TOURIST BEHAVIOR (BY30603)

SEMESTER 2, 2020/2021

Individual Assignment:

Video Analysis

PREPARED TO:
DR. BALVINDER KAUR KLER

PREPARED BY:
ABDUL KARIM BIN JULKARIM (BB19110582)
Question

Using ‘A Grand Day Out’ as the backdrop, critically discuss* how Wallace & Gromit perceive
the quality of the different phases of their trip to the moon.

Tourist experiences are highlighted as an on-going process, continuously changing

and altering during pre-, on-site-, and post-visit of tourist experiences. It has been proposed
that the travel experience has five phases which are the anticipation before departure,
traveling to the destination, time at the destination, traveling home from the destination,
and the recollection of the trip after returning home (Clawson & Knetsch, 1966).Although, it
is well understood that satisfaction with a destination's experience influences loyalty.
Tourism research has yet to fully examine whether the tourist's experience during other
travel phases also influences satisfaction as well as loyalty-related behaviours and attitudes.

In ‘A Grand Day Out’ story, I can relate that has the travel experience phases which
are the anticipation, traveling to the destination, time at the destination, traveling home
from the destination, and the recollection. First and foremost is anticipation. This phase
involves thinking about and planning the outing. Key decisions are made here. For example,
when to go, how to get there, how long to stay, what to take, what other things to do on
the outing. We can see that when Wallace and Gromit realise that they have run out of
cheese, they are saddened. “No cheese, Gromit! Not a bit in the house! Gromit, that's it!
Cheese! We'll go somewhere where there's cheese” said Wallace. After that, Wallace plans
to visit the moon because "everyone knows the moon is made of cheese" because the
nearby corner shop is closed for the Bank Holiday. The second phase is travel to the
destination. This phase involves travelling to the venue, parking, costs and access. In this
story, they don’t spend much to go to the moon. For example, Wallace cuts and uses the
door of his house to make their rockets assisted by Gromit. The two construct an orange
homemade space rocket ship. Tools and equipment are also available in the basement
under their house.
 Next, time at the destination or on site. This phase involves the whole visitor
experience onsite that have measured many aspects of onsite experiences including way
finding for tracking & timing, visitor satisfaction for rating, likes and dislikes, engagement
patterns and expenditure for reported spend. After they arrive at the moon, they have a
picnic holiday on the moon and eat the moon. Wallace tries the cheese (which he suggests
tastes like Wensleydale) but starts to question his theory on the moon. Here we can see
that the behavior of Wallace and Gromit is not good because they damage or pollute the
place they visit which is at the moon. Because they cut a fragment of the moon to test a
sample and found oil leak from their rocket. Therefore, Wallace inserts a coin into a coin-
operated oven-like protection alien space robot but nothing happens, so they continue
walking and the robot unlocks and cleans up their picnic supplies. It discovers the rocket
and writes up a parking ticket and notes an oil leak. The robot follows Wallace and Gromit
to another picnic spot and comes dangerously close to hitting Wallace in the head with a
blackjack, but the money runs out and the robot freezes in place. Wallace keeps the
blackjack as a keepsake and replaces the coin.

Furthermore, travel back from the destination. In my perspective, this phase

involves the return journey and here we can also see what is our contribution to the place
we visit. For this story, Wallace has left good and bad impressions to where they go. The
bad effect is not having time to apologize to the robot for the pollution done there. As
punishment for stealing cheese moon-rock and attempting to eat the moon, the robot jolts
to life again, realising they can get to Earth with the rocket, it chases them down and tries
to catch them. Wallace and Gromit lock the rocket behind them but forget to light the fuse.
The robot breaks into the fuselage with a can opener and lights a match, which ignites the
ignition and causes a massive explosion, blowing out the robot and sending the rocket into
space. While the good effect is to help achieve the robot's dream to ski even if not on earth.
The robot is able to shape the debris into skiing equipment and skis across the moon
surface on a skiing holiday, as the rocket heads home to earth again happily with the
cheese.
 Lastly, recollection. This phase involves the many ways that outings and events are
recalled, shared and commemorated. Messages I get from ‘A Grand Day Out’ story is we
must not at will do anything especially do damage and pollutants in the places we visit like
Wallace and Gromit who are cut a fragments of the moon to test a sample and found an oil
leak from their rocket at the moon. Moreover, we should also plan our trip so that there is
no problem to go to the destination we are going to. Don’t be like Wallace and Gromit who
are careless in planning and preparing for a trip where their rocket leaks oil after reaching
the moon. To end this, it is clear that the tourist's experience during other travel phases also
affects satisfaction, as well as behaviours and attitudes.
References

1. Experience quality in the different phases of a tourist vacation: A case of Northern

Norway referred on 6 April 2020

https://smartv3.ums.edu.my/mod/resource/view.php?id=327967

2. Lecture Notes - Five Phases of Tourist Experience referred on 6 April 2020

https://smartv3.ums.edu.my/mod/resource/view.php?id=328051

3. Fandom - A Grand Day Out referred on 6 April 2020

https://wallaceandgromit.fandom.com/wiki/A_Grand_Day_Out

4. Gillian King - Five Phases of Visitor Experience referred on 6 April 2020

https://environmetrics-blog.blogspot.com/2011/01/five-phases-of-visitor-experience.html