SpiceJet is a budget carrier headquartered in Gurgaon, Haryana, India.

The roots of
SpiceJet go back to 1984, when S. K. Modi, an entrepreneur from India, created MG
Express. This company specialized in private air taxi services. When in 1993 MG
Express started to collaborate with Lufthansa, it adopted a new name, Modiluft.
Unfortunately, only three years later, the carrier ceased to exist.

Modiluft's logo was a blend of the brand's name and a stylised bird. One of the
recurring motifs in airline logotypes is the aeroplane. The aircraft was represented by
the bird in this case. Even the way the bird is drawn makes it appear to be an
aeroplane.

The design was done in a dark blue that was serene and intriguing, similar to the
colours of the night sky.

In 2005 Spice Jet changed its logo to what we see today.

The SpiceJet logo's colour scheme is a dramatic contrast to its predecessor's. The vivid
red of the wordmark contrasts with the yellow and orange of the logo. These hues
appear to be intended to replicate the hues of some of India's most popular spices,
such as turmeric, saffron, and red chilli.

The letters have an elongated, thin shape that resembles a red chilli pod, and the
orange insignia might be read as spices flung in the air.

Another obvious explanation is that the red portion of the emblem resembles an
aeroplane, while the orange portion represents exhaust fumes. This explanation is
ideal since it connects us to the industry in which the organisation operates. It appears
to be more original than ModiLuft's logo, which is based on a common aircraft-bird
simile. This adds to a logo that is memorable and recognised.

Furthermore, the orange ellipsoids resemble the sun. On the one hand, this is another
term for flying because the sun is an important aspect of the "skyscape." It's possible
that it's a reference to the Sun Group. However, given that the Group only bought a
stake in the business in 2010, this was most likely an inadvertent mistake.
The designers' major motivation for adopting this palette was most likely to allude to
the hues of spices. Furthermore, both orange/yellow and red help to create a particular
mood. Yellow evokes feelings of youth and optimism on a subconscious level.
Because low-cost carriers sometimes target the young, this can be a valuable emblem.
Red, on the other hand, is the colour of activity and vitality. It could refer to the rate at
which you will be transported to your goal.

The italicised typography of the SpiceJet logo is another method to represent speed.
Tilted letters have a more dynamic appearance than straight letters and convey
movement.