Minor Project Report

CSR IN WIPRO

Submitted in requirement of partial fulfillment of BBA Degree of

GGSIPU, New Delhi

Submitted By

Name: Anirudh Gupta

Enrolment No.: 00415601721

Semester: IV

Batch: 2021- 2024

Dr. Akhilesh Das Gupta Institute of Technology &

Management
(Affiliated to GGSIPU)

FC-26, Shastri Park, New Delhi-110053

1
 DECLARATION

I, Anirudh Gupta bearing Enrolment No 00415601721 do hereby declare that the Project
entitled “CSR IN WIPRO” submitted in requirement of partial fulfillment of BBA degree, is an
authentic record of my own work, under the guidance of Mr Amit Yadav (Assistant professor),
School of Business Studies (BBA) , Dr. Akhilesh Das Gupta Institute of Technology &
Management(Formerly NIEC, Delhi), FC-26, Shastri Park, Delhi : 110053.

This is to further declare that I have not submitted this Project Report to any other Institute
for the award of any other degree.

(Signature of the student)

Name: Anirudh Gupta
Enrollment No. 00415601721
Batch 2021-2024
Date:

2
 CERTIFICATE

This is to certify that the Project entitled “CSR IN WIPRO” submitted by Mr. ANIRUDH GUPTA in
partial fulfillment of the requirement for the award of BBA degree at Dr. Akhilesh Das Gupta Institute
of Technology & Management(Formerly NIEC, Delhi), affiliated to GGSIPU, New Delhi, is an
authentic work carried out by the student under my supervision and guidance.

(Signature of Project Guide)

Mr AMIT YADAV

Faculty Guide

Date:-

3
 ACKNOWLEDGEMENT

The successful completion of the project would be incomplete without the mention of the
people who made it possible.

I would like to take the opportunity to thank and express a deep sense of gratitude to my
Project Guide, Mr Amit yadav (Assistant professor), School of Business Studies (BBA),
Dr. Akhilesh Das Gupta Institute of Technology & Management(Formerly NIEC,
Delhi), Affiliated to GGSIPUniversity, New Delhi, who in spite of his busy schedule has
co-operated with me continuously and has provided valuable guidance at all stages of the
study, that has been certainly indispensable for my project work. I am also thankful to for his
support.

I owe my wholehearted thanks and appreciation to Mr. Amit Yadav, DI, School of Business
studies (BBA) for his continuous encouragement and cooperation during the course of my
study.

I express my sincere thanks to the Prof (Dr.) Divya Gangwar, Course Director, School of
Business Studies (BBA) for being a constant source of knowledge, motivation and guidance.

I would also like to convey my warm regards to my family members and friends for their
kind support and helping hand.

Student Name: Anirudh Gupta

Enrollment No.: 00415601721

BBA IVth Sem Batch 2021-2024

4
 Table of Contents

Sr. Topic Page

No. No.
1 Front page 1

2 Declaration 2

3 Certificate 3

4 Acknowledgement 4

5 Chapter-1 Introduction 6

6 Chapter-2 Company Profile 10

7 Chapter-3 Objectives 15

8 Chapter-4 Literature Review 17

9 Chapter-5 Research Methodology 20

10 Chapter-6 Data Analysis 22

11 Chapter-7 Findings 28

12 Chapter-8 Conclusion 30

13 Chapter-9 Recommendations 32

14 Chapter 10 Bibliography 36

5
CHAPTER- 1
(Introduction)

6
Corporate social responsibility (CSR) is a self-regulating business model that helps a
company be socially accountable to itself, its stakeholders, and the public. By practicing
corporate social responsibility, also called corporate citizenship, companies can be conscious
of the kind of impact they are having on all aspects of society, including economic, social,
and environmental.
To engage in CSR means that, in the ordinary course of business, a company is operating in
ways that enhance society and the environment instead of contributing negatively to them.

Types of Corporate Social Responsibility

In general, there are four main types of corporate social responsibility. A company may
choose to engage in any of these separately, and lack of involvement in one area does not
necessarily exclude a company from being socially responsible.
1) Environmental Responsibility
Environmental responsibility is the pillar of corporate social responsibility rooted in
preserving mother nature. Through optimal operations and support of related causes, a
company can ensure it leaves natural resources better than before its operations. Companies
often pursue environmental stewardship through:
i. Reducing pollution, waste, natural resource consumption, and emissions through
its manufacturing process.
ii. Recycling goods and materials throughout its processes including promoting re-
use practices with its customers.
iii. Offsetting negative impacts by replenishing natural resources or supporting
causes that can help neutralize the company's impact. For example,
a manufacturer that deforests trees may commit to planting the same amount or
more.

7
 iv. Distributing goods consciously by choosing methods that have the least impact
on emissions and pollution.
v. Creating product lines that enhance these values. For example, a company that
offers a gas lawnmower may design an electric lawnmower.

2) Ethical Responsibility
Ethical responsibility is the pillar of corporate social responsibility rooted in acting in a fair,
ethical manner. Companies often set their own standards, though external forces or demands
by clients may shape ethical goals. Instances of ethical responsibility include:
i. Fair treatment across all types of customers regardless of age, race, culture, or
sexual orientation.
ii. Positive treatment of all employees including favourable pay and benefits in
excess of mandated minimums. This includes fair employment consideration for
all individuals regardless of personal differences.
iii. Expansion of vendor use to utilize different suppliers of different races, genders,
Veteran statuses, or economic statuses.
iv. Honest disclosure of operating concerns to investors in a timely and respectful
manner. Though not always mandated, a company may choose to manage its
relationship with external stakeholders beyond what is legally required.

3) Philanthropic Responsibility
Philanthropic responsibility is the pillar of corporate social responsibility that challenges
how a company acts and how it contributes to society. In its simplest form, philanthropic
responsibility refers to how a company spends its resources to make the world a better place.
This includes:
i. Whether a company donates profit to charities or causes it believes in.
ii. Whether a company only enters into transactions with suppliers or vendors that align
with the company philanthropically.
iii. Whether a company supports employee philanthropic endeavours through time off or
matching contributions.
iv. Whether a company sponsors fundraising events or has a presence in the community
for related events.
4) Financial Responsibility

8
Financial responsibility is the pillar of corporate social responsibility that ties together the
three areas above. A company make plans to be more environmentally, ethically, and
philanthropically focused; however, the company must back these plans through financial
investments of programs, donations, or product research. This includes spending on:
i. Research and development for new products that encourage sustainability.
ii. Recruiting different types of talent to ensure a diverse workforce.
iii. Initiatives that train employees on DEI, social awareness, or environmental concerns.
iv. Processes that might be more expensive but yield greater CSR results.
v. Ensuring transparent and timely financial reporting including external audits.

9
CHAPTER-2
(COMPANY PROFILE OF WIPRO LIMITED)

10
Wipro Limited was incorporated in the year 1945 at Karnataka by Azim H Premji who is
promoter and chairman of the company. The company started as an edible oil producer and
then transformed itself into leading player in Fast Moving Consumer Goods and IT services
& Products business.

History

Early Years:-

The company was incorporated on 29 December 1945 in Amalner, India, by Mohamed

Premji. In 1966, after Mohamed Premji's death, his son Azim Premji took over Wipro as
its chairperson at the age of 21

Shift to IT Industry:-

During the 1970s and 1980s, the company shifted its focus to new opportunities in the IT and
computing industry, which was at a nascent stage in India at the time. On 7 June 1977, the
name of the company changed from Western India Vegetable Products Limited, to Wipro
Products Limited. In 1982, the name was changed again, from Wipro Products Limited to
Wipro Limited. In 1999, Wipro was listed on the New York Stock Exchange. In 2004, Wipro
became the second Indian IT company to earn US$1 billion in annual revenue.
In 2012, Wipro demerged its non-IT businesses into a separate company called Wipro
Enterprises. Prior to this demerger, these businesses, mainly in the consumer care, lighting,
furniture, hydraulics, water treatment, and medical diagnostics, contributed about 10% of
Wipro's total revenues. In March 2023, Wipro opened its American
international Headquarters at Tower Center in East Brunswick, Middlesex County, New
Jersey.

Notable Acquisitions:-

In 2006, Wipro acquired California-based technology company cMango in an all cash deal.
In 2012, Wipro acquired Australian analytics company, Promax Applications Group for
A$35 million in an all cash deal.
In 2015, Wipro acquired Denmark-based design consultancy Designit for €85 million.
In 2016, Wipro acquired cloud services consultancy Appirio for $500M.
In April 2019, Wipro acquired Filipino personal care company Splash Corporation.
In February 2020, Wipro acquired Rational Interaction, a Seattle-based digital customer
experience consultancy.
In March 2021, Wipro acquired Capco, a 22-year-old global technology and management
consultancy specializing in driving digital transformation in the financial services

11
industry. Wipro has signed an agreement to acquire Ampion for a cash consideration of $117
million, according to an exchange filing.
In April 2022, Wipro signed a definitive agreement to acquire the Stamford, Connecticut-
headquartered Systems Applications and Products (SAP) consulting company, Rizing
Intermediate Holdings.
In 2021, Wipro invested in Soulflower, a Farm-to-Face beauty brand.
Wipro has committed to achieving net-zero emissions by 2040, with an intermittent goal of
reducing emissions 55% by 2030.

Shareholding

Wipro's equity shares are listed on Bombay Stock Exchange, where it is a constituent of
the BSE SENSEX index, and the National Stock Exchange of India where it is a constituent
of the NIFTY 50. The American Depositary Shares of the company are listed on the New
York Stock Exchange (NYSE) since October 2000.
Shareholding: The table provides the share holding pattern as of 31 March 2022.

Shareholders (as on March 31, 2022) Shareholding

Promoter group led by Azim Premji 73%

As of 16 March 2023, the company had 234 subsidiary companies and 11 associate
companies.

Subsidiaries

Wipro Consumer Care and Lighting

Wipro Consumer Care and Lighting (WCCLG) caters to the fast-moving consumer goods
(FMCG) segment dealing in personal care, home care, lighting and seating solutions.
Established as Western India Vegetable Products in 1945, its first product was vegetable oil,
later sold under the brand name "Sunflower Vanaspati." Later the company also launched
laundry bars under the brand name "787". It has gone on to sell personal care products like
Santoor, Chandrika, Aramusk and Yardley, which are its toilet soap brands. It also owns the

12
Wipro Safewash, Softouch, Maxkleen and Giffy range of home care products. The firm also
sells lighting products that include Garnet LED lights. and Smartlite CFL.
Through product sales and acquisitions, Wipro Consumer Care and Lighting has grown
steadily in the FMCG segment in Asia. Its turnover as of March 2022 was Rs. 8634.6 Crore
(US$1.16 billion).

Mergers and acquisitions - Consumer Care Business

2003 - Glucovita brand from HLL.
2003 - Chandrika Soap
2006 - Northwest Switches for Rs. 102.2 crore.
2007 - Singapore-based Unza Holdings for ₹1,010 crore.
2009 - Yardley India and Middle East business (undisclosed sum).
2011 - Aramusk
2011 - Yardley global business
2013 - L D Waxsons, Singapore Rs.790 crore
2016 - Zhongshan Ma Er, China
2019 - Splash Corporation, Philippines
2019 - Canway Corporation, South Africa

Wipro Infrastructure Engineering

Wipro Infrastructure Engineering is the hydraulics business division of the firm and has been
in the business of manufacturing hydraulic cylinders, truck cylinders, and their components
since being established in 1976 as part of Wipro. It also includes the company's industrial
water treatment business. This division delivers hydraulic cylinders to international OEMs .
In 2006, Sweden-based Hydrauto Group AB was acquired by Hydraulics business for ₹142.6
crore.
In 2011 acquired Brazil-based hydraulic cylinder manufacturer RKM Equipamentos
Hidraulicos. In the same year entered a joint venture with Kawasaki Precision Machinery Pvt.
Ltd. to manufacture hydraulic pumps for excavators in 2011.
2013 SC Hervil SA in Romania was acquired.
In 2016 the business acquired Israel-based Givon HR in Aerospace business. In 2021, the
Aerospace business set up a new manufacturing facility in Bengaluru.
2017 - tied up with Israel Aerospace Industries to manufacture composite aerostructure parts
and assemblies.
Wipro 3D, which is also a part of Wipro Infrastructure Engineering, is India's largest fully
integrated metal additive manufacturing facility.
In 2018, WIN set up Industrial Automation business as a new venture. The business acquired
Incite Cam's automation business in 2019 In 2020 the business acquired Pune-based
Precision Automation and Robotics India (PARI).

13
Social initiatives
In 2020, during the pandemic, Wipro Enterprises along with Wipro Limited and the Azim
Premji Foundation committed Rs 1,125 crore to tackle the coronavirus crisis.
Wipro Enterprises’ Santoor Scholarship Program contributes to girl education among the
underprivileged in Karnataka, Telangana and Andhra Pradesh.
Wipro Cares is the social contribution arm of Wipro Enterprises. It is engaged in areas such
as education, primary healthcare, environment and disaster rehabilitation.

Awards and recognition

In 2010, Wipro Lighting won Design for Asia award in the product design category for its
LED streetlights.
In 2016, Wipro Lighting won India Design Mark for Certified Excellence in Product Design.
In 2017, Wipro Lighting won International Diamond Prize for Excellence in Quality by
European Society of Quality Research. In the same year, it won, Red Dot Design award for
outstanding design, Global SSL Showcase Top100, India Design Mark for certified
excellence in Product Design, and Frost & Sullivan award for LED lighting visionary
innovation leadership.
In 2019 Wipro 3D won Frost & Sullivan Automotive Additive Engineering and
Manufacturing award

14
15
CHAPTER-3
(OBJECTIVES OF THE STUDY)

16
1. To gain Information about the corporate social responsibility
2. To know the impact of CSR activities on Wipro Limited.

17
CHAPTER-4
(LITERATURE REVIEW)

18
Chaffee (2017) commented that the origins of the social component in corporate behaviour
can be traced back to the ancient Roman Laws and can be seen in entities such as asylums,
homes for the poor and old, hospitals and orphanages. This notion of corporations as social
enterprises was carried on with the English Law during the Middle Ages in academic,
municipal and religious institutions. Later, it expanded into the sixteenth and seventeenth
centuries with the influence of the English Crown, which saw corporations as an instrument
for social development .In the following centuries, with the expansion of the English Empire
and the conquering of new lands, the English Crown exported its corporate law to its
American colonies where corporations played a social function to a certain extent. This
religious approach gave way to social reforms and to the Victorian philanthropy which
perceived a series of social problems revolving around poverty and ignorance as well as child
and female labour .

Carroll (2008) argued that by the 1920’s and early 1930’s, business managers begun
assuming the responsibility of balancing the maximization of profits with creating and
maintaining an equilibrium with the demands of their clients, their labour force, and the
community This led to managers being viewed as trustees for the different set of external
relations with the company, which in turn translated into social and economic responsibilities
being adopted by corporations .Later, with the growth of business during World War II and
the 1940’s, companies begun to be seen as institutions with social responsibilities and a
broader discussion of such responsibilities began taking place.

Harrison (1966) stated that the The religious roots of the Victorian social conscience gave
Victorian Philanthropists a high level of idealism and humanism, and by the late 1800’s, the
philanthropic efforts focused on the working class and the creation of welfare schemes with
examples that could be seen in practice both in Europe as in the United States of America
(USA) A clear case was the creation of the Young Men’s Christian Association (YMCA), a
movement that begun in London in 1844 with the objective of applying Christian values to
the business activities of the time, a notion that quickly spread to the USA.
During the late 1800’s and early 1900’s, the creation of welfare schemes took a paternalistic
approach aimed at protecting and retaining employees and some companies even looked into
improving their quality of life, there were clear examples that reflected the social sensitivity
of businessmen, such as the case of Macy’s in the USA, which in 1875 contributed funds to
an orphan asylum and by 1887 labelled their charity donations as Miscellaneous Expenses

19
within their accounting books, and the case of Pullman Palace Car Company which created a
model industrial community in 1893 with the aim of improving the quality of life of its
employees.
Also during this period, there was a growing level of urbanization and industrialization
marked by large-scale production. This brought new concerns to the labor market such as:
new challenges for farmers and smalls corporations to keep up with the new interdependent
economy, the creation of unions of workers looking for better working conditions, and a
middle class worried for the loss of religious and family values in the new industrial society.
As a response to these new challenges, and with the aim of finding harmony between the
industry and the working force, some business leaders created organizations for the
promotion of values and improvement of the working conditions. Such was the case of the
Civic Federation of Chicago, an organization created to promote better working conditions
and where religious values merged with economic objectives with a sense of civic pride .

20
CHAPTER-5
(RESEARCH METHODOLOGY)

21
Research methodology systematically solves the research problem. It may be understood as a
science of studying how research is done scientifically. In this, we study the various steps that
are generally adopted by a researcher in studying his research problems along with logic
behind them. It is necessary for the researcher to know not only the research method but also
its methodology. The scope of research methodology is wider than the research methods as it
explains which technique we are using and why we are not using others so that results are
capable of being evaluated either by the researcher or by others.

METHODS OF DATA COLLECTION

The task of data collection is being done after a research problem has been defined and
research design chalked out while deciding about the method. There are two types of data :-.

Secondary Data

These kinds of data are those which are already available which means referring to the data
that has already been collected and analyzed by someone else. They may be referred as
published data.

Direct Method

This method involves direct interaction with the people who were familiar to this
topic.

Indirect Method

used this method of data collection as referred to magazines, articles, internet ,

websites, etc and also the process of drawing the conclusion with the help of
analyzing the questionnaires.

Observation

drawn conclusions by observing various types of tables and charts already available
on internet and mentioned them in my project work.

collected most of the data from the secondary sources to make this project report.

Research design

22
Descriptive research design is used in my study

23
CHAPTER- 6
(DATA ANALYSIS AND INTERPRETATIONS)

24
Data Analysis is the process of systematically applying statistical and/or logical techniques to
describe and illustrate, condense and recap, and evaluate data. According to Shamoo and
Resnik (2003) various analytic procedures “provide a way of drawing inductive inferences
from data and distinguishing the signal (the phenomenon of interest) from the noise
(statistical fluctuations) present in the data”..

While data analysis in qualitative research can include statistical procedures, many times
analysis becomes an ongoing iterative process where data is continuously collected and
analyzed almost simultaneously. Indeed, researchers generally analyze for patterns in
observations through the entire data collection phase (Savenye, Robinson, 2004). The form of
the analysis is determined by the specific qualitative approach taken (field study, ethnography
content analysis, oral history, biography, unobtrusive research) and the form of the data (field
notes, documents, audiotape, videotape).
An essential component of ensuring data integrity is the accurate and appropriate analysis of
research findings. Improper statistical analyses distort scientific findings, mislead casual
readers (Shepard, 2002), and may negatively influence the public perception of research.
Integrity issues are just as relevant to analysis of non-statistical data as well.

Data interpretation refers to the process of using diverse analytical methods to review data
and arrive at relevant conclusions. The interpretation of data helps researchers to categorize,
manipulate, and summarize the information in order to answer critical questions.

Data analysis is important in business to understand problems facing an organisation, and to

explore data in meaningful ways. Data in itself is merely facts and figures. Data analysis
organises, interprets, structures and presents the data into useful information that provides
context for the data.

25
Expected revenue and profits Vs actual revenue and profits for the FY 2020-21:-

https://images.app.goo.gl/mwymKu2hRJ4WNTfM7

Graph No. 4.1

INTERPRETATION:

After examining the graph , we get to know that the actual revenue and profits earned by
Wipro Limited was way more than the expected revenue and profits in the FY 2020-21.

Prescribed and Actual Spending done by Wipro Industries Limited on CSR Activities
from 2014-2019:-

26
 https://images.app.goo.gl/mwymKu2hRJ4WNTfM7

Graph no.4.2

Interpretation:

Wipro Limited spent R. 160 Crores in the fiscal year 2015-2016 which subsequently fell
down in the upcoming years but again increased in the year 2018-19 up to Rs. 185.3 crores.

Indian Companies which are the topmost spenders on CSR activities.

27
 https://www.google.com/imgres?imgurl=https%3A%2F%2Fstatic.toiimg.com%2Fthumb
%2Fresizemode-4%2Cwidth-1280%2Cheight-720%2Cmsid-
88152737%2F88152737.jpg&tbnid=vkh4LAF9h5ZBjM&vet=1&imgrefurl=https%3A%2F
%2Ftimesofindia.indiatimes.com%2Fbusiness%2Findia-business%2Fcsr-spends-plunge-64-in-
fy21%2Farticleshow%2F88152738.cms&docid=gi53RjcsSqqJ7M&w=1280&h=720&hl=en-
US&source=sh%2Fx%2Fim%2F4

Graph No. 4.3

Interpretation:

The above graph shows that in the fiscal year 20218-2019, Reliance Industries Limited was
the topmost company contributing to CSR activities with Rs. 849.3 Crores. It was being
followed by Oil & Natural Gas (Rs. 614.6 Crores), Indian Oil Corporation limited(Rs. 490.6
Crores), HDFC Bank limited (Rs. 443.8 Crores), Tata Consultancy Services Limited (Rs. 434
Crores), Infosys Limited ( Rs. 342 Crores) , Tata Steel Limited (Rs. 314.9 Crores), ITC
Limited(Rs. 307 Crores), NTPC Limited( Rs. 285.5 Crores) and Power Grid Corp. Of India
Limited (Rs. 195.7 Crores).

28
Impact of CSR on Customer Support:-

https://s3.youthkiawaaz.com/wp-content/uploads/2023/01/26214357/01_1_CSR-Basics_What-is-
the-Purpose-of-Corporate-Social-Responsibility-1920x1623-1.png

Graph No. 4.4

Interpretation:

As the above graph dictates that if a company expends more and more on CSR activities , it
builds goodwill and there is a huge impact on customer support . Customers think about only
those brands and companies who think for their customers , society and environment for
sustainable development.

29
CHAPTER- 7
(FINDINGS)

30
Wipro Consumer Care Charter on CSR

At Wipro Consumer Care, it is our conviction that the engagement with social
issues must be deep, meaningful and formed on the bedrock of long term
commitment; for that is the only way by which real change can happen on the
ground. This is also reflective of the fact that such an approach serves both,
enlightened business interest and social good. We run our social programmes on
a strong foundation of ethical principles, good governance and sound
management. This includes, inter-alia, holding ourselves up to public scrutiny
through a framework of transparent, rigorous reporting.

We are committed to further capacity building, empowerment of communities,

inclusive socioeconomic growth, environment protection, promotion of green
and energy efficient technologies, development of backward regions and
upliftment of the marginalized and underprivileged sections of the society.

Wipro Consumer Care is committed to operate and grow its business in a

socially responsible way. Our vision is to grow our business whilst reducing the
environmental impact of our operations and increasing our positive social
impact.

Wipro Consumer Care CSR Policy

The central tenets of our approach have been the emphasis on strong,
meaningful work on systemic social issues. Our CSR policy articulated below
therefore reflects these principles and strategies that have informed our long
history of corporate citizenship and social responsibility over the years.

All CSR projects which we are going to will be in line with the CSR policy and
also as per those activities enlisted in Schedule VII of the Companies Act, 2013.

31
CHAPTER-8
(CONCLUSION)

32
Wipro, the Indian IT giant, is one of the most respected names in CSR today and
commands enormous market goodwill due to its various social initiatives. In this
article, we will talk about Wipro CSR Activities in India.

According to the amendment in the Companies Act 2013, companies that have a
net worth of INR 500 crores and more, or net profit of INR 5 crores and more, or an
annual turnover of INR 1000 crore and more HAVE to spend 2% of the 3-year
average profit on CSR activities.

Indian organizations have always been quite generous when it comes to corporate
social responsibility. But since the 2013 amendment, the 2% is mandatory for any
company. Of course, companies are more than welcome to contribute more. Wipro
is one such Indian company that carries out its CSR activities with utmost heart and
soul.

33
CHAPTER- 9
(RECOMMENDATIONS)

34
1. Analyze your current CSR practices

Your company may already have strategies in place to comply with environmental standards
and contribute to philanthropic causes or other corporate social responsibility efforts. If it
does, your CSR strategies should include these existing initiatives. This can make future CSR
efforts look more organic and may be less expensive than taking a whole new approach.

2. Research competitor's CSR strategies

When deciding on how to best implement a CSR strategy, examining similar initiatives
enacted by competing companies is a good way to start. Do some research and find out what
other companies in your industry are doing and try to gauge their success. This way you can
replicate their success and avoid their mistakes.

3. Tie into overall business strategy

Any CSR-related action needs to be in line with an organization's overall business practices
and core objectives. This can make the endeavour more credible to potential customers and
the general public. Typically, following this strategy costs less to implement than a course of
action that is unrelated to the company's other practices.

4. Get support from top-level management

Before implementing a CSR strategy, it's best that you earn the support of every senior leader
within the organization. This includes the CEO, other executives and the board of directors.
Showing consensus and unity not only benefits the company's image but also makes it more
likely that employees will be fully on board with the CSR strategy.

5. Donate funds to relevant causes

When choosing what causes to sponsor, it is usually best that you select those that connect to
your organization's activities in some way. For example, if your company manufactures
clothing, it might partner with a foundation or establish its own to donate a portion of
products to those in need. This can help establish a more genuine bond between your
company and the causes it supports.

6. Find reliable partners

35
Some CSR initiatives are more efficiently done with the help of partners. Many educational
or environmental institutions already specialize in undertaking similar projects and have
years of experience. Look in your area an find out if your company can partner with any
organizations doing similar work.

7. Involve suppliers

Make sure all your suppliers follow the same general strategies when it comes to limiting
their impact on the environment and helping society. This can contribute to you getting fair
pricing as CSR objectives align, and help avoid any indirect consequences that may occur
when working with a supplier that's not socially conscious. Over time, values alignment can
also help your company build stronger ties with its suppliers.

8. Prioritize communication

The only way to maximize the benefits a well-constructed CSR strategy brings to the
organization is to ensure effective communication. Make sure that initiatives and strategies
are communicated through all relevant channels so that they reach their target audiences. This
can help avoid confusion, increase efficiency and attain greater employee buy-in.

9. Attract potential employees

Companies can attract quality talent through CSR by supporting employee education.
Investing in various scholarships in domains such as science, technology, math, engineering
and sports can uplift and educate talented young people that can inspire loyalty to the
company that gave them the chance at an education. If you're interested in this strategy, see if
your company can partner with local educational institutions.

10. Consider the environment

Environmental protection is one of the most important elements of most CSR programs.
Environmental issues should play a major part in your CSR strategy regardless of the industry
your business operates in. Every person and organization on this planet has a carbon footprint
and committing to reducing it is an integral part of modern CSR.

11. Keep it current

Since CSR relates, to current events and circumstances, conditions can change rapidly. A
company's approach to CSR is usually more efficient when it correlates with society's most

36
urgent and pressing issues. Keeping up to date with current events and adjusting the CSR
strategy as new developments unfold can ensure its long-term effectiveness.

12. Stay accountable

When implementing a CSR strategy, it is crucial that you set realistic objectives. Promising
certain actions and not being able to fulfil them is likely to diminish the impact that your CSR
strategy has on the general public. Try to only commit the business to goals that it is sure to
accomplish to avoid reputational damage.

37
CHAPTER- 10
(BIBLOGRAPHY)

38
LITERATURE REVIEW:-

1. https://www.intechopen.com/chapters/79081
Chaffee (2017)
Carroll (2008)
Harrison (1996)

WEBSITES:-

1. https://www.avinashchandra.com/wipro-csr-activities
Site name :- Wipro Limited , Last visited on :- 31st May 2023

2. https://en.wikipedia.org/wiki/Wipro
Site Name :- Wikipedia , Last visited on :- 31st May 2023

3. https://www.investopedia.com/terms/c/corp-social-responsibility.asp
Site Name : Investopedia, Last Visited on :- 31st May 2023

TABLES AND GRAPHS:-

1. https://s3.youthkiawaaz.com/wp-content/uploads/2023/01/26214357/01_1_CSR-
Basics_What-is-the-Purpose-of-Corporate-Social-Responsibility-1920x1623-1.png
2. https://www.ril.com/ar2016-17/images/csr-19.jpg
3. https://akm-img-a-in.tosshub.com/sites/btmt/images/stories//Newstaffpics/
csr_spending_chart_2_240120064116.jpg
4. https://thecsrjournal.in/wp-content/uploads/2020/04/reliance-new-graph.jpg
5. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.indmoney.com%2Farticles
%2Fril-results-q1-fy-
22&psig=AOvVaw2mzZFrWn_pT7v7jRqIY_JX&ust=1685630578180000&source=images&cd=
vfe&ved=0CA4QjRxqFwoTCOCwyLrln_8CFQAAAAAdAAAAABAD

39