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    This document provides an overview of key concepts in public relations. It defines public relations as a strategic process using two-way communication to develop alliances between an organization and its publics. The roles of public relations include influencing opinions, counseling management, and researching and evaluating programs. The purposes are to build a positive image, inform audiences, and maintain good relationships. Standard techniques include media relations, events, and sponsorships. Public relations is advantageous as it is credible promotion that can provide details quickly, but it lacks message control. The document also outlines that future sections will define and explain the public relations process, communication techniques, and use of press releases.

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    This document provides an overview of key concepts in public relations. It defines public relations as a strategic process using two-way communication to develop alliances between an organization and its publics. The roles of public relations include influencing opinions, counseling management, and researching and evaluating programs. The purposes are to build a positive image, inform audiences, and maintain good relationships. Standard techniques include media relations, events, and sponsorships. Public relations is advantageous as it is credible promotion that can provide details quickly, but it lacks message control. The document also outlines that future sections will define and explain the public relations process, communication techniques, and use of press releases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views3 pages

    Individual Assignment Draft (Dpi 2523)

    Uploaded by

    sofea
    This document provides an overview of key concepts in public relations. It defines public relations as a strategic process using two-way communication to develop alliances between an organization and its publics. The roles of public relations include influencing opinions, counseling management, and researching and evaluating programs. The purposes are to build a positive image, inform audiences, and maintain good relationships. Standard techniques include media relations, events, and sponsorships. Public relations is advantageous as it is credible promotion that can provide details quickly, but it lacks message control. The document also outlines that future sections will define and explain the public relations process, communication techniques, and use of press releases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    INDIVIDUAL ASSIGNMENT DRAFT ( DPI 2523 )

    NAME : NUR IRDINA SOFEA BINTI HUSSAIN


    NO. MATRIC : 20A167
    CLASS : PI100 (5A)

    1. INTRODUCTION TO PUBLIC RELATION

     Definition of public relation


    - Public relations is a process that aims to develop strategic alliances between
    an organisation and its public through the use of two-way communications
    methods

     Roles of public relations


    - Anticipating, analysing, interpreting and influencing public opinions, attitudes,
    behaviours
    - Counselling management within organisations
    - Researching, conducting and evaluating programs of action and
    communication

     The purpose of public relations


    - Build and maintain a positive image

    - Inform target audiences about positive associations with a product, service,


    brand, or organization

    - Maintain good relationships with influencers

     Types of public relations


    - Strategic communications
    - Media relations
    - Community relations

     Standard public relations techniques


    - Media Relations
    - Events
    - Sponsorships
     When to use public relations
    - Your organization develops an innovative technology or approach that is
    different and better than anything else available

    - You conduct research to better understand attitudes and behaviors among a


    target segment, and it yields insights your customers would find interesting and
    beneficial

     Advantages of public relations


    - Considered a credible form of promotion
    - Can offer more detail
    - Information may spread quickly

     Disadvantages of public relations


    - Lack of control over message release
    - Special skills may be needed to do PR effectively
    - Lack of control over message content

    2. PUBLIC RELATION PROCESS

     Definition of public relation process


    - What is public relation process?

     Definition of R.A.C.E
    - What is R.A.C.E?
    - How to use it

    3. COMMUNICATION

    - Definition of communication
    - What is communication in public relations?
    - Why is it important?
    - The function and purpose of communication in PR
    - Types of communication used
    - Example of communication that have been used in PR
    - How does communication work?
    4. PRESS RELEASE

    - Definition of press release


    - What is press release in PR?
    - The function and purpose of press release
    - Why is it important?
    - Types of press release
    - How does press release work for PR?

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