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Q#1. Who are the stakeholders in this case?

1. City government
2. City officials (Mayor and manager, city office planning staff)
3. Community at- large
4. Management consultant firms

Q# 2. What steps were performed by the project team to analyze stakeholders?

1. Identify the city’s mall development goals and strategies


2. Identify decision-makers for each development goal
3. Identify effects on the community of achieving goals
4. Identify all groups and individuals with a stake in the project
5. Prioritize stakeholders
6. Analyse high-priority stakeholders

Q# 3. What questions in this case were suggested to brainstorm to identify stakeholders?

1. Who would benefit if the project goals are achieved for the project?
2. Who would be hurt, or might believe that they could be hurt, by the project?
3. Who could shape public opinion about the project, even if it might not directly affect them?
4. Who has the authority to make decisions affecting the program?

Q# 4 . Why is it important to prioritize stakeholders? Who are the high-priority stakeholders in this case?

Practical restraints on time and resources usually make it infeasible to develop strategies for working
with all stakeholders in a community, so it is necessary to set some priorities.

High- priority stake holders:

1. City Officials (Mayor & Manager


2. Community at- large

Q# 5 . What is the purpose of formulating outreach strategy for each high-priority stakeholder?

Outreach strategy for each high priority stakeholder is important so that stakeholders can be engaged
often and provide them with the information and support they need to be successful champions and
allies of the project.

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