdausali/dlaundry-service-
enterpriseppt
∗ http://e-
marketing.com.my/oldsite/malaysia_socialmedia.php
∗ https://www.usahawan.com/featured/11-cara-
menggunakan-instagram-untuk-memajukan-bisnes-
anda.html/
∗ http://halilabrar.blogspot.com/2016/01/tahap-penggunaan-
media-sosial-dalam.html
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