Professional Documents
Culture Documents
Project Report
On
BY
ANUSUYA CHATTERJEE
Class: TY BBA - IB
Submitted To
Affiliated to
1
DECLARATION
I, hereby declare that the project report on “World Trade Organization (WTO)” is
written and submitted by me to MAEER’S MIT Arts, Commerce and Science College, Alandi
(D), Pune, towards the partial fulfillment for the study of BBA (IB) in year 2021-2022 is original
work done by me, which is based on Secondary data .The contents provided are true to the best
of my knowledge and belief.
I further declare that, this project report has not been submitted to any other College or
University for any other degree or course earlier.
Anusuya Chatterjee
TYBBA (IB)
CERTIFICATE
2
This is to certify that, the project report on ‘World Trade Organization (WTO)’ which is
submitted by Ms. Anusuya Chatterjee, Class: TYBBA (IB) in partial fulfillment of Bachelor
of Business Administration (International Business) has satisfactorily completed the project work
under our guidance and supervision.
We wish our best wishes for her future endeavor.
ACKNOWLEDGEMENT
3
I take this opportunity to express my sincere gratitude to everyone who has directly or indirectly
helped me in completing the project successfully.
I am very much thankful to Prof. Dr. B.B. Waphare, Principal of MIT ACSC, Alandi for his
continuous support and help.
I express my deep sense of gratitude to Dr. Mangesh Bhople as project guide for his constant
encouragement throughout this project report.
I take this opportunity to thank my family members and friends without their cooperation it
would not have been possible to complete this project.
INDEX
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Chapter No. Name Of The Chapter Page no.
I Introduction 6-7
V Literature Review 13
VI Research Methodology
X Findings 35
XI Suggestions 36
XII Conclusion 37
XIII References 38
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Chapter I
Introduction and Research Methodology
1.1 Introduction
Outsourcing is the business practice of hiring a party outside a company to perform services and
create goods that traditionally were performed in-house by the company's own employees and
staff. Outsourcing is a practice usually undertaken by companies as a cost-cutting measure. As
such, it can affect a wide range of jobs, ranging from customer support to manufacturing to the
back office.
Outsourcing was first recognized as a business strategy in 1989 and became an integral part of
business economics throughout the 1990s. The practice of outsourcing is subject to considerable
controversy in many countries. Those opposed argue that it has caused the loss of domestic jobs,
particularly in the manufacturing sector. Supporters say it creates an incentive for businesses and
companies to allocate resources where they are most effective, and that outsourcing helps
maintain the nature of free-market economies on a global scale.
Key takeaways
Companies use outsourcing to cut labor costs, including salaries for its personnel, overhead,
equipment and technology.
Outsourcing is also used by companies to dial down and focus on the core aspects of the
business, spinning off the less critical operations to outside organizations.
On the downside, communication between the company and outside providers can be hard, and
security threats can amp up when multiple parties can access sensitive data.
Examples of Outsourcing
Outsourcing's biggest advantages are time and cost savings. A manufacturer of personal
computers might buy internal components for its machines from other companies to save on
production costs. A law firm might store and back up its files using a cloud-computing service
provider, thus giving it access to digital technology without investing large amounts of money to
actually own the technology.
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A small company may decide to outsource bookkeeping duties to an accounting firm, as doing so
may be cheaper than retaining an in-house accountant. Other companies find outsourcing the
functions of human resource departments, such as payroll and health insurance, as beneficial.
When used properly, outsourcing is an effective strategy to reduce expenses, and can even
provide a business with a competitive advantage over rivals.
Types of outsourcing
1. Offshore Outsourcing (getting service in other country, like India by a Spain Company)
2. Business Process Outsourcing (outsourcing of entire process like tax management, insurance
claims, human resources and contact centers).
4. Equity Holding (Client and supplier buying each other’s equity or both creating a new entity)
Outsourcing Models
1. Innovation Outsourcing
When offshore outsourcing knowledge work, firms heavily rely on the availability of technical
personnel at offshore locations. One of the challenges in off shoring engineering innovation is a
reduction in quality.
2. Co-sourcing
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1.2 Objectives of Study
There are, of course, a wide variety of reasons why companies are outsourcing their logistics
activities. The benefits include a reduction in fixed assets, the ability to concentrate on core
competence, leveraging greater supply chain expertise, and gaining economic return through the
purchasing power of logistics companies. However, it is critical that both parties fully understand
the relationship that is being entered into and the relevant commitment of each party.
There are effectively three levels of outsourcing:
Transactional outsourcing
This is based on individual transactions or possibly specific trade lanes, with no long term
contracts and no real integration between the logistics company and the outsourcing company.
Tactical outsourcing
This is a longer term relationship based on a contract and with some integration of systems to
facilitate an exchange of information in order to create some visibility within the supply chain.
Strategic outsourcing
This is based on long term relationships with real cooperation and collaboration whereby the
logistics company becomes a true partner with open sharing of information focused on achieving
the most efficient and effective supply chain.
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1.3 Scope of Study
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1.4 Significance of Study
Outsourcing is one of the most important and controversial aspects of business today and
therefore is a logical subject of study.Most people on the planet are affected by outsourcing to
one degree or another. Because outsourcing affects so many people, outsourcing is often highly
controversial. Such controversy is another reason justifying the study of outsourcing.
i. The study may help the reader to decide whether to consider doing outsourcing for
his/her organization, firm, or a manufacturing company.
ii. The study may help other students find some valuable information while researching
about outsourcing.
iii. The study may also help random readers learn about outsourcing and distinguish whether
or not to buy outsourced products or not.
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1.5 Research Methodology
The purpose of the study is to analyze and process the concept of outsourcing and how it works.
This study followed content analyses and in depth-interview method based on only one
company. This study is based on qualitative data rather than quantitative data and also it is based
more on Secondary research as compared to Primary data. The study is done to show how
“COMPANY” does outsourcing of its goods and also how outsourcing affects the growth of
Indian economy.
i. Primary Research:
The researcher interviewed “Zirkel Infraca Pvt Ltd.” and the primary research data of the
study purely comprises of this in-depth interview taken by the researcher. The analyses
done by the researcher mainly consists of the answers given to the questions asked during
the interview.
Methodology
Case studies are widely used in organizational and across the social sciences, for example, in
sociology, organizational psychology, employment relations, political science. There are some
suggestions that the case study method is increasingly being used (for example Yin (1994),
Robson (2002) and a number of publications examine the approach (for example Yin (1994),
Stake (1995), Eisenhardt (1989), Abrahamson (1992).
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1.6 Limitations of Study
The limitations that the researcher faced during the study were:
i. Major limitation of this research is that it is based on secondary data.
ii. The data collected is only based on 1 company’s outsourcing data.
iii. Survey was limited to only one company due to the pandemic caused by the Corona
virus.
iv. The researcher has only focused on Outsourcing of Goods in this project however; the
future research can be carried out on the political issues of outsourcing and government
regulations to discourage offshore outsourcing. What will be the consequences for low
wage countries if the client’s government regulates not to go offshore?
As all research works have some limitations, likewise, this research is also not without
limitations. One of the major limitations of this research is that it is based on secondary data.
Theoretical discussion and present researcher focused on reasons to outsource, winners and
losers and growth in future. Until recent many companies outsourced to cut cost. However, the
future research can be carried out on the political issues of outsourcing and government
regulations to discourage offshore outsourcing. What will be the consequences for low wage
countries if the client’s government regulates not to go offshore? And also it will be worth
conducting the research on influence of clients marketing strategies on vendors business.
Security concerns in outsourcing and off shoring services is another interesting area which need
to be explored more. Along with other major issues tax and auditing of outsourced of goods and
manufacturing.
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1.7 Chapter scheme
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Chapter 2
Literature Review
Defination : Outsourcing occurs when a company retains another business to perform some of
its work activities. These companies are usually located in foreign countries with lower labor
costs and a less strict regulatory environment.
Concept :Outsourcing is the business practice of hiring a party outside a company to perform
services and create goods that traditionally were performed in house by the company’s own
employees and staff. Outsourcing is a practice usually undertaken by companies as a cost
cutting measure.
The first myth about outsourcing is that it’s new. Actually, the term dates to the 1970s, when
manufacturing companies seeking efficiency began hiring outside firms to manage less than
essential processes. Outsourcing worked. Today many manufacturers outsource 70% to 80% of
the content of their finished products.
Rapidly changing and increasingly complex business issues are creating key shift in
organizations and the manner in which they do business. One fact is still certain every
organization has its goals also, the success of an organization is measured by the level at which it
attains its goals.
In order to achieve its set goals in the presence of technological advancement, sophistication of
business processes, knowledge explosion and need for constant growth, an organization looks
out for strategies to enhance performance.
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It therefore reflects on the capabilities of its workers (staff), its technological knowhow, business
processes and so on, and answers the question of whether it can achieve its goals with what it
already has on ground or look out for ways to complement. In struggling to meet the demands of
customers and shareholders, an organization may look out for ways that it has a comparative
advantage. It therefore focuses on core competences and seeks to reduce operation cost which
presents outsourcing as the right strategy. Outsourcing avails organizations the opportunity to
concentrate their core competencies on definable preeminence business area and provides a
unique value for customers.
Outsourcing is one management tool that has gained relevance among managers in addressing
today’s business dynamics. It entails contracting out of a business function. It is the replacing of
in-house provided activities by subcontracting it out to external agents.
Several organizations have embarked on outsourcing strategies over the years but many still
suffer in terms of their goal achievement; some have experienced low productivity both in terms
of quality and quantity, their profitability has not been stable, and their capacities are grossly
underutilized.
Theories of Outsourcing
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A core competency can take various forms, including technical/subject matter know-how, a
reliable process and/or close relationships with customers and suppliers (Jae, et al. 2006). It may
also include product development or culture, such as employee dedication, best human resource
management (HRM), good market coverage etc. Core competencies are particular strengths
relative to other organizations in the industry which provide the fundamental basis for the
provision of added value.
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iii. Resource Based Theory
The main premise of the Resource-based Theory is that resources and capabilities can differ
significantly among organizations and that these differences remain stable. When the resources
and capabilities of an enterprise are mixed and used in an appropriate manner, they may create a
competitive advantage for the enterprise. This theory applies mainly to the Preparation phase of
the process in order to identify the operations that must be outsourced, as well as to the Vendor
Selection phase, allowing for the selection of the vendor with the most appropriate resources.
The theory has also been used to explain the decisions made by the organization during the
Relationship Management and Reconsideration phases.
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Social Impact of Outsourcing in India
Estimates of jobs displaced or jobs created due to offshoring tend to vary widely due to lack of
reliable data, which makes it challenging to assess the net effect on IT jobs. In some cases, global
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companies set up their own captive offshore IT service centers to to reduce costs or access skills
that may not result in net job loss but will shift jobs to overseas locations.
Some roles typically offshored include software development, application support and
management, maintenance, testing, help desk/technical support, database development or
management, and infrastructure support.
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Risk in Outsourcing
Business Uncertainty
If a firm decides to outsource IT services because of costs or focus, it is assuming that its future
direction and needs are clear. The IT marketplace, of course, may offer more variety in services
and suppliers than any one corporation can. Thus, unknown future business needs may, in
principle, be satisfied when they arise.
Hidden Costs
When cost reduction is the objective of outsourcing, there is typically a promise of early cash
flow benefits and long-term cost savings. Certainly, a company can compare vendor costs with
current costs and build technology and learning curves into future cost schedules. Conversely, it
may not know about future possible cost savings or foresee technological discontinuities. These
issues are probably matter of judgment. Companies underestimate the setup costs, including
redeployment costs, relocation costs, and longer-than-expected handoff or parallel running costs
or companies may underestimate management costs.
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Outsourcing and Organizational Performance
Organizational performance is measured in different ways depending on the
intent.Organizational Performance here is seen as the output of the organization measured in
terms of profitability. Profitability is measured in terms of Cost savings, focus on core business
(thus increasing efficiency), Reduction in money spent on fixed assets (cost restructuring),
Reduction in tax paid (tax benefit) and Increase turnover (Sales).Outsourcing one’s business
processes can improve one’s competitive edge.The reason behind this is that outsourcing reduces
business costs.
By minimizing costs, organizations can achieve their economic related goals, and this enhances
their organizational performance. Consequently, the extra amount that would have been passed
to the consumers in the form of higher prices for the goods and services now becomes irrelevant
as consumers pay less for their commodities. This allows businesses to compete favorably based
on price thus giving them a competitive edge.
Organizations that do everything on their own may be exposed to greater levels of risk than those
who outsource their business functions.Outsourcing is good for business because there are
certain situations that can be avoided through it. For instance, organizations that perform all their
business functions may have to spend huge amounts on replacing obsolete technology. However,
when that business function is outsourced, then organizations will not even feel the pinch.
Companies are increasingly viewing outsourcing strategies as a means of reducing costs,
increasing quality, and enhancing a firm’s overall competitive position.
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must be done carefully, systematically, and with explicit goals and expectations. Sensible
reasons to consider outsourcing include both strategic and tactical concerns on both a department
and organizational level. A good choice of outsourcing partners was the most useful and
contributing factor among successful organizations. Outsourcing partners should be selected
based on their expertise in the operation being outsourced and their cultural fit with the
organization. Another factor is providing adequate training skills needed to manage outsourcing
activities and to negotiate a sound contract.Developing a comprehensive plan outlining detailed
expectations, requirements, and expected benefits during all phases of outsourcing activities may
be the key to successful sourcing efforts.
Effective communication among cross-functional areas reduces the negative effects of
outsourcing projects on the morale and performance of the remaining employees. Management
must step in and rebuild trust among the workers, and jobs may need to be evaluated and
expanded or changed to fit the new organization.Outsourcing decisions may affect company’s
cost structures, long-term competitive situation and can also alter the nature of risks that the
company must manage. Hence, it is crucial for management to understand and have a clear
conceptual framework of their outsourcing decision.
Cultural Problems
Some million dollars contract have been failed because of the cultural issues when the
management deliberately kept quiet on the ongoing problems or did not even dare to speak about
the problems and the cultural differences between Asia and the West could bear severe
consequences.
Cultural differences have been heated debate in the business world; the literature is full of cross
cultural management issues and strategic management decisions. Culture is described as
collective programming of mind and he identifies five cultural dimensions which are highly
welcomed in the business world. People from different parts of the world come across to work
together as are salt of offshore outsourcing and bring valuable individual and cultural differences
into management scenario.
Language, social and cultural values, religion, beliefs, work ethics, social and political system
are challengeable scenarios in offshore outsourcing strategies. Language skills, however, can be
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learnt and improved over the time but the context in which particular words and phrases are used
may be misleading or accent can be misunderstood. Offshore outsourcing refers to working with
perhaps an entirely different workforce with traditional cultural and moral values, the ways and
means of communication and organizational structure based on typical cultural values which can
possibly create a host of problems for the client as far as communication and controlling and
monitoring is concerned. Cultural problems not only occurfrom the different nationalities, but the
company structure is also significant.
It as an Enabler of Outsourcing Overwhelming demand of global talent pool is an edge for global
competition for the firms making timely decisions is not a driver to offshore neither it will keep
thecompanies onshore but merely an enabler of the strategy and process (Aird and Sappenfield,
2009). The truths of outsourcing, however, are for instance global talent, available services at
lower cost, tax incentives and the company’s strategy to focus on the core competencies of the
business.
Multi Sourcing
Multi-sourcing is relatively a recent trend to diversify risk and seek more potential benefits as a
result of sourcing. A potential risk of losing a control over business in outsourcing contract can
be minimized if not diminished in a successful multi-sourcing strategy. Usually, with one
vendor, contract is lengthy and risky as well. For example failure or bankruptcy of vendor would
put client at risk. The client firm can get rid of poorly performing vendorasa result of multi-
sourcing strategy. The “multi sourcing” allows companies tobenefit from a variety of suppliers.
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outsourced to Indian service providers for instance, Infosys, Wipro, Tata Consultancy Services
and many others.
A large number of American companies have already outsourced to India especially Information
System Outsourcing (ISO) to keep the maintenance and development cost down. According to
Anonymous (2009) 79% of the companies have benefitted from the lower cost by outsourcing to
an off shore destination.
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2.2 Literature Review
5. The Future of R&D Outsourcing: Investigating development hurdles, key challenges &
strategies to optimize CRO relationships (2010) : Investigating development hurdles, key
challenges & strategies to optimize CRO relationships Published on January 2010 Report
Summary For several years, drug developers have been under intense pressure to introduce new
products in an environment of escalating R&D costs, blockbuster patent expiration and resulting
generic competition, increasingly complex science, heightened regulatory scrutiny, and other
pressures.
6. Kroes, JR, & Ghosh, S. (2010). Outsourcing congruence with competitive priorities: Impact
on supply chain and firm performance.
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Chapter III
Company Profile
Address And Location: Gat. No. 198, Wasuli Sudumbre, Vadgaon Budruk, Pune,
Maharashtra 410501.
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Company Details
CIN U74999PN2015FTC157225
RoC RoC-Pune
Website : www.zirkelinfraca.com
EXPORT -
export@zirkelinfraca.com
CUSTOMERCARE -
customercare@zirkelinfraca.com
ACCOUNTING -
accounting@zirkelinfraca.com
OPERATIONS -
operations@zirkelinfraca.com
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3.2 Company Profile
Zirkel Infraca Pvt Ltd is the evolution of the commercial operations leaded by Infraca India in
the territory since 2013.
This evolution is through the set up a factory for are thermal, industrial doors, warehousing and
processes solutions as well as the commercial development of these products in India, the Middle
East and Asia Pacific. The production plant located in Pune are is located in the geographical
axis of the company's operations, from the Middle East to Asia Pacific, in addition to the local
Indian market, pointing the management team commitment with India.
The establishment of the productive plant in India is born from the union of two visions and
capacities. On one side, Zirkel add the leadership, business development capacity, market vision,
management and knowledge. On the other side, Infraca add the expertise, the experience in the
implementation of successful production subsidiaries in emerging countries as well as the
technical and technological leadership of the project.
They have several dealers on the territory that help them to build up the better commercial
approach and service to every corner in India and the rest of Asia.
Zirkel Infraca Pvt Ltd offer products with the European quality standards from India to the whole
India and the rest of Asia. In their facilities in Pune, they manufacture industrial, refrigerating
and freezing doors, fast, indoor, clean room, specific use and its complements.
Their value proposition and business concept is to offer the highest quality at a reasonable price,
providing the right quality at the right price. Their unique design, their wide range of solutions,
the quality of their materials allows to offer the best cost-effective solutions for the industry.
They could summarize them in these four pillars:
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About the company
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Products and product details:
1.1) Lithe Sliding : Sliding door for cold chambers used for preservation (+0ºC) and
freezing (-20ºC).
1.2)JUMBO SLIDING :Industrial sliding door suitable for cold chambers used for
preservation.
1.3)JUMBO VERTICAL LIFT:Industrial sliding door suitable for use in cold chambers
and entrance areas where lateral space is not available, but there is height clearance.
1.4)STRIP CURTAINS SLIDING :Fixed strip curtain for preservation (+0ºC) and
freezing (-20ºC) chambers.
1.5)AUTOMATISMS :Industrial automatisms used in sliding doors in preservation and
freezing rooms.
2.1)LITHE AND JUMBO :Doors for high traffic areas which require fast opening and
closing operations. Installation in any industrial sector: agro-food, logistics, automotive,
pharmaceutical.
2.2)SELF-REPARABLE :Door for high traffic areas which require fast opening and
closing operations, with risk of collision.
2.3)FOLD-UP :High Speed door with high mechanical strength.
2.4)HIGH SPEED COLD ROOMS :Roll-up door for chiller and freezer chambers,
usually installed in combination with a sliding cold room door in cold chambers in any industrial
sector: food, meat, fish, logistics services.
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3. Zk Bilbao Service Doors.
3.1)FLIP-FLAP (SWING):Flip-Flap doors for use in air conditioned environments with positive
temperatures, for applications in all branches of the food industry, supermarkets, hypermarkets,
catering, hospitality. For use in high-traffic areas.
3.2)INSULATE SERVICE HINGED: One or two leaf hinged door mainly used in corridors,
offices, and to separate work or service areas. For use in areas with positive temperatures.
3.3)CLEAN ROOM HINGED: Single or double leafed door for use mainly in corridors or
offices, and to separate work and service areas, especially “clean” and “dirty” areas using an
“airlock” system. For use in areas with positive temperatures.
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Chapter IV
Survey Analysis And Interpretation
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DATA INTERPRETATION
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Industries they Serve:
o Cold Chain
o Food Processing
o Industrial and logistics
o Healthcare
o Pharma
400.000 doors manufactured
Their product in 45 countries
130.000 sqf production surface in 4 continents
3000 satisfied customers world wide
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Chapter V
Findings
5.1 Findings
1. The Process of finding a vendor The researcher found that the selection of vendor is not a
easy task, it requires a focused vision or aim for which the company outsources its
particular activity which it could have performed in-house but cannot due to one or the
other factor.
2. The company first firmly decides the activity that will be outsourced. Then the company
starts searching for Vendor who can perform the activity they want to outsource.
3. Transportation of goods via sea root is also very risky for the damage.
4. Coordination with other countries people may cause problem in outsourcing of the goods.
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Chapter VI
Suggestions and Conclusion
6.1 Suggestions
1. company has lack of laours in logistic department s they should increase their
labour .
2. quality improvement of outsourcing of goods should be their in the company .
3. communication with other parties should be improved.
4. Company can have separate technical support team to serve customers for after
outsourcing service activity.
5. Company should have also increase the product portfolio in its basket to attract
customers.
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6.2 conclusion
37
Chapter VII
References (Bibliography)
5. The Future of R&D Outsourcing: Investigating development hurdles, key challenges &
strategies to optimize CRO relationships (2010) :
6. Kroes, JR, & Ghosh, S. (2010). Outsourcing congruence with competitive priorities: Impact
on supply chain and firm performance.
38
Chapter VIII
Annexure
39