MINI RESEARCH PROJECT

ON

“EMPLOYEE SATISFACTION”

Submitted to

SCHOOL OF MANAGEMENT

IN PARTIAL FULFILLMENT OF THE REQUIREMENT

OF THE AWARD FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION

In

JAIN DEEMED TO BE UNIVERSITY

UNDER THE GUIDANCE OF

Faculty Guide: NAME

Submitted by

Ms.MeghaSanghavi [Batch No. 2013-15, Enrollment No. 138050592089] MBA

SEMESTER I
SCHOOL OF MANAGEMENT

MBA PROGRAMME

JAIN DEEMED TO BE UNIVERSITY

DECEMBER, 2021

1
Students Declaration

I Mr./Ms. Megha.NiteshbhaiSanghavi ,student of School of Management, Jain

Deemed to be University, Bengaluru, hereby declare that the report for Mini
Research project entitled Human Resource Management and my topic is Analysis on
Employee Satisfaction in UltraTech Cement(ADITYA BIRLA GROUP) is a result
of my indebtedness to other work publication,references,if any, have been duly
acknowledged.

Place:-Kovaya (Amreli)
Date: 16-8-2014

Megha.NSanghavi

2
Institute‟s Certificate

Certified that this Mini Research Project Report Titled “Employee Satisfaction is the
bonofide work of Ms. MeghaSanghavi(Enrollment No.138050592089), who has
carried out the research under my supervision. I also certify further, that to the best of
my knowledge the work reported herein does not form part of any other project report
or dissertation on the basis of which a degree or award was conferred on an earlier
occasion on this or any other candidate.

Place: Surat

Date:

(Mh.ImranSaikh)
SIP Guide

(J.M. Kapadia)
I/C Director

3
Preface

It is said that practice makes a man perfect. So professional study is incomplete

without its practical knowledge. In the field of business, theory provides the
fundamental stone for the guidance of practice but practice examines the element of
truth lying in the theory therefore stand coordination between theories and practice is
very essential to make MBA perfect.

Each & every activity is started for the accomplishment of goals & for this purpose
management is required. As being student of MBA, a management stream, we have to
go in different types of analysis for practical knowledge & practical training.

A project is a systematic and scientific study of financial problem with application of

financial skill and concepts. Every company has to recognize its strength and
weakness, opportunities and threat in field of finance to stay in the cut throat
competition.

I was assigned a study of a projecton “EMPLOYEE SATISFACTION” OF

ULTRA TECH CEMENT.

Secondary is to share the practical knowledge and real experience in world of

finance .The details mention in this report is based on real situation and research.

I hope the report will be special interest to the finance students who are on look for
such real life situation beyond their class room study.

4
ACKNOWLEDGEMENT

I take this opportunity to thank the Gujarat Technological University for giving
me a chance to do this project.

I express my sincere gratitude to the Director,Course Co-coordinator Dr.

J.P KAPADIA Sir Guide Prof. Mh.ImranSaikh Sir and our Librarian and other
teachers for this constant support and helping for completing the project.

I am also grateful to my friends for giving support in my project. Lastly, I would like
to thank each and every person who helped me in completing the project especially
my Parents.

5
Executive Summary

UltraTech Cement Limited, a Grasim subsidiary has an annual capacity of 17 million

tones. It manufactures and markets Ordinary Portland Cement andPortland Pozzolana
Cement.UltraTech has five integrated plants, five grinding units and three terminals
two in India and one in Sri Lanka.

UltraTechis the country's largest exporter of cement clinker. The company exports
over 2.5 million tones per annum, which is about 30 per cent of the country's total
exports. The export markets span countries around the Indian Ocean, Africa, Europe
and the Middle East.

The goal is to gather preliminary data and to reach the real nature of the problem and
to suggest new ideas, Descriptive Research is taken up. Here survey was done by
using structured questions.

The source of our data is primary data and secondary data. Primary data was collected
from the respondents, who were interviewed there, for the first hand frequencies was
the basis on which analysis was carried out. While the secondary data regarding
subject was obtained from various magazines, journals, web sites, newspapers, and
books.

For analyzing and interpreting the data we have used various statistical tools like
SPSS 17,Ms Excel 2007 and Ms Word 2007. The test that was applied to interpret the
statistical data collected through questionnaire was chi-square.

6
TABLE OF CONTENTS

o Company’s Certificate
o Groups’ Declaration
o Institute’s Certificate
o Preface
o Acknowledgement
o Executive Summary

Sr. Particulars Page

No. No.
1. Introduction 9
2. Industry Profile 11
a. Global 12 12

b. National 15

i. Major Cement Drivers 17

c. PESTEL 18

d. Current trends 19

e. Major Players 21
3. Company Profile 22
a. Company Profile 22 22

b. History 24

c. Mission & Vision 26

d. Objectives of Ultra Tech 27

e. About Board of Directors 28

f. Highlights of ultra Tech 29

g. Awards & Achievements 30

7
 h. Major Thrust Areas 31

i. SWOT Analysis 37
4. Review of Literature 45
5. Research Methodology 49
a. Problem Statement 50

b. Research Objective 50

c. Scope of the Study 51

8
 d. Research Design 51

i. Type of Design
52
ii. Sampling

iii. Data Collection 52

iv. Tools for Analysis

52

54
6. Findings 72

7. Suggestions 73
8. Conclusion 74

9. Bibliography 75
10. Annexure 77

9
Chapter –1 Introduction

10
Human resource is considered to be the most valuable asset in any organization. It is
thesum-total of inherent abilities, acquired knowledge and skills represented by the
talents andaptitudes of the employed persons who comprise executives, supervisors
and the rank and fileemployees. It may be noted here that human resource should be
utilized to the maximum possible extent, in order to achieve individual and
organizational goals. It is thus the employee‟sperformance, which ultimately decides,
and attainment of goals.

Employee satisfaction is the terminology used to describe whether employees are

happy and contented and fulfilling their desires and needs at work. Many measures
purport that employee satisfaction is a factor in employee motivation, employee goal
achievement, and positive employee morale in the workplace.

Employee satisfaction, while generally a positive in your organization, can also be a

downer if mediocre employees stay because they are satisfied with your work
environment.

The term relates to the total relationship between an individual and the employer
forwhich he is paid. Satisfaction does mean the simple feeling state accompanying the
attainment ofany goal; the end state is feeling accompanying the attainment by an
impulse of its objective.

11
Chapter – 2 Industry Profile

12
The Global Cement Industry

Cement is a basic ingredient for the construction industry. Cement is made out
oflimestone, shell, clay mined out of a quarry close to the plant. The raw material
iscrushed, and then heated at temperature in excess of 1000 ºC in rotating kiln
tobecome clinker. Clinker is then mixed with gypsum and ground to a fine powderto
produce final grade of cement. The technology is a continuous process and ishighly
energy intensive.
Cost of cement is 29% energy, 27% raw materials, 32% labour and 12%depreciation.
The weight/to price ratio make transportation cost very high. The competitiveradius of
a typical cement plant for most common types of cement extends nomore than 300
kilometers. However, cement can be shipped economically by seaand inland
waterway over great distances, extending greatly the competitiveradius of cement
plants with access to waterborne shipping lanes. Thus, thelocation of a cement plant
and the cost to transport the cement it producesthrough its distribution terminals bear
significantly on the plant‟s competitiveposition and the prices it may charge. The
minimum efficient size for a cementplant is around 1 million ton a year.
As a consequence of a relatively low minimum efficient plant and transportationcosts
cement production is highly fragmented. It is estimated that there arearound 1500
integrated cement production plants in the world. Although theindustry has seen the
emergence of strong global players such a Lafarge orCEMEX, the share of the four
largest firms account only for 23% of the overalldemand.
Cement is distributed in bags or is delivered to construction sites through
readymixLorries.
The major segments of the industries are:

13
 • Aggregates: quarries and crushing minerals to be mixed with cement tomake
concrete
• Cement production

• Ready Mix: distribution of ready to use concrete

Cement Consumption and GDP/Cap

2012 2010 2008

Country GDP Cemen GDP Cemen GDP Cemen

t t t
Brazil 11,340 353 10,678 314 8623 271
China (Official) 6091 1581 4433 1322 3414 1036
India 1489 191 1419 131 1042 148
Japan 46,720 400 43,118 370 37,972 446
Russia 14,037 402 10,710 355 11,700 430
Saudi Arabia 31,800 1700 19,327 1522 19,714 1625
Singapore 51,709 1035 42,784 820 36,972 940
South Korea 22,590 911 30,000 950 27,600 1114
Spain 28,624 438 29,863 453 34,977 936
Switzerland 78,925 560 70,370 637 68,555 601
UAE 49,800 990 34,049 1757 46,310 4365
UK 39,093 206 36,703 205 43,780 203
USA 51,749 232 48,358 220 48,407 305
Qatar 103,900 3023 71,510 4252 84,628 4710
Finland 45,721 302 43,846 336 51,186 360
Norway 99,558 343 86,156 340 95,190 401
Vietnam 1755 560 1334 605 1165 417

14
Global average 10,281 536 9307 447 9211 420
(Est.)

15
 1000

1200
200

400

600

800
0
Country
Brazil
China (Official)
India Japan Russia
Saudi Arabia Singapore South Korea
Spain Switzerland
UAE UK USA
Qatar Finland Norway Vietnam
Global average (Est.)
1

10
20

20
The cement industry in India

India's potential in infrastructure is huge. The country is expected to become the

world's third largest construction market by 2025, adding 11.5 million homes a year to
become a US$ 1 trillion a year market, according to a study by Global Construction
Perspectives and Oxford Economics.
Notwithstanding its current position as one of the leaders in cement production,
India‟s riches in the sector remain somewhat untapped. “Lafarge's India business has
been very successful and the country is among the top 10 markets globally for
Lafarge. But going forward, we should rank higher because of the potential of the
Indian market,” says Mr. Martin Kriegner, CEO of the Indian branch of the world‟s
largest cement manufacturer, Lafarge.
Market Size

India is among the best cement markets in Asia, according to Switzerland- based
cement major Holcim. The company operates in India through group companies ACC
and Ambuja Cements.
The Indian cement sector is expected to witness positive growth in coming years, with
demand set to increase at a CAGR of more than 8 per cent during 2013–14 to 2015–
16, according to the latest RNCOS report titled, „Indian Cement Industry Outlook
2016‟. The report further observed, after analysing the regional trend of cement
consumption, that the Southern region is creating maximum demand, which is
expected to increase in future.

Investments

The cement industry has been expanding on the back of increasing infrastructure
activities and demand from the housing sector over the past many years. According to
data released by the Department of Industrial Policy and Promotion (DIPP), cement
and gypsum products attracted foreign direct investment (FDI) worth Rs 13,370.32
crore (US$ 2.24 billion) between April 2000 and February 2014.
Some of the major investment and developments in the Indian cement industry are as
follows:
Ambuja Cement, part of the Holcim Group, plans to invest Rs 802 crore (US$

15
134.39 million) in 2014 in various ongoing projects. The company

16
has proposed to fund the entire capex through internal accruals, as per Ambuja
Cement‟s annual report.
Prism Cement Ltd has become the first Indian company to get the Quality
Council of India's (QCI) certification for its ready-mix concrete (RMC) plant
in Kochi, Kerala. The company received the certification from Institute for
Certification and Quality Mark (ICQM), a leading Italian certification body
authorized to oversee QCI compliance.
After commissioning its first waste-heat recovery plant at Gagal in
Himachal Pradesh, ACC plans to replicate the success at its cement plants in
Wadi (Karnataka), Jamul ChhattisgarhKymore (Madhya Pradesh) and Chanda
(Maharashtra) with an investment of about Rs 360 crore (US$ 60.32 million).
UltraTech Cement Ltd, India‟s biggest maker of cement, plans to buy the
local assets of Holcim Ltd and Lafarge SA.
ACC plans to invest Rs 3,000 crore (US$ 501.16 million) in a capacity
upgrade and expansion project at its Jamul plant in Chhattisgarh and its
grinding unit in Jharkhand.
UltraTech Cement, an Aditya Birla Group Company, has acquired the

4.8 million tone per annum (MTPA) Gujarat unit of Jaypee Cement Corp for
Rs 3,800 crore (US$ 634.81 million).

17
Major cement demand drivers

Housing sector accounts for 64 per cent of the total cement demand in India.

Domestic cement consumption

The domestic cement consumption is expected to increase at a CAGR of 10.2 per cent
during FY11-17 and reach 398 million tones.

18
Pastel analysis

Political

The price of cement is primarily controlled by the coal rates, power tariffs,
railwaytariffs, freight, royalty and cess on limestone. Interestingly, government
controls all of theseprices. Government is also one of the biggest consumers of the
cement in the country. Most stategovernments, in order to attract investments in their
respective states, offer fiscal incentives inthe form of sales tax exemptions/deferrals.
States like Haryana offer a freeze on power tariff for5 years, while Gujarat offers
exemption from electric duty. (India Infoline Ltd n.d.)

Economic

Currently, the industry is on the boom, with a lot of government infrastructure and
housingprojects under construction. In spite of seeing a fall during 2008- 09, the
export segment of theindustry is expected to grow again on account of various
infrastructure projects that are beingtaken up all over the world and numerous
outstanding cement plants coming up in near future inthe country.

SOCIAL

Usually, the cement industry in India consists of both the organized sector and the
unorganized sector. Organized sector comprises of the well-known cement
manufacturing companies while the main players of the unorganized sector are the
regional and local cement-producing units in various states across the state. Indian
consumers prefer buying branded cement like ULTRATECH, JAYPEE CEMENT,
LAFARGE CEMENT etc. It has been seen
in the past, aswell, that mini cement plants with low brand value and image are not
able to survive against thecement giants. With a population of more than 100 billion
19
people, it is expected that cementindustry will create another
25 lakhs jobs in the next 4-5 years.

20
TECHNOLOGY

From mining to production the entire process depends on technology. The

Government of Indian plans to study and possibly acquire new technologies fromthe
cement industry of Japan. The government is discussing technology transfer in the
field of energy conservation andenvironment protection to help improve efficiency of
the Indian cement industry. Cement.industry has made tremendous strides in
technological up-gradation and assimilation of latesttechnology. At present 93% of
the total capacity in the industry is based on modern and environment-friendly dry
process technology.

Current Trends

Indian Cement- Limestone scenario

The Indian Cement Industry exemplifies this to a nicety. The Cement Industry the
world over is tightly correlated to the GDP (the factor in India is estimated to be about
0.88). Though the roots of the cement industry in India goes back to 80 years, the
beginning of Industrialization in India provided the right opportunity for the cement
industry to make its presence felt. Absence of serious competition, the presence of
railway sidings and abundance of limestone seemed to be the only criteria for setting
up cement plants. Though limestone occurs under all ages in India crystalline
limestone of Archaean age were mostly targeted and plants set up.

And then, the inevitable happened. The now old cement plants based on Archaean
limestone not only found their technology obsolete but also found their limestone
resources fast depleting. The companies were forced to find alternate resources, which
by then had become scarce or find new ways to increase recovery from their existing
deposits. To their dismay, they discovered that the markets - so lenient earlier were
unwilling to bear costs accruing due to the companies' outdated procedures and
21
processes,

22
demanded higher standards of quality. After decontrol of cement prices new cement
plants sprang up on sedimentary limestone deposits other than Archaean. Which are
of simpler nature since the entire run- of- mine could be consumed, the cost of
extraction for these plants was appreciably lower whereas the older set-ups had to
manage with progressively lower recovery ratios. Companies are now forced to work
deposits once considered unviable and/or unworkable with selective mining. Earlier
threshold values are no longer applicable for the older plants and only technology
seems to offer the panacea for survival.

23
Emerging trends

High degree of mechanization and capacity to handle large volumes has lowered
the run-of- mine costs. Detailed geological explorations and technological
advances made in geostatistics and interpretations, now make it possible for a
clearer understanding of structures and working of limestone, balancing the
economics, deploying large earthmoving equipment handle large volumes of
overburden and exploit residual threshold deposits.

Major players in cement industry

The Indian cement industry is largely dominated by a few companies. The top 20
cement companies account for almost 70% of the total cement production of the
country. During April-September 2009, the Indian cement companies produced 11
MT cement, whereas the total cement product in the country in FY09 was 231 MT.
It is further expected to reach 236.16 MT in FY11 and
262.61 MT in FY12.

LIST OF TOP 10 COMPANIES IN INDIA

Following are the list of top 10 cement companies in India:

1. ACC Limited

2. Ambuja Cements Limited

3. UltraTech Cement Limited

4. India Cement Limited

5. Shree Cement Limited

6. Rain Cement Limited

24
7. Prism Cement Limited

8. Madras Cement Limited

9. Birla Cement Limited

10. JK Cement Limited

25
Chapter - 3

PROFILE OF

ULTRA TECH CEMENT LIMITED

26
 INTRODUCTION OF ADITYA BIRLA GROUP

The Aditya Birla Group is an Indian Multinational Conglomerate Named

„AdityaVikram Birla, headquartered in the Aditya Birla Centre inWorli, Mumbai,

India. It operates in 33 countries with more than 136000 employees worldwide. The
group was founded by Seth Shiva Narayan Birla in 1857.

The group interested in sectors such as Viscose staple fiber, metals, cement (largest
in India ), Viscose filament yarn, branded apparel, carbon black, chemicals,
fertilizers, insulators, financial services, telecom (Third largest in India), BPO
and IT services.

The Aditya Birla Group is a diversified conglomerate with a totalrevenues of

approximately US $40 billion in year 2012. With gross revenue of USD 40 Billion
in 2012 it is the (third largest Indian Private Sector conglomerate) behind Tata
Group with revenue of just over USD 100 Billion and RIL with revenue of USD 74
Billion.

“ Aditya Birla Group has emerged as the Number 1 corporate, the „Best in Class‟
across all the six pillars of Corporate Image, according to the annual Corporate
Image Monitar 2012-13 conducted by Nielsen, a leading global provider of insights
and information into what consumer watch and buy.

27
 HISTORY OF ULTRA TECH CEMENT

The Group‟s Cement business was earlier under Grasim Industries and Ultra Tech
Cement. The two entities have now been merged into Ultra Tech Cement to form
India‟s largest Cement company which is founded in 1983. Ultra Tech Cement was
acquired from L&T in 2004.

Ultra Tech Cement Limited is India‟s biggest cement company and India‟s largest
exporters of cement clinker based in Mumbai, India. The company is division of
Grasim Industries. It has an annual capacity of 52 million tones. Ultra Tech Cement
holds the superbrand Status. Which holds the revenues of US $ 3.7 billion in 2011-12
and profit of US $ 450 million in 2011-12.

It manufacturers and market ordinary Portland cement, Portland blast furnace slag
cement, white cement and Portland Pozzolanacement. The export markets span
countries around the Indian Ocean, Africa, Europe and the Middle East. Most of the
plants have ISO 9001, ISO 14001 and OHSAS 18001 certification. In addition, two
plants have received ISO 27001 certification and four have received SA 8000
certification.

The company exports over 2.5 million tones per annum, which is about 30% of the
country‟s total exports.

Ultra Tech Cement Limited has 12 Integrated plants, 1 white cement plant, 11
grinding units in India and 1 Clinkerization plant in UAE, 15 grinding units ( 11 in
India, 2 in UAE, 1 each in Bahrain and Bangladesh) and 6 bulk terminals ( 5 in India
and 1 in Sri Lanka).

In 2003 The Board of Larsen &Tourbo (L&T) decides to demerge its cement business
into a separate cement company (Cemco). Grasim decides to acquire 8.5 per cent
equity stake from L&T and then make an open offers for 30% of the equity of Cemco,
to acquire management control of the company.
28
The UltraTech Cement Ltd's captive jetty is situated on Saurashtra coast (village
Kovaya) between Jafrabad and the port of Pipavav (in Pipavav Port area). This
captive jetty was built with the intention of taking the company's cement and clinker
produced by its plant, the Gujarat Cement Works (GCW), at village Kovaya to
international buyers (export market) and also to western India's coastal regions,
through sea routes so as to reduce the logistics cost to a great
extent.

This jetty is considered crucial since it is the lifeline for the Ultra Tech cement
plant, including that of its another plant, the Narmada Cement at Jafrabad. The captive
berth today handles clinker and bulk cement cargo for outward movement and based
on the availability of jetty's space it then handles coal, gypsum, iron ore and so on, for
inward movement for captive use only.

29
VISION

To be India‟s largest cement manufacturing unit at a single location,

producing premium quality cement with clear focus on all stake holders.

 Customization

 Quality consistency

 Product range

 Cost competiveness

 Employee empowerment

MISSION

We shall be over 6.50 million MT cement plant through innovative

processes and empowered employees by 2014.

We shall adopt the best of practices to deliver superior value to our employees,
customers, business associates and society at large.

30
To deliver value to their customer .Shareholder , employees and society at large.

31
 OBJECTIVES OF UTCL

INTEGRITY
INTEGRITY COMMITMENT
: Honesty in every Action
COMMITMENT : Deliver on the Promise

PASSION : Energized Action

SEAMLESSNESS: Boundary less in Letter
SPEED PASSION
: One step ahead always SEAMLESSNES

32
 About Board Of Directors

Kumar Mangalam Birla - Chairman

Mrs. Rajshree Birla - Chief Marketing Officer

M. Damodaran - Unit Head - White Cement

K.C. Birla - Chief Financial Officer

S.K. Chatterjee - Company Secretary

33
 Highlights of Ultra Tech oCement

No of Employees 13155 across 5 countries

Working Shift A- 6:00 to 2:00, B- 2:00 to 10:00, Night Shift – 10:00

to 6:00 , General Shift – 8:30 to 5:30

Product Ordinary Portland cement, Portland blast furnace slag,

White cement, Portland Pozzolana cement

Brand Ultra Tech cement, Ultra Tech Concrete, Ultra Tech

Building Solution, White Cement , Star cement

Accounting Year 1st April to 31st March

Country 25 countries

India, UK, Germany, Hungary, Brazil, Italy, France,

Luxembourg, Switzerland, Australia, USA, Canada,
Egypt, China, Thailand, Laos, Indonesia, Philippines,
Dubai, Singapore, Myanmar, Bangladesh, Vietnam,
Malaysia and Korea.

Tagline “ The Engineer‟s Choice”

Logo

Competitors Ambuja cement, J.K. cement, Sanghi cement, Acc

cement

34
 Awards and Achievements

“ Dun and Bradstreet Awards” for the best cement Company in India
2012.

Top Exporter Award from CAPXILE for the 16th consecutive year.

IMC Ramkrishna Bajaj National Quality Award - “ Performance

Excellence Trophy 2012” for the Birla White.

Greentech Environment Excellence Award 2012 from Greentech for

Gujarat Cement Works.

„Subh Karan Sarwagi Environment Awards‟ from the Federation of

the Indian Mineral Industries for Rajshree Cement Works.

National Awards for the excellence in Energy Management 2012 “

Energy Efficient Unit” from CII for Redipalayan Cement Works.

“National Energy Conservation Award2012” from Ministry of Power,

New Delhi for Vikram Cement Works.

35
Major Thrust Areas

A. WCM

World class Manufacturing (WCM) is adopted to improve Employee

participation in small groups in excelling the manufacturing and improving the
overall equipment efficiency by eliminating all forms of defects and losses.

B. Total Quality Management

In order to improve the Quality Management Performance of the

organization, the international Quality Rating System (IQRS) has been
adopted and attained level 6 in the year 1999. Further in this direction, Six
Sigma concept has been initiated to improve the process efficiencies and 4
projects were initiated under this concept. It is our endeavor to sustain and
improve further on a continuous basis.

C. Strategic Quality Planning

The Strategic Planning has been deployed since three years as a measure to
improve the organization‟s capability to meet long and short term goals and to
enhance cost competitiveness, operational efficiency, quality consistency and
customer satisfaction.

D. Capacity Additions

In order to maintain the No. 1 Position in the region, the Rajashree

Cement enhanced its capacities through Technology Up gradation in the
existing 3 lines to increase the overall production from 9,000 TPD to 12,500
TPD.

E. Manpower rationalization

In order to keep man power costs down and to benchmark with best in class
industry, Man Power rationalization is undertaken through job evaluation /
Man Power studies, de-layering / VRS.

36
Raw materials required to produce cement

1. Lime stone

2. Aluminum leatherette

3. Hematite

4. Gypsum

5. Fly ash

The contents of raw materials consumed to produce the cement are:-

1. Lime stone 93%

2. Aluminum latherite 2%

3. Hematite 1.5%

4. Late rite 2%

5. Fly ash 1.5%

Technology:

Ultra Tech cement has opted for the best world class technology and
equipment right from its inception. The plant has a state of art technology
featuring an assemblage of fuzzy logic x-ray analyzer and cement scanner to
ensure optimum production. The technology knows how and the main
equipment for the cement plants have been obtained from m/s losche supplied
the vertical coal mills at unit II and unit III. M/s K HD Humboldt Ltd., Wedge
Germany supplied the roller press, on the latest equipment in the cement
grinding process. The company was first in the country to install multi-section
soil with 6 compartments. In addition to the above the company has v-
separator, pyro step cooler coal washery to reduce ash content of high ash
coal.

37
Products profile :

The company manufactures a wide range of premium brands of cement,

catering to different needs of customers.

38
 Types of cement Brand name

Ordinary Portland cement 43 grade Ultratech

Ordinary Portland cement 53 grade Birla

super

Premium composite cement Birla Plus

IRST-40 Cement Rajashree IRST-40

Packing Design:

1 High-density polyethylene (HDP)

2 Paper

Weight

1 50 Kg Net per Bag.

Quality

1 Specification bureau of International standard as per quality system of ISO-

9001:2000

BRANDS OF CEMENT

1) Rajashree cement

Rajashree cement is 43 grade cement which has end strength 63 MTPA; it is

positioned in the middle market segment. The product has been used
39
extensively for construction activities in the southern Maharashtra and
Karnataka. It enjoys a reputation of giving „value for money‟

Materials required producing 43 Grade cement

40
1 Clinker 93.50%

2 Gypsum 4.00%

3. Fly ash 2.50%

2) Birla super

Birla super is 53 grade cement in the company‟s up-market product. Birla

super has a 28 days comprehensive strength of to MTPA. It can produce
concrete up to M 70 grade with ease.

Materials required producing 53 Grade cement

1. Clinker 93.50%

2. Gypsum 4.00%

3. Fly ash 2.50%

3) Birla plus

Birla plus is a premium composite cement in the company‟s up-market

product. All cement build. But it takes a truly special one to breath life into a
construction. Birla plus not only comes with the unique quality of
strengthening your construction over time, it also has concrete answers to the
widest range of modern constructions, ranging from row houses to skyscrapers
and dams to flyovers. Constructions that stands tall.

Materials required producing Birla plus cement

1. Clinker 71%

2. Gypsum 4%

3. Fly ash 25%

4) IRST-40 Cement

IRST-40 cement is used for making railway sleepers, dams, and big projects.
It is a special category of cement and has very high brains. It helps in

41
producing most durable concrete and is produced when there is an order for
the project.

Materials required producing OPC 53 S Cement

42
 a. Clinker 96%

b. Gypsum 4%

Grasim Cement. Hotgi

Birla super cement is a grinding unit, an extension of Rajashree cement,

Malkhed (grey cement division of Grasim industries Ltd) located at Hotgi,
south Solapur district of Maharashtra with an Installed capacity of 1.2 million
tones per annum. It was commissioned on 10- 07-1995 and the commercial
production started on 23-07-1995.

The raw material (clinker) for production of Birla super cement is

supplied by its sister concern, Rajashree cement, Malkhed, we were the first in
introduction the 53 grade cement (BIRLA SUPER) in the country.

The unit has best of world class technology and equipments. We have
collaboration with various giant and reputed western based industries so as to
equip the factory with the latest technology of cement industry. The complete
plant is totally automated and centrally controlled with the latest technology of
cement industry. The complete plant is totally automated and centrally
controlled with the support of programmable logic (PLC) arrangement.

The success of this unit is mainly because of the following major forces:-

c. Dynamic and able leadership supported by highly qualified, activated,

committed and charged team of officer and staff with full of
professional approach.
d. Uninterrupted supply of clinker by Rajashree cement, Malkhed.

e. Regular production and dispatch planning from the respective CMO.

f. Excellent marketing support.

43
 g. Co-operation from district administration, policy officials,
authorities, labor dept and nearby villagers.
The cement manufacturing process

The technology adopted by the company for manufacture of cement is the dry
process with suspension mainly because of low fuel consumption, lesser
requirement of water and high in production capacity.

Raw material used

1. Limestone

2. Iron ore

3. Coal

4. Chemical gypsum

5. Alumnus late rite

6. Fly ash

44
SWOT ANALYSIS:

STRENGTHS:

Cement demand has grown in tandem with strong economic growth derived from:
Growth in housing sector (over 30%) key demand driver.

Infrastructure projects like ports, airports, power projects, dam & irrigation Projects.
National Highway Development Programme.

45
Bharat NirmanYojana for rural infrastructure and rise in industrial projects.

46
Production

The company‟s production facilities are spread across 11 integrated plants, one white
cement plant 12 grinding units and 5 terminals, 4 in India and one in Sri Lanka. High
quality cement production is increasing annually. Annual production capacity is 23.10
million tones.
Logistics:

Ultra Tech Can directly deal with the limestone tenders and thus the middle man do
not affect its cost. Company use the local transporters which provide the efficient
transportation cost. Thereby reducing the extra expense and making cement more
economical for the local man to afford.
Plantation:

Ultra tech‟s manufacturing plant uses ultra-modern technology and imported

machinery. Company‟s Unit at Koala is the only Unit in this sector in India to have a
desalination plant. It is used for meeting the water needs of the plant and the colony.
The waste gases from the cooler are used in the desalination plant. that makes the
product recyclable and environmental friendly thereby contributing to the
environment.
Company‟s CSR corporate social responsibility activities extend to 127 villages, in
proximity to its plants, across the country. (William B. Werther, David B. Chandler,
2010)
Brand Positioning:

In the world, Aditya Birla Group is the eighth largest cement player. Ultra Tech‟s
products include Ordinary Portland cement Portland Pozzolana cement and Portland
blast furnace slag cement. The company exports over
2.5 million tons per annum, which is about 30 per cent to the country‟s total exports.
Ordinary There is cement is the most commonly used cement for a wide range of
process. Applications cover dry-lean mixes, general-purpose ready-mixes, and even
high strength pre-cast and pre-stressed concrete. OPC(ordinary Portland cement) is
used for applications, such ascomercial buildings industrial constructions, Multi
storied complexes, cement concrete roads and heavy duty floors. PPC
( PortlandPozzolana cement )cement is used for big construction like dam and thermal
power plant.

47
Distribution Channels:

Ultra Tech‟s distribution network is very widely spread out in the country with over
5,500 dealers and 30,000 retailers with its strong distribution channels.
currentlyUltratech is starting to acquire a strong positioning in the market giving head
on competition to its rivals.
Quality:

All the plants of Ultra tech are ISO 14001 Environment management system‟s
certified sustain to OHSAS 18001 standards.
Clean technologies and processes that combine economic progress and sustainable
environment are adopted by the company for better performance. There is plants at
Awarpur and Ratnagiri in Maharashtra; There is Jafrabad and Magdalla in Gujarat;
Hirmi in Chhattisgarh; Arakkonam in Tamil Nadu; Tadipatri in Andhra Pradesh;
Jharsuguda in Orissa and Durgapur in West Bengal. They have won the Capexil
Certificate of Export Recognition – Top Exporter –Cement, Clinker, Asbestos and
Cement Products for the years 2000, 2002 and2003. BhartiyaUdyogRatan Award
presented to Sh. KYP Kulkarniby Indian Economic Development & Research
Association (IEDRA) for good quality of cement to customer, New Delhi in 2004.
(Narayanan, 2007)

WEAKNESSESS:

Cement Industry is highly fragmented and it is also highly regionalized and Low
value commodity makes transportation over long distances uneconomical.
Not available in all the places: Ultra tech is not available at all the places as it is not
manufactured at all places and all plants are not available everywhere due to which
people cannot find it everywhere hence the profit margins are affected to a greater
extend.
Human Resource:

Due to openness in the Ultra tech‟s work culture which is very informal that does not
suit for better management in corporate . The environment being very informal affects
the management a lot as being the management they have to maintain a distance and
discipline but due to the openness there is no

48
such thing and they face a lot difficulty to control. And Ultra tech has insufficient man
power due to its easy recruiting and selection method.
Marketing:

Lack of awareness program for consumers due to low promotion mix: the company
faces the problem of proper promotion due to which the customers doesn‟t know much
about the product resulting into less sales of the product instead of being a good
product.
Lack of marketing mix: the company suffers with the problem of proper marketing
mix which in return results into the whole confusion state and the product does not
reach to the customers properly and in fact a lot of them don‟t know about it also.
Health:

Highly dusty environment at the time of dumping the cement is hazardous for
health.
It affects human‟s respiratory system adversely. Ultra tech is therefore not
contributing to society as its corporate social responsibility remains unfulfilled due to
many hazards.
Others:

Cement industry is highly fragmented and regionalized as Low value commodity

makes. As transportation over long distances is uneconomical for value sector, so cost
of transporting cement is high and this keeps cement from being profitable over long
distances. In other talks, shipping cement costs more than the profit from selling it.
PESTEL ANALYSIS:

Analysing the above through pestel framework Ultratech was highly affected by the
environmental factors. As cement plants are very harmful for the environment causing
a lot of pollution and is harmful for the health of human being hence proving that the
environmentally it is not good and hence its plants all are made to be situated outside
the city where the population rate is low or no population. So Ultratech is bearing
great difficulty in managing the environment along with the health issues.

49
OPPORTUNITIES:

With the low per capita consumption of cement in India 102 kg compared to the
global average of 260 kg and the emphasis on infrastructure development, Ultra tech
has ample opportunity to ride the growth curve. Ultratech can develop new marketing
area. It can sign MOU‟s (memorandum of understanding) with government regarding
supply of cement for government work. Ultratech can also maintain the position of
competition in the market. Institutional market like corporate and offices, school
society complexes are growing in large scale, which will increase the requirement.
People are opting for more stable structures and good future, so large use of cement is
taking place, so government is spending heavily on infrastructure project as Indian
industry base is growing rapidly Thus, this is the right time to fully invest in these
market. There is regular demand of cement which in turn will increase foreign
investment in this sector. As roads transformation process is going on through which
the traditional method of road building will be convert by modern concrete roads.
Substantially lower per capita cement consumption as compared to developing
countries (1/3 rd of world average) Per capita cement consumption in India is 82 kgs
against a global average of 255 kgs and Asian average of 200 kgs. For green field
capacity 20 million tons per annum will be required to match the demand in pipeline
for other two years leading to favorabledemand – supply scenario. (Verma, 2008)

THREATS:

As huge cement industry emerge there is more competition for ACC (Associated
Cement Companies) to carefully enhanced its price , product and at the same time
satisfy its dealers and customers. Cheap priced brand are capturing like a mushroom
to lower income customer base. Players such as Jaypee Cement, Prism Cement, and
Birla cement. ACC cement are eating up considerable market share. Due to India‟
satisfy growth many new international cement companies are expected in coming
years which will bring enormous change and can start price war. Government
intervention to adjust cement prices Transportation cost is upgrading. Due to loading
restriction

50
there is overloading industrialist shows increase in costs due to the shortage in coal
industry.
Many retailers are influence by better profit margin, and other Benefits because of
small industries increase competition among them, which in turn give heavy discount
to customer and start malpractices.
Timber is also being considered as one of the substitutes of cement, which is cheap
and long lasting. Due to continuous attack of earthquake, many countries like Japan,
Indonesia, and Singaporeetc are now using timber in construction since those areas
are high earthquake affected. (Kalesh, 2009) PORTER‟S 5-FORCE MODEL
(THREAT) ANALYSIS:
Analysing the above through the five forces framework:

Threat of New Entrants: The high costs are major entry barrier for the entry of new
players. The high shipment costs make it difficult to import cement. Cement being a
high volume low value commodity results in high goods costs, which makes cement
imports economically unlikely. Domestic Cement industry is highly integrated from
global cement markets. Making cement duty free, as cement is being imported from
neighboring countries. However, due to logistics issues and lack of port, handling
capabilities, imports of cement will remain negligible and do not pose a threat to
domestic industry of Ultratech.
Competitive rivalry between existing players: Previously the rivalry was strong
among the players, as the industry was not consolidated. During the last few years the
industry has become more consolidated with the Top 3 players Ultratech is having a
combined market share of 49 percent in 2005-06 as compared to 32 Percent in 1999-
2000. (Porter, 1988)
Its competitive analysis is as follows:

Domestic players competing Ultratech are:

Associated Cement Companies Ltd (ACCL)

Associated Cement Companies Ltd manufactures ordinary Portland cement,

composite cement and special cement and has begun offering its marketing expertise
and distribution facilities to other producers in cement and related areas. The
company plans capital expenditure through expansion of existing units and/or through
acquisitions.

51
Birla Corp

Birla Corp's product portfolio includes acetylene gas, auto trim parts, casting, cement,
jute goods, yarn, calcium carbide etc. The cement division has an installed capacity of
4.78 million metric tones and produced 4.77 million metric tones of cement in 2003-
04. The company has two plants in Madhya Pradesh and Rajasthan and one each in
West Bengal and Uttar Pradesh and holds a market share of 4.1 per cent. Going
forward, the company is setting up its captive Power plant to remain cost competitive.
Madras Cements

Madras Cements Ltd is one of the oldest cement companies in the southern region and
is a part of the Armco group. The company is engaged in cement, clinker, dolomite,
dry mortar mix, limestone; ready mix cements (RMC) and units generated from
windmills.
Lafarge India

Lafarge India Pvt Ltd, a subsidiary of the Lafarge Group, has a total cement capacity
of 5 million tones and a clinker capacity of 3 million tone in the country. Lafarge
commenced operations in 1999 and currently has a market share of 3.4 per cent. It
exports clinker and cement to Bangladesh and Nepal. It produces Portland slag
cement, ordinary Portland cement and Portland Pozzolana cement.
Grasim-Ultra Tech Cemco

Grasim's product profile includes viscose staple fiber (VSF), grey cement, white
cement, sponge iron, chemicals and textiles. With the acquisition of Ultra Tech,
L &T's cement division in early 2004, Grasim has now become the world's seventh
largest cement producer with a combined capacity of 31million tones. Grasim (with
Ultra Tech) held a market share of around 21 per cent in 2005-06.
Gujarat Ambuja Cements Ltd (GACL)

Gujarat Ambuja was set up in 1986 with the commencement of commercial

production at its 2 million tone plant in Chandrapur, Maharashtra. The group has
clinker manufacturing facilities at Himachal Pradesh, Gujarat, Maharashtra,
Chhattisgarh, Punjab and Rajasthan. The company has a market share of around 10
per cent, with a strong foothold in the northern and western markets. Its total sales
aggregated US$ 526 million with a capacity

52
of 12.6 million tons in 2003-04. Gujarat Ambuja is one of India's largest cement
exporter and one of the most cost efficient firms. It has also earmarked around US$
195-220 million for acquisitions Cements Ltd.
CONCLUSION:

As India is the second largest producer of cement in the worlds many big player
presents in the market after that Ultratech cement increases his market share due to
the high growth rate of real estate. Because of continuously growth of ultra tech
cement after little year company may occur top cement manufacturer in India. After
swot analysis of Ultra Tech I found that company has many strength, but few
weakness also present, there are various opportunities for company in India and other
Asian countries because the infrastructure is continuously developing. Company has
won the best Employer award in 2007, so young generation has various career
opportunities in it. Overall performance of company is increasing continuously in
each sector like as Production, HR, Marketing it is good for company it is soon about
to establish a strong brand name in the industry due to its good quality and reputed
image that is making it exclusive from its competitors.

53
Chapter – 4 Review of Literature

54
BrikendAziri

Management Research and Practice 12/2011;

Employee Satisfaction represents one of the most complex areas facing today‟s
managers when it comes to managing their employees. Many studies have
demonstrated an unusually large impact on the job satisfaction on the motivation of
workers, while the level of motivation has an impact on productivity, and hence also
on performance of business organizations.Unfortunately, in our region, job
satisfaction has not still received the proper attention from neither scholars nor
managers of various business organizations.

Allen and Meyer, 1996; Karrasch, 2003;

Organization commitment can be defined as affiliation of employees to the

organization and involvement in it. In general there are three dimensions of
commitment which are continuance commitment, affective commitment and
normative commitment.

Goyal (1995)

Determined the extent of employee satisfaction experienced by textile workers due to

primarily the statutory labour welfare facilities provided in the private, public and co-
operative textile sectors in Punjab, the awareness and implementation of these labour
welfare facilities and their correlation with job satisfaction, including the relationship
between labour welfare and job satisfaction.

Srivastava (2004)

The Impact of Labour Welfare on Employees Attitudes and Job Satisfaction, a

comparative study was conducted on workers in the private and public sectors of
Kanpur city. The researcher attempted to assess the quality oflabour welfare
55
activities;measure the degree of job satisfaction of workers provided

56
with labour welfare facilities in private and public sectors and evaluates the attitudes
of workerstowardsmanagement in both the sectors.

AlamSageer, Dr. SameenaRafat, Ms. Puja Agarwal

ISSN: 2278-487X. Volume 5, Issue 1 (Sep-Oct. 2012), PP 32-39

Employee satisfaction is the terminology used to describe whether employees are

happy, contended and fulfilling their desires and needs at work. Many measures
support that employee satisfaction is a factor in employee motivation, employee goal
achievement and positive employee morale in the work place. Basically employee
satisfaction is a measure of how happy workers are with their job and working
environment.
In this paper various variables responsible for employee satisfaction has been
discussed such as Organization development factors, Job security factors, Work task
factors, Policies of compensation and benefit factor and opportunities which give
satisfaction to employees such as Promotion and career development also has been
described .This paper also deals the various ways by which one can improve
employee satisfaction.

HalilZaimSelimZaim

Fatih University, TURKEY

Employee satisfaction is considered to be a critical success factor for organizations.

The concept of employee satisfaction has gained a special concern from both
academicians and practitioners. This study aims to provide a framework for employee
satisfaction and determine the critical factors of employee satisfaction and to measure
their effect on overall evaluation of employee satisfaction in small and medium sized
enterprises (SME) based on the data collected from Turkey. Data analysis revealed
that there is a positive relationship between the each factor of employee satisfaction
which are named satisfaction from pay and benefits (P&B), satisfaction from peers
57
(P), satisfaction from management (M), satisfaction from working environment (WE),
satisfaction from superior (S) and overall employee loyalty in SMEs.

58
Furthermore, relevant recommendations and measures for improving the employee
satisfaction are proposed.

Judge, Timothy A.; Thoresen, Carl J.; Bono, Joyce E.; Patton, Gregory K.Psychological
Bulletin, Vol 127(3), May 2001,

Database: Psyc articles

[Journal Article]

A qualitative and quantitative review of the relationship between job

satisfaction and job performance is provided. The qualitative review is organized
around 7 models that characterize past research on the relationship between job
satisfaction and job performance. Although some models have received more support
than have others, research has not provided conclusive confirmation or
discontinuation of any model, partly because of a lack of assimilation and integration
in the literature.

59
Chapter - 5 Research Methodology

60
PROBLEM STATEMENT

The implications of technology in the field of company and various services provided
by company for their employee. The innovations and development takes place in the
company sector does really affect the way of works. The statement of problem is an
effort to identify the impact of technology on production and the employee preference
towards it. This study has been done under the Ultra Tech Cement limited, Gujarat
cement works kovaya.

OBJECTIVES OF THE STUDY

The main aim of the study is to analyze and examine level of job satisfaction among
theUltra Tech Cement employees and to know the problems faced by the employees
of the various categories.
The specific objectives are as follows:

 To present a profile of Ultra Tech Cement and organizational structure etc.,

 To observe the level of satisfaction among of employees relating to the nature

of the job andother factors.

 To identify the extent of job satisfaction in theUltra Tech Cement employees

and its impact on the job

 Performance of the employees.

 To evaluate the working environment in Ultra Tech Cement

 To examine satisfaction regarding the salary and other benefits of its

employees.
61
 To suggest suitable measures to improve the overall satisfaction of the
employees in then organization.

62
SCOPE OF THE STUDY

In the survey an attempt has been made to analyze the job satisfaction of employees
ofUltra Tech Cement Kovaya (Gujarat Cement Works).
The Head Office of the Ultra Tech Cement is situated at Andheri East Mumbai.
The study tries tounderstand the level of satisfaction among the employees of UTCL.
It further explains the areaon which employees are mostly dissatisfied. Job
satisfaction of the employees has been analyzed on the basis of the following
seventeen job related factors.
 Salary and monetary benefits

 Job security

 Promotion policy

 Working environment

 Employees participation in management

 Freedom of expressions

 Nature of job

 Interest taken by superiors

 Superiors and sub-ordinate relationship

 Medicare

 Loans

 Conveyance

 L.T.C.

Research Design

Research design is the plan, structure and strategy of investigation conceived so as to

63
obtain answer to research questions and to control variance.

There are three types of research design that researcher can opt for.

1. Exploratory

2. Descriptive

64
3. Causal

Out of the three available research design the researcher went for the Descriptive
research design which is suitable to answer the research question and give proper
fulfillment of research objectives in this study.

i. Descriptive research design

In this research study, the researcher has used descriptive research design.
Descriptive study, Who, What, When, Where, How are the questions for
researcher to find their answers during the study. A descriptive study may be
simple or complex. This research study topic is according to the descriptive study.
I have needed to find that all answers of these questions which come in descriptive
study.

Sampling

The basic idea of sampling is that by selecting some of the sample from the
population, researcher may draw conclusions about the sample study and
generalize for entire population. A population element is the individual
participant or object on which the measurement is taken.
Population Size

All the employees of Ultra Tech Cement. In the Gujarat Cement Works is the
population for this research study.

Sample Size:

Sample size is a part of target population, carefully selected to represent the

population. Here in this research study the Sampling size is 200.

Sampling Technique
65
 After taken it to consider the limitations of this research study the researcher
has used the Non Probabilistic convenience sampling.

METHODOLOGY

In the preparation of this report, the researcher the data from different sources. The
sources of data as follows:

Primary data:

This data is gathered from first hand information sources by theresearcher, this data
collection from employees, managers, clerks etc., by administrating the questionnaire
having face to face interaction with employees.

Secondary data

This will give the theoretical basis required for the report presentationwhich can be
available from various sources such as magazines, office files, inter officemanual and
web site.

DATA PROCESSING AND ANALYSING

Data, which is gathered by administering questionnaires, was processed in simple

manner todetermine the level of satisfaction among employees. Every response was
assigned some scorebased on this overall satisfaction level was determined.
Data collected is carefully tabulated and analyzed by using satisfaction methods and
also variousgraphs are used.

DATA ANALYSIS

In order to do the work properly, a insight about the product, about the organization,
about the employees was necessary. For this purpose a extensive study was initially
done about the Employee Satisfaction
After the initial study, the survey was started in order to get the questionnaire filled by
66
them.

67
On the basis of the information collected in the interviews from the respondents and
filled in questionnaire from them, certain findings were made on that basis and some
recommendations too were given to the organization so as to improve the level of
satisfaction of their customers. These findings and recommendations would go a long
way of satisfaction and service in order to maintain its existing employees as well as
to add 1-1 new employee to its existing data base. They also point the aspect in which
the organization is lacking and need to improvise upon as well as the aspect, which
are its plus point and which can really help in future.

Tools for analysis

Researcher has identified suitable statistical and analytical software after gathering of
data. Researcher has used software to analysis data i.e. Microsoft EXCEL and other
suitable statistical tool also used for data analysis purpose.

Limitations of the study

 This research study only considers the area of Ultra Tech in

Kovaya.
 The sample size is not representing the whole population due to
limited time period and cost related aspect.
 Biasness of respondents can be other constraints for
researcher.
 The sampling technique, Non probabilistic convenience
sampling method has its own limitation

Questions which were asked to Employees in UTCL.

68
1. Overall, how satisfied are you working for the company?

o Extremely Dissatisfied 5%

o very Dissatisfied 5%

o Somewhat Dissatisfied 10%

o Neutral 10%

o Somewhat Satisfied 20%

o Extremely Satisfied 50%

Figure 5.1 satisfaction level

60
50
40
30
20
10
0 Series1
Series2 Series3 Series4

Interpretation: 50% of the employees are extremely satisfied with their working
condition.20% are not so satisfied with their working condition.5%are extremely
dissatisfied with their working condition.

69
2. To what extent do you agree with the working condition?

o Disagree completely 3%

70
 o Strongly Disagree 7%

o Somewhat Disagree 15%

o Somewhat Agree 15%

o Strongly Agree 20%

o Agree completely 40%

Figure 5.2 Working condition

0.45
0.4
0.35
0.3
0.25
0.2
0.15
0.1 Series1
0.05 Series2 Series3

0
DisagreeStrongly Somewhat Somewhat StronglyAgree
completely DisagreeDisagreeAgreeAgreecompletely

Interpretation: Almost 40% of the employees are satisfied with the present working
conditions andenvironment.20% of the employees agree with their work condition.
and so on.

71
3. Are you satisfied with the wages paid to you?

YES 85
%
NO 15
%
Figure 5.3satisfaction with wages

15%

YES
NO

85%

Interpretation: 85 percent of the employees are satisfied with the wages paid to
them. Only 15percent of the employees feel that there should be a hike in wages paid
to them.

72
4. Do you have any incentives wage scheme for efficient work on your
organization?

YES 80%
NO 20%

Figure 5.4incentives wage scheme

80%
70%
60%
50%
40%
30%
20%
10%
0%

YES NO

Series1

Interpretation: 80 percent of the employees feel that there should be an incentive

wage schemefor efficient work in the organization.

73
5.What I like best about working for the Company is….

65% of the employees told that they were like the most about the
company is that the company‟s rules and regulations are motivated them to work and
stay in the organization.

25% of the employees told that they were like to do work with their
subordinates and superiors. They are too supportivein critical situation.

10% of the employees felt that company‟s wage scheme is good for

them.

74
6. How many years have you been with the company?

o Less than a year 5%

o 1-3 year 10%
o 4-6 year 10%
o More than 6 years 75%

Figure 5.5 years have been with the company

More than 6 years

4-6 year
Series1
Series2
1-3 year Series3

Less than a year

0 20 40 60 80

Interpretation:

75% of the employees were more than six years have been with the company.

75
 7. Is the management helpful and sympathetic to your problems in
workstation?

To some extent 60%

To large extent 40%
Figure 5.6 management helpful and sympathetic to problems in
workstation

Series1

60

40

To some extent To large extent

Interpretation: 60% of the employees feel that the management is

sympathetic to some extent intheir problems faced at workstation.

76
8. Are you satisfied with the facilities provided to you?

To some extent 5%
To large extent 95%
Figure 5.7 Satisfaction with facility

100
90
80
70
60
50
40
30
20 Series1
10
0

To some extentTo large extent

Interpretation: Almost all the employees are satisfied with facilities provided with
theorganization.

77
9. Does the management have good relation with the workers?

To some extent 25%

To large extent 75%
Figure 5.8 good relation with the workers

25%

To some extent
To large extent

75%

Interpretation: 75% of the employees feel that the management has a good relation
with the workers and only 25% of them feel that the management should improve
their relation with the workers.

78
 10 Do you feel that the company policy really protect your interest?

YE 95%
S
NO 5%

Figure 5.9

Series1

95

YES NO

Interpretation: 95% of the employees feel that the company policies really protect
their interest. 5% of them feel that their interests are not protected.

79
11. Do you have any problems with the present management setup?

YES 20%
NO 80%

Figure 5.10problems with the present management setup

Chart Title

20%

YES
NO

80%

Interpretation: Only 80% of the employees are satisfied with the present
management setup and the other 30% is not satisfied and feel that there should be
change in the setup.

80
12. How flexible is the company with respect to your family
responsibilities?

Very inflexible 0%

somewhat inflexible 0%

neither 0%

somewhat flexible 5%

Very flexible 95%

Figure 5.11 flexibility

Chart Title

95

5
0 0 0

verysomewhatneithersomewhatvery
inflexibleinflexibleflexibleflexible

Interpretation:

95% of the employees feel that the company is very flexible with their family
responsibilities.5% of the employees feel that the company is somewhat flexible with
their family responsibilities.

81
13Have you ever observed or experienced any of the following forms of discrimination or
harassment at this company?

Racial discrimination0%
Sexual harassment0%
Gender discrimination 0%
Sexual orientation discrimination0% none
Observed 100%
Figure 5.12discrimination or harassment

100
90
80
70
60
50 Series1
40 Series2 Series3
30 Series4
20
10
0

Interpretation:

100% of the employees are never feel the discrimination or harassment towards
them. Because company follow 0% harassment policy.

82
Hypothesis test.

H0: There is no relationship between working condition and wages H1:

There is relationship between working condition and wages Significance
level: 0.05
Cross tabulation

Cross tabulation mean comparison between the two elements / two variable

working * wages Crosstabulation

count wage
s
Total
yes no

working extremely dissatisfied 10 0 10

very dissatisfied 10 0 10

some what 25 0 25
dissatisfied

Neutral 16 0 16

somewhat dissatisfied 44 1 45

extremely dissatisfied 66 28 94

Total 171 29 200

Chi-Square Tests

Asymp. Sig.
(2-
Value df sided)
83
Pearson Chi-Square 33.536a 5 .000

Likelihood Ratio 41.482 5 .000

Linear-by-Linear 20.673 1 .000

Association

N of Valid Cases 200

a. 4 cells (33.3%) have expected count less than 5.

The minimum expected count is 1.45.

Interpretation

With the help of chi-square, pearson‟s chi-square value has found , that is p value it
can be identified that there is any relationship between given two

84
variable or not. Here p value is 0.000 which is less than 0.05 so that it can be
concluded that the null hypothesis is rejected, and it can be said that there is
relationship between working condition and wages paid to employees in Ultra Tech.

85
Hypothesis test.

H0: There is no relationship between Satisfaction level and working years.

H1: There is relationship between Satisfaction level and working years. Significance
level: 0.05
Cross tabulation

Cross tabulation mean comparison between the two elements / two variable

Satisfaction level * working years Cross tabulation

count Working
Years
Total
Less than a 1-3 year 4-6 year More than 6
year year

satisfaction Extremely 8 0 0 2 10
Dissatisfied

Very Dissatisfied 2 0 0 8 10

Somewhat 0 1 0 24 25
Dissatisfied

Neutral 0 0 0 16 16

Somewhat Satisfied 0 9 11 25 45

Extremely Satisfied 0 12 8 74 94

Total 10 22 19 149 200

86
 Chi-Square Tests

Asymp. Sig.
(2-
Value df sided)

Pearson Chi-Square 1.605E2a 15 .000

Likelihood Ratio 92.210 15 .000

Linear-by-Linear 12.674 1 .000

Association

N of Valid Cases 200

a. 16 cells (66.7%) have expected count less than 5. The

minimum expected count is .50.

87
Interpretation

With the help of chi-square, Pearson‟s chi-square value has found, that is p value it
can be identified that there is any relationship between given two variable or not. Here
p value is 0.000 which is less than 0.05 so that it can be concluded that the null
hypothesis is rejected, and it can be said that there is relationship between working
condition and working years to employees in Ultra Tech

88
FINDINGS

The major findings of the studies are as follows:

All the respondents are employees of Ultra Tech Cement (Kovaya).

All the statutory and non-statutory measures are provided to employees as per
the standard measures, which improves employee‟s satisfaction and increase
productivity.

Almost all the employees are satisfied with the wages paid to them.

80% of the employees feel that there should be an incentive wages scheme for
efficient work in the organization.

60% of the employees feel that the management is sympathetic to some extent
in their problems faced at workstation; Management shares a very good
relation with the workers.

75% of the employees were more than 6 years in the organization.

95% employees were satisfied with the facilities provided to them and are free
to express their views freely to the management.

Supervisors are ready to clear the doubts and help in improving their
performance.

95% of the employees feel that the company policies really protect their
interests.

80% of the employees are satisfied with the present management setup.
The Company following 0% tolerance policy.

89
SUGGESTIONS:

1. 20% of the employees feel that the present management should be changed.
2. 5% of the employees feel that the company policies are not able to protect their
interests and hence they should be changed.
4. Majority of the employees feel that there should be an incentive wage scheme for
efficient work in the organization.
5. The management should be more helpful and sympathetic towards the problems
faced by the workers at the workstation.

90
CONCLUSION

All the statutory and non-statutory measures are provided to employees as per the
standard measures, which improves employee‟s satisfaction and increase productivity.

Any organization success and growth depends on employees. The company may have
rich resources of capital, material, infrastructure, machines and technology but if the
quality of manpower is not good, the organization cannot succeed. Employee welfare
plays a vital role in every organization.

Besides several other factors the economic development of a country depends upon
the effective functioning of employees. In order to achieve this superiors and the state
should take necessary steps for the satisfaction of employees in their respective jobs.
Employees are satisfied with the present working conditions and feel secure about
their job.
Almost all the employees are satisfied with the wages paid to them.

80% of the employees feel that there should be an incentive wages scheme for
efficient work in the organization.
60% of the employees feel that the management is sympathetic to some extent in their
problems faced at workstation; Management shares a very good relation with the
workers.
75% of the employees were more than 6 years in the organization.

95% employees were satisfied with the facilities provided to them and are free to
express theirviews freely to the management.
Supervisors are ready to clear the doubts and help in improving their performance.
95% of the employees feel that the company policies really protect their interests.
80% of the employees are satisfied with the present management setup. The
Company following 0% tolerance policy.

91
 BIBLIOGRAPHY

Books referred

Sr.No Title Publish Author

1) Human resource and Himalaya Publish House K.

Ashwathppa Personal management
2) Industrial relations Tat McGraw Hill publishing ArunMonappa

Company Ltd

3) Human Problem in IndiaSindhu Publication Pvt. Ltd. Dr.

K.G. Desai Industries
4) Statistics Methods Sultan Chan & Sons S.P. Gupta

Web sites

 Theories

http://www.adityabirla.com/about-us/overview
http://www.teammax.net
http://humanresources.about.com/od/employeesurvey1/g/employee_satisfy.ht m

92
http://www.managementparadise.com/forums/principles-management-p-o-
m/208710-pest-analysis-cement-industry.html

http://www.ultratechcement.com/careers.php

93
  Literature Review

http://scholar.google.co.in/scholar?q=literature+review+on+employee+satisfac
tion&hl=en&as_sdt=0&as_vis=1&oi=scholart&sa=X&ei=eI3IU72qN8KOuAS41
IGgAQ&ved=0CBkQgQMwAA

http://psycnet.apa.org/journals/bul/127/3/376/
htthttp://epoka.edu.al/new/icme/2.pdf
http://iosrjournals.org/iosr-jbm/papers/Vol5-issue1/E0513239.pdf

http://www.researchgate.net/publication/222103547_Job_Satisfaction_A_Liter ature_Review

http://files.eric.ed.gov/fulltext/ED492690.pdf

94
 Annexure

Questionnaire on Employee Satisfaction

1. Overall , how satisfied are you working for the company?

o Extremely Dissatisfied
o very Dissatisfied
o Somewhat Dissatisfied
o Neutral
o Somewhat Satisfied
o Extremely Satisfied

2. To what extent do you agree with the working condition?

o Disagree completely
o Strongly Disagree
o Somewhat Disagree
o Somewhat Agree
o Strongly Agree
o Agree completely

3. Are you satisfied with the wages paid to you?

YES
NO

4. Do you have any incentives wage scheme for efficient work on your
organization?

YES
NO
95
5. What I like best about working for the Company is….

6. How many years have you been with the company?

o Less than a year

o 1-3 year
o 4-6 year
o More than 6 years

96
7. Is the management helpful and sympathetic to your problems in
workstation?

To some
extent
To large
extent

8Are you satisfied with the facilities provided to you?

To some
extent
To large
extent

9. Does the management have good relation with the workers?

To some
extent
To large
extent

10. Do you feel that the company policy really protect your interest?

YES
NO

97
11. Do you have any problems with the present management setup?

YES
NO

12. How flexible is the company with respect to your family

responsibilities?

Very inflexible
Somewhat inflexible

98
 Neither

Somewhat flexible
Very flexible

13. Have you ever observed or experienced any of the following forms of
discrimination or harassment at this company?

Racial discrimination
Sexual harassment
Gender discrimination
Sexual orientation discrimination
None Observed

99
Q1 Q2 Q3 Q4 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13
1 6 1 1 1 2 1 1 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5
5 6 1 1 4 1 1 1 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
4 5 1 1 4 1 2 2 1 1 5 5
6 4 1 1 4 1 2 2 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
6 6 1 1 3 1 2 1 1 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 5 2 2 4 2 2 2 1 2 5 5
4 2 1 1 4 1 2 2 1 2 5 5
5 5 1 1 4 1 1 1 1 1 5 5
5 6 1 1 2 1 2 1 1 2 5 5
4 5 1 1 4 1 2 2 1 1 5 5
4 5 1 1 4 1 2 2 1 1 5 5
5 4 1 1 4 1 2 2 1 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
3 5 1 1 4 1 2 2 1 1 5 5
3 5 1 1 4 1 2 2 1 1 5 5
6 6 1 1 4 1 2 1 1 2 5 5
6 6 1 1 4 1 2 1 1 2 5 5
3 5 1 1 4 1 2 2 1 1 5 5
6 4 1 1 4 1 2 2 1 2 5 5
6 5 2 2 4 2 2 2 1 2 5 5
3 4 1 1 4 2 2 1 2 1 5 5
6 4 2 2 4 2 2 2 1 2 5 5
1 6 1 1 1 2 1 1 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
10
0
1 6 1 1 1 2 1 1 1 2 5 5
1 6 1 1 1 2 1 1 2 1 5 5
2 5 1 1 4 2 2 2 1 1 5 5
6 6 1 1 4 1 2 1 2 1 5 5
6 4 1 1 4 1 2 2 1 1 4 5
6 6 1 1 3 1 2 1 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 2 1 1 4 2 2 2 2 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
6 4 1 1 4 1 1 2 1 1 4 5

10
1
6 4 1 1 4 1 2 2 1 1 4 5
3 6 1 1 4 1 2 1 1 2 5 5
6 6 1 1 4 1 2 1 2 1 5 5
6 4 1 1 4 1 2 2 1 2 5 5
6 5 2 2 4 2 2 2 1 1 5 5
6 6 1 1 4 1 2 1 1 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 4 1 1 4 2 2 1 2 1 5 5
6 6 1 1 2 1 2 1 1 2 5 5
6 6 1 1 2 1 2 1 1 2 5 5
5 6 1 1 4 1 2 1 1 2 5 5
5 4 1 1 4 1 2 2 1 2 5 5
6 6 1 1 2 1 2 1 1 2 5 5
6 6 1 1 4 1 2 1 2 1 5 5
5 6 1 1 4 1 1 1 1 1 5 5
6 5 2 2 4 2 2 2 1 2 5 5
6 6 1 1 3 1 2 1 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
5 1 1 1 4 1 2 2 1 2 5 5
5 1 1 1 4 1 2 2 1 2 5 5
6 6 1 1 3 1 2 1 1 2 5 5
6 5 2 2 4 2 2 2 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 4 1 1 2 2 2 2 1 1 5 5
1 6 1 1 1 2 1 1 1 2 5 5
2 6 1 1 1 2 1 1 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 4 1 1 4 1 1 2 1 1 4 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
4 5 1 1 4 1 2 2 1 1 5 5
10
2
6 6 1 1 2 1 2 1 2 1 5 5
6 6 1 1 2 1 2 1 1 2 5 5
6 6 1 1 2 1 2 1 1 2 5 5
6 6 1 1 2 1 2 1 1 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
6 5 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 6 1 1 2 1 2 1 1 2 5 5
3 4 1 1 4 2 2 1 2 1 5 5

10
3
5 6 1 1 3 1 2 1 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
4 2 1 1 4 1 2 2 1 2 5 5
4 2 1 1 4 1 2 2 1 2 5 5
4 5 1 1 4 1 2 2 1 1 5 5
6 5 2 2 4 2 2 2 1 2 5 5
6 6 1 1 4 1 2 1 1 2 5 5
6 6 1 1 2 1 2 1 1 2 5 5
6 6 1 1 2 1 1 1 1 2 5 5
2 5 1 1 4 2 2 2 1 1 5 5
2 6 1 1 1 2 1 1 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
3 4 1 1 4 2 2 2 1 1 4 5
3 4 1 1 4 2 2 2 1 1 5 5
3 4 1 1 4 2 2 1 2 1 5 5
6 6 1 1 2 1 2 1 1 2 5 5
5 1 1 1 4 1 2 2 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
4 1 1 1 4 1 2 2 1 2 5 5
4 6 1 1 4 1 2 1 2 1 5 5
4 5 1 1 4 1 2 2 1 1 5 5
4 5 1 1 4 1 2 2 1 1 5 5
6 4 1 1 4 1 2 2 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
5 6 1 1 3 1 2 1 1 2 5 5
5 1 1 1 4 1 2 2 1 2 5 5
5 6 1 1 4 1 2 2 2 1 5 5
5 1 1 1 4 1 2 2 1 2 5 5
6 4 1 1 4 1 2 2 1 2 5 5
2 4 1 1 4 2 2 2 1 1 4 5
1 5 1 1 1 2 1 1 1 2 5 5
3 2 1 1 4 2 2 2 1 2 5 5
10
4
3 2 1 1 4 2 2 2 1 1 5 5
3 4 1 1 4 2 2 2 1 1 5 5
5 5 1 1 4 1 2 2 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5
6 6 1 1 2 1 2 2 1 2 5 5
5 4 1 1 4 1 2 2 1 2 5 5
5 6 1 1 3 1 2 2 1 2 5 5
6 6 1 1 3 1 2 2 1 2 5 5
5 6 1 1 3 1 2 2 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5

10
5
5 6 1 1 2 1 2 2 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5
5 6 1 1 2 1 2 2 1 2 5 5
1 6 1 1 1 2 1 2 1 2 5 5
1 6 1 1 1 2 1 2 1 2 5 5
6 6 1 1 3 1 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
3 4 1 1 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
5 4 1 1 4 1 2 2 1 2 5 5
5 4 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 2 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
10
6
6 3 1 2 4 2 2 2 1 2 5 5
6 3 1 2 4 2 2 2 1 2 5 5
5 5 1 1 4 1 2 2 1 2 5 5
5 5 1 1 4 1 2 2 1 2 5 5
5 5 1 1 4 1 2 2 1 2 5 5
4 5 1 1 4 1 2 2 1 2 5 5
5 3 1 2 4 2 2 2 1 2 5 5
5 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5

10
7
6 3 2 2 4 2 2 2 1 2 5 5
5 5 1 1 4 1 2 2 1 2 5 5
5 5 1 1 4 1 2 2 1 2 5 5
5 5 1 1 4 1 2 2 1 2 5 5
5 5 1 1 4 2 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
4 5 1 1 4 1 2 2 1 1 5 5
4 5 1 1 4 1 2 2 1 1 5 5
1 5 1 1 4 2 2 2 1 1 5 5
2 5 1 1 4 2 2 2 1 1 4 5
2 5 1 1 4 2 2 2 1 1 4 5
2 5 1 1 4 2 2 2 1 1 4 5
2 5 1 1 4 2 2 2 1 1 5 5
2 5 1 1 4 2 2 2 1 1 5 5
6 6 1 1 4 1 2 2 1 2 5 5
1 5 1 1 4 2 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
4 5 1 1 4 1 2 2 1 2 5 5
6 6 1 1 3 1 2 2 1 2 4 5
6 6 1 1 3 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 4 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 6 1 1 4 1 2 2 1 2 5 5
6 2 2 2 4 2 2 2 1 2 5 5
6 3 2 2 4 2 2 2 1 2 5 5
3 5 1 1 4 1 2 2 1 1 5 5

10
8