Republic of the

1 Philippines
CAGAYAN STATE UNIVERSITY
Andrews Campus, Tuguegarao City
COLLEGE OF HOSPITALITY MANAGEMENT
EVENTSMANAGEMENTCLASS4D

December 6, 2021

Engr. THERESA B. DIMALANTA, Ph.D.

Campus Executive Officer
This Campus

Dear Madame:

Mabuhay!

We, the 4A Meetings, Incentives, Conferences, and Events (MICE) Class would like to host a
webinar titled "Webcast on Rekindling Hospitality, Reviving Tourism Industry: Its
Viewpoint on Challenges and Learnings Amidst COVID-19 Pandemic." with the theme
"Responding to the perspective challenges in the hospitality and tourism industry in
light with the pandemic" on December 10, 2021, via ZOOM Application. This free webinar
is for students in the hospitality and tourism industry.

In this connection, may we request your good office to please allow us to conduct the said webinar.

Attached herewith is the concept paper.

Thank you and we hope for your positive response.

Yours truly,

REGIE BOY PALINO

Chairperson, 4D MICE Management

Noted:

MITZSIGRID S. QUINTOS, MIHM, LPT

Adviser, 4D MICE Management Class

Further noted:

LIANNE T. ABUAN, DBM

College Dean, CHM

Endorsed:

RECTO A. AGUIRRE, Ph.D.

Campus OSDW Coordinator

Approved:

Engr. THERESA B. DIMALANTA, Ph.D.

Campus Executive Officer

4D
 “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent
planning, and focused effort.” 
mice MANAGEMENT -Paul J. Meyer
#ItsMoreFunintheNewNormal #MabuhayPilipinas
 Republic of the
2 Philippines
CAGAYAN STATE UNIVERSITY
Andrews Campus, Tuguegarao City
COLLEGE OF HOSPITALITY MANAGEMENT
EVENTSMANAGEMENTCLASS4D

CONCEPT PAPER
TITLE:
“Rebuilding Tourism and Hospitality Industry: Response, Recovery, and Resilience to New Normal”

THEME:
“Rebuilding and Strengthening the Tourism and Hospitality in the New Normal: Transforming for a
Better Industry”

OBJECTIVE:

 To be able to embrace the transforming tourism and hospitality industry.

 To give us insights and strategies on how to strengthen and rebuild the tourism and
hospitality in the new normal.

 For the employees and future professionals be equipped effectively the new normal practices
in the field of the tourism and hospitality industry.

RATIONALE:

The COVID-19 pandemic has overturned the entire world, crushing public health
agencies, overwhelming economies, and creating havoc on the hospitality and tourism
industries. Although the damage is real, there is always a rainbow after the rain. The tourism
industry has always been resilient to external shocks, and our internal fundamentals
continue to be strong: In 2030, 5.3 billion travelers all over the world will join the ranks of the
middle class, earning an astounding $64 trillion in spending power (Dehler, 2020). Majority of
these people 一 especially experience-hungry millennials 一 will be eager to get out and
explore the globe.
Nevertheless, while this pandemic will eventually wane, the hospitality industry will
never go back to the “old normal.” When the tourism industry recovered after 9/11,
customers became intensely sensitive to the risks of international terrorism, so governments
and industry responded with enhanced security precautions at airports (Dehler, 2020). The
same shift is happening today, as travelers expect much higher standards of hygiene and
show a significantly greater appreciation for social distancing. Fortunately, there are various
self-service technologies that hotels can use to enhance hygiene, promote social distancing,
and provide travelers with a convenient and hyper-personalized guest experience. For
hotels, it can be a clear win-win. Hence, while facing the new normal, we assure that the
future staff and employee in the field of the hospitality and tourism industry will gain
knowledge about certain things in order to face the new normal. This webinar with the
theme, “Rebuilding and Strengthening the Tourism and Hospitality in the New Normal:
Transforming for a Better Industry” is designed to educate individuals and the future
employees in order to adapt the new normal. In addition, it will also provide quality service
that they can apply in order to meet the standard and satisfaction of the customers, and for
them to cope up with the new normal.

4D
 “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent
planning, and focused effort.” 
mice MANAGEMENT -Paul J. Meyer
#ItsMoreFunintheNewNormal #MabuhayPilipinas
 Republic of the
3 Philippines
CAGAYAN STATE UNIVERSITY
Andrews Campus, Tuguegarao City
COLLEGE OF HOSPITALITY MANAGEMENT
EVENTSMANAGEMENTCLASS4D

DATE AND TIME:

November 27, 2021 at 1:00PM – 5:00PM

ONLINE PLATFORM:

Via ZOOM Application

PERSONS INVOLVED:

4D MICE MANAGEMENT CLASS Organizers

Professor MITZSIGRID QUINTOS MIHM, LPT
Subject Teacher, Events Management
College, Campus and University Officials
To Be Announce
Students, Teachers, food and beverage
establishment owners and staff, lodging
facility owners and staff etc.
To facilitate the flow of program
Adviser
To guide and evaluate the organizers
To give additional instruction
Proposed Resource Speakers
Target Participants

Target number of participants:

Minimum of 150 and maximum of 200 participants including the organizers and
speakers due to the limited participants of the platform that we will be using.

TOPICS and duration:

1) Rebuilding and Strengthening Tourism and Hospitality Practices in the New Normal

The resource speaker will be given an hour to discuss and present his/her
topic.

2. Digital Technologies : Transforming Tourism and Hospitality Industry in Response to

Covid Crisis
The resource speaker will be given an hour to discuss and present his/her
topic.

4D
 “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent
planning, and focused effort.” 
mice MANAGEMENT -Paul J. Meyer
#ItsMoreFunintheNewNormal #MabuhayPilipinas
 Republic of the
4 Philippines
CAGAYAN STATE UNIVERSITY
Andrews Campus, Tuguegarao City
COLLEGE OF HOSPITALITY MANAGEMENT
EVENTSMANAGEMENTCLASS4D
Itinerary:

October 19-23, 2021 Preparation of letters for the speakers

Identifying target participants
Approval of letters Preparation of Marketing
October 26-30, 2021 Ads Preparation of e-certificate for the
participants and speakers House rules
preparation during the webinar Sending a
letter of invitation to speakers and
participants
November 2-6, 2021 Confirmation to the speakers Start of e-
registration through Google platform Posting
of Marketing Ads about the webinar on social
media platforms
November 9-13, 2021 Confirmation of the participants Continuation
of e-registration through Google platform
Personalizing e-certificate for participants
and speakers
November 9-13, 2021 Confirmation of the participants Continuation
of e-registration through Google platform
Personalizing e-certificate for participants
and speakers
November 16-20, 2021 Rehearsal of the webinar within the
organizers Rehearsal of the webinar with
speakers
November 22-26, 2021 Final rehearsal of webinar with the speakers
November 27,2021 Webinar Day Post survey through Google
platform
November 28,2021 Distribution of e- certificate to the event
participants and speakers

*Republic act 10173

Data privacy act of 2012
Sec 3 (b) Consent of the data subject refers to any freely given, specific, informed indication
of will, whereby the data subject agrees to the collection and processing of personal
information about and/or relating to him or her. Consent shall be evidenced by written,
electronic or recorded means. It may also be given on behalf of the data subject by an agent
specifically authorized by the data subject to do so.

The organizers’ top priority is to protect the information of the participants of the
Webinar.

4D
 “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent
planning, and focused effort.” 
mice MANAGEMENT -Paul J. Meyer
#ItsMoreFunintheNewNormal #MabuhayPilipinas
 Republic of the
5 Philippines
CAGAYAN STATE UNIVERSITY
Andrews Campus, Tuguegarao City
COLLEGE OF HOSPITALITY MANAGEMENT
EVENTSMANAGEMENTCLASS4D

House rules during the webinar:

1) Participants are encourage to wear semi-formal attire.

2) Show up on time.
3) Don't use the chat room as your personal water cooler.
4) Ask question concisely.
5) Turn your webcam during presentation.
6) Participate 15 minutes before the event starts.
7) All will be placed under "mute" except the designated speaker.
8) Questions are encourage to be submitted via the chat option and will be
reviewed and addressed during the session.
9) Ask questions when the speakers lets you, be sure to ask questions concisely to
avoid wasting of time.
10) Respect the speaker by listening attentively.
11) Just speak at the normal level.
12) Prepare a back up plan.
13) Stay focused avoid multitasking.
14) Check your Internet connection,your headset ,microphone and camera.
15) Do not leave the conference room without permission.

4D
 “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent
planning, and focused effort.” 
mice MANAGEMENT -Paul J. Meyer
#ItsMoreFunintheNewNormal #MabuhayPilipinas
 Republic of the
6 Philippines
CAGAYAN STATE UNIVERSITY
Andrews Campus, Tuguegarao City
COLLEGE OF HOSPITALITY MANAGEMENT
EVENTSMANAGEMENTCLASS4D
Event’s organizers:

CHAIR PERSON:
Regie Boy Palino

VICE CHAIRPERSON:
Ashley Grace Collado
MEMBERS:
SECRETARY: Michael Calacsan
Charie Jae Basa Celestino Maddela
Jayvie Tulugan
(MARKETING COMMITTEE) Christine Pascua
Angelika RamiroRenelene Tangan
MARKETING HEAD:
Maria Lourdes Melendez (PROGRAM COMMITTEE)
PROGRAM HEAD:
ASST. MARKETING HEAD Marcelo Oliveros
Guiajill Garrino

MEMBERS: ASST. PROGRAM HEAD:

DIana Mayormita Rizza Tabuada
Reymie Jacobe
Jessa Domingo MEMBERS:
Marivic Talattad
Rogine Garcia Christian Lee Tamayo
Jasmine Dingil Rowin Bulsao
Eunice Viernes
Mary Elaine Villa Verde
(TECHNICAL COMMITTEE)
TECHNICAL HEAD: (FINANCIAL COMMITTEE)
Jay Ternura
FINANCIAL HEAD:
ASST. TECHNICAL HEAD: Zenylyn Castro
Mars Maguen
ASST. FINANCIAL HEAD
Chabelita Marcel

4D
 “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent
planning, and focused effort.” 
mice MANAGEMENT -Paul J. Meyer
#ItsMoreFunintheNewNormal #MabuhayPilipinas
 Republic of the
7 Philippines
CAGAYAN STATE UNIVERSITY
Andrews Campus, Tuguegarao City
COLLEGE OF HOSPITALITY MANAGEMENT
EVENTSMANAGEMENTCLASS4D
FLOW OF PROGRAM:

1:30- 2:00. Registration

2:00-2:15. Opening Prayer

Philippine National Anthem
Cagayan Hymn
CSU Hymn

2:15-2:20 Opening Remarks

LIANNE T. ABUAN, DBM

2:20-2:25 Welcome Address

REGIE-BOY PALINO, MICE Chairperson

2:25-2:30. Introduction of the 1st speaker

MARIA LOURDES MELENDEZ, Marketing Head

2:30-3:30 Webinar proper (talk/presentation)

FIRST SPEAKER

3:30-3:35 Intermission

3:35-3:40 Introduction of the 2nd speaker

MARIA LOURDES MELENDEZ, Marketing Head

3:40-4:40 Webinar proper (talk/presentation)

SECOND SPEAKER

4:40-4:45 Open Forum

4:45-4:50 Awarding of Certificates (token of appreciation)

4:50-4:55 Closing remarks

4:55-5:00 Documentation

4D
 “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent
planning, and focused effort.” 
mice MANAGEMENT -Paul J. Meyer
#ItsMoreFunintheNewNormal #MabuhayPilipinas