Thematic Apartments For Creativepreneurs In Kuningan

Timur.

M Sari1
1
Architecture Department, Faculty of Engineering, Bina Nusantara University, Jakarta,
Indonesia, 11480

Corresponding author: mooryatie.sari@binus.ac.id

The high price of houses in Jakarta, including in premium locations such as the Kuningan
Timur area, the residential development model began to shift into vertical occupancy such as
apartments. This research aims to develop the thematic rental apartment unit needs for
creativepreneurs by using The Human Interface approach method by Simon Dodsworth to
achieve interior design through the user experience of the space. The results showed the
creativepreneur's activities in the space, zone and interior needs that affect his work so that
they can have a residence to live while working in his apartment unit comfortably and
effectively.

Keyword: Creativepreneur, Apartement, Interior, Space, Zone

1. Introduction
On the research of the thematic apartment rental for Creativepreneur is based to support the economy
in the field of creative economics by providing a dwelling that provides the activity of creativepreneur
in the CBD area, the village of Kuningan Timur, District Setiabudi, South Jakarta. By adjusting topics
based on UN Sustainable Development Goals target 11. A by 2020 Support positive economic, social
and environmental links between urban, peri-urban and rural areas by strengthening national and
regional Development planning [1].
Based on Table 1 in 2016, creative economic contributions to the national economy amounted to
7.44 percent and projected to continue to increase this figure increased 5.95 percent compared to 2015
[2]. According to BEKRAF data and some kinds of articles [3]. I collected, Creativepreneur is a
creative and entrepreneurial industry divided into content creators [4], online entrepreneurs (Online
shops)[5], and creative freelancers (freelancers)[6].

Table 1. Creative Economic growth in Indonesia

Amount (in
Years Total (Rp) millions of
people)
2019 1.211 T -
2018 1.105 T -
2017 1.009 T 17,43
2016 922,59 T 16,91
2015 852 T 16,06
Source: (BEKRAF, 2019)
 These creative entrepreneurs need a central city dwelling, fulfilling their business needs to support
their business. Because for professionals and entrepreneurs will start a business or a career in Jakarta
because it is considered more strategic and prestigious. In addition to being in the center of Jakarta,
easy transportation and good infrastructure, opening business in a CBD location in Jakarta can
enhance the image for business. The high price of houses in Jakarta, including in premium locations
such as the CBD area of residential development models began to shift into vertical residences such as
apartments and flats. Excerpted from the survey conducted by the Youth property portal in the capital
prefers renting an apartment than buying it [8].
This is then the background of this research to know how the concept of thematic residential in the
rental apartment in Kuningan Timur can support and provide activity creativepreneur by using the
approach of human Interface to achieve interior design through the user experience will the space
especially vision, touch and sound.
The Human Interface discusses various aspects of the decorative side of interior design and focuses
on the user's experience of space by adding texture, light, color and can help bind different elements of
a space design need. From the selection of furniture, finishing and materials can provide a comfortable
opportunity to suit its needs [9].
• Material and Finishes
• Acoustics
• Furniture
• Light

2. The Methodology
2.1. Research methods
The Diagram below shows the methodology applied in this study (Fig. 1). This study is essentially a
study of the activity of Creativepreneur based on qualitative methods with observation or observation
by describing the activity found at the time of secondary data collection and analying it Based on
articles, journals and internet media sources because there is no certainty that describes
Creativepreneur, in line with this research analyzes the implementation of thematic concepts using the
Human interface based on The book The Fundamentals of Interior Design [5] and Data Architect Vol.
2 [6] on the apartment room. And after that evaluate the results.

Background and problems

Function Ideal Space
Apartment unit Rental
Creativepreneur's activity

Research objectives:
A Creating thematic housing
on rental apartments to cater
for creativepreneur needs and
activities

Data: Technical Analyst:

• A Apartment Room
• A Creativepreneur
• A The Human Interface
- A Comparative Casual
Research Methods
- A Qualitative
descriptive approach
 Figure 1. Research Paradigm
2.2. The Method Study
In this study, the data source is a creativepreneur activity in Jakarta. The Data needed in this study
include:
• Data on the types of creativepreneur in Jakarta are obtained based on statistical data and the
results of creative economic surveys.
• Data on the profession of creativepreneur types obtained based on statistical data and the results
of creative economic surveys.
• Data on the activities of the profession creativepreneur obtained based on observations from
some professional activities.
• Classify zones based on the data of the profession creativepreneur activities obtained from the
demand of the space of the observation results of professional activities.
• Defines the spatial characteristics of the activity of the profession creativepreneur activities with
the approach of the human interface obtained from the analysis of the spatial needs of the zone
classification results.

3. Result and Discussion

3.1. Creativepreneur job type definition
Creativepreneur does not yet have a journal or book with clarity of information from any profession
described. But of some articles and data [3][4][5][6] of creative economics that I can conclude
creativepreneur into 3 subsectors in the creative economy industry such as content creator, online shop
and freelance have the types of work based on their content and requires creative thinking in
expanding its business.
Content creator has a type of job like youtuber, vlogger, food vlogger, beauty vlogger, music
creator, video gamer, tutorial creator, podcaster, and photographer. Online shop has the type of work
such as accessories, art and craft handmade, fashion, toys and hobis, beauty products, food and
beverage products, resellers and dropshipper. While freelancer has a type of job such as graphic
designer, digital marketer, editor, java programmer, consultant, content writer, voice actor, and web
designer

Table 2. Creativepreneur job type definition

Creative Industries Online Shop Freelancer
Youtuber Reseller atau Dropshipper Architect
Content Creator Culinary Web Designer
Animator Fashion Graphic Designer
Video/Music Editor Toys and Hobbies Copy Writer
Writer Craft Teacher
Chef Service Interior Designer
Video Game Designer

3.2. Definition of activity by type of work creativepreneur

Activities are analyzed based on the type of work performed according to the indirect observation on
behavior in the work in the field by collecting the activity data in the work. Based on the type of work
content creator starts by writing a script to create the content in the workspace or where any space is
available table and chair, and then producing the photo or video in a record-specific room such as
studio or anywhere. Then move the data and make edits to generate the image and publish it to the
media in its workspace and promote it.
Online shop types work to produce goods to sell, then record the results of sales and purchases in
the workspace, after that save the results if producing more in storage space or a special closet and
promote it. While a freelancer's work type is active to meet clients first in their living room, then
record what they should do in the workspace and return the data to the client, then promote themselves
to other jobs. And as in the Error! Reference source not found. 3 most edit activity is done by
creator and freelance content.
 Table 3. Definition of activity by type of work creativepreneur
Creativepreneur Tipe Pekerjaan Aktivitas
Youtuber Writing Scripts
Content Creator Photo and Video
Animator Production
Creative Industries
Video/Music Editor Editing
Writer Upload
Chef Promotion
Reseller atau Dropshipper
Culinary Production
Fashion Record production
Online Shop results
Toys and Hobbies
Save production
Craft Promotion
Service
Architect
Web Designer Meet clients
Graphic Designer Collect data
Production
Freelancer Copy Writer
Editing
Teacher Upload
Interior Designer Promotion
Video Game Designer

3.3. Characteristics of space by activity

3.3.1. Zone requirements. Based on activity analysis of the type of work needs zones for
creativepreneur need privacy zones in activities such as editing and data in their work space. The
public zone is limited to the work for the production of goods, photos or videos and meet guests
because it can be in the help workforce or the guests who are dating. And the service zone is required
for the production of storage areas for online shop.

Table 4. Characteristics of space by activity of Zone requirements.

Creativepreneur Aktivitas Kebutuhan Zona

Writing Scripts
Photo and Video
Production Privacy
Creative Industries
Editing Public
Upload
Promotion
Production
Record production results Privacy
Online Shop
Save production Public
Promotion
 Meet clients
Collect data
Production Privacy
Freelancer
Editing Public
Upload
Promotion

3.3.2. Layout needs. From figure 2 data can be concluded that the need for flexible space or open
layout is only needed by the content creator.

Figure 2. Characteristics of space by activity of Layout needs

3.4. Room characteristics of the type of work

3.4.1. Job space requirements are based on open layout. From the table 5 it can be concluded that
the need for flexible space and open layout is needed by all content creator professions.

Table 5. Room characteristics of the type of work

Creativepreneur Aktivitas Kebutuhan Ruang
Writing Scripts
Photo and Video
Production Workspace
Creative Industries
Editing Studio Room
Upload
Promotion
Production
Record production
Workspace
Online Shop results
Storage Cabinets
Save production
Promotion
Bertemu Klien
Produksi
Freelance Editing Workspace
Upload
Promosi

3.5. Room characteristics of activity types

Based on Figure 2 Character types of activities in the type of creativepreneur workdata that some
creativepreneur professions:
 • Beauty Vlogger, Food Vlogger, Photographer, Music Creator, Podcaster, creator tutorial,
vlogger, YouTuber have the same activities in doing their jobs.
• Online shops such as accessories, toys and hobbies, beauty products, dropshipper products and
resellers have the same activities in doing their jobs.
• Endorsers and video gamers have the same activities in doing their jobs.
• The Profession of Art and Craft Handmade and Fashion have the same activities in doing their
jobs.
• Java Programmer and Data Entry have the same activities in doing their jobs.
• Graphic Design and Editor have the same activities in doing their work.
• Digital marketers and web designers have the same activities in doing their jobs.
• And consultants who have activities without the need for special space.

Figure 2 Character types of activities in the type of creativepreneur work

3.6. Spatial characteristics of The Human Interface approach

3.6.1. Space Requirements with the Human Interface Approach Based on Open Layout. Based on the
data in Figure 3 Space Requirements with the Human Interface Approach based on Open Layout
Needs, the need for flexible space or open layout is only in the studio room to accommodate the
creativepreneur work activities.

Figure 3 Space Requirements with the Human Interface Approach based on Open Layout Needs

3.6.2. Space Requirements With The Human Interface Approach Based On Material And Finishing.
Based on the data in Figure 4 Space Requirements with The Human Interface Approach based on
Finishing Material Needs, material and finishing needs special materials needed only in the studio
room to accommodate creativepreneur work activities that have high activity and noise values.
 Figure 4 Space Requirements with The Human Interface Approach based on Finishing Material
Needs

3.6.3. Space Requirements With The Human Interface Approach Based On Lighting Needs. Based
on Figure 5 Space Requirements with The Human Interface Approach based on Lighting Needsdata
lighting needs are needed in the living room and studio, and secondly in the workspace.

Figure 5 Space Requirements with The Human Interface Approach based on Lighting Needs

3.6.4. Space Requirements with the Human Interface Approach Based on Furniture Needs. Based on
the data Figure 6. Space Requirements with The Human Interface Approach based on Furniture
Needs, the furniture needs in the workspace to accommodate creativepreneur work activities are his
main needs. Then the living room is used to meet clients. Then a special cupboard or small warehouse
for storing goods for the online shop.

Figure 6. Space Requirements with The Human Interface Approach based on Furniture Needs

3.6.5. Space Requirements by approach The Human Interface based on acoustic needs. Based on the
data of Figure 7 Space Requirements with The Human Interface Approach based on Acoustic Needs,
acoustic requirements are only for studio rooms that require special attention for room acoustics, then
the workspace needs special attention to reduce noise from outside the room to accommodate
creativepreneur work activities.
 Figure 7 Space Requirements with The Human Interface Approach based on Acoustic Needs

Based on the data Figure 8 The Human Interface approach is based on the type of work the human
interface approach based on the type of work can be grouped based on their needs such as:
• The Job types of the Content Creator group have spatial needs that require special attention to
comfort and accommodate their activities
• The Job Types of Online Shop groups and Freelancers have the same needs for convenience
without requiring special attention.

Figure 8 The Human Interface approach is based on the type of work

3.7. Space Characteristics Adjusted Requirements

Based on the data in Figure 9 a) Types of Activities based on Creativepreneur, a) editing activities are
mostly done by content creators, compared to freelancers and content creators. and data Figure 9 a)
Types of Activities based on Creativepreneur, b) and c) standard 1.5m2 space in more workspace is
needed for privacy zone needs.

a)
 b)

c)
Figure 9 a) Types of Activities based on Creativepreneur,
b) and c) Spatial Requirements based on Spatial Standard Requirements

4. Conclusion
And this research has the goal of creating thematic dwellings and identifying the needs of the space
with The Human Interface approach so that to achieve these goals the results of this research based on
previous discussions are intended to create thematic space standards in rental apartment units that will
be designed using data on creativepreneur job types, creativepreneur activities, space needs, zone
needs, open layout needs, Space needs based on the characteristics of The Human Interface and lastly
based on the standard needs of the space. From these data there are conclusions to thematic space such
as:
• Thematic space in the unit can be public and privacy to support the work depending on the needs of
its users.
• Thematic space in the unit based on workspace standards to support the work.
• The need for open layout for creativepreneurs requires the same space standards adjusted to the
production of photos and videos.
• Space Characteristics of The Human Interface Approach that lighting, acoustics, and finishes
materials are needed in workspaces and studios to support work.
• Workspace is preferred by creativepreneurs so that the standard space in the workspace is required
to use a minimum of 1.5m2 per person excluding circulation and furniture to be used.

References
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