Hike to Miranjani Top

Feasibility Report

Management Team/: Abdullah Khalid F-20-BSTH-

002 Trip Organizers Areeba Bint e Saqib F-20-BSTH-
004
Manal Aziz F-20-BSTH-
008 Muhammed Ismaeel
F-20-BSTH-
013 Yuman Khan F-20-BSTH-
019

Submit to: Sir Malik Abdul

Naveed Consumer Behaviour
Date: 21st December, 2021
BSTH 3

Contents
Executive Summary...................................................................................................1
INTRODUCTION.........................................................................................................1
Purpose...................................................................................................................1
Site Details.............................................................................................................2
Attraction Points.................................................................................................2
SITE ANALYSIS (SWOT Analysis).............................................................................3
PACKAGE ANALYSIS (SWOT Analysis)......................................................................5
TARGET MARKET SEGMENTATION...........................................................................6
SERVICES INCLUDED IN THE PACKAGE...................................................................6
Economic Feasibility..................................................................................................7
Itinerary....................................................................................................................7
Risks and solutions...................................................................................................8
Recommendations for Participants..........................................................................8
Customer Support.....................................................................................................9
 1

Trip to: Miranjani Top

Date: Saturday - 25th December, 2021

Time Duration: 7 am – 9 pm

Booking Deadline: 2 days before departure date

Executive Summary
This study is done to determine the feasibility of our trip to Miranjani top, and all the
planning included for the preparation and activities that are to be held throughout the
trip. The report will prove the potential of our site selected.

Furthermore, the analysis includes review of all costs included collectively, the
activities added in the package, the location, and surrounding sites, the weather and
lastly, solutions for any mishaps occurring during the trip.

The site is studied through experiences shared online and in person. All ideas taken
for the economic planning is done through previous trips designed by travel agencies
and groups as well as private visitors. Whereas, according to our findings, Miranjani
hiking trail has the potential of being a really fun and adventurous trip. However, we
decided to add further fun activities reliable for participants travelling with us and
those who may not be able to reach the top. Our aim is to make this trip as enjoyable
as possible even if we fail to reach the viewpoint. Lastly, all required measures will be
taken as per the weather, our target market, the duration, and the available resources.

INTRODUCTION
Purpose
Our purpose for the trip is to have our clients experience a peak which is not visited by
most due to challenging hike. Whereas the study is made to determine the fun and
adventure potential of the site along with the reliability of our tour plan, which is the
main purpose of our trip.

The report covers,

 Information about the location.

 All activities added in the package
  Possible problems to occur and their solution
 The entire itinerary of the tour
 Recommendations
 Economic feasibility
 Technical feasibility
 Marketing plan
 Resources provided by us

Site Details
Lahore is the capital of the Pakistani province of Punjab and is the country's 2nd largest city
after Karachi, as well as the 26th largest city in the world. It is the largest city and historic
cultural centre of the wider Punjab region, and is one of Pakistan's most socially
liberal, progressive, and cosmopolitan cities.
Lahore exerts a strong cultural influence over Pakistan.  Lahore is a major centre
of Qawwali music. The city also hosts much of Pakistan's tourist industry, with major
attractions including the Walled City, the famous Badshahi and Wazir Khan mosques, as well
as several Sikh and Sufi shrines. Lahore is also home to the Lahore Fort and Shalimar Gardens,
both of which are UNESCO World Heritage Sites.
Attraction Points

Lahore museum
Shalimar bagh
Shahi qila
Wahga border
Badshahi mosque
Iqbal Park
Sheesh mehal
Open Mic Cafe
Weather forecast: weather is clear on both days. High chances of fog in morning
and late night.
SERVICES INCLUDED IN THE PACKAGE
The services included in our package ensures ease for our customers. The total fee
collected from all our participants will cover the expenses of transportation, fuel, toll
taxes, refreshments, lunch, miscellaneous stuff like first aid, sweets, etc. No further
amount will be taken from the participants throughout the trip unless and in case of
any emergency. Other than that, the participants are free to spend their money freely.

Activities that are free of cost:

 Photography
 Games
 Bonfire
Other Services

 Guide and help from members without restriction.

 Support from team at all times.

Economic Feasibility
The calculation below is based on total people who are requested to join the tour i.e., 12
people. These can change based on how many people decide to participate.

Services Cost
Per person Rs. 2200
High roof rent Rs. 7000
Fuel Expense Rs. 5000
Toll Tax Rs. 500
Refreshment Rs. 1500
Lunch Rs. 8000
Total Budget 2200*12 = Rs. 26400
Total Benefit Rs. 4,400

Itinerary
As time management is a pretty crucial part of our package since the hike takes about 4 to 5
hrs that too is based on the speed of our participants. Down below is the entire process and
plan of our trip to Miranjani which is to be strictly followed as designed.

Places (stops, starting points etc) Estimated time

Departure from Foundation University, 7:30 AM approximately
Rawalpindi Campus Max time: 8:30 AM
Refreshments on the way/short stay if Around 9:00 AM
Required
Drive to Miranjani base/starting point Around 11:30 AM approximately
Start of Hike By 12:00 PM
Reach summit Miranjani 2:30 PM
Return to Miranjani base 4:30 PM
Lunch at Abbottabad Around 5:30 PM Approx.
 Departure for Islamabad 6:30 to 7:00 PM
Arrival at Foundation University, 9:30 to 10:00 PM
Rawalpindi Campus

Risks and solutions

Our team will ensure customer support in case of any challenge. Down below are
some risk evaluations following with their solutions.

 If a participant feels unwell on the way or on our way back, they will be taken
care of accordingly.
 In case of weather change or any such restriction, safest backup plan will be
implemented which can also mean location change.
 In case of injury, first aid box will be available with us. Severe injury will be
taken care of accordingly.
 If a participant faces difficulty in hiking, our teammates will ensure that they
are helped and guided throughout the hike.
 If a participant refuses to continue the hike, one of our team members will
make sure to stay back with them or begin their way back to the base camp.
 If weather changes occur during hike, we will make sure to immediately return
back for the sake of our participant’s safety.

Recommendations for Participants

Reason Recommendations
Dress code According to weather, light but warm
enough. Rain jacket if required. Hats or
beanies, gloves. (Go for hike friendly
clothes rather than casual).
Shoes Snowshoes, disposable snowshoes –
anything that keeps feet warm and does
not cause you to slip.
For balanced salt and sugar levels Sweets and water bottle (must) – Other
throughout the hike food items.
Hiking Equipment’s Hiking poles, small bag because lighter
the weight faster the speed.
 Other recommendations Make sure to inform someone about
your hiking location etc.
Stay with the group.

Customer Support
In case anyone’s left behind, they can contact the numbers below

• 0334 5538594 – Abdullah Khalid

• 0334 5395098 – Areeba Malik
 Hike to Miranjani - TourRangers
 How to Write a Feasibility Study Report For Small Business [Example]
(startupback.com)
 Feasibility Report Sample Formats | Technical Writing (lumenlearning.com)
 Draft report presentation (slideshare.net)
 Hike To Miranjani Top | Destinations Unlimited (wordpress.com)
 How to Write a Good Feasibility Report (Format & Template)
(entrepreneurshipsecret.com)
 How to Identify a Target Market and Prepare a Customer Profile | Edward Lowe
Foundation
 0036v5-002.pdf (ucv.ro)
 Conducting a SWOT Analysis for your Travel Agency | TravelResearchOnline