Amazon Value Chain

Marke ng and
Inbound logis cs Opera ons Outbound logis cs Services
Sales
Primary Ac vi es

Custo
1. Ver cally integrated 1. Marketplace 1. Order fulfillment 1. Amazon prime. 1. Warrant and support
suppliers opera ons, packaging. 2. Order handling and 2. Earth's most customer for Marketplace , AWS
2. Decentralized 2. Device and content dispatch. centric company. , Amazon devices and
fulfillment center to route crea on. 3. Invoicing. 3. Hassle free return. other services and

me
the items a put-away 3. AI so ware 4. Customer services. products.
loca on. development. 5. Promo ons. 2. Educa on and Training.

r valu
3. Item replenishment. 4. AWS opera ons 6. Order and customer
4. Quality control, tracking.
fulfillment from prime 7. Segmenta on.

e
loca on

HR & Financial & Legal: Hiring talented people, crea ng sustainable opera ng cashflow and risk mi ga on.
Support Ac vi es

Technology: Advanced customer database and analy cal tools for recommenda on and personaliza on. Scalable Amazon Web Services for
amazon.com's technology infrastructure , B2C and B2B customers. Fully op mized as well as automated warehouses and distribu on centers
along with robo cs technology. Advanced delivery with drones. Voice shopping with Alexa AI and echo devices. Augmented reality to see how
products fit and test how they look.

Procurement: Vast number of ver cally integrated suppliers.