COURSE OUTLINE

Course Name Prepared 2019

Course Code On
Credit Hours 48
Course Prereq. Revised Jan 2020
Code On
Course Type Core Course Elective
Program BBA
Semester
Instructor:
Course Description
The main objective of this course is to equip students with the understanding of estimation and
hypothesis testing. This course enables students to learn data analysis techniques. Techniques of
sampling with their practical applications are included. It contains major area of testing of
hypothesis about the population characteristics. Point estimation and confidence intervals for
means and proportions are included. Testing of single mean, double means, several means,
testing of attributes and testing concerning proportions are in the contents.
Course Learning Outcomes Program Goal
Sr. No PG1 PG2 PG3 PG4 PG5

CLO1 
CLO2    
CLO3   
CLO4  
CLO5    

Teaching & Learning Methodology

 Lecture slides.
 Hand outs/ reading material/ exercises
 Group discussions.
 Home reading assignment.
 Case studies and their presentation.

Textbook(s)
 “Elementary statistics” by Allan G Blueman
 “Elementary Statistics” by Johnson/ Kuby, 9th Edition
Reference Book(s)
 “Introduction to Statistics” 3rd edition By Ronald E Walpole (available in Library)

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  “Statistics for management” By Richard L. Levine and David S. Rubin
Research Journals /Papers
None
Magazine Articles/ Published Material
None

Grading Policy
Assessment Instruments Percentage
Quizzes 15%
Assignments + project 20%
Mid Term Exam 25%
Final Exam 40%

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Week-wise Course Outline

Activities( Critical Learning

Week/ Contents Thinking) Objectives
Session Case Studies, Addressed
Roleplays, Movie
Clips, Assignments,
Research Papers,
Presentations
1 Normal Distribution After these lectures student will be able to familiar with the
concept of continuous variable and related problems.
 Introduction to continuous variable Students will be able to solve the real life problems related
 Normal distribution to the probability of continuous variables. The calculation of
 Normal probability distribution probability of a given situation will be calculated as well as
 Area under the normal curve calculation of value of variable through the given probability
 Properties of normal distribution will be discussed.
 Practice exercise

2 Standard Normal Distribution
 Standard Normal distribution
 Practice questions
 Applications of normal distribution
 Normal distribution in different
situations of mean and variance
3 Sampling
 Introduction to sampling, sample and
population, sampling distribution,
sampling techniques.
Assignment After completion of this topic students will be familiar with
the idea of standard normal distribution and will be able to
solve real life situations through this technique. Furthermore
they will be able to find probability between any two points
and interval.
Quiz This topic will help the students to be familiar with the
concept of sampling. They will be able to identify that what
is the purpose of doing sampling in real life. They will also
be able to distinguish between probability and non-
probability sampling.

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 Types of sampling, probability sampling and
non-probability sampling. Practice questions.
4 Sampling After studying this topic the student will be able to
 With and without replacement distinguish between sampling with replacement and
sampling, practice questions. sampling without replacement. They will also learn the
 Solution with Different sample sizes construction steps of sampling distribution of mean.
 Practice questions
5 Sampling This lecture enables the students about the concept of
 Sampling Error sampling error and how can we reduce the sampling error
 Relation between sample size and sampling through sample size technique.
error
 Practice questions
 Related problem
6 Estimation These topics enable the students about the concept of
 Concept of Estimation, Estimator and estimation, estimator and estimate and then types of
Estimate estimation. Point and interval estimation will be discussed.
 Types of estimation
 Point estimation
 Interval estimation
 Confidence interval for mean
 Confidence interval for small sample
size
 Confidence interval for large sample
size
7 Interval Estimation Through Confidence intervals students will be able to
 Confidence interval for proportion conduct the estimated limits for average of population as
 Confidence interval for difference of well as the difference of two populations through different
proportions distributions (t and z) on the basis of sample size and
 Confidence interval for difference of standard deviation.
means with small sample size
 Confidence interval for difference of
means with large sample size

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  Practice questions

8 Revision for Mid Terms

Mid Term Exam
9 Analysis of Variance Exercise This topic will help the students to be familiar with the
(Ch-13-Anderson, Sweeney & Williams) concept of sampling. They will be able to identify that what
is the purpose of comparing more that three means.
o F-Distribution
o Comparing Two Population Variances
o ANOVA Tests
10 Correlation Analysis Exercise This topic will help the students to be familiar with the
(Ch-13-Anderson, Sweeney & Williams) concept of sampling. They will be able to identify that what
is the purpose of guesstimating the correlation co-efficient
o What is Correlation Analysis? and fitting a trend line
o Determination and Interpretation of
Correlation Coefficient
o Coefficient of Determination

11 Regression Analysis Exercise This topic will help the students to be familiar with the
(Ch-14-Anderson, Sweeney & Williams) concept of sampling. They will be able to identify that what
o What is Regression Analysis? is the purpose of doingmultivariate analysis from a
o Univariate and Multivariate Analysis thesis/research point of view.
Exercise
12 o Standard Error and its Applications
o Regression Versus Causations
o Confidence versus Prediction Interval
Exercise
13 (Ch-15-Anderson, Sweeney & Williams)
o Coefficient of Multiple Determination -
Goodness of Fit
o Adjusted R Square

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 o Global Tests for Multiple Regression Analysis
Exercise
14 Index Numbers
(Ch-17-Anderson, Sweeney & Williams)
o Simple Index Numbers
o Construction of Index Numbers
o Weighted and Un-weighted Indices
Exercise
15 & 16 Revision and vivas
Guidelines – Final Group Projects

BBA Program Goals

PG1 – Ethical consideration and behavior

PLO 1: Inculcating ethical values and prosocial behavior among students through community support programs and other related activities.

PLO 2: Ensuring ethical considerations while making effective business decisions.

PG2- Analytical skills

PLO 3: Developing analytical skills by evaluating current and emerging business problems to enhance critical thinking of students.

PG3 – Communication and interpersonal skills

PLO 4: Enhancing business communication skills for self and professional development through class room teaching, co-curricular and extra-
curricular activities.

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PLO 5: Developing interpersonal skills by preparing students to work in teams in diverse professional environment to better understand and to
respect the opinion of others.

PG4-Core business knowledge

PLO 6: Providing core knowledge in the field of management, marketing, finance, human resource, information technology, statistical analysis,
and research.

PLO 7: Imparting industry specific knowledge while bridging the gap between academia and industry.

PG5 – Technological skills

PLO 8: Depict knowledge and problem solving through technology based instructional design.

PLO 9: Instill among students the use of current technology through application of relevant and latest software across broad business domains.