GROUP 2 ASSIGNMENT

ADEBAJO EBUN 18CL024829

OLOWOPOROKU OLUWATOBILOBA 18AF023691
BABATOPE OYINKANSOLA 18AF023645
AJEGBEMIKA OLUWATOBILOBA 18CB024646
ADELOWO MOFETOLUWA 18CL0248
AKINDUMILA DANIEL 18CM024374
UZOMA CHIMKASINMA 18CK024360
OBOHO VICTOR 18CK024331
SODEINDE AYODEJI 18CI024089
AGHEDO PRAISE 18AF023629

EQUIPMENTS USED IN PHOTOGRAPHY

1) Camera

A good camera is like an extension of your arm. It should be effortless to use, making it as easy as
possible to capture the photo you have in mind.

The best place to begin for many photographers is with an entry-level DSLR or mirrorless camera. The
difference between these two types of camera is that DSLRs have an internal mirror, which reflects light
directly from the lens into an optical viewfinder, so that you can see exactly what the lens sees.
Mirrorless cameras don’t have this feature, which allows them to be smaller and lighter.
2) Lens

Along with a camera, the single most crucial piece of equipment for photography is a lens. In some ways,
lenses are even more important than the camera itself, because the lens is what actually focuses the
light to reach your camera sensor. Certain cameras allow you to switch out your lenses. They’re called
“interchangeable lens cameras.” You can swap a portrait lens for a huge, expensive sports lens, using
the same camera. This is a major benefit, making your system far more flexible for different types of
photography.

What lens should you get? Some photographers use kit lenses which come bundled with many cameras.
Other photographers buy their cameras and lenses separately. From most important to least, you should
get:

1. A kit lens that zooms, such as a 14-42mm, 16-50mm, 18-50mm, 18-55mm, or 18-105mm lens.
These are inexpensive lenses that offer a lot of versatility, which gives you a good idea of what
specialty lenses to buy in the future. They’re also higher in quality than they sometimes get
credit for.
2. A prime lens that doesn’t zoom, such as a 25mm f/1.8, a 35mm f/1.8, or a 50mm f/1.8 lens,
which are especially good for portraits and people photos with a “shallow focus” effect (blurry
background).
3. A telephoto zoom lens, such as a 55-200mm. This type of lens lets you photograph distant
objects like wildlife or sports, although not all photographers will need that capability at first.
 There is also the important distinction between zoom lenses and prime lenses:

Zoom lenses cover multiple focal lengths. You can zoom them in and out. Prime lenses can’t zoom at all
they’re fixed at a single focal length. Zooming is a great feature, but prime lenses are also excellent
choices. They usually have several benefits, including weight, price, sharpness, low light performance,
and “shallow focus” improvements (again, covered in our article on aperture).

3) Camera Bag

Unlike cameras or lenses, camera bags are easy. Picking a good one is mostly common sense, if a bag is
comfortable, and it fits your equipment well, go for it. Still, you should choose a good one from the start.
The ideal bag depends upon the type of photography you like to do:

1. Landscape photographers will primarily want a camera or hiking backpack, since they end up
traveling long distances and carrying a lot of equipment.
Street and vacation photographers are likely to want a shoulder bag, since it’s quick to access,
and it works well for smaller overall camera kits.
2. Wedding photographers differ, but most will want a camera backpack or rolling suitcase to
bring a lot of equipment to the wedding. Also, they may want a shoulder bag for moving
around while taking pictures.
3. Studio photographers might not even need a bag, if they never leave the studio, although
some will purchase rolling suitcases to carry their equipment via car or airplane.
4) Memory Card

The next item is a memory card. Memory cards store photos and let you transfer them from your
camera to your computer. They’re an essential piece of equipment for any photographer. Some cameras
even include a memory card when they ship.

The first reason to get a good memory card is storage. You’ll want a card that can hold plenty of photos
ideally well over 1000 photos from your camera, if not more. Get a memory card that is at least 16
gigabytes, and ideally 32 GB, 64 GB, and so on. This is especially important for wildlife, sports, and travel
photography, where you’ll be taking a lot of photos. At Photography Life, we stick with 64 GB cards or
larger.

The other important consideration is speed. Fast memory cards come with several benefits, and one of
the biggest is that they minimize the time your camera spends “buffering” (locking up to process a burst
of photos you just captured). This saves time in the field, and it lets you take longer bursts more easily.
Getting a fast card is especially important for wildlife and sports photographers, and for video usage.

5) Tripod

Tripods are incredibly valuable for many photographers, although their importance depends upon the
subjects you photograph. Personally, as someone who mainly focuses on landscape photography, tripod
is like an extension of my camera.
6) Filters

Filters go directly in front of your lens (or, more rarely, behind your lens), which alters the light your
camera captures. They’re an important part of photography, although you might not need as many
filters as you would think. There are four main types of filters that are relevant in digital photography.
However, you might only need one or two of them, or none at all:

i. Clear filters are transparent filters that protect your lens. Good clear filters are more
expensive, but bad clear filters might harm your photo quality significantly.
Personally, I only use a clear filter in the most extreme conditions, but other
photographers use them all the time. Clear filters are also known as UV or Haze
filters.
ii. Polarizing filters are crucial for many photographers. These filters darken the blue
sky, and they decrease certain reflections in an image. If you photograph plants or
water, polarizing filters are very useful, and highly recommended.
iii. Neutral density filters reduce the overall amount of light that reaches your camera
sensor, they’re essentially just darkened pieces of glass. You should use them if you
want extra motion blur in your photos, such as smoothing out waterfalls, or if you’re
trying to do flash photography in bright conditions.
iv. Neutral density graduated filters transition smoothly in a gradient from dark to
clear. This is useful if you need to darken a portion of your photo selectively (like the
sky), while leaving the rest of the photo unaffected.
7) Flash

For many types of photography, a flash is absolutely essential. It matters if you want to take pictures of
people in dark environments, or if you want to shape and mold the light that shines on your subject. It’s
also a good way to brighten dark shadows, even during the day.

Many cameras have pop-up flashes already, and you also can buy separate, stronger flashes at an
additional cost. Some photographers (such as landscape or architectural photographers) may not want a
flash at all. Others (like portrait photographers) could find them to be essential.

8) Extra Batteries

Any time you buy a camera, it will ship with a battery and charger. Still, that may not be enough.
Personally, I have six batteries and three chargers, since I go on long hikes in cold weather, where
batteries die quickly. Other photographers have even more. It’s never worth it to lose a good photo
because your battery is dead, no matter the reason. So, get at least one backup battery and more if you
find that two isn’t enough.

9) Post-Processing Software

To edit your photos, you need some sort of post-processing software. Most photographers will end up
editing their photos, often significantly. However, the free software that comes with your camera or
computer might not have enough features.

Here are some of the most popular choices:

 ON1 Photo RAW

 Alien Skin Exposure
 Capture One
 ACDSee Ultimate
 DxO PhotoLab
 Photo Ninja
 RawTherapee
 Corel AfterShot Pro

All of these are well-respected, professional products.

10) Monitor and Calibration Equipment

It’s important that the colors you see on your computer monitor actually mirror the colors you captured
with your camera, at least at a broad level. Otherwise, the edits you make to a photo will be
fundamentally flawed.

The problem is that most monitors have major color issues out of the box, or they aren’t good monitors
in the first place. It’s important that you purchase a monitor that is an “IPS” panel (In-Plane Switching),
and get at least an 8-bit monitor (and ideally a 10-bit or greater wide-gamut monitor). This way, your
monitor can display the greatest range of color and give you the best color reproduction. Monitors can
be expensive.

11) Other Accessories

Along with all of this necessary camera equipment, there are some additional important accessories to
consider along the way.

First, to maintain your camera, lenses, filters, and other gear, you’ll want a cleaning kit. This includes
microfiber cloths and cleaning spray for your lenses, as well as a way to clean your camera sensor if it
gets dirty. There are plenty of options out there, including wet-cleaning solutions and dry-cleaning
products like sensor brushes.

Along with a cleaning kit, you may also want various other accessories like remote shutter releases, GPS
attachments, motion triggers, printers, and so on. The market for photography accessories is huge.
BUSINESS PROPOSAL FOR GROUP 2

1. Industry Overview

2. Executive Summary

3. Our Products and Services

4. Our Mission and Vision Statement

5. Job Roles and Responsibilities

6. MARKET ANALYSIS

• Our Target Market

7. Sales and Marketing strategy

1. An Overview of the Industry

The photography business is one of the few that can unquestionably survive in any area of the world if it
is well-positioned. The photography industry may brag about directly or indirectly employing a large
number of people all around the world.

One of the advantages of the photography industry is that it offers a wide range of specializations, from
wedding and portrait photography to wildlife and vacation photography, to name a few. Above all, we
chose to start a photography business because, after conducting our due diligence and study, we
discovered that it is a highly profitable business if carefully planned and managed.

Without a shadow of doubt, there is a high rate of competition in the industry, but we have been able to
create a unique Business model that will help us gain market acceptance and also work our way to the
top of the ladder in the city where our photography business is to be located.

Some of the things that will help us stand out in the industry include that we will ensure we deliver
quality photography jobs at rock bottom prices in our city at all times. Much more than delivering quality
photography jobs to clients at rock bottom prices, we have further gone to invest in a CRM software that
will help us effectively win new clients over and also help us effectively manage our existing clients.

We intend exploring referrals from loyal clients as a means of generating leads that we will eventually
work hard to convert to loyal customers.

2. Executive Summary

• COMPANY’S DESCRIPTION

We are a topnotch – all round Photography Company and have a great vision to become the one – stop
shop when it comes to photography in Nigeria. We are currently a team of passionate photographers
who have come together for the sole purpose of creating a brand that will compete with leading
photography companies in Nigeria

We also intend to go beyond just making memories, but also will build relationships such that will offer
all round photography services. This means that we will cover wedding photography, child photography-
where we capture the milestone of every baby from infancy to late childhood, capturing of nature and
landscapes, beauty coverage- pageants, modelling shows, and what have you, as well as other areas too
numerous to mention.

Our photography company would also be in the business of training new people as well as budding
photographers who want to be closely watched in their photography endeavor by a mentor. There are
also plans not to make our photography business limited to just capturing pictures.

We will also be involved in the sales of photographing digital cameras, lenses, camera stands,
photography software, as well as other consultancy services. Furthermore, in the nearest future (our
five years goal to be precise), we shall commence to sell franchises and become one of the best
photography business in the world.

3. Our Products and Services

Of course, like every other photographer, we shall be into the business of covering events. However, we
shall take our services a notch higher, by paying attention to details- like having pre- shoots and after-
shoots. Why after shoots? Well, the after- shoots will basically involve capturing the after event moods
in pictures. There will also be the production photo albums, photo books, framed pictures, as well as
soft copies of edited pictures as requested by our clients.

Much more than rendering the services, we will also like to be known as a one stop shop where
competitors can come purchase equipment that will help foster their expertise. As a result, we are to be
involved in the sale of digital cameras, and other photography hardware and software.

We intend to deal in brand new equipment as well as the fairly used type. This is so that we are able to
give those who couldn’t possibly afford the brand new stuff the opportunity to still be in the trade by
selling the fairly used types of products to them.

We believe that the photography trade wouldn’t be complete without having to offer consultancy
services. This is why we will be offering photography training and consultancy services. As a result
budding photographers, as well as novices can always run to us to garner more knowledge about the
trade. Our consultancy services ranges from providing advisory services to setting up photography
studio for our clients.

4. Our Mission and Vision Statement

• We have a concise vision and mission in view and that is: To become a world class photography
brand and to be amongst the top 5 leaders in the photography trade in Nigeria

• To make top notch photography services available to a wide range of clients that cuts across
different classes of people at affordable price.

Our Business Structure

Our plan is to start the photography business with 4 key employees who are expected to handle more
than one role per – time. They include:

• Chief Operating Officer and Lead Photographer

• Office Administrator

• Sales and Marketing Officer

• Assistant Photographer and Office Assistant

5. Job Roles and Responsibilities

Chief Operating Officer and Lead Photographer:

• Responsible for providing direction for the business

• Responsible for leading the team to cover events

• Responsible for the day to day running of the business

• Responsible for handling high profile clients

Office Administrator:

• Responsible for the day to day administration of the office

• Responsible for handling correspondence

• Manages customers

• Manages vendors

Sales and Marketing Officer:

• Responsible for marketing the company’s products and services

• Responsible for promoting the company

• Responsible for creating marketing and sales strategies, etc.

• Source for exhibitions and opportunities for the company to leverage on to promote the
business

Assistant Photographer and Office Assistant

• Assists the Lead photographer at all times

• Runs errands for the organization (i.e. job delivery to clients, purchase of supplies and
stationeries et al)

• Responsible for transporting cameras and other equipment to and fro event locations

6. MARKET ANALYSIS

• Market trends
The photography profession has always had a ready market, and anyone who is dedicated and can
create excellent photography work will always be able to advance in the field. However, thanks to
technological advancements, non-professional photographers may now capture cool images or "selfies"
that can be turned into classic portraits using their smart phones or other computer devices such as ipad
and even digital cameras.

Our Target Market

No doubt the target market for the photography industry is pretty wide, but in order to easily stay
focused and pursue our target, we have clearly defined our target market as;

• Young Executives

• Intended couples planning to get married

• Churches and other religious centers

• Schools

• Wedding planners

• Corporate Executives

• Event Planners

• Families

9. SALES AND MARKETING STRATEGY

• Sources of Income

Much more than generating income from covering events like Weddings, Parties, Thanksgiving services,
Naming Ceremonies, and all forms of events that will require taking pictures; we will also engage in the
sale of digital photography cameras and accessories as earlier mentioned. After a period of 5 years, we
would have succeeded in selling our brand to the entire populace in Nigeria and beyond.

That should give us a platform to generate more income via providing photography related consultancy
services and trainings to as many aspiring photographers that will need them. After a period of 10 to 15
years, we will start selling franchises of our company in the United States of America. These are basically
the areas where we will concentrate on to generate income for our photography business.

• Marketing Strategy and Sales Strategy

We will adopt the aggressive marketing approach because we believe that for us to win over clients in
the already saturated market, we must be aggressive. Part of our marketing process is to get the
contacts (phone numbers or email addresses) of leads, then send them introductory mails or call them
to introduce our businesses to them. After a week or thereabout, we should follow – up with another
call or email and try as much as possible to book an appointment to see them.

We are quite aware that we don’t have the financial capacity to hire enough employees that can cover
the entire city and beyond; which is why we will engage freelance marketers to help us market our
services. They will be paid commissions based on the number of clients and the amount of the tasks
done. In nut a shell, we will explore the following marketing and sales strategies to promote our
business;