ÇANKAYA UNIVERSITY

Department of Industrial Engineering

IE 463 – QUESTIONS And ANSWERS

WK 3

Wk 3 Questions and Answers

Q1: What are the five critical questions to be addressed in Strategy Choice Cascade?

1. What is our winning inspiration?

2. Where will we play?
3. How will we win?
4. What capabilities must be in place?
5. What management systems are required?

Q2: What is Business Model Innovation?

Business model innovation is the art of enhancing advantage and value creation by making simultaneous
— and mutually supportive — changes both to an organization’s value proposition to customers and to its
underlying operating model.

Q3: When assessing your set of capabilities that need to be in place, what will you consider?
 Culture
 R&D
 Behaviors
 Values
 Knowledge
 Skills

Q4: What are the four stages in the lifecycle of an idea?

Ideation, Evaluation, Experimentation and Validation

Q5: What are the differences between the Centralized, Decentralized and Hybrid models for he process of
managing ideas.

Size of the companies, the level of management who makes the decisions and application of Centralized
and Decentralized approaches at the same time.

Q6: What are the four stages of Problem/Solution Idea Challenge Process?

Chartering your goals, choosing the participants, concrete planning and executing, wrap up and
reflection.

Q7: What is design?

“It is the transformation of existing conditions into preferred ones.”

Q8: What is Design Thinking? Please give at least five examples to the definitions.

IE 428 TERM PROJECT

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 ÇANKAYA UNIVERSITY
Department of Industrial Engineering
IE 463 – QUESTIONS And ANSWERS

WK 3
A way to take on design challenges by applying empathy,
An approach to collective problem solving,
A framework to balance needs and feasibility,
A means to solve complex or wicked problems,
A mind-set for curiosity and inquiry,
A fixed process and a tool kit,
A problem-solving approach to handle problems on a systems level,
A culture that fosters exploration and experimentation,
A design buzzword to suggest that designers can do more than just design,
A management buzzword sold as the next strategic tool,
The answer to all is, “Yes, and more!”

Q9: If you were to try to describe the culture of a design thinking organization, what will be the some of
the words (five words at least) that would likely arise?

Human-centric
Speed and agility
Adaptable and flexible
Inspired
Disruptive
Passionate
Purposeful
Creative and innovative
Connected and flat
Fun and playful
Committed
High-energy
Risk-taking

Q10: How will you tell a great story to inspire the senior executives and employees?

Make your story collaborative, structured, engaging, performative, tangible, fun and real(ish)

Q11: How do you cultivate sensing Networks?

Encourage cross-functional, cross-market, cross-industry, and cross-cultural connections within

professional or social networks outside of your existing department, division, organization, market, and
industry context to discover what’s going on in adjacent worlds.

Q12: What is Experience Design?

Experience design is a holistic and multidisciplinary approach to creating meaningful contexts of

interaction and exchange among users and products, services, systems, and spaces.

IE 428 TERM PROJECT

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 ÇANKAYA UNIVERSITY
Department of Industrial Engineering
IE 463 – QUESTIONS And ANSWERS

WK 3

Q13: Most businesspeople are familiar with the “fail fast, fail cheap, and fail early” concept. How design
thinking suggests another dimension to this rule?

“Learn fast, learn cheap, and learn early.”

Q14: What is the difference between business strategy and business model?

Strategy mainly deals with competition and sustaining differentiation, whereas business models focus on
the interplay of different elements, relationships, and how value is being created, captured, and
transferred.

IE 428 TERM PROJECT

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