Social Entrepreneurship Bootcamp

2015-2016

Course Code Social Entrepreneurship Bootcamp

Module A

Instructor Selma Steenhuisen

Email Selma.steenhuisen@hult.faculty.edu

Phone / Skype selmasteenhuisen / 15618852873

Availability Before and after class, or make an appointment

Class Times and See mycourses.hult.edu/

Rooms

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Course Description
The Social Entrepreneurship Bootcamp course is a compact optional course to prepare
students for the first round of the Shanghai Hult Prize campus competition on December 5th
2015. At the same time, for those students not taking part in the Hult Prize this will be a
bonus elective course which will give them insight into the world of Social Entrepreneurship.

Learning Objectives
Key Assessed Learning Outcomes

1. Know different tools and perspectives for tackling social challenges

2. Understand the specifics of social entrepreneurship

3. Ideation in the context of social entrepreneurship for employment in urban settings

4. Understanding the specifics of scaling a social enterprise

Teaching and Learning

The course will be a mix of workshops, lectures, class discussions, group work, and student
presentations.

Method and weighting of assessment

In this course, students will receive ample feedback on their work. There is no final grade for
this course.

Attendance, Participation and Student Responsibilities

Important expectations for Hult students are set forth in the Student Handbook and
summarized below. Please consult the Handbook for more details.

Attendance
Students are expected to attend all scheduled classes, examinations, class presentations,
simulations, exercises, field research visits, discussion groups, plant visits, lectures, and
special programs. An absence for any reason except those qualifying for an excused
absence as described in the Student Handbook will be considered an unexcused absence.

Students who miss more than 20% of scheduled classroom/activity hours because of
unexcused absences (e.g. more than two meetings of a 10-meeting course) will fail the
course. Classes begin promptly according to the published schedule. It is the responsibility
of each student to be in class on time.

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Attending group meetings and participating in the assigned study teams are required
components of the program and are considered an important part of the experiential learning
process. Students are expected to participate orally in class and in online forums and team
activities. Hult accommodates students with disabilities. Please see the Student Handbook
for details.

Academic Integrity
Any work submitted by a student in this course whether for academic credit or not must be
the student's own work. The Hult policy on plagiarism applies to all work done at the School.
In addition, any failure to abide by examination rules will result in failure of the exam, and
may lead to failure of the course and School disciplinary action. Please consult the Student
Handbook for further details.1

Course Materials and Course Topics

Materials

Required Readings:
The BIG IDEA: global spread of affordable housing
Chapter one of ‘Switch, how to change things when change is hard’
the podcast ‘Switch for the social sector’

Topics Covered

1. Looking at the problem and beyond

2. What exactly is Social Entrepreneurship?

3. Social Franchising & the Sharing Economy

4. Prototyping your idea

5. Defining your innovation

6. Rehearsal and feedback

1
These web sites provide helpful guidance regarding plagiarism and how to cite sources:
http://library.acadiau.ca/tutorials/plagiarism/, http://www.plagiarism.org/learning_center/citation.html

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Class Preparation

Class 1 Time 3 hours

Topic Looking at the problem and beyond

Preparation Think of a social or environmental problem in Shanghai and be

ready to discuss it.

Description Introduction
Different ways and tools to approach social problems and lots of
examples from the urban context.

Class 2 Time 3 hours

Topic What exactly is social entrepreneurship?

Preparation Submit your list of 10 trends in the realm of crowded urban spaces,
read the BIG IDEA: global spread of affordable housing in your
team

Description Discussion of the BIG IDEA; discussion of different business mod-

els, what differentiates social entrepreneurship, how to plan for im-
pact.

Class 3 Time 3 hours

Topic Social franchising & the sharing economy

Preparation Prepare a list of at least 5 feasible social enterprise ideas

Description We will use a tool to select your best idea from the five. We will
discuss the concepts of social franchising and the sharing econo-
my and how you can apply them for your idea.

Class 4 Time 3 hours

Topic Prototyping your idea

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 Class 4 Time 3 hours

Preparation Fill out the value proposition canvas on your first idea, read chap-
ter one of ‘Switch, how to change things when change is hard’ and
listen to the podcast ‘Switch for the social sector’

Description Underlying your idea is a range of assumptions about human be-

havior, your target group and the solution that you propose. We will
design test(s) to check these assumptions through prototyping.

Class 5 Time 3 hours

Topic Defining your innovation

Preparation Hand in a 2 page (A-4) description of how you tested your assump-
tion(s), the outcome, and the impact of that on your idea

Description Discussion of what is exactly your idea and how best to present;
How to market social entrepreneurship; lifecycle of social enter-
prises from start-up to ecosystem change;

Class 6 Time 3 hours

Topic Rehearsal and feedback

Preparation Prepare your presentation, plan a timeslot with me

Description One on one feedback session of your presentation for December

5th event and for those not competing to assist you to further refine
your ideas.

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 Appendix: Assignments and Rubrics
In this course, students are evaluated by the following means of assessment (copy the table
and insert the rubric for each assessment):

Assignment Team Deliverable on assumptions

Description of Assignment: Hand in a 2 page (A-4) description of how you

tested your assumption(s), the outcome, and the
impact of that on your idea

Learning Outcomes Targeted

All

Component   Needs  Improvement   Pass   High  Pass  

    The  reader  had  to   Organized  and  clear-­‐ Organized  and  well  
    make  considerable   ly  written  in  most   written.  Underlying  
    effort  to  understand   places.  In  some  areas,   logic  is  clearly  articu-­‐
Composition   logic  and  flow  of  ideas   the  logic  and  flow  of   lated  and  easy  to  fol-­‐
due  to  poor  organiza-­‐ ideas  is  difficult  to   low.  Words  expressed  
tion,  poor  grammar,   follow.  Sentences   the  intended  meaning  
and/or  spelling  er-­‐ were  mostly  gram-­‐ and  supported  reader  
rors.   matical  and  writing   comprehension.  Sen-­‐
did  not  hinder  the   tences  were  grammat-­‐
reader.   ical  with  few  spelling  
errors.  
    Deliverable  minimally   Deliverable  demon-­‐ Deliverable  demon-­‐
    demonstrates   strates  knowledge  of   strates  knowledge  of  
    knowledge  of  course   course  content,  inte-­‐ course  content,  skill-­‐
    content  and  concepts   grated  major  con-­‐ fully  integrating  major  
Subject   and  generally  does   cepts,  and  demon-­‐ and  minor  concepts.  
Knowledge   not  advance  the  un-­‐ strated  evidence  of   There  is  evidence  of  
derstanding  of  rea-­‐ some  research  and   extensive  thinking  
sonably  knowledgea-­‐ thinking  about  the   about  the  topic.  
ble  readers.   topic.  
    Presents  an  incom-­‐ Presents  an  adequate   Presents  an  insightful  
    plete  analysis  of  the   analysis  of  the  sub-­‐ and  thorough  analysis  
Analysis   subject.  Omits  neces-­‐ ject  matter.  Argu-­‐ of  the  subject  matter,  
sary  information,  ana-­‐ ments  are  relevant   which  is  transparent  
lytic  connections   and  justified.   and  compelling.    
and/or  calculations.      
   
    Meets  minimum  ac-­‐ Solid  work  demon-­‐ Excellent  work  
    ceptable  standard  for   strating  competence   demonstrating  
Overall   composition,   and  understanding.     knowledge,  effort,  and  
knowledge,  and  anal-­‐ analytic  rigor.  
ysis.    

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 Assignment Team Presentation

Description of Assignment: Team presentation of your social entrepreneurship

idea for rehearsal and feedback by professor

Learning Outcomes Targeted

All

Component   Needs  Improvement   Pass   High  Pass  

Content   Content  is  sufficient,   Content  is  relevant   Content  is  relevant  
but  is  missing  some   and  has  basic  sup-­‐ and  well  supported  
supporting  details  that   porting  details.   by  details.  Incorpo-­‐
could  have  helped  to   rates  innovative  in-­‐
strengthen  it.   sights.  
Organization     Presentation  is  not   Presentation  is  or-­‐ Presentation  is  orga-­‐
well  organized  and  the   ganized,  slides  are   nized  and  well  se-­‐
slide  sequence  does   well  sequenced  and   quenced  with  
not  help  strengthen   most  transitions   smooth  transitions.  It  
the  argument.     happen  easily.  It   previews,  covers  and  
previews  and  covers   develops  main  
main  points.   points.    
Conclusion   Conclusion  is  not  clear   Conclusion  is  clear   Conclusion  is  clear,  
and  did  not  seem  to   and  supported  by   compelling,  and  sup-­‐
support  the  analysis  or   research  and  analy-­‐ ported  by  quality  re-­‐
key  points.   sis.  Includes  a  re-­‐ search  and  analysis.  
view  of  key  points.   Includes  a  review  of  
key  points.  
Presentation   One  or  more  present-­‐ Professional  execu-­‐ Highly  professional  
Values   ers  lacked  confidence   tion  of  the  entire   execution  of  the  
or  clarity.  Teamwork,   presentation.   presentation  on  eve-­‐
where  displayed,  ap-­‐ Teamwork,  where   ry  level.    Teamwork,  
peared  disjointed.   displayed,  showed   where  displayed,  was  
preparation  and   strong.  Transitions  
skill.  Transitions   were  seamless  
were  smooth.   among  the  team.  
Overall  Impact   Presentation  is  ade-­‐ Presentation  is  ef-­‐ Presentation  is  imag-­‐
quate  but  not  memo-­‐ fective  in  conveying   inative  and  effective  
rable     ideas.   in  conveying  ideas  to  
the  audience.  

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