PURPOSIVE COMMUNICATION

Lesson 1: Communication Processes, Principles and Ethics

At the end of the lesson, you will be able to:

1. analyze the process of communication and understand how to use it effectively
2. Categorize the modes of communication
3. Appreciate the differences of the varieties of communication

COMPONENTS OF THE COMMUNICATION PROCESS

1. Source
 Who is the originator of the message?
in oral communication, the source is the Speaker
in written communication, the source is the Writer
2. Message
 An idea or feeling that can be transmitted verbally or non-verbally
3. Channel
 ex.: sound waves, television, radio, newspapers, computers, electronic or high-tech means
4. Receiver
 the receiver can be the same person as the source or another person or many persons like the
audience in a lecture.
5. Feedback
 could be verbal or non-verbal
 visible or invisible
 intentional or unintentional
6. Interference/Noise
 Noise is anything that distracts you from decoding the message with accuracy
o Psychological – consists of worries, problems, fears and inner thoughts that distract from
the message
o Physiological – distractions stemming from your body, such as pains and illnesses
o Physical – such as chatting, loud voices, loud music, vehicles
o Semantic – noise creates from choice of words. A communicator can use words which
could be too difficult, highly offensive, emotionally loaded, or simply foreign to the receiver
7. Context
 refers to the physical setting and the social aspects of the communicative situation
 context can be physical, cultural, social-psychological and temporal
 ex.: place, time, status, relationships, roles, cultural roles, seriousness, formality
8. Environment
 it is the atmosphere, physical and psychological, where you send and receive messages.

TYPES OF COMMUNICATION ACCORDING TO MODE

1. Verbal Communication
 communicated by word, mouth or piece of writing
 refers to the use of sounds and language to relay a message
2. Non-verbal Communication
 communication through sending and receiving wordless messages
 can be intentional or unintentional
3. Visual Communication
 the type of communication that uses visuals to convey information and/or messages
 ex. signs, symbols, graphs, emojis/emoticons, maps, stickers

TYPES OF COMMUNICATION ACCORDING TO CONTEXT

Communication Context – a composite of people interacting with each other
 1. Intrapersonal Communication
 talking to oneself
 a.k.a inner talk, inner monologue, self-verbalization or self-statement
 Fantasizing or daydreaming is not bad as long as you are able to distinguish it from reality.
2. Interpersonal Communication

3. Extended Communication
 involves the use of electronic media to include tele, audio, or phone conferencing; video
conferencing; Skype calls; and other technological means
4. Organizational Communication
 the focus is on the role that communication plays in organizational contexts
 set of rules or standards and ethics
5. Intercultural Communication
 communication between or among people having different linguistic, religious, ethnic, social,
and professional backgrounds

TYPES OF COMMUNICATION ACCORDING TO PURPOSE AND STYLE

1. Formal Style
 employs formal language delivered orally or in written form
 ex. lectures, public speeches, research and project, proposals, reports and business, letters
 to inform, to entertain, to persuade are the objectives of formal style of communication
2. Informal Communication
 involves personal and ordinary conversations with friends, family members, or acquaintances
about anything under the sun
 the purpose is simply to socialize and enhance relationships

COMMUNICATION ETHICS
1. Uphold integrity
 truthful
 accurate with judgment
2. Respect diversity of perspective and privacy
 compassion
 consideration
3. Observe freedom of expression effectively
 choose your words
4. Promote access to communication
 active listening
 turn-taking politeness
5. Be open-minded
 tolerance
 accepting
6. Develop your sense of accountability
 responsibility

GUIDELINES FOR EFFECTIVE COMMUNICATION

1. Be Clear with your Purpose
 As a sender, you must have a specific purpose in mind
2. Support your message with facts
 When you provide an incomplete or vague information, you can cause confusion or
misunderstanding in your audience
3. Be concise
 There is always a sense to this cliché “keep it short and simple”
4. Provide specific information in your feedback
 timely
 constructive
 specific
5. Be your natural self and appear very confident
 Have the right attitude and happy disposition in life
6. Observe communication ethics
 Observing ethics in a communication process will help you build your credibility and make you
more professional