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Traffic consist of pedestrian, street cars, ridden animals, bicycles and other motor
vehicles. The enhancement of technology and the start of urbanization have transformed
the standard living of individual in travelling and moving goods commodities from one
place to another. These changes brought difficulty and problem of travelling due to the
unavoidable traffic congestion especially at rush hours. However, traffic problems are
part of daily life of motorist these days. Typical events which disrupt the flow of traffic
into disorganization mess such as road construction, collisions and debris in the roadway
are the cause of road user’s frustrations.
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Traffic congestion also presents a serious threat to economic growth and live
ability of city regions. The delays and unreliability caused severely affect the productivity
of businesses, as well as their ability to innovate and access new markets and resources.
A survey of businesses by the British Chambers of Commerce put the cost of congestion
at £17,350 per business in the United Kingdom (UK) alone. The same survey found
congestion to be a problem for around 90% of businesses in the UK, with around 45%
viewing it as a significant problem.
According to Coifman (n.d.), there are several processes that cause congestion to
seemingly appear out of nowhere only to slowly vanish as you drive through it. Flow on a
freeway is constrained by a small number of critical locations, referred to as bottlenecks.
When demand exceeds the capacity of a given bottleneck it becomes active, and it is not
able to serve all drivers exactly when they arrive. These drivers thus have to wait in a
queue until there is space for them to pass through the bottleneck, and the delay is
manifest as reduced speeds in the line-up. In general, congestion is mainly caused by a
desire for people to drive their vehicles coupled with a failure by local government to act.
These causes lead to various effects.
According to the 2015 Global Driver Satisfaction Index conducted by Waze, the
Philippines is ranked fourth among Asian countries and placed ninth in the world in terms
of negative traffic situation. Major Cities in the country are rapidly entering the 21st
century community where transportation affects nearly all aspects of the daily lives of
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Filipinos. Despite the Philippines’ better-than-expected economic growth, the country
stands to lose up to P6 billion a day by 2030 because of worsening traffic jams.
Traffic law enforcement remains one of the biggest problems in this day and age.
Traffic rules and regulation are very important to enable the safety and convenience of
individual and to prevent damages and casualties among individuals. Road users usually
experienced poor implementation of traffic rules and regulation by traffic enforcers who
maybe lack of knowledge about traffic management. The hard work of city officials and
public agencies concerned with traffic management provides the abrupt answer to
motorist who suffer from different kinds of traffic related inconvenience corrupt and
unknowledgeable traffic enforcers are not the only root cause of traffic congestion but
also those disobedient drivers, pedestrians because their intended courses of travel
intersect, and thus interfere with each other’s routes. Signs, signals, markings and other
features are often used to make priority precise. Some signs, such as the stop signs are
nearly universal. When there are no signs or markings different rules are observed
depending on the location. These default priority rules differ between countries and may
even vary within countries. Trends toward uniformity are exemplified at an international
level by the Vienna Convention on Road Signs and Signals, which prescribes
standardized traffic control devices for establishing the right of way where necessary.
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mindset of a driver when he/she travels but this remains inaccessible in many parts of our
country especially in Cabanatuan, Nueva Ecija.
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Theoretical Frame Work
The following theory as stated below will the theoretical basis of the study.
Deterrence theory
Can be traced to the early utilitarian philosophers Cesare Beccaria and Jeremy
Bentham who believed that people are motivated to obtain pleasure and avoid pain.
Crime, then, can be deterred by increasing the certainty (likelihood), celerity (swiftness),
and severity (amount) of legal punishment for committing it. That idea continues to form
the basis for contemporary deterrence theory, and that theory is subsumable under the
more general social learning and rational choice theories. Contemporary deterrence
theorists have recognized several important complexities, including distinctions between
specific and general deterrence, absolute and restrictive deterrence, and actual and
perceived punishments. Moreover, they have recognized that the deterrent effects of legal
punishment may be contingent on a host of other factors, including the threat of
extralegal punishment.
General Deterrence
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breaking the law. General Deterrence tries to send message to the public by making the
public fearful of the consequences of committing a crime and therefore, less likely to
commit a crime.
Specific deterrence
To further discuss the paradigm of the study the researcher used independent and
dependent variable of the study. The presumed effect of this study or the output variable
is an effective implementation of traffic management in Cabanatuan City, Nueva Ecija.
The presumed driving variables or the independent variables are the profile of
Cabanatuan City Traffic Management Group, the respondents’ observations, the
commonly violated rules of drivers, the existing problems encountered by the
respondents, and the determination of level of awareness of the respondents.
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Independent Variable Dependent Variable
Figure 1