NAME: Mark Guberek DATE: March 26, 2018

Careers Assignment
PART 1

a. Choose ONE category below and define the functional areas listed within it (in 5 sentences or less). Please
include your references/sources:

Category 1: Category 2: Category 3: Category 4:

Marketing Functional Management Functional Information Supply Chain
Areas: Areas: Management Management Functional
Functional Areas: Areas:
 Advertising  Consulting
 Brand Marketing  General Management  IT Consulting  Procurement &
 Event Marketing  Human Resources  Business Analysis Strategic Sourcing
 Marketing Research Management (and also  Data Analysis  Inventory/Warehouse
 Marketing Analytics define specific functions  Product Management
 Merchandising of HR): Development  Transportation &
 Product Marketing a. Talent Acquisition  Project Logistics
 Public Relations b. Total Rewards Management  Fulfillment
 Digital Marketing c. Learning &  Technical Support  Operations
Organizational Management
 Business
Development
Development/Sales
 Strategic Management
 Entrepreneurship

Management Functional Areas

Management consultants help businesses improve their performance and grow by solving problems and finding new
and better ways of doing things.

General Management individuals are responsible in overseeing businesses’ revenue and costs.

The management of people within an organization is done through Human Resources Management. They are in
charge of Talent Acquisition (finding people with the right set of skills and abilities), Total Rewards (tools available
to an employer that may be used to attract, motivate and retain employees), and Learning & Organizational
Development (planned effort managed by leadership to increase organization effectiveness through planned change in
processes and systems).

Strategic Management is setting major goals and accomplishments and implementing them.

Entrepreneurship is setting up an innovative and different business or starting a venture in the hope of profit.

https://www.helioshr.com/2013/11/what-makes-up-a-great-total-rewards-package/

https://hr.vanderbilt.edu/training/orgdevelopment.php
PART 2

Write a thoughtful, reflective response (one full paragraph for each question) answering the following questions:

1. Why did you choose your selected category?

I chose the category of Management Functional Areas because I am interested in completing a double
concentration in Management and Entrepreneurship. I believe having knowledge in management is essential
when starting to work as a professional because it helps you develop in the business environment.

2. Within your category, which 2-3 functional areas are most interesting to you and why?
The two functional areas I am most interested within my category are Entrepreneurship and General
Management. With Entrepreneurship, I think individuals are able to think in a more innovative and solution-
driven way. Entrepreneurs are always trying to solve a problem in an innovative way that they can make profit
and this is very interesting to me. I would like to start my own business one day so this is an important area for
me. General Management is very important especially when having your own business. I think having poor
management skills can lead to the fall of your business, so this is key.

3. What skills do you need to develop further to be successful in your co-op search?
I have to work on my organizational skills. I understand this is very important and I have been trying to be more
organized in school. I have learned to manage my time, but need to start taking notes, creating a ‘to-do’ list and
setting a calendar in order to have my thoughts, assignments, and tasks in order.

4. What motivates you in this co-op search: money, prestige, work/life balance, security, making a contribution to
society? Something else?
My major motivation in this co-op search is putting what I have learned in school to work. I want this
experience to learn more in a hands-on environment. I am excited to complete my co-op because I believe it is
what will give me a clearer view on what I want for my future.