About us

Hi everyone

My name is Saloua Dlimi and I have dedicated my life to Africa. Specifically, Morocco, where I am from,
but I have encompassed all of Africa in my work. I see myself as a strong advocate for women’s
empowerment, youth integration and fair trade. I see a massive potential to us all working together,
breaking down the barriers, and achieving the great promise locked within. I feel that first we should
concentrate on economic development as, despite all our differences, we agree that solid economic
growth is the way to bring our countries forward.

I have worked for a diverse range of organisations, ranging from the Moroccan Agency for Investment
Promotion (AMDIE) where I worked on attracting and retaining foreign investment from the USA,
Canada, Japan & South Korea, through to the United Nations Development Program, UNDP, and Agency
for the Economic and Social Development of the Southern Province of Morocco, South Agency, and
thence to Senior Trade Policy and Investments Advisor for the British Embassy in Morocco. This has
enabled me to create a vast network of contacts throughout Africa and the rest of the globe.

In 2015, I set up Bright Window which later became Bright Window Afrika to formally utilise this
network in a way that is advantageous to Africa as a whole. It is an ambitious project and my aim is to
link international investors with African governments and businesses in a way that allows both sides to
benefit, to be a bridge that overcomes problems and establishes the right matches, allowing for
everyone to achieve their aims with the minimum of difficulties that such cross-cultural ventures
inevitably generate.

To this ideal, Bright Window Afrika will work to the highest ethical standards at all times. We will use our
knowledge of marketing intelligence, investment strategy, FDI, PR, licensing, branding, and business
event management, linked to our deep knowledge of the diverse African markets to ensure that all
developments have the greatest chance of success.

We offer a bespoke service as we recognise that no two projects are the same, and do not face the same
challenges. So, we will be hands on, available, and come up with unique ways to advance your plans. We
will work with both sides to make the contacts, provide the skills, and create the conditions for
collaboration, cooperation, understanding and belief in their joint ventures to enable projects to come
to fruition in the best possible way.

To sum up, we aim to offer only benefits to clients who come to us for help in setting up their project,
whether private or public or a combination of both. Our vast knowledge and deep commitment are at
your service.