To purchase this product, please visit https://www.wiley.

com/en-us/9781119266846

Research Methods For Business: A Skill Building

Approach, 7th Edition
Uma Sekaran, Roger Bougie

E-Book Rental (120 Days) 978-1-119-26684-6 June 2016 $18.00

E-Book Rental (150 Days) 978-1-119-26684-6 June 2016 $21.00

E-Book 978-1-119-26684-6 June 2016 $53.00

DESCRIPTION

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of

business research. The skill-building approach provides students with practical perspectives on how research can be applied in real

business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive

experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.

The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed

to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the

pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.

ABOUT THE AUTHOR

Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA.

Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The

Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.
 NEW TO EDITION

All chapters are improved in the following way:

• Examples, exercises, and other pedagogical features have been revised and updated in all the chapters.

• The structure of the book has not changed, but the storyline has been greatly improved. As in previous editions, the accessible

and informal style of presenting information has been maintained and the focus on practical skill building preserved.

• Chapter 2 introduces and discusses alternative approaches to research. In the new edition, subsequent chapters follow up on this

by reviewing a range of topics (such as research questions, research design, and measurement) from various perspectives.

FEATURES

• Offers an expertly crafted overview of the research methodology process without oversimplifying it.

• The skill building approach provides students with practical perspectives on how research can be applied to real business

situations.

• Aimed at undergraduate and postgraduate students taking an introductory course in business research methods this new edition

continues to offer students a practical perspective to the subject.

To purchase this product, please visit https://www.wiley.com/en-us/9781119266846