SIRONA HYGIENE PRIVATE LIMITED

Team Sirona was born in 2014 out of the pain of feminine intimate and
enstrual hygiene issues. Founded by Deep Bajaj, it is an award winning product
innovation brand committed to solving these issues, which are not adequately
addressed in the country.

Some of Sirona’s best innovative and sustainable solutions are PeeBuddy

(India’s 1st Female Urination Device that allows women to Stand & Pee), 100%
herbal pain relief patch, biodegradable black pads (India’s first coloured and
biodegradable sanitary pads), etc.

Team Sirona comprises two sister brands, PeeBuddy-specifically for travel

hygiene and BodyGuard for general protection and wellness. Sirona caters to
over 2 lac orders per annum and is scaling consistently in terms of
profitability. Amazon, Flipkart are among its significant customers.

Yet, Sirona stands for more: It stands for healing social, class and gender
disparities and collaborates with different social groups and NGOs to empower
the marginalised. Keeping aside certain amount from every product sale,
Sirona funds unique its pay-it-forward campaigns like AAN (for vulnerable
women like jail inmates, trafficked sex workers), Sirona School Health
Programme, ADYA (for adolescent girls) and spreads happiness across the
world.
Sirona’s work has been covered by Forbes, BBC, ET Now, Girliyappa,
Hindustan Times, TOI, Fortune, CNBC, Your Story, Reuters. Some of the
awards that the company has earned are:
• Economic Times Start up of the Year’ (Social Enterprise)
• ET ‘top 25 start ups’ 2019
• Tie ‘The Spirit of Manufacturing' award
• Economic Times ‘Innovation Award’ (Inclusion)
• ‘National Entrepreneurship Award’ by Ministry of Skill Development and
Entrepreneurship (MSDE), Govt of India
• Named in the ET 40 under 40 list by Economic Times
• Named in the Fortune ’40 Under 40’list
• Winner, ET NOW ‘Lufthansa Runway to Success’ – Season 5 from amongst
64,000 startups
• Winner, ‘Wellness Product of the Year’ at Entrepreneur Start-up 2018 with
the PeeBuddy brand.
• Oversaw First Step Digital’s entry into India’s Top 50 Emerging Global
Companies in the India Emerging Program
• Winner, 20 Most Promising Baby Health & Safety Product Companies,
Silicon India with the BodyGuard brand
• ABBY Gold Winner in 2018 under Special Category for PeeBuddy ‘Urine
Control’ video
• Silver winner atIndian Digital Marketing Awards in the Best Video
Advertising category for Girliyapa-PeeBuddy campaign, ‘To Pee or Not to Pee’
• Named amongst top 100 Global Social Entrepreneurs in SE’s Inspiring
Social Enablers program
• 100 Emerging Start-ups : India Network
• Named ‘Social Entrepreneur of The Year’ 2016 by Entrepreneur Magazine
• Named amongst Top 12 Best Social Entrepreneurs in 2016 by NDTV, The
Real Deal