DFT5013 CYBERPERNEURSHIP

Chapter 4 Social media

Mix & Cybersocial tools
 Learning Outcomes
Student will be able :
 Utilise the social media platform
• Describe social media for your business
• Discuss the advantages and disadvantages social media.
• Integrate social media in your business effort.
 Identify social media marketing strategy
• Define target market for online customers
• Determine B2C / B2B markets
• Establish social media marketing plan
• Manage cyber social campaigns
Social Media Platform
 Social media?
Blogging
Meaning: Social media is the
Photo Micro
Sharing Blogging collective of online
communications channels
dedicated to community-based
input, interaction, content-
Video
Sharing
RSS sharing and collaboration.

Key social
platform
Podcasts Widgets

Social
Message
Boards
Networ
king
Chat
Rooms
 YOUR MINDSET
EVERYONE CAN DO BUSINESS...
.. IT EASY..
BUT DOES YOUR BUSINESS STILL THERE WHEN
YOUR GONE

LEGACY BUSINESS
 BUSINESS

Free Information +
Feedback= Purchase
BUSINESS

Promotion =
Purchase

The Way We Communicate for Selling & Buying has

changed
 DISTRIBUTION

AGENTS (AFFILIATE,
WHOLESALER / MAIN AGENT DROPSHIP)

SHOP SUB-AGENTS

consumer SOCIAL MEDIA & DIRECT SITE

 SOCIAL MEDIA
RELEVAN FOR
BUSSINESS
Social Media Marketing
Strategy
 SOCIAL MEDIA MARKETING STRATEGY
A social media marketing strategy is a summary of everything you plan to do and hope to
achieve on social media. It guides your actions and lets you know whether you’re succeeding or
failing. Every post, reply, like, and comment should serve a purpose.
 B2C VS B2B MARKETING
 B2B (Bussiness to Bussiness) is an online business model that facilitates online sales
transactions between two businesses.
 B2C (Bussiness to Customer) refers to the process of selling to individual customers
directly.
 Direct contact Indirect Contacts Non Contact

Family, relatives, friends Those who know the only They fully recognize non-
and colleagues acquaintance and engage direct contact and engage
in the community created in online community
online created
 MULTIPLIER EFFECT

NON CONTACT INDIRECT KOMMUNITI

CONTACTS

DIRECT INDIVIDUALS
CONTACT
There are 2 products. Product A & Product B.

Both of these products are very good. Both can solve many
of the problems of its customers.

What's the DIFFERENCE ?

Box A many people know. Box B , although equally nice,
Customers from Pahang know.. INDIRECT no one knew.
Customers from perak know..
Customers from sabah know..
... and come SOCIAL MEDIA
NOW, the boxes A & B A dwarf is on a giant's shoulder can see of
the two.
Both are well known for being a recognized brand.
29.8 Million 15.2 Million 60 %
Population of Smartphone users Online shoppers
Malaysia on
smartphones
INTRODUCTION OF BASIC
CONCEPTS IN SOCIAL MEDIA
BUSINESS

► Know + Like + Trust

► Marketing message as a basis USP

KNOW + LIKE + TRUST
KNOW
(TAHU)
+

LIKE
(SUKA)
+
PEMBELI
TRUST
(PERCAYA)
• How Marketers Use
the Web
• Interactive brochures
• Online newsletters
• Virtual storefronts
• Information
clearinghouses
• Customer service tools
• What other ways can
you think of?
CONCLUSION

• collective of online communications

social media channels dedicated to community-
platform based input, interaction, content-
sharing and collaboration

social media
• summary of everything you plan to
marketing do and hope to achieve on social
strategy media
 End of
Lecture 4 – Part 1

• See you next class

Discover useful Internet

Marketing Tools
Demonstrate Search Engine
Optimization (SEO)
Apply social bookmarks
Apply new marketing media
for cyberpreneurs
Utilise other social media
tools
Analyze the return on
investment using social
media