PROJECT ON

ZARA CLOTHING

Submitted By

RUGVED PIMPERKHEDE
T.Y.B.B.A IB (2019-20)

Under the guidance of

Dr. Urmila Patil

In partial fulfillment of
The degree

Bachelor of Business Administration in International Business

(BBA-IB)
To
SAVITRIBAI PHULE PUNE UNIVERSITY
Trough
NBNCOC,LONAVALA
2019-2020
 CERTIFICATE

This is to certify that MR. RUGVED PIMPERKHEDE of TYBBA IB has

successfully completed the project work in partial fulfillment of requirement for
the award of BACHELOR OF BUSINESS ADMINISTRATION
(INTERNATIONAL BUSINESS) prescribed by the SAVITRIBAI PHULE
PUNE UNIVERSITY

This project is the record of authentic work carried out during the academic year
2019-2020.

Dr.Urmila Patil
Subject Teacher

DECLARATION
I, Mr. RUGVED GAJANAN PIMPERKHEDE hereby declare that this project
is the record of authentic work carried out by me during the academic year
2019-20 and has not been submitted to any other University or Institute towards
the award of any degree.

ACKNOWLEDGEMENT
The success and final outcome of this project required a lot of guidance and
assistance from many people and I am extremely privileged to have got this all
along the completion of my project. All that I have done is only due to such
supervision and assistance and I would not forget to thank them. I respect and
thank Dr.Urmila Patil for providing me an opportunity to do the project work in
NBNCOC and giving me all the support and guidance which made me complete
the project duly. I am extremely thankful to her for providing such a nice
support and guidance, although she had busy schedule managing the corporate
affair and I also owe my deep gratitude to her as my Project Guide, who took
keen interest on our project work and guided us all along, till the completion of
our project work by providing all the necessary information for developing a
good system.
I would not forget to remember the students for their participation and for their
encouragement and more over for their timely support and guidance till the
completion of our project work. I am thankful to and fortunate enough to get
constant encouragement, support and guidance from all Teaching staffs of the
BBA IB Department of NBNCOC which helped me in successfully completing
our project work. Also, I would like to extend my sincere esteems to all the
members who contributed towards this Project’s successful completion.
Signature of the student

Signature of the student

(RUGVED PIMPERKHEDE)

ABSTRACT
Fashion is a popular aesthetic expression in a certain time and context, especially
in clothing, footwear, lifestyle, accessories, makeup, hairstyle an body proportions. Whereas,
a trend often connotes a very specific aesthetic expression, and often lasting shorter than a
season, fashion is a distinctive and industry-supported expression traditionally tied to the
fashion season and collections. Style is an expression that lasts over many seasons, and is
often connected to cultural movements and social markers, symbols, class and culture
(ex. Baroque, Rococo, etc). According to sociologist Pierre Bourdieu, fashion connotes “the
latest fashion, the latest difference.”

The notion of global fashion industry is a product of the modern age. Prior to the mid-19th
century, most clothing was custom-made. It was handmade for individuals, either as home
production or on order from dressmakers and tailors. By the beginning of the 20th century—
with the rise of new technologies such as the sewing machine, the rise of global capitalism
and the development of the factory system of production, and the proliferation of retail
outlets such as department stores—clothing had increasingly come to be mass-produced in
standard sizes and sold at fixed prices.

Although the fashion industry developed first in Europe and America, as of 2017, it is an
international and highly globalized industry, with clothing often designed in one country,
manufactured in another, and sold worldwide. For example, an American fashion company
might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy,
and shipped to a warehouse in the United States for distribution to retail outlets
internationally. The fashion industry has long been one of the largest employers in the United
States, and it remains so in the 21st century. However, U.S. employment declined
considerably as production increasingly moved overseas, especially to China. However, by
any measure, the clothing industry accounts for a significant share of world economic output.
The fashion industry consists of four levels:

1. the production of raw materials, principally fibers and textiles but also leather and fur.
2. the production of fashion goods by designers, manufacturers, contractors, and others.
3. retail sales
4. various forms of advertising and promotion

INDEX
SR NO PARTICULARS PAGE NO.
1 ABSTRACT 5
2 INTRODUCTION – RESEARCH METHODOLOGY 7-13
3 INTRODUCTION- ZARA 14
4 OBJECTIVES OF STUDY 14
5 ANALYSIS OF DATA 15-22
6 LIMITATIONS 22
7 RECOMMENDATIONS 23
8 CONCLUSION 23

LIST OF FIGURES

SR NO PARTICULARS PAGE NO
1 RESEARCH PROCESS FLOW 9
2 PERSONAL PROFILE OF RESPONDENTS 16
3 BRAND AWARENESS 16
4 FREQUENCY OF PURCHASE 17
5 ZARA COLLECTION RATING 18
6 BRAND RECOGNITION 19
7 PRICING OF PRODUCTS 19
8 FREQUENCY OF VISITING STORE 20
9 COMPETITION TO ZARA 21
10 RECOMMEND BRAND TO OTHERS 22

Introduction
 In today's world, research has become an important activity in overall social life.
Research methodology provides a framework to conduct a research. Research in common
parlance refers to a search of knowledge. Research is a scientific and systematic search
for pertinent information on a specific topic. Hence, research methodology is a science of
research & study of research methodology provides a way and guiding principles for
research.
Research is known as the provider of the specific knowledge needed to succeed in
researching and utilizing the best and most appropriate data for decision making. It is
collection of information on certain ideas or theories to gain better knowledge on
something. Research can be done through reading source-material or performing
experiments. It will also provide the skills needed to effectively communicate research
results to a specific audience for maximum impact and effective decision making.
Meaning of Research:
Research is a systematic structure of investigation undertaken in order to discover new
facts. It provides a structure for decision-making. Research is an inseparable part of
human knowledge. It is a process that takes the assistance of the scientific method in
solving problems. Research is a way of thinking.
Definitions of Research :
1) Redman and Mory:
“Research is a systematised effort to gain new knowledge.”
2) John Best:
“Research is a more systematic activity directed towards discovery and the development
of an organised body of knowledge.”
Characteristics of Good Research:
The characteristics of a good research are as follows:
Systematic:
Logical
Empirical
Replicable
Analytical
Methodical
Objectives of Research:
The following objectives which encompass most of the researches are listed. However, these
are not comprehensive and some may be even overlapping:
1) Development of Knowledge:
Business studies include the studies of business transactions or business phenomenon.
Business research aims at collecting a systematised body of knowledge about the business
problem.
2) Scientific Study of Business Life:
Research is an attempt to acquire scientific knowledge about the business world and
problems. The researcher makes study of collective processes, changes, business structure
and business processes, etc.
3) Clarification of Facts:
Generally, the purpose of carrying out research is to either confirm the existing fact or
improving the existing one or creating something new. The rationale behind every research is
to suggest the possible solution to issue concerned with current or future period.
4) Improvement in Quality of Business Life:
One of the most practical objectives of business research relates to improvement of quality of
business life in several ways. Its findings can provide decision makers with proper guidelines
for policy making.
5) Business Control and Prediction:
Through business research, we make study of business problems, events and the factors that
govern and guide them. Apart from these, we also present an analysis of business situations
in the scientific manner. We study business relations and their dynamics.
6) Appearance and Presentation of Novel Situation:
In the business field, new problem crop up before us every day. These situations and
problems demand solution. The business researcher has to take the research in order to know
the causes of these problems and novel situation and find out their solution.
7) Investigation and Verification:
The business research does not confine ourselves only to finding out the facts and solutions
but also try to investigate and verify the facts that have come to knowledge.
Importance of Research:
Following figure reveals importance of research in various areas.
1) Marketing Decisions:
Research plays crucial role in taking sound marketing decisions. Research tools are applied
effectively for studies involving demand forecasting, consumer buying behaviour, measuring
advertising effectiveness, media selection and new product potential.
2) Production Decisions:
Research helps to producer in taking production decisions. Research enables an organisation
to decide on what to produce, how much to produce, when to produce and for whom to
produce in the field of production.
3) Helps Banking Institution:
Research is useful to banking institution. They have found it useful to setup research
departments for the purpose of gathering and analysing information both for their internal
operations and for making in-depth studies on economic conditions of business.
4) Foundation for Government Policies:
Research provides basis for all government policies in our economic system. Research is
useful in economic planning. It also helps the government in preparing budget and collection
of information on the economic and social structure of the nation.
5) Human Resource Department:
Research helps human resource department in several ways. Research is useful to study wage
rates, incentive schemes and cost of living and employment trends. Research is effectively
used in manpower planning.
6) Solving Problems of Business and Industry:
Research plays significant role in solving problems of business and industry. It helps to
business and industry through providing information required for business decisions.
7) Guiding Social Planning:
Social research has a crucial role to play in guiding social planning. Research helps social
planning through providing a systematic knowledge of the societal resources and liabilities of
the people and their culture.
8) Welfare Reforms:
Appropriate welfare reforms can be introduced in the society only when social research helps
in finding out their need and necessities. State can introduce legislative measures with the
help of the findings of social researcher.
9) Guiding Social Growth:
The success of planning for social development depends to a great extent on our intimate
knowledge of our own society and also of other societies. Social research is initiating and
guiding social growth on proper line and towards the cherished goal.
10) Improvement in the Tools and Techniques:
Every social research helps in improving old techniques and inovating the new ones. Existing
tools of research are modified. There is a great chance of improvement in the methodology
and its tools in social research than in any other discipline.
Steps in Research Process:
The process of research involves the following steps:

1) Formulation of Research Problem:

The formulation of a general topic into a specific research problem is the first step in a
scientific enquiry. It must be influenced by requirements of the scientific procedure.
2) Survey and Review of Literature:
This is the second step in research. After formulation of research problem, it is necessary for
researcher to undertake extensive literature survey. What others have said about this topic,
what theories have been addressed to it and what are flaws in the existing research can be
understood through literature review.
3) Formulation of Hypothesis:
The third step is to formulate one or more hypothesis. The suggested explanation or solution
to the problem formulated as a proposition is called a hypothesis. A good hypothesis must be
conceptually clear and it should be related to a body of theory.
4) Research Design:
Planning research design is the fourth step in the process of research. Reliability and validity
of the research requires the detailed strategy of how the research will be conducted. The
designing is concerned with making controlled scientific inquiry.
5) Selecting Sample:
The fifth step in research is selecting a sample. A sample is any number of persons, units or
objects selected to represent the 'universe' or 'population' according to some rule or plan.
6) Data Collection:
The sixth step is actual collection of facts and information in accordance with the research
design. Having drawn an adequate sample from the 'universe', the researcher proceeds to
administer the measuring instruments or tools of data collection on the items in the sample.
7) Data Analysis:
The seventh step in research is the analysis of data. The purpose of the analysis is to
summarise the completed observations in such a manner that they yield answers to the
research questions. Researcher has to classify, tabulate and compare the data to get the
results.
8) Hypothesis Testing:
Hypothesis testing is an eighth step in research. The correctness of the hypothesis is assessed
by a test of significance. Stating the hypothesis and selecting the level of significance are the
two important steps involved in hypothesis testing. For testing a hypothesis, we have to
define the concepts in a measurable way.
10) Interpretation of Results:
Interpretation of result is the ninth and important step in research. Research is wasted and
useless unless it influences actions. Not only results must be interpreted into action but the
recommendations must also be communicated to the executive in an understandable manner.
11) Preparation of Report:
Preparation of report is the last step in research. The research exercise is not complete till
such time as the report is published. A research report clearly states what problem will be
chosen, what hypothesis should be proposed, how data is extracted and the method to be
used, how it should be measured, how it should be interpreted and how should be the final
conclusions/logically result from all this systematic activity.
Concept of Research Problem
“A research problem refers to some difficulty which a researcher experiences in the
context of either a theoretical situation and wants to obtain a solution for the same”
“A problem statement may be defined as an interrogative statement which expresses the
relation between two or more than two variables”
Concept of Research Design
Meaning:
A research design is a framework or blueprint for conducting the research project. It details
the procedures necessary for obtaining the information needed to structure or solve research
problems. The research design is a comprehensive master plan of the research study to be
undertaken, giving a general statement of the methods to be used.
Definitions:
1) Pauline Y. Young:
"A research design is the logical and systematic planning and directing a price of research."
2) Selltiz:
"A research design is the arrangement of conditions for collection and analysis of data in a
manner that aim to combine relevance to the research purpose with economy in procedure.”

Concept of Sampling
Sampling is a fundamental aspect of statistics, but unlike the other methods of data collection,
sampling involves choosing a method of sampling which further influences the data that will
result with. There are two major categories in sampling: Probability and non-probability
sampling.
Meaning:
Sampling is the process of electing units (e.g., people, organisations) from a population of
interest so that by studying the sample may fairly generalise our results back to the
population from which they were chosen. Let's begin by covering some of the key terms in
sampling like "population" and "sampling frame." A Sampling is a part of the total
population. It can be an individual element or a group of elements selected from the
population.
Definitions:
1) Sampling may be defined as “the selection of a part of a group or an aggregate with a
view to obtaining information about the whole. A sampling procedure is a technique of
selecting a sample from a given population.”
2) Sampling may be defined as "the act, process, or technique of selecting a representative
part of a population for the purpose of determining the characteristics of the whole
population.”
Concept of Data Collection
Data collection is one of the most important stage in conducting a research. One can have
the best research design in the world but if they cannot collect the required data they will
be not be able to complete their project. Data collection is a very demanding job which
needs thorough planning, hard work, patience, perseverance and more to be able to
complete the task successfully. Data collection starts with determining what kind of data
required followed by the selection of a sample from a certain population. After that, one
needs to use a certain instrument to collect the data from the selected sample.
Concept of Primary Data:
The task of data collection begins after a research problem has been defined and research
design / plan chalked out. While deciding about the method of data collection to be used for
the study, the researcher should keep in mind two types of data viz., primary and secondary.
The primary data are those which are collected afresh and for the first time, and thus happen
to be original in character.
Data collected by the investigator for his own purpose, for the first time, from beginning to
end, is called primary data. It is collected from the source of origin. In the words of Weasel
"Data originally collected in the process investigation are known as primary data. Primary
data are original. The concerned investigator is the first person to collect this information.
The primary data are therefore, first-hand information.
Secondary Data
Secondary data is data collected by other person except the researcher. Common sources of
secondary data for social science include censuses, organizational records, and data collected
through qualitative methodologies or qualitative research. The investigator conducting the
research, by contrast, collects primary data. Secondary data analysis saves time that would
otherwise be spent collecting data and, particularly in the case of quantitative data, provides
larger and higher-quality databases that would be unfeasible for any individual researcher to
collect on their own. In addition, analysts of social and economic change consider secondary
data essential, since it is impossible to conduct a new survey that can adequately capture past
change and/or developments.
Concept of Secondary Data:
Secondary data means data that are already available i.e., they refer to the data which have
already been collected and analysed by someone else. When the researcher utilises secondary
data, then he has to look into various sources from where he can obtain them. In this case he
is certainly not confronted with the problems that are usually associated with the collection of
original data Secondary data may either be published data or unpublished data.
Concept of Respondents
Meaning:
Research respondents are people who agree to take part in a research project such as a survey.
For example, if you complete a questionnaire about your working life, and then send it back
to a student or academic who uses it to gain information about working life in your particular
sector, you will be a research respondent.
Concept of Data Analysis
Data analysis (DA) is the science of examining raw data with the purpose of drawing
conclusions about that information. Data analysis is used in many industries to allow
companies and organization to make better business decisions and in the sciences to verify or
disprove existing models or theories. Data analysis is distinguished from data mining by the
scope, purpose and focus of the analysis.
Meaning:
Analysis of data is a process of inspecting, cleaning, transforming and modeling data with the
goal of discovering useful information, suggesting conclusions, and supporting decision-
making. Data analysis has multiple facets and approaches, encompassing diverse techniques
under a variety of names, in different business, science, and social science domain.
Definition:
Johan Galtung:
“Data analysis refers to seeing the data in the light of hypothesis or research questions and
the prevailing theories and drawing conclusions that are as amenable to theory formation as
possible.”
Concept of Hypothesis
Meaning:
A hypothesis is a proposition, whidewch the researcher wants to verify. It may be mentioned
that while a hypothesis is useful, it is not always necessary. Many a time, the researcher is
interested in collecting and analysing data, indicating the main characteristics without a
hypothesis excepting the one which he may suggest incidentally during the course of his
study. However, in a problem-oriented research it is necessary to formulate a hypothesis or
hypotheses in as clear terms as possible.
Definitions:
1) Goode and Hatt:
“Hypothesis is a proposition which can be put to a test to determine its validity. It may seem
contrary to, or in accord with, common sense.”
2) George A. Lundberg:
“The hypothesis is a tentative justification, the validity of which remains to be tested.”
 INTRODUCTION:
Zara SA is a Spanish apparel retailer based in Arteix in Galicia. The company specializes in fast
fashion, and products include clothing, accessories, shoes, swimwear, beauty, and perfumes. It
is the largest company in the Inditex group,the world's largest apparel retailer. Zara as of 2017
manages up to 20 clothing collections a year.
Zara stores have men's and women's clothing, as well as children's clothing (Zara Kids). Zara's
products are supplied based on consumer trends. Its highly responsive supply chain ships new
products to stores twice a week. After products are designed, they take ten to fifteen days to
reach the stores. All of the clothing is processed through the distribution center in Spain. New
items are inspected, sorted, tagged, and loaded into trucks. In most cases, the clothing is
delivered within 48 hours. Zara produces over 450 million items per year.
There are 2259 Zara stores in 96 countries.

Objectives of Study:
• To understand consumer behavior.
• To understand factors responsible for purchasing decision.
• To find the requirements of the customers.
• To accept suggestions and recommendations to improve services.
• To know about customers satisfaction level.
PROJECT DESIGN:
For Data Collection purposes, I have used ‘Questionnaire Method’ in order to gather maximum
responses from a pre-decided sample. and most convenient method in order to collect data from
a relatively large sample. The Questionnaire is of a Qualitative Type which mainly deals with
improving the understanding and overall knowledge about a given topic In order to simplify the
data Interpretation, the Qualitative data is converted into Quantitative Data, which is
Graphically represented. I have utilized the technique of a Closed Loop Questioning system,
which requires restricting the answers to the options provided. All of the questions can be
satisfactorily answered by selecting any one of the options as an answer.
In order to be able to achieve the objectives of the research it is essential to obtain data, and
there are two main ways in how this data can be collected. In my research I have made use of
both the primary and secondary data types.

Primary Data:
Primary data involves getting direct information from the subjects which are needed for the
purposes of your study. The greatest benefit of this type of data is that the data obtained is
specific to your research as you have come up with the questions to be asked to your
respondents.

Secondary Data:
On the other hand, secondary data includes making use of data that has already been collected
by others. The biggest advantage of this type of data is that it is very cost and time effective
since one is only analyzing data which has been gathered by someone else. I have commenced
this study by making use of secondary data, which was obtained primarily by searching through
past dissertations and the internet.

Area of survey:
The questionnaire was shared among the few people in Pune and the responses were recorded
in Google forms.

Sample size:
• In this research project descriptive design is used.
• Judgment and convenience sampling method will be used to get the information about
online banking.
• SAMPLE SIZE: 40 RESPONDENTS
• SAMPLE METHODOLOGY: RANDOM SAMPLING.
 RESEARCH ANALYSIS

TABLE 1: Personal Profile of Respondents

PROFILE GROUPS FREQUENCY PERCENTAGE

GENDER MALE 19 47.5
FEMALE 21 52.5
AGE 17-19 9 22.5
19-22 29 72.5
22+ 2 5

INTERPRETATION: from the above table we can see that 19 respondents out of 40 are
male and 21 are female. 9 of the respondents are below the age of 19. 29 respondents are
between the ages 19 to 22 and 2 respondents are older than 22.

TABLE 2: Brand Awareness

INTERPRETATION: from the above chart, we can say that all 40 i.e. 100% of our
respondents are aware about the brand Zara.
TABLE 3: Purchase of Products

FEEDBACK FREQUENCY PERCENTAGE

YES 36 90
NO 4 10

INTERPRETATION: from the above chart, we can say that 90% of the respondents (36
respondents) have purchases items from Zara. Only 10% or 4 respondents have never
purchased any item from Zara.

TABLE 4: Frequency of Purchase

 FEEDBACK FREQUENCY PERCENTAGE
RARELY 8 20
SOMETIMES 17 42.5
OFTEN 12 30
NEVER 3 7.5

INTERPRETATION: from the above table we can say that 20%( 8 respondents) rarely buy
items from Zara, 42.5% (17 respondents) sometimes buy items from Zara, 30%(12
respondents) quite often buy items from Zara and the remaining 7.5%( 3 respondents) have
never purchased any item from Zara.

TABLE 5: Zara Collection Rating

FEEDBACK FREQUENCY PERCENTAGE

BAD 0 0
AVERAGE 10 25
GOOD 24 60
EXCELLENT 6 15

INTERPRETATION: from the above table we can say that none of our respondents rate
Zara’s collection bad, 10 respondents(25%) rate it as average, 24 respondents(60%) rate it as
good and 6 respondents(15%) rate it as excellent.
TABLE 6: Brand Recognition

FEEDBACK FREQUENCY PERCENTAGE

YES 37 92.5
NO 0 0
MAYBE 3 7.5

INTERPRETATION: from the above table we can say that 37 respondents (92.5%) feel
that Zara has a strong brand recognition in the market , 3 respondents feel maybe they have
strong brand recognition and zero feel that it has no brand recognition.

TABLE 7:Pricing of Products

 FEEDBACK FREQUENCY PERCENTAGE
CHEAP 1 2.5
REASONABLE 18 45
EXPENSIVE 21 52.5

INTERPRETATION: from the above table we can say that only 1 respondent finds Zara
products cheap, 18 respondents (45%) find Zara products reasonable and the rest 21 (52.5%)
find it expensive.

TABLE 9: Frequency of visiting store

FEEDBACK FREQUENCY PERCENTAGE

1 OR 1+ TIMES A MONTH 10 25
ONCE IN 3 MONTHS 20 50
ONCE IN 6 MONTHS 5 12.5
ONCE A YEAR 5 12.5

INTERPREATION: from the above table we can conclude that 10 respondents(25%) visit a
Zara store once or more than once a month, 20 ( 50%)visit Zara Stores once in 3 months, 5
respondents (12.5%) visit once in 6 months and the remaining visit only once a year.
TABLE 10: Competition to Zara in India

FEEDBACK FREQUENCY PERCENTAGE

H&M 33 82.5
JACK&JONES 3 7.5
LEVI’S 0 0
UCB 4 10

INTERPRETATION: from the above table we can say that 33 respondents (82.5%) find
H&M to be the strongest competitor to Zara, 3(7.5%) respondents find Jack & Jones to be a
competitor , 4 respondents(10%) find United Colors of Benetton to be a strong competitor
and none find Levi’s as a strong competitor.
TABLE 11: Recommend Brand

FEEDBACK FREQUENCY PERCENTAGE

YES 26 65
NO 3 7.5
MAYBE 11 27.5

INTERPRETATION: From the above table we can say that 26 respondents(65%)) would
recommend Zara to others, 3 respondents (7.5%) will not recommend Zara to others and 11
respondents( 27.5%) may or may not recommend Zara to others.

LIMITATIONS OF THE PROJECT

• As the survey has been taken out from a small cluster of 40 respondents, it cannot be
taken as an accurate result of how the social media has impacted the consumer buying
behavior.
• The study respondents were mainly students and few from other background. It can be
conducted on different population other than students as well that can give a better
picture.
• Difficulty in Selection of the topic.
• The questionnaire was send to many people but very few gave the response.
• As students were the main to reply, the authenticity of the respondents can’t be
guaranteed.
 RECOMMENDATIONS

• The brand should create more advertising campaigns and try to increase their reach to
all parts of the country.
• The brand should lower the price point as consumers are not happy with the pricing of
products.
• Quality of products should be improved as the money consumers are paying for
products they feel they deserve better quality.
• During sale, the brand should not sell defective pieces at lower prices.
• Also, durability of products such as shoes and t-shirts should be improved.
• They should also more retail outlets which are easily accessible for all.

CONCLUSION

Zara is one of the biggest and most successful brands in the world with annual revenues of 30
billion dollars. It is among the top 10 fashion companies in the world. It has experienced huge
growth over the years and has a worldwide presence now. It is a brand that has a global reach
and has a strong presence in the fashion market and industry. Zara is immensely popular
among the youth as well as the older generations. It is a fast fashion brand. It has created it
own brand value over the years and their products are considered as fashion statements. It is a
go-to brand for all those want something trendy at a reasonable price. It is also a good option
for those who wish to buy classic formals of good quality.

Zara has been a dominant force in the Fashion Industry since many years now. It has created
its own mark in the market. This can largely be considered as a result of their global
expansion and offering its customers with something new and different every time.
 QUESTIONNAIRE
ZARA

1. Name:

2. E-mail:

3. Contact Number:

4. What is your age?

a. 18-25
b. 26-32
c. 32-40
d. 40+

5. Are you aware about the brand Zara?

a. Yes
b. No

6. Have you ever purchased any item from Zara?

a. Yes
b. No

7. How often do you buy items from Zara?

a. Rarely
b. Sometimes
c. Very often
d. Never

8. What do you think about their collection of clothing and accessories?

a. Bad
b. Average
c. Good
d. Excellent

9. Do you think Zara has strong brand recognition?

a. Yes
b. No

10. Why do you choose Zara brand?

a. Latest trends
b. Reasonable price
c. Quality of products
d. Variety

11. What do you think about pricing of Zara products?

a. Cheap
b. Reasonable
c. Expensive
12. How often do you visit Zara Store?
a. Once or more than once a month.
b. Once in 3 months
c. Once in 6 months
d. Once a year

13. Which of these brands according to you is a competition to Zara?

a. H&M
b. Jack&Jones
c. Levi’s
d. United Colors of Benetton
e. Others

14. Would you recommend Zara to your friends and family?

a. Yes
b. No

15. Recommendations:-