BM1807 Explain how the employee benefits of Google help in creating continuous innovation in the industry.

ANSWER KEY
Google (3 items x 10 points)

1. The employee benefits of Google help in creating continuous innovation in the industry since its
employees don’t feel the pressure to innovate while they are at work. The offices of Google are
designed to emit a fun vibe considering the wide-ranging activities which the employees can take
advantage of, as stated in the case. This kind of initiative brings employee motivation at an extreme
positive level. The different benefits of the company serve as a building block for the employees to
establish a linkage to the main goal of the company, which is to innovate and diversify their
produces and services.

2. Google was able to establish its unconventional company culture through the help of its people
analytics team. As stated in the case, the team produces many products, including dashboards and
employee surveys. This kind of company initiative paves the way in identifying insightful
correlations from employees, which enables Google to formulate its very creative action plans
which not only bring efficiency to their day-to-day activities but also help in generating a more
productive culture filled with fun and excitement.

3. Google can attain a more superior competitive advantage through organizational culture by
thoroughly identifying the driving organizational values, beliefs, and behaviors of its employees at
an individual level. This initiative makes sense since the employees of Google can be diverse from
different races and culture. This will help Google design different type of work areas depending on
the needs and preferences of its people. Thus, encouraging a more productive work environment
since people are motivated to work, learn, and play all at the same time.

Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided pieces of evidence, supporting
8
details, and factual scenarios
Grammar Used correct grammar, punctuation,
1
spelling, and capitalization
Organization Expressed the points in clear and logical
1
of ideas arrangement of ideas in the paragraph
TOTAL 10

10 Activity 1 Answer Key *Property of STI

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