NAME: EVA AMETEPE

INDEX NUMBER: 10273089

COURSE CODE: BCPC 301

COURSE: RESEARCH METHODS

PROGRAMME: BACHELOR OF BUSINESS ADMINISTRATION

SESSION: WEEKENDS LEVEL 300

QUESTION

1.Differentiate between quantitative and qualitative strategies to research.

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 2.Give three advantages and disadvantages of quantitative and qualitative strategies to
research.

ANSWERS

QUANTITATIVE STRATEGIES OF QUALITATIVE STRATEGIES OF

RESEARCH RESEARCH
➢ Survey research provides a Narrative research is a strategy of inquiry in
quantitative or numeric description which the researcher studies the lives of
of trends, attitudes, or options or a individual sand asks one or more individuals
population by studying as ample of to provide stories about their lives.
that population.

➢ The population and sample which Phenomenological research is the strategy of

should specify the characteristics inquiry in which the researcher identifies the
of the population, the sampling essence of human experience about a
frame, sample size and the phenomenon as describe by a participant.
sampling procedures.
➢ Variables in the study; states all the Case study is the strategy of inquiry in which
variables (dependent and the research explores in depth a program,
independent) and indicate how they event, activity, process, or one or more
are measured. individual.
➢ Instrumentation provides detailed Grounded theory is a strategy of inquiry in
information about the actual survey which the researcher derives a general,
instrument used in the study. abstract theory of a process, action, or

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 interaction grounded in view of a
participants.

➢ Analytical techniques and Archival research: this research makes use of

interpretation present the statistical administrative records and document as the
techniques that most appropriately principal source of data.
address the research objectives.

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Three advantages and disadvantages of quantitative and qualitative strategies to
research are as follows:

Quantitative Advantages Quantitative Disadvantages

Can be tested and checked False focus on numbers

Straight forward analysis Difficulty setting up a research model

Prestige Can be misleading

Qualitative Advantages Qualitative Disadvantages

Subject materials can be evaluated with Data is not always accepted

greater detail

Based on human experiences and Researchers must have industry-related

observations expertise

Is an open-ended process Research is not statistically representative