Professional Documents
Culture Documents
[1] Bassano, C. Barile, S., Piciocchi, P. (2019). Storytelling about places: Tourism
IV1 1QR.
Yogyakarta.
[7] Kotler, P., Armstrong, G. (2005). Principles of Marketing, 9th edn. Prentice
[8] McKee, R. and Gerace, T. (2018) Storynomics: Story-driven Marketing in the Post-
[9] Moin S.M.A. (2020). Introduction: The Ancient Art of Storytelling and the
Macmillan, Cham.
[10] Oliveira M.F., Duin H. (2012) Lessons Learnt from Contextualized Interactive
London UK.
[12] Sam H. and Weiler, B. (2007). Isolating the Role of On-site Interpretation in