JAKARTA BLUE SKY

Public Transportation for a Healthy Eearth

Campaign Proposal
Communicating Climate Change
and Environmental

Class : IR23-2 SP
Lecturer :Candy Hernandez, M.Si
 CONTENTS

CONTENTS
CONTENTS.......................................................................................................1
CHAPTER I ......................................................................................................3
INTRODUCTION ............................................................................................3
1.1. Background ....................................................................................3
1.2. Title Campaign ...............................................................................4
1.3. Tagline ............................................................................................4
1.4. Vision .............................................................................................5
1.5. Mission ...........................................................................................5
1.6. Group Members ..............................................................................6
CHAPTER II .....................................................................................................7
DISCUSSION ...................................................................................................7
2.1. Jakarta Blue Sky .........................................................................................7
2.2. Target ..........................................................................................................9
2.2.1. Segmentation ...............................................................................9
2.2.2. Target Audience ..........................................................................9
2.2.3. Positioning ...................................................................................9
2.2.4. Objective.......................................................................................9
2.3. Strategy Objective ......................................................................................10
2.3.1. SMART Analysis ........................................................................10
2.4. Project Overview .......................................................................................10
2.5. Unique Selling Point ..................................................................................12
2.6. Promotion/Social Media Activation ..........................................................14
2.6.1. Instagram.....................................................................................14
2.7. Campaign Activity.....................................................................................15
CHAPTER III ................................................................................................. 16
DESIGN ............................................................................................................16
3.1. Logo ..............................................................................................16
3.2. Poster ..............................................................................................17

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CHAPTER IV ...................................................................................................18
BUDGETING ...................................................................................................18
4.1. Estimated Budget ...........................................................................19
CHAPTER V ....................................................................................................19
CLOSING .........................................................................................................19
5.1. Conclusion .....................................................................................19
CONTACT US .................................................................................................20
BIBLIOGRAPHY ............................................................................................21

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 CHAPTER I

INTRODUCTION

1.1. Background

Jakarta Blue Sky is one of the campaigns that cares about the issue of global
warming which is currently increasingly prevalent in the capital city of
Jakarta. To help reduce the effects of global warming or reduce pollution in
the city of Jakarta, this campaign takes steps to realize this by focusing on
saving air in Indonesian territory, especially in the city of Jakarta which is now
getting worse with high levels of vehicle smoke pollution. This campaign was
founded in 2021 and is a campaign designed to assist the government and
various groups in reducing pollution levels in the city of Jakarta and even
throughout Indonesia.
Through the air quality measurement platform (water.com) which releases
air quality, Jakarta is included in the 10 big cities with the worst air quality in
the world in fourth place, Iqair.com also recommends that Jakarta residents not
move outside their homes because of the high air pollution, then the air quality
in Jakarta is always above 150 AQI with the red or unhealthy category. If this
continues, climate change will continue to occur, if only one motorized vehicle
is able to emit gases containing several degrees of heat, especially if the
number of vehicles continues to increase and multiply and continue to operate
in a city, of course, this condition has an impact on the amount of emissions.
generated by vehicles and the total heat that pollutes the surrounding
environment, air pollution occurs because it exceeds the existing
environmental tolerance, when the atmosphere continues to be at a high
temperature, the earth also continues to rotate so naturally cold clouds will
come to cool the heat earlier, with more and more a lot of clouds, then over

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time it will rain, that's the impact. So there is global warming, climate change
and urban warming.
If it is not handled immediately then climate change will continue to occur,
therefore we will campaign and immediately make changes to the air in
Jakarta, by making the Jakarta Langit Biru campaign, in this campaign we
invite the people of Jakarta to take public transportation that has been provided
by the Jakarta government. , such as the MRT, LRT, and TRANS JAKARTA,
thJakarta government has also expanded the MRT and LRT, such as the
revitalization of sidewalks, integration of various modes of transportation, and
the development of special bicycle lanes in the city of Jakarta. produce a good
impact for the city of Jakarta, if air pollution in Jakarta is reduced this is also a
good thing for the people of Jakarta, they can live healthier by breathing fresh
air without pollution.

1.2. Tittle campaign

This is the title of our campaign to make changes for the better for
Jakarta, namely “Jakarta Blue Sky”

1.3. Tagline
Our tageline is “Public Transportation for a Healthy Eearth”
Because we need to know that if we make changes to prevent climate
change, then we have saved the earth, as what we campaign for is to take
public transportation in Jakarta, that is part of the part to prevent climate
change, because it is important to know that if we make changes to prevent
climate change, then we have saved the earth, as what we campaign for is
taking public transportation in Jakarta, that is part of the part to prevent
climate change, especially now that many Jakartans have used transportation.
Personally, it has a negative impact on Jakarta, global warming will occur if it

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is not handled immediately, therefore we invite the people of Jakarta to take
public transportation.

1.4. Vision
The vision of our campaign is :
 make Jakarta the blue sky
 Being one of several campaigns that help minimize the level of vehicle
smoke pollution in the territory of Indonesia.
 Campaigns that participate in saving the earth from global warming.

1.5 Mission
The mission carried out by our campaign to achieve the vision
that has been set is as follows:
 Conducting campaigns to minimize the use of pollution-free transportation.
 Promote the use of environmentally friendly fuels.
 Provide education that climate change due to pollution has a negative
impact on the Earth, Jakarta, and public health.
 Sensitize the people of Jakarta to take public transportation to reduce
pollution.

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 Ritter Juan
As
promotion & collaboration

Artika Dian S
Deapaskah
As
As
Creative Director
Publication & social media

- Falih Adira
As
Aniza Fitria Annisa Febrianti
As Head of campaign As
scriptwriting Assistant director

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 CHAPTER II
DISCUSSION

2.1 Jakarta Blue Sky

Jakarta Blue Sky is an original idea from us that focuses on reducing the
occurrence of climate change in Jakarta, by using public transportation we hope
to reduce pollution in the Jakarta city area. This campaign is to realize the
people of Jakarta to be more concerned with pollution in the city of Jakarta, in
this campaign we also invite the people of Jakarta to use public transportation
that has been provided by the government, such as MR, LRT, and TRANS
JAKARTA. Our campaign will explain and share information that using public
transportation in the city of Jakarta can save the earth and will reduce pollution
of the city of Jakarta, or at least our campaign will minimize the impact of
climate change, as we mentioned earlier, we campaign for three public
transportations:
MRT
MRT/Mass Rapid Transit is a Jabodetabek public transportation network,
MRT public transportation is made as an alternative means of transportation to
avoid traffic jams. In this section we believe that our strategy to invite the
people of Jakarta to use public transportation MRT can have a positive impact
on the city of Jakarta, in this campaign we are trying to distribute free MRT
tickets to residents of Jakarta, so that the people of Jakarta are more interested
in using public transportation. MRT public, and the people of Jakarta also know
that MRT public transportation that has been provided by the government is
safe and comfortable, we also encourage the people of Jakarta by distributing
our campaign posters, in these posters we educate the people of Jakarta to better
use the MRT to travel, that way they will be more interested in using public

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transportation MRT, in addition to reducing air pollution taking public
transportation also reduces congestion.
LRT
LRT/Light Rail Transit The LRT itself is a public vehicle that has a fairly
slim body and is often known as the Integrated Railroad. Unlike the MRT, the
LRT is only able to carry passengers with a capacity of 257 people. This LRT
also only consists of 4 carriages in each train series. In this campaign we try to
distribute free LRT tickets for the people of Jakarta, we will also distribute our
campaign posters to educate that it is better to travel using public transportation,
in order to reduce pollution in the city of Jakarta and make Jakarta the Blue Sky.
The Jakarta LRT is also designed as a comfortable and safe public
transportation of international standard, with friendly and classy service. The
Jakarta LRT is also one of the environmentally friendly mass transportation
modes that can reduce the production of carbon emissions from private vehicles.
TRANS JAKARTA
Transjakarta is the first Bus Rapid Transit transportation system in
Southeast and South Asia, which has been operating since 2004 in the city of
Jakarta. The capital city of Jakarta is famous for its "busyness" and congestion,
the existence of a mode of transportation that can accommodate a large number
of passengers, is integrated, of course it can help the mobility of residents in
carrying out the daily routines of the people of Jakarta, in this campaign we will
also distribute free tickets to the public. The city of Jakarta, and we will share
our campaign poster entitled Jakarta Langit Biru, in this campaign we also
educate them on the importance of protecting the earth and reducing the use of
private vehicles, so that climate change does not occur.

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2.2. Target
2.2.1. Segmentation
 Gender : Male & Female
 Age : 16-24 Years
 Occupation : Jakarta Residents

2.2.2. Target Audience

 Internal, Internal IKB LSPR Jakarta and Bekasi students
 External
 High school students throughout Jabodetabek

2.2.3. Positioning
This campaign is to raise awareness of the people of Jakarta to use public
transportation, keep the earth healthy and avoid climate change, and
reduce pollution in Jakarta.

2.2.3. Objective
 To raise awareness about climate change and pollution in Jakarta
 To invite the people of Jakarta to use public transportation such as MRT,
LRT and TRANS JAKARTA.
 To create a healthy Jakarta air, in accordance with the campaign that we
will do to make Jakarta Blue Sky
 To invite the people of Jakarta to be more concerned about climate
change.
 To inform that using public transportation MRT, LRT and TRANS
JAKARTA is very safe and comfortable.

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  To educate that using public transportation is better and will save the
earth.

2.3. Strategy Objective

2.3.1. Smart Analysis
Strategic objective with SMART concept which consists of: Specific,
Measurable, Achievable, Realistic, and Time-bound.

 Specific
Our campaign targets are IKB LSPR Bekasi, Jakarta and high school
students throughout Greater Jakarta, LSPR Bekasi students, Jakarta and high
school students throughout Jabodetabek with an age range of 16-24 years. We
chose the target of LSPR students and high school students because we hope
that at a young age they can be heard more if they have a voice related to our
campaign, students are also more active on social media, so they can help voice
our campaign through social media Instagram, thus making it easier to realize
our campaign goals namely Jakarta Blue Sky.

 Measurable
After we jointly evaluated our campaign running smoothly and
successfully, it can be seen from our initial target of only 100 followers, but
unexpectedly enthusiastic about participating in our campaign events exceeding
the initial target of >190 Instagram followers, we also carried out a campaign by
distributing public transportation tickets such as MRT, LRT, and TRANS
JAKARTA, we will also distribute our campaign posters, this also makes them
very enthusiastic about taking public transportation.

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  Achievable
The campaigns that we do online and offline, we carry out online with 6
steps, the first is opening our campaign, the second is promoting our campaign
Instagram account, the third is introduction about our campaign, the fourth is
educating our followers through photos and videos after we carry out the
campaign, the fifth create a photo challenge on the MRT/LRT. and TRANS
JAKARTA, the six final impact analyzes of our campaign.
Next we have 2 steps of our online campaign activities, the first is a campaign
by distributing tickets for public transportation MRT, LRT, and TRAN S
JAKARTA, secondly we distribute our campaign brochures, so that they are
educated about the problem of climate change, especially pollution in Jakarta. ,
we also take photos, videos and the results will be posted on Instagram to
educate those who have followed me on our Instagram campaign.

 Realistic
With the protocol that has been made by the government, we will carry
out this campaign online and offline, first we will promote online on October
10, 2021, after we promote our campaign account and our campaign account
gets 190 followers, then we continue with opening by placing a photo of the
opening of the Jakarta Langit Biru campaign in our feeds, we also introduce our
group members, so that our campaign followers know who is carrying out this
campaign event, after that we introduce the contents of the campaign that we
have created, and the goals we want to achieve , then on 8 December 2021 we
carried out an offline campaign, namely distributing tickets for MRT, LRT, and
TRANS JAKARTA, and distributing brochures that we are currently
campaigning, we also take photos and videos to fill our Instagram feeds, we
also educate about climate change by way of online, on January 1 we also held a
challenge to our campaign with n take pictures according to what we have
campaigned for, and at the end we will analyze the final impact of our

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campaign, and of course we will evaluate what is less than what we have done,
so that this campaign will continue to run, and become a big account.

 Time-bound
our campaign will last 3 months, starting from 10 october 2021 - 1
january 2021

2.4. Project Overview

To run in order to make our campaign a success, there are several activities
or activities that will be held. With the aim of being able to educate, provoke,
and encourage in a persuasive way to the general target audience. There are 2
activities that will be carried out, by carrying out persuasive activities by
utilizing live broadcasts from the Instagram platform together with activists
orenvironmental activists who have the same views as our campaign goals. But
before we dive deeper into the live events, we’ll post something positive about
the introduction of our campaign. Later the language and feeds will be adapted
to the style of the current situation and conditions. The second or last activity is
our main project after combining our pattern of goals and perfecting our first
activity, namely by holding competitions or challenges in the form of things
related to our group campaign where we will give attractive and useful prizes to
the winners. Which have been qualified and determined by us. The competition
system that we will be holding is to use the Instagram platform again where
challengers will post photos or videos that we have set conditions on their
respective accounts.

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 Our Campaign Timeline

NO ACTIVITY DATE
1
Opening

1. Promoting of our Instagram

10 october 2021
campaign account
2. Introduction our group
3. provide knowledge of our campaign
objectives

2 . Introduction Our Campaign

1. provide an understanding of
25 October 2021
climate change and the dangers of
pollution
2. make our campaign poster
3. create brochures for campaigns
4. give a question on instagram status
about climate change
5. provide knowledge about the
positive impact of using public
transportation
3 campaign activity
1. Distribute MRT tickets
2. Distribute LRT tickets
3. Distribute TRANS JAKARTA tickets
4. Distribute flyers about our 8 November 2021
campaign
5. Take photos amd videos for social
media purposes
4 Educate our campaign

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 followers on Instagram
through photos & videos
15 November 2021
1. provide education about the
dangers of pollution for climate
change, educate through photos and
videos from the campaign results
6 analyze the final impact
of our campaign 1 January 2022

2.5. Uniqe Selling Points

In terms of echoing our campaign program, the unique point that we will
sell is selling things about news or current news about the bustling life of the
capital. Provide views to the general public about the dangers posed by not
caring about air pollution. These things will lead to the purpose of this
campaign.

2.6. Promotion/Social Media Activation

The promotion that we will do is by using and utilizing the Instagram
social media platform. Conducting introductions by promoting through several
other social media through the Instagram accounts of each of our group
members. With the hope that more and more other accounts will follow our
Instagram account named @jkt.bluesky .
Activities such as Instagram live broadcasts and challenges will be carried out
in stages and are big social media activities from
our campaign in addition to other supporting activities

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 Challenge
We will create challenge content by taking pictures on public
transportation that we are campaigning for, we will choose who wins
from the challenge photo on public transportation, we will choose the
most creative and interesting captions about public transportation
MRT, LRT, and TRANS JAKARTA.

2.7. campaign activity

Our activity to carry out this campaign is by going directly, by distributing
5 MRT tickets, 5 Trans Jakarta tickets, and 5 LRT tickets, in this campaign we
also distribute brochures that aim to persuade them to continue using public
transportation that has been provided safely and convenient by the Jakarta
government, when distributing tickets we will also document the results of our
campaign so that after the campaign is over we will educate our Instagram
followers through photos and videos.

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 CHAPTER III
DESIGN

3.1. Logo

Our campaign entitled "JAKARTA BLUE SKY" like the logo above
consists of 3 elements, namely, the first is blue because it signifies cleanliness
and according to the title "JAKARTA BLUE SKY" so according to the clear
blue sky, then the second is a circle shaped like water, so our campaign wants
clean water by taking care of the environment, so that it has an impact on the
waters in Jakarta, then the third is the image on our logo, the busway and also
the MRT train, public transportation in Jakarta, which is very influential in
reducing pollution caused by pollution. in Jakarta, because of the dense
population who live or work using private vehicles so that pollution is
everywhere.

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3.2. Poster

3.3. Other Contents

Kita merencanakan membuat konten di instagram yang dibuat lebih estetik serta menarik
untuk dilihat oleh pengikut instagram kami.

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 CHAPTER IV
BUDGETING

4.1. Estimated Budgeting

No Items Details Details Prices Total Prices

1. Ticket MRT 5 Tickets @Rp.15.000 Rp.75.000
2. Transjakarta 5 Tickets @Rp.3.500 Rp17.500
3. Ticket LRT 5 Tickets @Rp.5.000 Rp.25.000
brochure 15 pcs @Rp.1.000 Rp.15.000
Total Rp.117.500

A. Understanding Budgeting
Business Budget or Budget (Budget) is a plan that is compiled
systematically, which includes all company activities, which are
expressed in monetary units (units) and valid for a certain period (period)
in the future (Munandar, 1997).
B. The budget has four elements, namely:
1. Plan
2. Covers all company activities
3. Expressed in monetary units
4. A certain period of time that will come.
C. Use of Budget
A budget has three main uses, namely:
1. As a work guide
2. As a work coordination tool
3. As a work monitoring tool

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 CHAPTER V

CLOSING

5.1. Conclusion

Many people might not get out of bed to fight something that sounds vaguely
technical and non-threatening called climate change. But pretty much all of us
would do so to protect our loved ones, our homes and our livelihoods, and to
build a better world. Climate change is too true to be good. So let’s tell it like it
is, let’s tackle it together, and let’s redouble our efforts. Over the last two hundred
years humans have comprehensively demonstrated that they can change the
climate – and we have changed it for the worse by doing the wrong things. Now
let’s show we can change it for the better by doing the right things .
Towards Jakarta Blue Sky

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 CONTACT US

Falih Adira : 081376915520

Ritter Juan : 081297092390

JOIN US

Instagram : @Jkt.bluesky

Email : jakartabluesky@gmail.com

LSPR

Communication & Business Institute

Sudirman Park Office Campus

Jl. K.H. Mas Mansyur Kav. 35 Jakarta 10220 Telephone and Fax :
(+62 21) 57943751/52 Website : www.lspr.edu

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 BIBLIOGRAPHY

Jacobus Samidjo, Yohanes Suharso. IKIP Veteran Semarang.

MEMAHAMI PEMANASAN GLOBAL DAN PERUBAHAN IKLIM;
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwifv
-f9pvHzAhUjmeYKHS1LDrsQFnoECAIQAQ&url=http%3A%2F%2Fe-
journal.ivet.ac.id%2Findex.php%2
2Fpawiyatan%2Farticle%2Fview%2F549%2F538&usg=AOvVaw1jYNo1nKENG2kYX80U
5_S8

Moh Khory Alfarizi. Udara Jakarta 5 Kali Lebih Buruk dari Standar Minimum Baru WHO;
https://tekno.tempo.co/read/1514987/kualitas-udara-jakarta-5-kali-lebih-buruk-daripada-
standar-minimum-baru-who

World Health Organization (WHO). Ambient (Outdoor) Air Quality and Health. 2014

Rohmatullah, T., (2016). 6,5 Juta Orang Per Tahun Meninggal karena
Polusi Udara. Available at :<http://www.pikiran-rakyat.com/luar-
negeri/2016/07/06/65-juta-orang-tahun-meninggal-karena-polusi-
udara>

https://jakartamrt.co.id/id

https://lrtjakarta.co.id

https://transjakarta.co.id

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