BUSINESS PLAN.

NAME OF THE BUSINESS : AHENDA’S HARDWARE

ADDRESS : P.O BOX 74, UKWALA

TEL : 0713124059

BUSINESS LOGO :

NAME OF THE PRESENTOR : AHENDA ALBERT OUMA

INDEX NUMBER : 72510181

TO WHOM PRESENTED : A BUSINESS PLAN SUBMITED TO

KENYA NATIONAL EXAMINATION

COUNCIL IN PARTIAL

FULFILLMENT FOR THE

REQUIREMENTS OF AWARD

CERTIFICATE IN PLUMBING.

DATE OF PRESENTATION : 21ST /10/2021

EXAMINATION CENTRE : UGENYA TECHNICAL AND

VOCATIONAL COLLEGE

CENTRE CODE : 725102

NAME OF SUPERVISOR : MR. ALEX ODHIAMBO

SERIES : NOVEMBER 2021
DECLARATION
I Albert Ouma Ahenda do hereby declare that this is my original work and has never been
submitted to examination award.
Name : Albert Ouma Ahenda
Index Number : 72510181

Signature………………………………………………..

Date………………………………………………………..

Declaration by the Supervisor

I declare that the business plan is forwarded to the Kenya Examination Council with my
approval as the supervisor of the institute.
Name : Mr Alex Odhiambo
Signature ……………………………………………..

Date …………………………………………………….

i
DEDICATION
I dedicate this business plan to my lovely parents for ensuring that I got the college fee and my
accommodation too was catered for. Much thanks to you and may our Almighty God grant you
peace in all your daily life. Also to my brother and sister for their prayer, encouragement and
financial support. With a lot of thanks I also a special dedication go to Mr. Alex Odhiambo for
his encouragement and moral support. Thanks you

ii
ACKNOWLEDGEMENT

I take this humble chance to give my acknowledgement to the support of my lecturer Mr. ALEX
ODHIAMBO who imparted the necessary skills in me in order for my business plan to be
successful.
I thank my almighty God for his protection, guidance and blessings all through my three year
course that has been bestowed on me. My special gratitude goes to my parents for their great
support, moral encouragement in addition. I thank my brother for their great support and
prayer may almighty bless them.

I acknowledge my typewriters who have been keen in typing my business plan and making sure
that everything was in order.
Lastly I would like to express my deepest appreciation to the entire Ugenya Technical and
Vocational College for their cooperation and to all those who provided me with the possibility to
complete this report.

iii
TABLE OF CONTENTS

DECLARATION.............................................................................................................................1
DEDICATION.................................................................................................................................3
ACKNOWLEDGEMENT...............................................................................................................4
ABSTRACT………………………………………………………………………………………7
EXECUTIVE SUMMARY.............................................................................................................8
1. BUSINESS DESCRIPTION.......................................................................................................8
2. MARKETING PLAN..................................................................................................................8
3. ORGANIZATION AND MANAGEMENT PLAN....................................................................8
4. OPARATION PLAN...................................................................................................................8
5. FINANCIAL PLAN....................................................................................................................8
CHAPTER ONE..............................................................................................................................9
2.0 BUSINESS DESCRIPTION.....................................................................................................9
2.1 THE SPONSOR........................................................................................................................9
2.2 NATURE OF THE BUSINESS................................................................................................9
2.2.1 BUSINESS NAME AND ADRESS.......................................................................................9
2.2.2 BUSINESS PURPOSE.........................................................................................................10
2.2.3 FORM OF BUSINESS OWNERSHIP.................................................................................10
2.2.4 BUSINESS LOCATION......................................................................................................11
2.3 THE INDUSTRY....................................................................................................................12
2.3.1 INDUSTRY SIZE PRODUCTION VOLUME....................................................................12
2.3.2 INDUSTRY CHARACTERESTICS...................................................................................12
2.3.3 INDUSTRY TRENDS.........................................................................................................13
2.3.4 INDUSTRY OUTLOOK......................................................................................................13
2.4 PRODUCTS AND SERVICES...............................................................................................14
2.5 BUSINESS GOALS AND OBJECTIVES..............................................................................14
2.6 CLASSIFICATION OF BUSINESS OPPORTUNITIES.......................................................14
2.7 ENTRY AND GROWTH STRATEGY..................................................................................14
3.0 MARKETING PLAN..............................................................................................................15
3.1 POTENTIAL CUSTOMERS..................................................................................................15
3.2 COMPETITORS.....................................................................................................................16
3.3. MARKET SHARE.................................................................................................................16
3.4 PRICING STRATEGY...........................................................................................................18
3.5. SALES TACTICS..................................................................................................................18