DIGITAL AND SOCIAL MEDIA MARKETING

PROJECT REPORT

Submitted by

ADVAITH P SOMAN
AKHIL A
AMRITA RANJIT
ANUPAMA G A
A S ATHIRA
ASWATHY A
MANISHA S NAIR

Under the guidance of

Dr. DHANYA J S

in partial fulfilment of the Requirements for the Award of the Degree

of

MASTER OF BUSINESS ADMINISTRATION

of APJ Abdul Kalam Technological University

CET SCHOOL OF MANAGEMENT

COLLEGE OF ENGINEERING TRIVANDRUM

FEBRUARY 2020
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 ACKNOWLEGEMENT

We express our deepest thanks to Dr. Dhanya J S, Assistant Professor, CET

School of Management for providing us an opportunity to showcase our social
responsibility. We choose this moment to acknowledge her contribution
gratefully.
It’s our privilege to thank all other teaching and non-teaching staffs of CET
School of Management, who provided us with all sorts of facilities and assistance
to undertake this initiative.
Finally, we would like to thank all students for their kind support and to all who
have directly or indirectly helped us in the success of this initiative.

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 CONTENT

1. INTRODUCTION………………………………………………………6
2. AIM OF THE PROGRAMME………………………………………….8
3. ACTION PLAN…………………………………………………………10
4. MODE OF DIGITAL PUBLICITY…………………………………….14
5. FOLLOW UP…………...………………………………………………17
6. CONCLUSION…………………………………………………………19

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GO GREEN INITIATIVE

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 CHAPTER 1
INTRODUCTION

GO GREEN INITIATIVE:

Go green is the way to live life without affecting the nature. We had a very good
nature to us. We have to keep it safe and should maintain it’s original and have
to give to our next generation. Nature is very beautiful and wonderful. But we are
spoiling our nature by using plastic and other kinds of plastic items. So please
avoid using the plastic.
After considering environmental and health issues related to mounting plastic
waste, the government of Kerala decided to ban single-use-plastic products in the
state from January 1, 2020.

Plastic carry bags, plastic sheets, cooling films, plastic plates, cups, thermocol
and Styrofoam-based fancy items and other plastic products have been banned.

As per the decision, plastic manufacturers, wholesalers and small sellers who
violate the law can be fined Rs 10,000 for the first time and Rs 25,000 for
violating the law again.

Being socially responsible citizens its our duty to save the nature. So as part of
our project we have decided to clean up one of the beauty spot of Kerala- VELI
TOURIST VILLAGE and to make people aware about the bad effects of using
one time use plastics.

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VELI TOURIST VILLAGE:

As the name suggests, Veli is a tourist village that is popular as a picnic

destination in Thiruvananthapuram district. The place features a large garden on
the southern banks of Veli Lagoon; a floating bridge that connects this garden to
the Veli Beach. It is an ideal destination for a family picnic as there are wide
range of attractions such as play areas for children, boat rides in Veli Lake, horse
riding option, and a floating restaurant can be found here. Apart from these, there
is a a long walkway connecting Aakulam Lake that catches one’s attention, there
are also some stone and grass sculptures by Kanayi Kunhiraman which add to the
landscape of the garden; a collection of birds such as pigeons and swans, and few
small ponds with fish and tortoises in them.

GETTING THERE:
Veli Tourist Village is located about 10 kms from Thiruvananthapuram city. One
can take a bus, auto or a taxi to reach Veli.

THINGS TO DO & SEE IN AND AROUND:

It is an ideal family picnic destination where one can enjoy boating, horse riding,
different games in the garden area, birdwatching and spotting fish and tortoises.

BEST TIME TO VISIT:

The winter months between November and February are ideal to visit this place
as one can comfortable head out in the sun without feeling any humidity and
sweltering heat.

Even though being one of the attractive tourist spot of Kerala the dispersal of
plastic seems to kill the beauty of VELI.

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 CHAPTER 2
AIM OF THE PROGRAMME

• To conduct a cleaning programme at Veli Tourist Village on 11 th January

2020 at 4pm as part of the Go Green initiative by students of CET SOM.
• To provide Eco-Friendly suggestions and plans to promote the same.
• To spread awareness regarding the importance of avoiding plastic and
going green.
• To spread awareness regarding the latest law regarding one-time use
plastic.

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 CHAPTER 3
ACTION PLAN

As part of 80th year celebrations of College of Engineering Trivandrum, the

students of CET SCHOOL OF MANAGEMENT conducted YAMISTA’20, an
inter collegiate management fest on 24th-26th January 2020.
Go Green is an initiative taken by the students of CET SOM to clean and take
necessary steps to maintain an eco-friendly environment at Veli Tourist Village
on 11th January 2020.
Number of volunteers - 50
We have provided suggestions and plans for maintaining an eco-friendly
environment at Veli Tourist Village.
• Bottle and can deposit and return scheme: All drink containers whether
plastic, glass or metal will be covered by a deposit return scheme. This
scheme intends to cut the litter polluting the land and sea, by a returning a
small cash sum to consumers who return their bottles and cans.
• Small shops should start providing cloth or paper bags rather than one-time
use plastic covers and other plastic products.
• Educating the importance of strictly following the new law regarding one-
time use plastic.

Go Green Slogans to be added on Notice boards:

• Lead the scene and keep it green.
• Think Green.
• Stay green and be seen.
• Take a ride on the green side.
• Welcome to the green team.
• Get into the green scene.
• Go green or go home.
• Live life cleaner by making Earth greener.
• Keep calm and just Go Green.
• Green means clean.

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 • A green planet is a happy planet.
• Clean means going green.
• Go Green.
• Green kids are cool.
• Everything is clean and green.
• Live green, save more green.

AWARENESS PLANS
After considering environmental and health issues related to mounting plastic
waste, the government of Kerala decided to ban single-use-plastic products in the
state from January 1, 2020.

Plastic carry bags, plastic sheets, cooling films, plastic plates, cups, thermocol
and Styrofoam-based fancy items and other plastic products have been banned.

As per the decision, plastic manufacturers, wholesalers and small sellers who
violate the law can be fined Rs 10,000 for the first time and Rs 25,000 for
violating the law again.

We have given awareness regarding the same and the importance of going green.

TARGETED PEOPLE
• Tourists
• Shopkeepers
• General public
• Employees of Tourist Village

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PHOTOGRAPHS:

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 CHAPTER 4
MODE OF DIGITAL PUBLICITY

Sharing posters and writeups through online platforms like

• WhatsApp
• Instagram
• Facebook
• Through college groups
• Official Yamistha website
• Other social media pages
• Sharing the same to other colleges through Campus Ambassador
program
• 92.7 Big FM

PHOTOGRAPHS OF DIGITAL PUBLICITY:

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 CHAPTER 5
FOLLOW UP

Follow ups was through:

• Posting pictures in social media platforms like Facebook, WhatsApp,
Instagram
• Sharing writeup about the effectiveness about the program through
WhatsApp groups, official Yamistha site etc.
• Sharing videos of the event through YouTube and other social media
platforms.

PHOTOGRAPHS OF FOLLOW UP:

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PHOTOGRAPH OF WRITE UP:

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 CHAPTER 5
CONCLUSION

The very first week we went, there was a lot of garbage. We found many cans,
wrappers, straws, etc. After our programme there was barely anything to clean
up. There were people ready to help us in cleaning campaign, those active minds
helped us a lot and they exhibited their concern for nature. After the campaign
we realise that this was one of the efforts which we could have done before. These
garbage’s definitely would damage the ecosystem and could hurt turtles, different
kinds of fish etc. Therefore, we did make a difference by cleaning VELI
TOURIST VILLAGE.

LET’S JOIN OUR HANDS FOR A GOOD CAUSE

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