Professional Documents
Culture Documents
B2B Lead
Generation
Our mission is to be a world-class provider of B2B Combo Sales & Marketing Enablement that
provides superior service to our clients which is not only cost-effective but also agile, with a strong
focus on driving success with results.
MCP is dedicated to helping our clients build a sustainable and integrated demand generation model
to drive pipeline revenue and velocity.
Our Value
As a professional Business Development & Data Consultancy, our key competency is in helping close the
gap between marketing and sales.
With B2B Marketing and Sales backgrounds, the MCP Team achieves this through a mix of Telemarketing,
Digital Marketing, Data & Technology to help clients drive pipeline value and velocity and maximise ROI.
Our expertise stems from our collective years of experience, generating demand and revenue in highly
competitive countries within Australia and New Zealand.
At MCP we hire the top 2% of talent in the market, each member of the team has a minimum of 6 years
B2B Tele-Prospecting experience.
Combined with advanced technology (such as our ultra-reliable, crystal-clear Telstra international business
line) we are the A-Team of B2B Tele-Prospecting Services do for your business.
We specialise in selling high-end IT software such as Cloud, Security and Managed Services; we pride
ourselves on being the Rolls Royce of B2B Lead Generation Services.
In our experience, we’ve found that it’s just as important to find out why someone in your target market
might not want your product as it is to find out why they do.
Our real-time intelligence includes Brand Perception, Customer Objections, Breaking News, Competitor
Analysis, Industry Legislation and much more.
Our Services
Sales Development
Tailored B2B Lead Generation
Campaign with the objective of
qualifying net-new opportunities B2B Lead Generation / Lead Nurturing
in the form of qualified leads, and Appointment Setting
appointments.
Client Retention
B2B Client Retention Campaign to
help your organization to improve
client retention rates, build stronger Client Renewals / Brand Awareness
brand awareness, and increase Upselling
revenue from upselling strategies.
Event Management
B2B Event Management Strategies
to help with attendee acquisition,
Attendee Acquisition Post-Event
attendee confirmations, and post
Follow-Ups
event follow ups.
Data Services
Build, purchase, update, or clean a
comprehensive list of prospect List Consultancy / Data Cleansing
for your business. List Building
Key Clients
“We engaged Matt Cowan Prospecting to support NEC Australia with lead
generation activity and Tele Sales for service renewals. It has been a pleasure
to work with Matt and his high quality team and the results have stood for
themselves – satisfied customers, an increase in the amount of leads and an
increase in renewals rates.”
George Kerswell
NEC, General Manager Sales and Commercial Operations
“Matt’s team helped our organisation to cleanse call data, including qualifying
in the solid opportunities, and also removing the unwanted rubbish. This was a
critical component to our Sales & Marketing Strategy, and we are very happy
with the results that the team achieved. We are looking forward to doing further
data cleansing activities in 2019.”
Daniel Sargent
VERTIV, National Channel Manager
“I have had the pleasure of working with Matt and his team for nearly a year
now, and we have had great results. Matt’s team are extremely professional and
detailed and we truly value the open communication, and added care factor. If
you are looking for a trusted telemarketing provider that delivers results, I would
definitely recommend Cowan Prospecting!”
Paul Muller
NUIX, CEO APAC & Japan
“Matt’s drive and enthusiasm in making Matt Cowan Prospecting a quality player
in the BPO / Outsource industry in a short time is a testament to the hard work
and work ethics of his team. The team helped assist our sales and marketing
activities by providing critical data profiling components. If you are looking to
outsource, then Matt is definitely a man you should be talking to”
Mike Ryan
CARLSON WAGONLIT, Managing Director (AU & ANZ)
CONTACT US
+61 2 8353 7365 / +61 4 0908 0098
60 Paya Lebar Rd, #08-43 Paya Lebar
Square, Singapore 409051