DIGITAL MARKETING

STRATEGY & PLAN

Digital Marketing Strategy & Plan
What matters the Digitization…
Introduction

Digital Strategy Funnel

Digital Blueprint (Plan)

Customer`s Reach

Digital Accelerate (Act)

Conversion Strategy (Convert)

Engagement Lifecycle

Digital Next?
 Introduction

Through the download of Digital Marketing Plan document - Congratulate for taking
a step ahead for digital marketing strategy that helps in improvising eBusiness.
Lemonoids provides opportunities through different strategy and planning
documents (as an advice) to boost online presence and internet based businesses.
It’s a sample digital marketing strategy and plan to act on Research and
Development, Website Quality Audits, Link Building Strategies, Paid Advertisements,
Social Enhancements, Email & Affiliate Marketing.

With recent research and digital survey, it’s been surprising and shocking that
eBusinessess are executed digital marketing without a plan. (And it’s a big dumb for
online presence) – Commonly it’s a big RISK.

Our digitization process defined step-by-step is an agile or systematic approach to

gain productivity, improve sales, generate leads and maximize ROI. With Lemonoids
Digital Planning Framework (Digital Strategy Funnel, Digital Blueprint, Customers
Reach, Digital Accelerate, Conversion Strategy, Engagement Lifecycle and Digital
Next?) These digital segments quantify and qualify the case to reach “Next level of
Marketing”.

Digital Marketing Strategy & Plan

 Digital Marketing Strategy
Funnel

Digital Blueprint How do we want to grow our online business?

Digital Strategy Funnel

Acquisition Strategy to build Web Presences

Customer`s Reach

Connect Visitors for Conversion

Digital Accelerate

Conversion Strategy Retain Customers for Repetitive Sales

 Digital Marketing Strategy

1. Plan
Key Digital Strategies: How do we want to grow our online business?
REACH ACT CONVERT ENGAGE
customers Achieve interaction to Lead or Sale through time

Marketplace Analysis: How well are we using digital media now?

Audience and Competitor Online partner SWOT: Own digital
customer analysis benchmarking analysis marketing review

Objective Setting: Which goals and KPIs should we use?

Target Audience and Goal setting and Google Analytics Managing digital
Marketplace evaluation marketing
Digital Blueprint

Strategy: How can we achieve our goals?

Segmentation and Engagement and Integrated
targeting Brand Value content strategy communication
strategy

Digital Marketing Strategy & Plan

 Digital Marketing Strategy

2. Plan
Tactics: Which digital marketing activities do we optimize?
REACH ACT & CONVERT ENGAGE
Acquisition Strategy to build Connect Visitors for Retain Customers for
Web Presences Conversion Repetitive Sales

Search Engine Optimization Conversion Rate Optimization Content Marketing Strategy

Pay Per Click (PPC Ecommerce management eNEWS letters and

Promotional emails

Online Brand Advertising Lead generation techniques E-contact strategy

Digital Blueprint

PR & Content Marketing Home page optimization Customer Service and Support

Social Media Marketing Landing page optimization Mobile and Apps Marketing

Affiliate and Partner AB and multivariate testing Social Relationship

marketing Networking

Digital Marketing Strategy & Plan

 Customer`s Reach

Search Engine Optimization

Presences

Affiliate and
Partner marketing
Pay Per Click (PPC)
Acquisition Strategy to build Web

Social Media Marketing

Online Brand Advertising

PR & Content Marketing

 Search Engine Optimization
Strategy
Target and Audience Segments
Analyzing Business Competitors
Keyword Research and
Implementations
SEO Audit
Conversion
Conversion Audits
Content Strategy
Content
Digital Blueprint
Business and Product Content
Product Review & Guest Posting
Visual and Video Content
Webinars and Slide shares
Backlink Audit
Content and Conversion Audit
Business Goals and Performance
Assessment
Strategic Project Plan and KPI Creation
Content Optimization and Split-Testing
Landing Page Optimization
Articles, Press Release and Whitepapers
Landing and Sales Pages
Viral Content and Podcast
Microsites, Community Engage
Digital Marketing Strategy & Plan
 Search Engine Optimization

Optimization
Website Quality Audits Content Optimization
Mobile App Optimization Social Media Enhancements
Analytics Insights Conversion and Measures

Authority, Trust & Engagement

Authority Strategy Development Link Acquisition
Digital Media Relations Content Syndication
Social Promotion
Digital Blueprint

Digital Marketing Strategy & Plan

Search Engine Marketing

Business Market
ROI Branding
Objective Research

Product & Services Competitor

Keywords Research
Analysis Augmentation

Campaign Network GEO Bidding

Mgmt. Target Locations Budgeting

Keywords Placements Ad Diagnosis

Ad Groups Ads Copy
Segregation

Landing Page
CTR Quality Score Ads Position
Optimization

Bidding Strategy Conversions & Measures

Analytics & Insights

Social Media Marketing

Research and Understand

the Audience
Schedule micro-links Social Strategy &
& Target globally Integration

10x Publishing and Social Analytics

Hashtag Keywords & Insights Connect, Share &
Reporting Engage

Microblogging & Content Social Media Networking

Marketing & Trafficking

Inter-link Social Profiles

& Platforms
 Digital Accelerate

Plan Act Convert Evaluate

Key Digital Achieve Generate Lead Conversion Rate

Strategies Interaction or Sale Optimization

Marketplace Competitor Online Partner Ecommerce

Analysis Benchmarking Analysis management

Objective Goal Setting & Lead generation

Google Analytics
Setting Evaluation techniques

Engagement & Landing page

Strategy Brand Value
Content strategy optimization

Digital Marketing Strategy & Plan

 Conversion Strategy
Usability and User
Centric Design

Activities that drive relevant traffic to your online

properties
Performance Management

Social Media Marketing A/B Testing

Analytics

Email Marketing Mobile Marketing

Net Advertising Score
Customer Satisfaction

Paid Advertising

Search Marketing

Digital Marketing Strategy & Plan

 Customer Interaction and Value

Key Digital Strategies

Marketplace Analysis

Goals and KPIs

Online Business Growth

Digital Strategy
Digital Blueprint

Mobile & Apps

Online Ads

Social Media

Search Engine
Customer`s Reach
Acquisition Strategy to build Web Presences

Strategy – Content Marketing Plan

Lead Generation/Campaign Planning

Digital Marketing Strategies and Plan

Review Customers Journey to increase conversions

Improve Customers Interaction on Website and Social Media

Connect Visitors for Conversion

Usability and User Centric Design

Performance Management & Analytics

User/Visitor or Customer Satisfaction

Net Advertising Score

Conversion Rate Optimization

Landing Page A/B Testing

Digital Accelerate Conversion Strategy
Engagement Lifecycle
Digital NEXT?

The Future is Digital

Transformations
Digital Marketing Strategy & Plan
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0.91.8801399949

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