Professional Documents
Culture Documents
- Message 1 Signposts
(discourse markers
- Message 2 The structure & the The start to show directions
- Message 3 delivery of presentation.
Control cohesion
- Message … and coherence of
- Conclusion the overall
The finish
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First stop: Who, why, what, how … in the audience’s mind
get attention
ABCD Model
B= Benefits
- Tell the audience what to expect from your presentation and how long it is to
take
- Meet the criteria of “what and how” in terms of the audience
- Signposts
Monroe’s Model
Alan H. Monroe invented it in the mid 1930s at Purdue University.
● Attention
● Need
● Satisfaction
● Visualization
● Information
● Action
Agree, Promise, Preview Model
Effective method for an introduction to a persuasive/informative
presentation that may call for action.
Extract 2: What two examples does the presenter give to support her
case?
Extract 3: What does the speaker ask her audience to do? What’s the
similarity between hard discs and going to dentists?
Extract 4: A quote, a joke and a task; which one works best for you?
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The delivery or the Body
“In making a speech, one must study the proper arrangement of the
various parts.”
In actual fact…
In one study,...
Statistically (speaking),...
It has superior ….
It outclasses/outperforms...
Set 5: ___________
It features/ incorporates/ includes…
It is going to require….
It might involve….
Set 9: ___________
Another alternative might be to…
We need to consider …
So, on balance…
We envisage/ foresee...
Conclusion: The finish
- Signal
- Summary
- Conclusion
- Closing remarks
Exercise: Read a short passage “Make Your Final Message Clear” and
try to answer the questions by putting keywords to each statement. (5
mins)
Closing remarks
● Summary: conclude what has been said
● Action: call for action
● Wisdom: raise awareness or ignite some thought
● Emotion: arouse feelings
Exercise: What types of “closing remarks” are these?
1. Let’s take a look back at what we have spoken about this morning.
2. I am reminded of the words of …
3. Now let’s get out there and …!
4. If you take just one thing from this talk, take this…
5. In the end, this is what matters
6. Here, at a glance, are the main points I have made…
7. So, how to sum up?
8. I am counting on you to…
9. We have a saying where I come from...
Exercise: What types of “closing remarks” are these?
10. So what does all this really mean for you - personally?
A dramatic summary
Heart-felt message