Professional Documents
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A LOW-CARBON FUTURE
MISSION 1.5°
ACCELERATING THE
TRANSITION TO A MORE
SUSTAINABLE WORLD
It has been one year since the launch of CHANEL Mission 1.5°, following the new Sustainability-Linked Bond Principles of
our action plan to reduce our carbon emissions according the International Capital Market Association (ICMA) and
to our science-based targets by 2030 and to help the terms are directly linked to the company meeting its
accelerate the transition to a more sustainable world. climate targets. This reflects not only our dedication to the
ambitions of CHANEL Mission 1.5°, but also the strategic
The effects of COVID-19 over the past year on people, and financial commitment to transforming the business
communities and economies have reaffirmed Chanel’s towards greater sustainability.
resolve to transform its business. Never has there been
such a critical time to contribute to the resilience of the While striving to reduce our carbon emissions, we are
ecosystems we depend on and within which we operate. also aiming to enhance the resilience of the business in
response to climate-related risks. As we disclose in this
We are focusing our actions in the decade ahead on year’s Annual Report and Financial Statements for the
the areas where we can make the greatest difference: Year Ending 31 December 2020, we have adopted the
reducing our impact on climate change; contributing to recommendations of the Taskforce on Climate-related
the restoration and regeneration of nature and biodiversity; Disclosures (TCFD) to better understand and report our
supporting more resilience in societies around our climate-related risks and opportunities. In the years ahead,
value chain. we will extend the scope of our climate risks assessment
and assess the impacts of climate change on our supply
CHANEL Mission 1.5° is central to our approach to
chain and raw materials.
sustainability because we recognise that climate change
has both environmental and social consequences and we We are at the start of a 10-year journey. While we can
aim to respond holistically to its impacts. report emissions reductions in our own operations and
value chain, 2020 was an unprecedented year in which to
We continue to explore innovations in materials, systems
embark on our climate action plan and on which to base
and products to accelerate our progress and we
our first performance update. Across the business, teams
collaborate with peers, not-for-profit organisations and
are mobilising behind CHANEL Mission 1.5°. Last year saw
other associations to advance together towards a more
sustainability becoming one of the key performance drivers
sustainable future.
which all Chanel employees are expected to contribute
The company’s commitment to sustainability is evidenced towards in their work. This is an important step in empowering
in the launch of our sustainability-linked bonds in October employees at all levels of the company, so they can be
2020 on the Luxembourg Stock Exchange. Chanel equipped with the support, inspiration and skills to lead the
became one of the first companies to launch such a bond change in the decade ahead.
In March 2020, we published the details of our climate action plan, CHANEL Mission 1.5°. This sets out
the Group’s commitments to 2030 to mobilise and transform the business in line with the ambitions of the
Paris Agreement on Climate Change, announced in December 2015. The aim is to help limit average global
mean temperature increases to 1.5 degrees Celsius above pre-industrial levels, and our targets have been
approved by the Science Based Targets initiative.
We will deliver on our ambition for a low-carbon future through two commitments: Reduce and Accelerate.
REDUCE ACCELERATE
We need to reduce the impact of our own operations Beyond the boundaries of our business, we aim to help
and our value chain as quickly as possible and have accelerate the speed of transition to a lower carbon and
set science-based targets to help us achieve this: more resilient world. We will do this in two ways:
DECREASE BalancE
W
e aim to decrease our own carbon footprint e balance our carbon footprint by investing in
W
(scopes 1 and 2) by 50% by 2030, which is nature-based solutions to remove and avoid carbon
equivalent to a 66% reduction per unit sold.* at least equal to our global emissions, reaching
carbon neutrality in 2019.
W
e aim to decrease emissions from our value
chain (scope 3) by 40% per unit sold.* ADAPT
decrease balance
Decrease the emissions Invest in nature-based
of our own operations solutions to remove and avoid
and in our global emissions at least equal to
value chain our full footprint
reduce accelerate
Reduce the Go beyond our
impacts of our own business to support
operations and our solutions that preserve
SHIFT global value chain the environment and ADAPT
to meet our science- accelerate climate
Shift to renewable based targets mitigation and Finance projects that
electricity in our adaptation enable communities and
own operations landscapes to adapt to
climate change
NEW
THINKING
Support research and the
advancement of new technologies
with the potential to accelerate the
journey to a low carbon economy
We launched CHANEL Mission 1.5° in March 2020, just Emissions from our own operations (scope 1 & 2)
as the COVID-19 pandemic was unfolding on a global
We have seen a decrease in scope 1 and 2 emissions
scale. The immediate impacts of the pandemic presented
by 13% on our 2018 baseline year. Energy use has been
significant challenges to the deployment of our climate
reduced, although energy intensity per unit sold has
action plan across the business. Boutiques saw temporary
increased because of a decrease in sales due to the
closures, sales were impacted, and suppliers and partners
pandemic. We have also progressed our transition to
were greatly affected.
renewable electricity following the roll-out of CHANEL
Over the course of 2020, we kept the business operating Mission 1.5°: 70% in 2020 compared with 50% in 2019.
where lockdown measures allowed. This meant that we We are on track to achieve our target of 100% by 2025.
had to maintain our sites’ operational systems, such as
heating, cooling, and air circulation, despite the backdrop Emissions from our value chain (scope 3)
of a global economic slow-down. Our operational
footprint grew with around 20 new boutique openings We have seen the intensity of our 2020 scope 3 emissions
during that period. Despite this, we have seen an overall decrease by 18% on our 2018 baseline. This period
decrease in scope 1,2 and 3 emissions. coincides with the launch of CHANEL Mission 1.5° and the
deployment of initiatives across the business, working with
While we can report emissions reductions across all three our suppliers to help us deliver against our science-based
scopes, this first performance update is based on an targets. The global pandemic was inevitably a contributing
unprecedented year and at the start of a 10-year action factor to emissions reductions in 2020, due in part to a
plan. This makes it challenging to provide detailed steep fall in business travel. As COVID-19 restrictions ease
analysis at this stage. in the coming year and production volumes increase,
we anticipate some levelling up of this trend and remain
committed to continuing to identify strategies to reduce
our footprint.
900,000
Scope 3
800,000 Cat 14 Franchises*
700,000
Cat 12 End of life treatment
of sold products
600,000 Cat 11Scope
Use1of sold products
Cat 7 Scope 2 (Market-based)
Employee commuting
t CO2 e
2 Capital goods
Cat 3 Upstream fuel and energy-related emissions
400,000 Cat 5 Cat
Waste
4 & 9 Upstream and downstream transport & distribution
SCOPE 3
Cat 5 Waste
300,000
Cat 4 Cat
& 96 Business
Upstream traveland
downstream transportation
SCOPE 3
0
SCOPE 2
SCOPE 1 Cat 2 Capital goods
2018 2019 2020 Cat 1 Purchased goods & services
Scope 2 (market-based)
2018 baseline based on estimates.
2019 based on actual data collected, except categories 2,4,7,9,11,12 and 14. Scope 1
2020 based on actual data collected, except categories 2,7,11,12 and 14.
*Chanel points of sale in department stores,
airports and hotels.
The first priority of CHANEL Mission 1.5° is to reduce the emissions in our own operations
and in our supply chain by 2030, in line with our science-based targets.
Our flagship
boutique in Seoul Chanel’s Green Chanel’s new Energy
achieved the Building Standard Policy provides an
company’s first defines worldwide actionable guide to
LEED Platinum best practice for energy sourcing and
certification boutique construction energy efficiency
CUTTING EMISSIONS IN
CHANEL’S VALUE CHAIN
Our scope 3 emissions, which represent the majority of our impacts, arise principally from the raw materials
that we source, the distribution of materials and goods, how products are packaged and marketed, and
business travel. The global pandemic inevitably led to a steep fall in the latter. While we expect this to reverse
in the coming years, new policies aim to favour greener transportation where travel is required. In Europe, for
example, train travel is chosen for journeys under 400 kms.
We have continued to focus our efforts on reducing our materials, notably through support for the Global
value chain emissions, especially in the areas of greatest Organic Textile Standard (GOTS) and the Global
impact such as raw materials, transport and logistics. Recycled Standard (GRS). GOTS certifies that the
While we do not have sufficient historical data yet to materials come from organic farming, with respect for the
measure the impact of our initiatives at scale, we aim to environment throughout the value chain. GRS guarantees
quantify the initial outcomes of projects. a minimum of 20% recycled fibre composition in the
fabrics, along with responsible social and environmental
practices. Chanel’s progress in this area in 2020
A QUARTER OF MATERIALS resulted in a quarter of materials of the Cruise Collection
OF THE CRUISE COLLECTION 2021/2022 being GOTS and GRS-certified.
2021/2022 ARE GOTS- and
GRS-certified We are committed to sustainable materials and work
on our own staff uniforms to pilot new innovations and
Integrating more sustainable materials assess their impact. By the end of 2021, our fashion
advisors globally will be wearing black tweed jackets
Chanel strives for distinction in the raw materials we that have been woven from upcycled fibres called ‘eco-
use in our creations. We aim to source according to silk’. In the US, we are piloting a closed loop model
the highest standards of sustainability while delivering that sees the cotton t-shirts worn by our beauty advisors
the finest quality. Our fashion business, for example, is being recovered at end of life and the material re-used
increasing the use of sustainably sourced and certified to create new staff uniforms.
Switching to greener transport and logistics In the US, all international freight has shifted to less
carbon intensive solutions, and all last mile logistics will
During the course of 2020, we continued to work
have transitioned to electric vehicles by the end of 2021.
on ways of reducing the impact of the distribution
Our distribution centre in Panama – which serves points
of materials and goods from the supply chain to our
of sale across Latin America and the Caribbean in 37
production sites and boutiques all around the world.
countries, 119 airports (including in the US and Canada)
This currently accounts for a third of scope 3 emissions,
and 14 cruise lines – has been receiving 99% of finished
so continuing to accelerate the company’s switch to
goods from France by sea freight since 2019 and is on
transportation with a lower footprint, such as sea freight
track to achieve the same goal for its exports.
and electric fleets, will help bring about important
reductions in the coming years.
We progressed the transition from air freight to road for
our fashion products in continental Europe, with the shift
completed for Ukraine, Russia and Switzerland by early
2021. By the end of 2022, all fashion goods transported
within the region will travel by road. In Paris, electric
vehicle fleets were being piloted in 2020 and during
2021, with a view to extending the scope in 2022.
We continue to accelerate
the company’s switch
to greener air and sea
freight and electric fleets
SHIFT TO RENEWABLE
ELECTRICITY
A key target of CHANEL Mission 1.5° is the transition to 100% renewable electricity by 2025.
Across all regions where Chanel has a presence, the business is implementing solutions. By the end
of 2020, we shifted to 70% renewable electricity (compared with 50% in 2019).
INVESTING IN NATURE-BASED
SOLUTIONS
Beyond the impact that we can have in our own Investing beyond our own business
operations and value chain, Chanel aims to help We are taking action outside our own business activities in
accelerate the global transition to a low-carbon order to balance the emissions that we cannot yet reduce
future by supporting initiatives that preserve and or avoid in our own operations. We are investing more
than US$55million in nature-based solutions between
restore the natural environment and increase 2019-2024. We support projects that are certified to the
the resilience of communities and landscapes to highest carbon, biodiversity and community standards
the effects of climate change. We believe a fair (such as the Verified Carbon Standard (VCS) and the
transition means supporting communities to adapt Climate Community and Biodiversity Alliance (CCBA)).
They are delivered by respected project developers
in order to sustain livelihoods and to thrive for the
and operators. These projects are helping to protect
long-term. and restore 9,000km² of land, and contribute to Chanel
maintaining carbon neutrality.
We need the help of the project and the people who care about it to make sure the
forest regrows. Also, we protect the forest because it will help the livelihoods of villagers
in the area by enabling them to access all of the natural resources such as fisheries.
PAK ROBERT, HEAD, FOREST PROTECTION DIVISION AND RESIDENT OF KEPAHYANG VILLAGE
CHANEL
CHANEL Mission
Mission1.5º
1.5º Performance
Performance Update
Update 2020
2020 1111
ACCELERATE
PARTNERSHIPS TO
ADVANCE NEW THINKING
We recognise that we cannot work in silo and must partner with others to accelerate
collective understanding and to find solutions for the future.
We already support academic and scientific research on the Chanel was one of 32 organisations to sign
role of the ocean in climate change mitigation and adaptation The Fashion Pact at its launch in 2019. The Fashion
with the École Normale Supérieure (ENS) in France. We Pact is a global coalition of companies in fashion and
also have a scientific partnership with the Centre Scientifique textile who are committed to stopping global warming,
de Monaco (CSM) to study the biology of the precious restoring biodiversity and protecting the oceans.
Mediterranean red coral in order to improve its conservation. Today, over 70 companies are involved, representing
one third of the fashion and textiles industries. In 2020,
A new partnership with the Cambridge Institute for The Fashion Pact published an overview of members’
Sustainability Leadership, rolling out in 2021, focuses progress in its first annual report.
on innovative operational projects and employee
education. The partnership draws on expertise from across We are also a signatory to the UN Fashion Industry
the University of Cambridge, including the Institute of Charter for Climate Action (under the auspices
Manufacturing, the Cambridge Judge Business School and of UNFCCC, the United Nations Framework
its climate change initiative, Cambridge Zero. We will work Convention on Climate Change), which contains
together to advance practical solutions to specific business the vision for the sector to achieve net-zero
challenges, including those presented by climate change emissions by 2050. The signatories work
so that we progress new ways to reduce and avoid future collaboratively to deliver on the principles enshrined
carbon emissions. The employee education programme is a in the charter to enable the sector to achieve its
key lever to broadening understanding of the issues across climate targets. The Charter covers 16 commitments,
the business and embedding a sustainability mindset. including setting a decarbonisation pathway for the
fashion industry drawing on methodologies from the
Science-Based Targets initiative.
Chanel’s science-based carbon emission targets were Senior leaders at Chanel are committed to CHANEL
independently assessed and approved by the Science Mission 1.5° and to building a resilient and sustainable
Based Targets initiative (SBTi) in November 2019, based on a business. The Corporate Social Responsibility (CSR)
2018 baseline. SBTi champions science-based target setting Committee of the Board is responsible for setting the
as a powerful way of boosting companies’ competitive long-term vision and climate-related strategic priorities
advantage in the transition to the low-carbon economy. for the business. At management levels, the climate
It is a collaboration between CDP, World Resources Institute agenda within the sustainability strategy is led by the
(WRI), the World Wide Fund for Nature (WWF), and the corporate sustainability team in the global headquarters
United Nations Global Compact (UNGC). The targets help in London and deployed by dedicated teams across the
manage the company’s progress up until 2030. business globally.
About Chanel
Chanel is a private company and a world leader in number of specialized suppliers, collectively known as
creating, developing, manufacturing and distributing the Métiers d’Art. Chanel is dedicated to ultimate luxury
luxury products. Founded by Gabrielle Chanel at the and to the highest level of craftsmanship. It is a brand
beginning of the last century, Chanel offers a broad whose core values remain historically grounded on
range of high-end creations, including ready-to-wear, exceptional creation. As such, Chanel promotes culture,
leather goods, fashion accessories, eyewear, fragrances, art, creativity and savoir-faire throughout the world, and
makeup, skincare, jewellery and watches. Chanel is also invests significantly in people, R&D and innovation.
renowned for its Haute Couture collections, presented At the end of 2020, Chanel employed over 27,000
twice yearly in Paris, and for having acquired a large worldwide.
Sustainability@chanel.com
Image Credits
Page 7 (top right) ©Tim Franco Page 11 (bottom) ©Forest Carbon
Page 8 (bottom left) ‘Holiday 2020’ Page 12 (top) Tree within the forest
make-up display with recycled ©Renaud Philippe /PUR Projet
PMMA ©Chanel
Page 12 (bottom left) ©Renaud
Page 10 (bottom left) Photovoltaic Philippe /PUR Projet
powerplant, F&B International
Logistics centre ©Chanel